Driving the most luxurious car has been made possible by the stiff competition in the automobile

industry in India, with overseas players gathering the same momentum as the domestic
participants.

Every other day, we have been hearing about some new launches, some low cost
cars – all customized in a manner such that the common man is not left behind. In 2009, the
automobile industry is expected to see a growth rate of around 9%, with the disclaimer that the
auto industry in India has been hit badly by the ongoing global financial crisis.

The automobile industry in India happens to be the ninth largest in the world. Following Japan,
South Korea and Thailand, in 2009, India emerged as the fourth largest exporter of automobiles.
Several Indian automobile manufacturers have spread their operations globally as well, asking
for more investments in the Indian automobile sector by the MNCs.

Potential of the Automobile industry

In 2008, Hyundai Motors alone exported 240,000 cars made in India. Nissan Motors plans to
export 250,000 vehicles manufactured in its India plant by 2011. Similar plans are for General
Motors.

Turnover of Automobile Manufacturers(In USD Million)

Year In USD Million
2002-03 14,880
2003-04 16,544
2004-05 20,896
2005-06 27,011
2006-07 34,285

The figures show that the automobile sector in India has been growing robustly. The market
shares of the different types of vehicles will clearly depict the demand pattern in this sector.

Domestic Market Share for 2008-09

Passenger Vehicles 15.96%
Commercial Vehicles 3.95%
Three Wheelers 3.6%
Two Wheelers 76.49%
Ford has been in India since 1907 when it launched Model A here. In 1926, Ford India was
established, but the operations were discontinued in 1954. Again in 1995, Ford Motor Company
received government approval to establish Mahindra Ford India, Limited (MIFL).

It was a 50:50 joint venture with Mahindra and Mahindra Limited (M & M). In November 1998
Ford received approval to increase its take in the joint venture to 92.18%. The Company was re-
christened as Ford India Limited.
It has set up a modern, integrated manufacturing facility in Maraimalai Nagar near Chennai.

Ford India Private Ltd

 Escorts (MIFL)
 Zetec (MIFL)
 Ford Ikon
 Ford Ikon Flair
 Ford Endeavour
 Ford Mondeo
 Ford Fusion
 Ford Fiesta
Ford India Private Limited is a wholly owned subsidiary of the Ford Motor Company in India.
Ford India Private Limited's head quarters are located in Chengalpattu, Chennai, Tamil Nadu. It
currently is the 6th largest car maker in India after Maruti Suzuki, Hyundai, Tata, Mahindra and
Chevrolet.

Contents
[hide]

 1 History
 2 Manufacturing Facilities
 3 Models
o 3.1 Current
o 3.2 Discontinued
 4 Sales and Service Network
 5 Sales Performance
 6 Exports
 7 See also
 8 External links
 9 References

[edit] History

Ford Endeavour

Ford Fiesta
 Ford Figo

The modern Ford India Private Limited began production in 1996, although the roots trace
back to 1907 when the Model A was launched. Its manufacturing facilities are in Maraimalai
Nagar near Chennai. Ford India Private Limited began production in 1926, but was shut down in
1954. Production began again with the joint venture Mahindra Ford India Limited (MFIL) in
October 1995, a 50-50 venture with Mahindra & Mahindra Limited. Ford Motor Company
increased its interest to 72% in March 1998 and renamed the company Ford India Private
Limited.[1]

[edit] Manufacturing Facilities

FIPL's main manufacturing plant has a capacity of 100,000 vehicles annually and is located in
Maraimalai Nagar, 45 km from Chennai. As its new hatchback Figo was launched in March
2010,[2] Ford Motor Company has invested $500 million to double capacity of the plant to
200,000 vehicles annually and setting up a facility to make 250,000 engines annually.[3][4]

Company Name: Ford Motor Co

CEO: Alan R. Mulally

No. of Employees: 198,000
Common Issue Type: CS
Business Description: Ford Motor Company is a producer of cars and trucks. Its business is divided into
two sectors: Automotive and Financial Services.

