I Sem Material
I Sem Material
I Sem Material
MATERIAL
2020-2021
UNIT-I Listening skills
Importance of listening skills
Types of listening skills
Barriers to listening
Effective listening
Listening:
Listening is a process of receiving and interpreting the spoken word. It involves
recognizing what is said and comprehending the matter that, understands the main and
subsidiary points as well as the links between the different parts of speech.
The four stages of listening are
Importance of Listening:
Listening plays an important role in our social as well as professional
life. Listening is crucial in certain professions.
Successful businessmen and the apex management of reputed companies consider
listening as an important skill
All successful industrialists, advocates, teachers, doctors etc are good
listeners Effective listening is the hallmark of a successful professional.
Types of Listening:
Type Characteristics
s
Superficial Listening The listener has little awareness of the content of the verbal message.
Appreciative Listening The purpose of listening is to derive pleasure. Eg: a music lover may
listen to the latest hit, pick up the chorus and tune and try to sing along
Focused Listening The purpose is to get some specific information. Eg: listening to radio,
listening to railway and airport announcements
Evaluative Listening The purpose is to evaluate the oral message, commentary and develop a
line of thought. Eg: classroom lectures, workshops, seminars etc
Attentive Listening It is interactive and productive, facilitating proper interaction and more
effective listener-speaker relationships. Eg: formal conversational interactions,
suggestions, important telephone calls
Empathetic Listening It involves listening to the speaker’s feelings, emotions and state of mind.
Eg Surgeons, Counsellors, Psychiatrists use this type of listening
Active Listening It is a structured form of listening. The attention is focused on the speaker.
It consists of both verbal and non-verbal cues.
Passive Listening Listener is physically present but mentally absent. The listener hears all
that is said, he does not understand its meaning fully and hence assimilation
does not take place. Eg: common in classroom situations
Marginal Listening If too much of information is provided to the listener, it may go waste resulting
in marginal listening. This leads to miscommunication or poor communication
Projective Listening Everyone has a point of view which may stand between the sender and the
receiver. The receiver tries to understand the topic from his/her point of view
and not as the sender intends.
Sensitive Listening The receiver tries to understand the intended message of the sender. The
receiver tries to match his perception with that of the sender. In order to
understand the sender’s point of view, the receiver raises questions and seeks
clarifications where the message is unclear
Content Listening To comprehend & retain information communicated by the speaker. It is also
called as Informative listening. It includes skills such as understanding the
meaning, key points, directions & identifying the
intention & attitude of the speakers
Critical Listening It is a two-layered process which involves absorbing the message&
analyzing the ideas. It is about identifying the message and attempting an
evaluation of the evidence or views to pass a critical judgement Eg:
Listening to structured talks, lectures, seminars….
Deep Listening It not only makes to hear what is said but also seeks to understand the whole
person behind the words. Eg: Listening between the lines, hearing the emotion,
watching body language and so on.
BARRIERS TO LISTENING:
Physical Barriers:
Noise
Physical discomfort
Physical distractions
Distance
Mild hearing levels
Physiological Barriers:
Hunger
Anger
Sleep
Headache
Tension of anykind
Discomfort in the roomtemperatures
Minor healthupsets
Linguistic Barriers:
Language
Different choice ofwords
Dialects
Accents of thespeaker
Differentvalues
Improper messagedecoding
Ambiguous (confusing, unclear) language
Jargon (words difficult to understand)
Psychological Barriers:
Emotional disturbance
Over arousal of emotions
Cultural Barriers:
Cultural indifferences
Different values
Different social norms
Questions
1. What is listening? What is the difference between Active and Passive listening? List out the
instances where you are involved in active or passive listening by giving reasons to support
your answer.
2. Discuss in detail the process and different types of listening by giving relevant examples
from your real-life experiences
3. Raghu always fails to listen and understand what others communicate to him. In general,
what makes people from being good listeners. Could you give him a few tips for developing
his listening skills?
