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    Rtuyytruty

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    Kristina Kolodeeva
    Zalando was founded in 2008 in Germany and initially specialized in selling footwear, taking inspiration from US retailer Zappos. It launched in multiple other European countries throughout the 2010s and changed its business model in 2013 to operate as a digital platform, allowing other fashion retailers to sell through its website. Zalando held an initial public offering in 2014 and has continued expanding its product categories and geographic reach, including the acquisition of the fashion trade fair Bread & Butter in 2015 and the launch of beauty products in 2018.

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    Rtuyytruty

    Uploaded by

    Kristina Kolodeeva
    34 views1 page
    Zalando was founded in 2008 in Germany and initially specialized in selling footwear, taking inspiration from US retailer Zappos. It launched in multiple other European countries throughout the 2010s and changed its business model in 2013 to operate as a digital platform, allowing other fashion retailers to sell through its website. Zalando held an initial public offering in 2014 and has continued expanding its product categories and geographic reach, including the acquisition of the fashion trade fair Bread & Butter in 2015 and the launch of beauty products in 2018.

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    rturtyutujty

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    rtuyytruty

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    Zalando was founded in 2008 in Germany and initially specialized in selling footwear, taking inspiration from US retailer Zappos. It launched in multiple other European countries throughout the 2010s and changed its business model in 2013 to operate as a digital platform, allowing other fashion retailers to sell through its website. Zalando held an initial public offering in 2014 and has continued expanding its product categories and geographic reach, including the acquisition of the fashion trade fair Bread & Butter in 2015 and the launch of beauty products in 2018.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    34 views1 page

    Rtuyytruty

    Uploaded by

    Kristina Kolodeeva
    Zalando was founded in 2008 in Germany and initially specialized in selling footwear, taking inspiration from US retailer Zappos. It launched in multiple other European countries throughout the 2010s and changed its business model in 2013 to operate as a digital platform, allowing other fashion retailers to sell through its website. Zalando held an initial public offering in 2014 and has continued expanding its product categories and geographic reach, including the acquisition of the fashion trade fair Bread & Butter in 2015 and the launch of beauty products in 2018.

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    of 1

    Zalando was founded in 2008 by 

    Rocket Internet, Robert Gentz and David Schneider, initially


    under the name Ifansho.[7]The name was then changed to Zalando, a reference to the Italian
    word zalare (meaning "making jokes").
    Inspired by US online retailer Zappos.com,[8] Zalando initially specialized in the sale of footwear.
    In 2010, the company launched in the Netherlands and France and added apparel to its portfolio.
    In 2011, it opened online retail sites in the UK, Italy and Switzerland. In the following year
    Zalando expanded to Sweden, Denmark, Finland, Norway, Belgium, Spain and Poland. In 2012
    Zalando began operating outside of Germany offering deliveries to Austria.
    Since 2013, following examples of tech companies from the East, especially China, Zalando
    changed into a European digital platform. Emulating Chinese companies, Zalando set off into
    remaking itself into a digital shopping mall, allowing fashion houses and retailers to make sales
    via the Partner Program as well, often with limited input from Zalando. [9]
    In 2014 Zalando was listed on the Frankfurt Stock Exchange.[10] Since 22 June 2015 Zalando has
    been included in the MDAX. In 2015, Zalando started collaborating with Topshop and began
    selling merchandise online. Advertisements featuring the model Cara Delevingne were broadcast
    in Germany, Switzerland and France.[11]
    In June 2015, the fashion trade fair "Bread & Butter" was acquired by Zalando, with the intention
    to open the globally important event to a broader audience as a "fashion festival". [12] The first
    edition of "Bread & Butter by Zalando" took place in 2016, hosting 20,000 visitors at Arena Berlin.
    Zalando announced the discontinuation of "Bread & Butter" due to a shift in strategy two years
    later.[13]
    In March 2017, Zalando acquired Kickz, a German company, for an unknown sum. At the time,
    Kickz owned 15 shops across Germany, all specialized in basketball footwear. [14]
    In 2018, Zalando launched Beauty in Germany, Poland and Austria and opened a beauty concept
    store in Berlin offering a regularly changing range of beauty products. [15]
    In February 2018, Zalando expanded its collaboration with physical retailers in Germany. [16]
    In June 2018, Zalando expanded its operations to Ireland and the Czech Republic. The markets
    are served over the existing logistic sites of Zalando. [17]
    In October 2020, a general works council with 31 members was elected for the first time in
    history, with a first meeting on November 11th 2020.[18][19]
    In December 2020, co-CEO Rubin Ritter announced that he would be stepping down next year,
    two years before the end of his contract, to allow his wife to pursue her professional ambitions. [20]

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