Industry Information: AUTOMOTIVE - Auto Manufacturers - Major [more like this]

 Price   Day Change   Bid   Ask   Open   High   Low   Volume 
 15.77   -0.2  15.72  15.75  15.95  15.99  15.70  68773960
 Market Cap (mil)  Shares Outstanding (mil)  Beta  EPS  DPS  P/E  Yield  52-Wks-Range
 54,764.5  3,472.7  2.39  0.86  0.00  8.8  0.0  18.97 - 9.75
View: Quarterly Data |  Annual Data
Hide charts
3 months 3 months 3 months 3 months
In Millions of USD (except for
ending 2010- ending 2010- ending 2010- ending 2009-
per share items)
09-30 06-30 03-31 12-31
Revenue 29,893.00 35,067.00 31,566.00 34,811.00
Other Revenue, Total - - - -
Total Revenue 29,893.00 35,067.00 31,566.00 34,811.00
Cost of Revenue, Total 25,287.00 28,946.00 26,298.00 30,519.00
Gross Profit 4,606.00 6,121.00 5,268.00 4,292.00
Selling/General/Admin.
2,618.00 3,006.00 3,048.00 3,306.00
Expenses, Total
Research & Development - - - -
Depreciation/Amortization - - - -
Interest Expense(Income) - Net
- - - -
Operating
Unusual Expense (Income) 26.00 4.00 7.00 4.00
Other Operating Expenses, Total - - - -
Total Operating Expense 28,346.00 32,474.00 29,895.00 34,177.00
Operating Income 1,547.00 2,593.00 1,671.00 634.00
Interest Income(Expense), Net
- - - -
Non-Operating
Gain (Loss) on Sale of Assets -19.00 15.00 5.00 9.00
Other, Net 109.00 99.00 133.00 107.00
Income Before Tax 1,887.00 2,847.00 2,135.00 908.00
Income After Tax 1,688.00 2,596.00 2,085.00 878.00
Minority Interest -1.00 3.00 0.00 13.00
Equity In Affiliates - - - -
Net Income Before Extra. Items 1,687.00 2,599.00 2,085.00 891.00
Accounting Change - - - -
Discontinued Operations - - - -
Extraordinary Item - - - -
Net Income 1,687.00 2,599.00 2,085.00 886.00
Preferred Dividends - - - -
Income Available to Common
1,687.00 2,599.00 2,085.00 891.00
Excl. Extra Items
Income Available to Common
1,687.00 2,599.00 2,085.00 886.00
Incl. Extra Items
Basic Weighted Average Shares - - - -
Basic EPS Excluding
- - - -
Extraordinary Items
Basic EPS Including
- - - -
Extraordinary Items
Dilution Adjustment 101.00 194.00 207.00 27.00
 3 months 3 months 3 months 3 months
In Millions of USD (except for
ending 2010- ending 2010- ending 2010- ending 2009-
per share items)
09-30 06-30 03-31 12-31
Diluted Weighted Average
4,174.00 4,610.00 4,569.00 6,617.00
Shares
Diluted EPS Excluding
0.43 0.61 0.50 0.14
Extraordinary Items
Diluted EPS Including
- - - -
Extraordinary Items
Dividends per Share - Common
0.00 0.00 0.00 0.00
Stock Primary Issue
Gross Dividends - Common
- - - -
Stock
Net Income after Stock Based
- - - -
Comp. Expense
Basic EPS after Stock Based
- - - -
Comp. Expense
Diluted EPS after Stock Based
- - - -
Comp. Expense
Depreciation, Supplemental - - - -
Total Special Items - - - -
Normalized Income Before Taxes - - - -
Effect of Special Items on
- - - -
Income Taxes
Income Taxes Ex. Impact of
- - - -
Special Items
Normalized Income After Taxes - - - -
Normalized Income Avail to
- - - -
Common
Basic Normalized EPS - - - -
Diluted Normalized EPS 0.40 0.62 0.52 0.14
12 months 12 months 12 months 12 months
In Millions of USD (except for
ending 2009- ending 2008- ending 2007- ending 2006-
per share items)
12-31 12-31 12-31 12-31
Revenue 116,283.00 143,584.00 168,884.00 160,065.00
Other Revenue, Total - - - -
Total Revenue 116,283.00 143,584.00 168,884.00 160,065.00
Cost of Revenue, Total 104,179.00 134,364.00 150,631.00 156,654.00
Gross Profit 12,104.00 9,220.00 18,253.00 3,411.00
Selling/General/Admin.
14,059.00 22,939.00 21,491.00 19,389.00
Expenses, Total
Research & Development - - - -
Depreciation/Amortization - - - -
 12 months 12 months 12 months 12 months
In Millions of USD (except for
ending 2009- ending 2008- ending 2007- ending 2006-
per share items)
12-31 12-31 12-31 12-31
Interest Expense(Income) - Net
- - - -
Operating
Unusual Expense (Income) 0.00 0.00 2,400.00 0.00
Other Operating Expenses, Total - - - -
Total Operating Expense 119,715.00 159,296.00 176,836.00 177,038.00
Operating Income -3,432.00 -15,712.00 -7,952.00 -16,973.00
Interest Income(Expense), Net
- - - -
Non-Operating
Gain (Loss) on Sale of Assets 9.00 -408.00 193.00 0.00
Other, Net 5,125.00 531.00 -43.00 -