4. Many a time we are distracted while listening? What are the barriers that we come across
while listening?
5. ‘Children never listen, they hear’, this is the complaint given by many teachers. What is
listening and hearing? Quote examples from your surroundings in which people hear or
listen. In general, when do children listen, when do they hear? Express your opinion.
Multiple Choice Questions:
S.N Question Option A Option B Option C Option D Ans
o
1. The process of Communication Listening Speaking Reading B
receiving and
interpreting the
spoken is
___________
Monophthongs: These are single symbols representing a single sound. There are twelve monopthongs in
English.
Diphthongs: They are combinations of two symbols representing a single sound. There are eight
diphthongs in English
1. / eə / — Pronounced form of ‘Air’
Final sound of ‘Tear’ (verb)
2. / ɪə / — Pronounced form of ‘Ear’
Final sound of ‘Fear’
3. / uə / — Final sound of ‘Poor’
4. / aɪ / — Initial sound of ‘Ice’ ‘Eyes’
Middle sound of ‘Might’ ‘Sight’
Final sound of ‘Tie’ ‘Die’
5. / eɪ / — Final sound of ‘May’ ‘Say’
Middle sound of ‘Take’ ‘Say’
6. / ɔɪ / --- Initial sound of ‘Oil’
Middle sound of ‘Boil’
7. / əu / — Initial sound of ‘Oxygen’ ‘Automobile’
Final sound of ‘No’ ‘So’
8. / au / — Initial sound of ‘Out’
Middle sound of ‘Shout
Consonants:
There are twenty-four consonants in English. Consonant sounds are produced by blocking the flow
of air as it leaves the mouth. The correct sound of the consonants is indicated against the symbols below.
Fill in the space with the word represented by the phonetic symbol.
/ɡeɪt/ _________
/leɪt/ _________
/peɪn/ _________
/feɪd/ _________
/peɪpə/ _________
/kaɪt/ __________
/daɪnɪŋ/ ___________
/haɪd/ ___________
/laɪf/ __________
/taɪ/ ___________
/haɪ/ __________
/fraɪ/ __________
Write each of the following words in phonetic transcription.
1. heat 6. Shrink
2. stroke 7. toque
3. phase 8. attentive
4. chump 9. flop
5. loonie 10. Wrath
What is Stress?
Stress is the emphasis given to a specific syllable or word in speech, usually through a combination of
relatively greater loudness, higher pitch, and longer duration. Syllable is a part of a word that is pronounced
with one uninterrupted sound. It is also important to remember that we stress the vowel sound of the word,
not the consonant sound. The stress placed on syllables in a word is called lexical stress or Word Stress.
Take the word Garden for example. It has two syllables: ‘Gar’ and ‘den’. The stress is placed on ‘Gar’.
Similarly, given below are some examples. The stressed syllables are written in capital letters.
Water: WAter
Station : STAtion
People: PEOple
Sentence stress is the way of highlighting the important words in a sentence. Unlike in word stress, you
can choose where you can place the stress. Selecting which words to stress depends on the meaning and
context. However, if the stress is not used correctly, the sentence might be misinterpreted.
Examples:
Word stress: Stress placed on some words within a sentence is called sentence stress or prosodic stress.
For disyllabic words the stress falls on the second from back (in most cases)
Or
Disyllabic words with word final silent ‘r’ have the stress on the first syllable.
Eg: Father
Doctor
Teacher
Sister
Painter
Letters beginning with ‘bi’, ‘be’, ‘bio’, ‘dis’, ‘so’, ‘se’, ‘to’, ‘re’ have the stress after these letters.
Eg: be lieve
Biology
Dis order
Se cular
So ciety
To day
Re member
When two same letters are used side by side stress falls in between them.
Eg: Bal loon
Dif ference
Words that end in ‘ion’ take the stress on the second syllable from the end.
Eg: pol lution
Re lation
Words that end in ‘ious’ take the stress on the second syllable.
