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ACTIVITY 1 - Know Your Customers

This document outlines activities for a student to plan an entrepreneurial venture called Francis' Burgers. It includes forms to identify customers and competitors, and sections to outline marketing strategies and startup capital needs. Customers are identified as individuals, families, and workers seeking convenient, affordable and quality burgers. Competitors are listed along with their offerings. The marketing plan discusses selling burgers and hotdogs at comparable prices to competitors from a home-based shop, using social media and samples to promote the business. Direct costs for ingredients and labor, indirect costs for utilities, and equipment costs total around 127,500 pesos in startup capital needed over 2 weeks.

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Hannah Nolong
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191 views4 pages

ACTIVITY 1 - Know Your Customers

This document outlines activities for a student to plan an entrepreneurial venture called Francis' Burgers. It includes forms to identify customers and competitors, and sections to outline marketing strategies and startup capital needs. Customers are identified as individuals, families, and workers seeking convenient, affordable and quality burgers. Competitors are listed along with their offerings. The marketing plan discusses selling burgers and hotdogs at comparable prices to competitors from a home-based shop, using social media and samples to promote the business. Direct costs for ingredients and labor, indirect costs for utilities, and equipment costs total around 127,500 pesos in startup capital needed over 2 weeks.

Uploaded by

Hannah Nolong
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Adaptive Community for the Continuity of Education and Student Services National

Teachers College

ACTIVITY 1 – Know your Customers


Fill in the following forms that will help you understand the customers who will buy your products or
services.

Name of your Chosen Business Francis’ Burgers (Refer to the one you chose in your module two)

WHO WILL YOUR CUSTOMERS BE?


□ Individuals □ Families □ Other businesses □ Domestic use □ Workmates
AGE: □ Adults □ Elderly □ Teenagers □ Parents of children
GENDER: □ Mostly female
□ Mostly male □ Both
LOCATION: THEY LIVE/WORK: □ Nearby □ At some distance □ Far away
INCOME LEVELS: □ High □ Medium □ Low
NUMBER OF CUSTOMERS 100
HOW OFTEN WILL THEY BUY THIS PRODUCT OR SERVICE?
□ Once □ Daily □ Weekly □ Monthly □ Once per year □ Seasonally
HOW MUCH WILL CUSTOMERS BUY? □ Large quantities □ Small Quantity
FUTURE SIZE OF MARKET: □ Increase □ Decrease □ Stay the same
WHY DO YOUR CUSTOMERS WANT/NEED THIS PRODUCT OR SERVICE?
My products are delicious and its ingredients are fresh. Customers are sure that my products are clean and their money will
not be wasted.
PREFERENCES OF CUSTOMERS
□ Size □ Color □ Price □ Convenience □ Particular features: Quality
ACTIVITY 2- Know your Competitors
Fill in the table a brief description about the different characteristics of your competitor.
CHARACTERISTICS COMPETITOR A COMPETITOR B COMPETITOR C
Name of Competitor Angel’s Burger Minute Burger Burger Machine
Type of Product/ Burgers, Hotdogs, and Burgers, Hotdogs, and Burgers, Hotdogs, and
Services Sandwiches Sandwiches Sandwiches
Prices Php 28.00 to Php 50.00 Php 30.00 to Php 80.00 Php 30 to Php 50.00
Quality Good Good Good
Location & They have a lot of franchise in They have a lot of franchise in They have a lot of franchise in
Distribution the country the country the country
My competitors’ major strengths are:
They already established their name. People already tried their products. Since they already
have a name, people will choose them over new businesses.
My competitors’ major weaknesses are:
There is news regarding poor employee treatment. People also complain about the quality
of their burgers. Some people complain that what they have bought are not worth their
money.

Given this information I can improve my chosen entrepreneurial venture in the following
ways:
I will treat my employees nicely. I will make sure that my ingredients are always fresh. I will
make sure that I will meet my customers’ expectations and I will give them quality burgers.
BAEM6 – Entrepreneurial Management School of 1
Business, First Semester, SY 2020-2021
Adaptive Community for the Continuity of Education and Student Services National
Teachers College

ACTIVITY 3- Simple Marketing Plan


Given what you now know about your customers and competitors, write a brief discussion on following
questions that will make up your Marketing Plan.

PRODUCT – What is your Product/Service? What will make customers buy from you and not from
your competitors?

My products are burgers, hotdogs, sandwiches and fries which are made from clean environment
and fresh ingredients. Customers will buy from me because rest assured that my burgers will
meet their expectation. Also, it’s not bad to try new products from new businesses. Consumers
are always ready to try new products in the market, and I am sure that they will try my burgers.

PRICE – At what price(s) will you sell your product so that you can earn more? How does your
price(s) compare with your competitors’? (Is your price higher, lower, or the same?) Why?

I will sell my products for around Php 30.00 to Php 60.00. The prices of my products
are almost the same as my competitors’; since we sell the same products, our
ingredients are also the same.

Will you give discounts? How much?

No, I will not give any discounts. However, there will be a Buy 1 Take 1 Promo.

Will you sell on credit? To whom? Why? How will you collect? Will you charge interest?

No, I will not sell on credit. My business is food, I do not render service, therefore, I need cash
payments. Customers should be able to pay right after they have ordered.
PLACE – Where do you plan to sell your product/service? How do you plan to distribute it?
(Retail/Wholesale, Direct/Indirect?) Why?

I plan to sell my products within our house. I will set-up a burger machine-like place where
my products will be cooked. Also, I will put chairs so customers can opt to eat at my place.
Since my business just started, I cannot do franchise or sell it to other businesses.

PROMOTION – How will you inform your customers about your product/service? How will you
promote your product to get more sales? Will you give free samples?
To inform other people about my business, I will make a Facebook page in order to advertise
my business. I will also join groups that is involved in selling products. Being active in social
media is an advantage to my competitors. Through social media, I will reach more potential
BAEM6 – Entrepreneurial Management School of 2
Business, First Semester, SY 2020-2021
Adaptive Community for the Continuity of Education and Student Services National
Teachers College

customers.
Before I open my business, I will give away flyers to bystanders and people passing by. I will
also ask them to try my free samples, so they will have a glimpse of how delicious my products
are.

Activity 4- Start Up Capital


To compute your Start Up Capital get the total Direct, Indirect, and Equipment Costs. For Retail
businesses, get the total Direct and Indirect Costs for two (2) weeks. For Service and
Manufacturing, get the total Direct and Indirect Costs for 2 months. For Agriculture, Forestry, and
Fishing, get the total Direct and Indirect Costs for the period needed before you can make your first
harvest.

Start Up Capital for (Weeks/Months) (name of the chosen business)

DESCRIPTION COST

Direct Costs (estimated direct raw materials; direct


labor)
Ingredients Php 80,000

Additional employee/helper Php 20,000

Indirect Costs (Rent, Electricity, other utilities, etc.)

Electricity Php 10,000

Water Php 2,500

Other things to be used (plates, containers, spoon, fork, etc.) Php 10,000

Total Cost of the Equipment

Burger Grill with Deep Fryer Php 5,000

Total Start Up Capital 127,500.00

BAEM6 – Entrepreneurial Management School of 3


Business, First Semester, SY 2020-2021

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