Income Before Tax 2,599.00 -14,895.00 -4,286.00 -15,074.00
Income After Tax 2,712.00 -14,833.00 -2,819.00 -12,419.00
Minority Interest 0.00 58.00 -17.00 -210.00
Equity In Affiliates - - - -
Net Income Before Extra. Items 2,712.00 -14,775.00 -2,836.00 -12,629.00
Accounting Change - - - -
Discontinued Operations - - - -
Extraordinary Item - - - -
Net Income 2,717.00 -14,766.00 -2,795.00 -12,613.00
Preferred Dividends - - - -
Income Available to Common
2,712.00 -14,775.00 -2,836.00 -12,629.00
Excl. Extra Items
Income Available to Common
2,717.00 -14,766.00 -2,795.00 -12,613.00
Incl. Extra Items
Basic Weighted Average Shares - - - -
Basic EPS Excluding
- - - -
Extraordinary Items
Basic EPS Including
- - - -
Extraordinary Items
Dilution Adjustment 146.00 0.00 0.00 0.00
Diluted Weighted Average
3,312.00 2,273.00 1,979.00 1,879.00
Shares
Diluted EPS Excluding
0.86 -6.50 -1.43 -6.72
Extraordinary Items
Diluted EPS Including
- - - -
Extraordinary Items
Dividends per Share - Common
0.00 0.00 0.00 0.25
Stock Primary Issue
Gross Dividends - Common
- - - -
Stock
 12 months 12 months 12 months 12 months
In Millions of USD (except for
ending 2009- ending 2008- ending 2007- ending 2006-
per share items)
12-31 12-31 12-31 12-31
Net Income after Stock Based
- - - -
Comp. Expense
Basic EPS after Stock Based
- - - -
Comp. Expense
Diluted EPS after Stock Based
- - - -
Comp. Expense
Depreciation, Supplemental - - - -
Total Special Items - - - -
Normalized Income Before
- - - -
Taxes
Effect of Special Items on
- - - -
Income Taxes
Income Taxes Ex. Impact of
- - - -
Special Items
Normalized Income After Taxes - - - -
Normalized Income Avail to
- - - -
Common
Basic Normalized EPS - - - -
Diluted Normalized EPS 0.86 -6.38 -0.71 -6.72
In Millions of USD (except for per As of 2010- As of 2010- As of 2010- As of 2009-
share items) 09-30 06-30 03-31 12-31
Cash & Equivalents 17,992.00 18,322.00 24,356.00 20,894.00
Short Term Investments - - - -
Cash and Short Term Investments 17,992.00 18,322.00 24,356.00 20,894.00
Accounts Receivable - Trade, Net 8,368.00 7,985.00 73,837.00 7,257.00
Receivables - Other - - - -
Total Receivables, Net 78,854.00 78,960.00 80,762.00 84,253.00
Total Inventory 6,855.00 6,076.00 6,292.00 5,041.00
Prepaid Expenses - - - -
Other Current Assets, Total - - - -
Total Current Assets - - - -
Property/Plant/Equipment, Total -
- - - -
Gross
Accumulated Depreciation, Total - - - -
Goodwill, Net - 39.00 - 43.00
Intangibles, Net 123.00 144.00 192.00 165.00
Long Term Investments 41,842.00 38,650.00 40,245.00 41,085.00
Other Long Term Assets, Total 2,201.00 9,609.00 10,937.00 11,097.00
Total Assets 177,078.00 179,750.00 191,968.00 192,040.00
Accounts Payable 17,374.00 15,976.00 15,611.00 14,301.00
 In Millions of USD (except for per As of 2010- As of 2010- As of 2010- As of 2009-
share items) 09-30 06-30 03-31 12-31
Accrued Expenses 43,726.00 43,698.00 44,445.00 46,144.00
Notes Payable/Short Term Debt 0.00 0.00 0.00 -
Current Port. of LT Debt/Capital
- - - -
Leases
Other Current liabilities, Total - - - -
Total Current Liabilities - - - -
Long Term Debt 116,691.00 117,385.00 130,105.00 131,635.00
Capital Lease Obligations - - - -
Total Long Term Debt 116,691.00 117,385.00 130,105.00 131,635.00
Total Debt 116,691.00 117,385.00 130,105.00 131,635.00
Deferred Income Tax 1,027.00 901.00 1,600.00 2,421.00
Minority Interest 33.00 33.00 38.00 38.00
Other Liabilities, Total 0.00 5,331.00 5,644.00 5,321.00
Total Liabilities 178,851.00 183,324.00 197,443.00 199,860.00
Redeemable Preferred Stock, Total - - - -
Preferred Stock - Non Redeemable,
- - - -
Net
Common Stock, Total 35.00 35.00 34.00 34.00
Additional Paid-In Capital 18,190.00 17,759.00 17,382.00 16,786.00
Retained Earnings (Accumulated
-7,228.00 -8,915.00 -11,514.00 -13,599.00
Deficit)
Treasury Stock - Common -161.00 -176.00 -178.00 -177.00
Other Equity, Total -12,609.00 -12,277.00 -11,199.00 -10,864.00
Total Equity -1,773.00 -3,574.00 -5,475.00 -7,820.00
Total Liabilities & Shareholders'
177,078.00 179,750.00 191,968.00 192,040.00
Equity
Shares Outs - Common Stock
- - - -
Primary Issue
Total Common Shares Outstanding 3,484.00 3,446.00 3,416.00 3,337.00