Eg: no torious
De licious
Words ending in ‘ental’ have the stress on the second syllable.
Eg: funda mental
Pa rental
Words that end in ‘ic’, ‘ical’, ‘ics’ and ‘ically’ take the stress on the second syllable from the end.
Eg: tu torial
Ma gician
Confi dentially
Words that end in ‘ity’ are stressed on the third syllable from the end.
Eg: ar tistic
Eco nomics
Sta tistically
Words ending in ‘aire’, ‘eer’, ‘ier’, and ‘ee’ have the stress on the last syllable.
Eg: million aire
Engi neer
Pay ee
The same words sometimes function in different ways.
Eg: Noun/ Adjective Verb
Conduct con duct
Produce pro duce
Subject sub ject
Record re cord
Import im port
The compound words ending with ever and self as the second elements in which the second element
receives the primary accent.
Eg: her self how ever
Them selves who ever
There are other compound words in which both the elements are accented, but the primary accent
falls on the second element.
Eg: after- noon bad- tempered
Home-made post-graduate
Words with weak prefixes always take the stress on the root.
Eg: a broad a head
A lone
The inflexional suffixes ‘ed’ ‘es’ and ‘ing’ do not affect the accent.
Eg: ed- recom mend recom mended
Es- com pose com poses
Ing- suc cess suc cesses
The derivational suffixes given below do not normally affect the accent.
Eg: age- carry carriage
Ance- an noy an noyance
En - bright brighten
Er- at tend at tender
Ess-actor actress
Ful-beauty beautiful
Hood-brother brotherhood
Ice- coward cowardice
Ish-fever feverish
Ive-abuse a busive
Ly-certain certainly
Ness-bitter bitterness
Or-collect col lector
Ship-author authorship
Ter- laugh laughter
Zen- city citizen
TOPIC: STRESS
S.N Question Option A Option B Option C Option D Answer
o
1. Where does the Before - Before Before -ogical Before C
stress fall in the psy -cho -logical
word
“psychological”?
2. Which syllable is deter mi na tion C
stressed in the
following word
“determination”?
3. All the following Stress is Stress is Stress placed on Stress is on D
functions of stress on the the force the syllables is the
are true vowel given on a called lexical or consonant
except_______ sound specific word stress sound
syllable
4. The most Intonation Stress Vowel Consonant B
prominent syllable
in the word is
called as
5. The stress or Vertical Horizontal Dot Slash A
accent is indicated
by a small _____
mark before/above
the stressed
syllable
6. _______ words Disyllabic Trisyllabic Monosyllabic Polysyllabic C
have no
accent
marks
7. Works with Weak Strong Inflexional Derivational A
_______prefixes
are accented on the
root.
8. Words ending in – Ultimate Penultimat Antepenultimat None of C
ity take the accent e e these
on the
________syllable
9. In case of First Second First &Second None A
compound words,
the stress falls on
______ element
10. Words ending in – First Second Third Fourth C
graph, -meter are
stressed on the
_________syllable
from the end.
11. One of the Auspicious Freedom Certain Utility A
following is an
example of
trisyllabic word
12. For the word First Second Third Fourth B
“dramatically”
stress falls on the
________syllable.
13. For the word Per Miss Ive None of B
Permit stress falls these
before ‘mit,
similarly for the
word Permissive
stress falls before
14. The inflexional Affect Do not Partially affect None of B
suffixes –ed, -es, affect these
and –ing ______
the accent
15. Where does the Re’cord Rec’ord ‘Record Reco’rd A
stress fall on the
word ‘record’ if it
is a verb?
16. The compound First Second Third Fourth B
words ending in
ever/self
________element
receives the accent.
17. _______ words Disyllabic Trisyllabic Monosyllabic Polysyllabic A
end with silent “r”
takes the stress on
the first syllable.
18. Identify the word ‘Tutorial De’licious Abi’lity ‘Payee B
with correct stress
mark.