In Millions of USD (except for per As of 2009- As of 2008- As of 2007- As of 2006-

share items) 12-31 12-31 12-31 12-31
Cash & Equivalents 20,894.00 21,804.00 35,283.00 28,896.00
Short Term Investments - - - -
Cash and Short Term Investments 20,894.00 21,804.00 35,283.00 28,896.00
Accounts Receivable - Trade, Net 84,253.00 98,853.00 117,263.00 113,930.00
Receivables - Other - - - -
Total Receivables, Net 84,253.00 98,853.00 117,263.00 113,930.00
Total Inventory 5,041.00 6,457.00 10,121.00 10,017.00
Prepaid Expenses - - - -
Other Current Assets, Total - - - -
 In Millions of USD (except for per As of 2009- As of 2008- As of 2007- As of 2006-
share items) 12-31 12-31 12-31 12-31
Total Current Assets - - - -
Property/Plant/Equipment, Total -
49,253.00 49,008.00 62,500.00 60,658.00
Gross
Accumulated Depreciation, Total -33,408.00 -33,526.00 -36,561.00 -34,983.00
Goodwill, Net 43.00 40.00 1,504.00 3,043.00
Intangibles, Net 165.00 206.00 565.00 568.00
Long Term Investments 41,085.00 44,849.00 51,623.00 59,305.00
Other Long Term Assets, Total 11,097.00 11,382.00 11,037.00 13,137.00
Total Assets 192,040.00 216,052.00 279,264.00 279,196.00
Accounts Payable 14,301.00 13,024.00 20,832.00 21,214.00
Accrued Expenses 21,241.00 24,581.00 47,580.00 53,924.00
Notes Payable/Short Term Debt - - 0.00 0.00
Current Port. of LT Debt/Capital
- - - -
Leases
Other Current liabilities, Total 3,129.00 2,883.00 27,158.00 26,134.00
Total Current Liabilities - - - -
Long Term Debt 131,635.00 151,669.00 168,530.00 171,832.00
Capital Lease Obligations - - - -
Total Long Term Debt 131,635.00 151,669.00 168,530.00 171,832.00
Total Debt 131,635.00 151,669.00 168,530.00 171,832.00
Deferred Income Tax 2,421.00 2,017.00 3,034.00 2,744.00
Minority Interest 38.00 350.00 1,421.00 1,159.00
Other Liabilities, Total 27,095.00 37,249.00 5,081.00 5,654.00
Total Liabilities 199,860.00 231,773.00 273,636.00 282,661.00
Redeemable Preferred Stock, Total - - - -
Preferred Stock - Non Redeemable,
- - - -
Net
Common Stock, Total 34.00 24.00 22.00 19.00
Additional Paid-In Capital 16,786.00 10,875.00 7,834.00 4,562.00
Retained Earnings (Accumulated
-13,599.00 -10,123.00 -1,485.00 -17.00
Deficit)
Treasury Stock - Common -177.00 -181.00 -185.00 -183.00
Other Equity, Total -10,864.00 -16,316.00 -558.00 -7,846.00
Total Equity -7,820.00 -15,721.00 5,628.00 -3,465.00
Total Liabilities & Shareholders'
192,040.00 216,052.00 279,264.00 279,196.00
Equity
Shares Outs - Common Stock
- - - -
Primary Issue
Total Common Shares Outstanding 3,337.00 2,412.00 2,195.00 1,885.45
In Millions of USD (except for per 9 months ending 6 months ending 3 months ending
share items) 2010-09-30 2010-06-30 2010-03-31
Net Income/Starting Line - - -
Depreciation/Depletion - - -
Amortization - - -
Deferred Taxes - - -
Non-Cash Items 0.00 0.00 -
Changes in Working Capital 10,238.00 6,457.00 2,683.00
Cash from Operating Activities 10,238.00 6,457.00 2,683.00
Capital Expenditures -2,946.00 -2,027.00 -1,068.00
Other Investing Cash Flow Items,
3,566.00 4,871.00 2,235.00
Total
Cash from Investing Activities 620.00 2,844.00 1,167.00
Financing Cash Flow Items 5.00 39.00 79.00
Total Cash Dividends Paid - - -
Issuance (Retirement) of Stock, Net 1,230.00 842.00 530.00
Issuance (Retirement) of Debt, Net -14,805.00 -12,054.00 -721.00
Cash from Financing Activities -13,570.00 -11,173.00 -112.00
Foreign Exchange Effects -190.00 -700.00 -276.00
Net Change in Cash -2,902.00 -2,572.00 3,462.00
Cash Interest Paid, Supplemental - - -
Cash Taxes Paid, Supplemental - - -
12 months 12 months 12 months 12 months
In Millions of USD (except
ending 2009- ending 2008- ending 2007- ending 2006-
for per share items)
12-31 12-31 12-31 12-31
Net Income/Starting Line 2,717.00 -14,766.00 -2,795.00 -12,613.00
Depreciation/Depletion 7,667.00 12,536.00 12,820.00 12,653.00
Amortization - - - 66.00
Deferred Taxes -746.00 1,880.00 -5,492.00 -2,500.00
Non-Cash Items 2,273.00 11,147.00 5,021.00 10,404.00
Changes in Working Capital 2,936.00 -11,060.00 7,072.00 1,612.00
Cash from Operating Activities 14,847.00 -263.00 16,626.00 9,622.00
Capital Expenditures -4,059.00 -6,492.00 -5,717.00 -6,848.00
Other Investing Cash Flow
10,678.00 3,553.00 -407.00 -18,016.00
Items, Total
Cash from Investing Activities 6,619.00 -2,939.00 -6,124.00 -24,864.00
Financing Cash Flow Items -3,570.00 -603.00 -88.00 -339.00
Total Cash Dividends Paid - - - -468.00
Issuance (Retirement) of
2,450.00 756.00 219.00 248.00
Stock, Net
Issuance (Retirement) of Debt,
-21,710.00 -9,325.00 -5,253.00 15,832.00
Net
Cash from Financing Activities -22,830.00 -9,172.00 -5,122.00 15,273.00
 12 months 12 months 12 months 12 months
In Millions of USD (except
ending 2009- ending 2008- ending 2007- ending 2006-
for per share items)
12-31 12-31 12-31 12-31
Foreign Exchange Effects 454.00 -714.00 971.00 464.00
Net Change in Cash -910.00 -13,088.00 6,349.00 495.00
Cash Interest Paid,
6,889.00 9,610.00 10,880.00 8,902.00
Supplemental
Cash Taxes Paid,
-764.00 553.00 -335.00 423.00
Supplemental

MICHAEL BONEHAM - President and Managing Director,

Ford India
Michael Boneham is the President and Managing Director at Ford India since June 2008. He
reports directly to John Parker, executive vice president, Asia Pacific and Africa.

Prior to this position, Michael was the executive director – Operations at Ford India, where he
has been responsible for Product Engineering, Purchasing, Manufacturing and Quality. Michael
has more than 24 years experience in the automotive industry, with comprehensive knowledge
and understanding of Ford's global manufacturing and operations.

In his role, Michael is responsible for the successful and ongoing implementation of Ford Motor
Company’s aggressive expansion plans in India, including setting up a new engine
manufacturing facility to support local and export requirements, doubling the capacity of the
vehicle assembly facility and launch of new vehicles for the market.

Prior to his Ford India posting, Michael served as manufacturing director, Asia Pacific and
Africa, based in Ford Motor Company's regional headquarters in Bangkok, Thailand, where he
was instrumental in driving significant capacity expansion of Ford's operations across the region.
He was also responsible for the implementation of an integrated regional Quality Operating
system, as well as the Ford Production System, which incorporated Ford's fully integrated
manufacturing facilities and operations.

Michael has significant experience in launching key new product for the Company and has held
a number of senior international manufacturing positions within Ford Motor Company, including
plant manager, Powertrain Operations at Ford Australia; General Manager, Vehicle Operations at
Land Rover in the UK; and plant manager of Auto Alliance International, a Ford/Mazda joint
venture production facility in Michigan, USA.
SANDIP SANYAL – Executive Director - Operations, Ford
India, India
Sandip Sanyal is the Executive Director, Operations at Ford India since June 2008. Sandip
reports to Michael Boneham, President and Managing Director, Ford India.

In his previous role, as Vice President, Supply, Sandip was instrumental in developing a strong
local supply base and a supply team in India. A large number of joint ventures between global
suppliers and leading Indian suppliers were created during this process.

Sandip has also played a role in developing business strategy for Ford in Asia Pacific on an
overseas assignment at Ford Motor Company in the US. Sandip was also involved in the
development of product strategy and a viable plan for localization of the diesel engine critical for
success in Indian market. He has been instrumental in rolling out TVM process in Ford India and
providing guidance to the TVM team in India.

Sandip joined Ford Motor Company in 1996. An Engineering graduate from Indian Institute of
Technology (IIT), he has also completed a Masters in Business Administration with distinction
from XLRI, Jamshedpur.

NIGEL E. WARK - Executive Director, Marketing, Sales

and Service, Ford India
Nigel E. Wark is the Executive Director for Marketing, Sales and Service at Ford India since
March 2008. He has overall responsibility for Marketing, Sales and Customer Service Operations
in support of Ford India's expected rapid future growth in the market through capacity expansion
and a major shift into the high volume segment. Wark reports to Michael Boneham, President &
Managing Director of Ford India.

Wark has extensive experience in sales, marketing and service and a strong knowledge of the 12
markets comprising Ford's Asia Pacific and Africa (APA) region. Prior to this appointment,
Wark served as Executive Director of Sales, APA, based in Bangkok, Thailand and Director of
Customer Service Operations (APA).

As Director of Customer Service for APA, Wark was responsible for all service strategies and
customer loyalty for APA, including Service marketing, Quality Care, input into product
development, brand alignment, marketing, service and technical competency, parts supply and
logistics, customer satisfaction, training and development, and implementing customer focused
synergies for the APA organization.

Prior to this, Wark held the position of General Manager Ford Customer Service Division for
Ford of Australia.From 1995 to 2000, Wark served as Marketing Sales & Service Director, Ford
New Zealand before being promoted to Managing Director after just two years. In these roles, he
led a restructuring exercise in the Marketing Sales and Service organization and was
instrumental in driving synergies with Ford Credit and Mazda, as well as expansion and
increased production from the Alloy Wheel manufacturing operation.

Wark began his career with Ford Australia in their South Australian regional office in 1975.
After completing an extensive rotation of regional assignments, he moved to the Head Office in
Melbourne in 1985.

Wark earned a Bachelor of Economics degree from Flinders University in Australia in 1974.

KULJIT RANA - Vice President, Finance and Whole time

Director, Ford India
Kuljit Rana is the Vice President, Finance and Whole time Director at Ford India. He took this
position in June 2009 and is responsible for all financial aspects of Ford India. Kuljit reports to
Michael Boneham, President and Managing Director, Ford India.

Kuljit has extensive experience in Finance having held a range of positions covering diverse
aspects of Finance including Product Development, Treasury, Manufacturing, Marketing &
Sales, Profit Analysis and Dealer Operations, both in UK and Germany.

In his previous role, as Accounting and Internal Control Director for Ford Asia Pacific and
Africa, based in Chennai, he was deeply involved in consolidation of accounting activity and
improving overall controls and governance environment in the Asia Pacific & Africa region.

Kuljit has also served as the Finance Director at Ford Retail, a wholly owned Ford dealership
operation in Europe comprising of 80+ outlets, retailing 60,000 new and used vehicles a year. As
Finance Director, at Ford Retail, Kuljit’s responsibilities included managing all Finance
activities of the Company.

Kuljit joined Ford Motor Company in the UK in 1995 as a Junior Manager - Financial Analysis.
A Bachelor in Mechanical Engineering from Punjab Engineering College, he also holds a
Masters in Business Administration from Manchester Business School in the UK.

VAIRAMANI PANDIYAN - Vice President, Human

Resources, Ford India
Vairamani Pandiyan is Vice President, Human Resources at Ford India. He took this position in
January, 2008. Pandiyan reports to Michael Boneham, President and Managing Director, Ford
India.

As Vice President Human Resources, Pandiyan is responsible for the human resources practice
across Ford organizations in India, including, Ford India [FIPL], the automobile manufacturing
business, Ford Business Service Centre [FBSC] - a business process center for Ford's global
operations and Ford Information Technology Services [FITS] - the hub for the company's IT and
engineering initiatives in India and the Asia Pacific region.
Pandiyan also serves as a member of the Board of the FBSC. He represents Ford in India in the
HR Council of the Conference Board, and Confederation of Indian Industry, South task force on
skill development and employment generation.

Pandiyan has over two and half decades of HR experience, having worked in a diverse set of
industries – steel, chemicals, consumer goods, automobile and HR services. He joined Ford in
September 2006. In his HR career, he has worked through the entire spectrum of HR functions,
such as labour relations, management development, talent acquisition, compensation and HR
information systems. As a keen HR professional, he has addressed many professional gatherings
and written popular articles.

He holds a Bachelor's Degree in Philosophy and a Masters in Human Resources Management

having specialized in Organisational Behaviour.

Virtual Plant Tour

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All our cars spring to life at Ford's Rs. 1700 crore integrated manufacturing plant at Maraimalai
Nagar, 45 kms. from Chennai. The plant, equipped with advanced manufacturing technology
from Ford, covers 350 acres, provides employment to about 2,000 people directly and many
more thousands indirectly and has a capacity to manufacture upto 100,000 vehicles per annum.
Ford is a 6-Sigma company. Every step of every process is planned to perfection.

Step 1: STAMPING

 Semi-automatic press line moulds blank sheets into various body parts.
  Thorough checks for perfection in dimensions and surface quality.

Step 2: BODY SHOP

 Entire shell checked with military precision for dimensions.

 Subjected to stresses to check quality of welding.

Step 3: PAINT SHOP

 Cutting-edge technology creates a finish that's unaffected by rain or sunshine.

 Painting so complete that even underside gets full PVC coating for corrosion protection.
 Baking done to Ford's global paint specifications.

Step 4: T C F

 Interiors taken care of, before doors and seats come on in Trim zone.
 In Chassis area, professionals use high power tools to fit in engine, front suspension,
bumpers etc.
 Once nuts and bolts are tightened to perfection, the car gets its wheels.
 Rolls into final line for remaining parts and filling of fluids.
Step 5: QUALITY TESTING

 Stringent testing ensures every car is at its best, even in trying conditions.
 All Ford cars complies with Bharat III emission standards, notified by the Government of
India.

Corporate Social Responsibility, we believe is demonstrated in who we are as a company, how we conduct our
business and how we take care of our employees, as well as how we interact with the community we operate in. It is
indeed a commitment that must be driven through leadership, teamwork, volunteerism and compassion.
Ford demonstrates commitment to India through many corporate citizenship initiatives. Ford India places high value
on giving back to the people of India and the local Maraimalai Nagar community, from education and health care to
environment and safety.
Some key Ford initiatives include: the establishment of the Sanjeevi Health Centre; the Henry Ford Chair for Vehicle
Emission Research and the Henry Ford Chair for Biomechanics and Transportation Safety at IIT Chennai and New
Delhi, and Ford’s support of the Automobile Research Association of India. Community initiatives have always been
and will continue to be the focus of Ford India's corporate citizenship initiatives. One such initiative was joining hands
with CII to rebuild the lives of the residents of Panayur Periakuppam affected by the disastrous Tsunami of 2004 and
provide them with immediate livelihood, community infrastructure and capacity building. Ford India has formed a CSR
Committee with representative employee from cross-functional team which meets once a month. This CSR
Committee, supports range of projects from local educational initiatives to international
environment to road safety initiatives and is
empowered to make decisions and implement
ideas.

FO
Health Care: Health care is another priority for
Ford India’s Corporate Social Responsibility
Committee. Ford India built and resourced its own
medical centre right outside the plant – at a cost of
over Rs. 35 lakhs. The Round Table MCRT - 94
has supported the programme right from its
inception.
The Sanjeevi Health Centre provides free primary
treatment for all people in need. Since its
opening, the Centre has seen thousands of
patients with the facilities accommodating 97% of
the patients for treatment at the centre, with the
remaining 3% referred to the local hospital for
more extensive care.
Health education also plays an important role.
The centre employs a trained health worker who
visits the surrounding villages to give advice on
preventative health care. She also acts as a
liaison between the villagers and the centre,
collecting valuable data on families’ health and
education. Dr. Achyuth Rao and his staff also visit
village primary schools to give the children a
check-up and advise on good health practises.
The fundamental philosophy behind these
various projects is unwavering – to provide
assistance and support in a manner that will result
in tangible improvements in the quality of life in the
communities where Ford operates.
With the rapidly
increasing number of vehicles on India’s roads,
the environment and safety are hot topics and
Ford India takes them very seriously. Ford India
was the first automotive manufacturer to sponsor
two lifetime Chairs at the Indian Institute of
Technology (IIT). Representing an investment of
Rs. 95 lakhs, the Chairs encourage and guide
research and development in the areas of
automotive environment and safety. The
research is independent and results are shared
with the automotive industry.
The Henry Ford Chair for Vehicle Emission
Research was set up at IIT Chennai in March
1998 and exemplifies Ford’s strong commitment
to the worldwide clean air initiative. The Henry
Ford Chair for Biomechanics and Transportation
Safety was established at IIT Delhi in March 1999.
Ford sets industry standards in test requirements,
often introducing safety procedures well ahead of
legislation. Ford vehicles have advanced safety
structures, which exceed local safety legislation
and carry additional supplementary restraints.
Ford India granted emission testing equipment to
the Automobile Research Association of India
(ARAI) in Pune. ARAI conducts research and
development, testing and evaluation, and
certification of vehicles and components for the
industry and government. Additionally, Ford India
trained a number of ARAI executives at Ford's
extensive research and technology facilities in
Dearborn, USA. This training provided
familiarisation with new techniques, testing
procedures and test equipment.
Ford India also funds and supports initiatives in
and around Chennai, reinforcing our efforts in
areas of Education, Road Safety and HIV AIDS.
Every Ford India employee is actively
encouraged to spend 16 working hours – fully
paid – to participate in charitable work.
The Corporate Social Responsibility Committee
continues to meet and implement both local and
national initiatives to benefit the people and the
environment of India.
The Corporate Social Responsibility Committee
continues to meet and implement both local and national initiatives to benefit the people and the environment of

India. ABILIT
Ford India strengthens its management team
Submitted by Devang Murthy on Fri, 04/30/2010 - 05:50.

 Company News
 Auto Sector
 Featured
 TNM
 Ford
 India

After the launch of the much awaited Figo in the Indian market, Ford
India is in mood to leave any stone unturned to gain the much desired
high volumes in the Indian market.

In fact, the appointment of N. Raja to vice president, Sales, is a true

testimony of the same. While Raja will report to Nigel Wark, executive
director, Marketing, Sales & Service, Ford India as he replaces
Timothy Tucker, who was appointed president & CEO, Ford Japan.

Moreover, under the new job responsibilities, Raja will be responsible for delivering the sales
and revenue targets for Ford products in the highly competitive Indian automobile market. In
fact, before entering this new job profile, Raja served as general manager of Sales, responsible
for National Sales and Field Operations across India for Ford in the Indian market.

It is believed that Raja has played a key role in the sales strategy and the launch of Figo in the
Indian market. The fact that he has over 20 years of experience in the Indian automotive industry
will help Ford India to get its hands on the price sensitive Indian consumer in the small car
segment of the domestic market.

Y REPORT