19. How many Five Six Three Four D
syllables are there
in the word
“Pronunciation”?
20. One word in the The first The last The subject of The longest D
sentence that is word in content the sentence word in the
most likely to the word in sentence
receive sentence sentence the
stress is________ sentence
Intonation
Intonation is the use of appropriate tone to covey meaning. In combination with words, tone help us
understand the gist of the message being conveyed.
There are several kinds of tones. The more important of those are:
A] Rising tone
B] Falling tone
C] Rising-Falling tone
D] Falling-Rising tone
A] Rising tone:- Pitch moving from low level to high level is called rising tone or rising
pitch.
It is used for:-
1) Yes and No questions.
Ex. Are you going to school tomorrow?
Can I see it?
Will you join us for party?
6) Exclamatory questions
Ex. Is that so?
Really?
B] Falling tone: - Pitch moving from high level to low level is calling falling tone of
falling pitch.
It is used for:-
1) General questions. (wh questions)
Ex. why are you going to school tomorrow?
Who is going to win elections this time?
3) Commands
Ex. stop it!
Close the book.
Do it fast.
4) Exclamatory sentences.
Ex. what a beautiful sight!
Alas! I am fed up.
Wow! It is raining outside.
C] Rising-Falling tone: - Pitch moving from low level to high level and the to the
middle or low level.
It is used for:-
1) listing things (until the final item)
2) Introductory words.
Ex. Actually, I belong to Maharashtra.
Gradually, human nature is becoming selfish
For example, life is the best teacher.
4) When your statements show that your thoughts are not complete, even if you stop talking.
Ex. If I had million dollars……………….
When I grow up……………..
If she would just listen to me………………
D] Falling-Rising tone: - It indicates a movement of the pitch of the voice frm a high
level to a low level and then to the middle or high level.
It is used for:-
1) We use this tone at the end of statements when we want to say something that we are not sure about.
Ex. I am not sure whether I will be able to come for picnic.
I may go to Delhi next week.
2) Questions that intend to ask permission, request, or an invitation.
Ex. would you like another glass of wine.
May I borrow your laptop?
3) In tag questions.
Ex. It is a beautiful day, isn’t it?
Let us go to temple, shall we?
4) Contradiction.
Ex. I thought he likes dogs, but he actually likes cats.
11. What is the intonation Rising tone at Falling Rise in the Fall in the B
used for a WH the end of the tone at the beginning beginning
questions? sentence end of the and fall in and rise in
sentence the middle the middle
12. Which tone is used for Rising tone Falling Fall- Rise Rise-Fall D
enumerating of things tone tone tone
in a sentence?
13. The rise and fall in Intonation Stress Pause Fluency A
voice is called as
14. The use of proper Comprehensio Oral Reading Writing B
stress and intonation is n expression
possible only through
the practice of
15. Pitch moving from low Rising tone Falling Fall- Rise Rise-Fall A
level to high level is tone tone tone
called
16. Falling tone is Pitch Pitch Pitch Pitch A
movement movement movement movement
from high to from low from high to from low to
low to high low and high and then
then low / to middle
middle /low
17. “She is beautiful, but Rising tone Falling Fall- Rise Rise-Fall B
not intelligent” tone tone tone
identify the tone used
in the sentence.
18. Emotions, attitude, and tone Clarity Loudness Pronunciation A
feelings affect ______
of the speaker.
19. Exclamatory sentences Rising tone Falling Fall- Rise Rise-Fall B
are usually uttered in tone tone tone
__________ tone
20. Gap-fillers like sorry, Rising tone Falling Fall- Rise Rise-Fall A
pardon, excuse me are tone tone tone
usually uttered in
__________tone
UNIT-III Grammar
Concord
Modals
Tenses (Present/Past/Future)
Articles
Prepositions
Question tags
Sentence formation (Voice, Reported speech, & Degrees of
Comparison)
Error Correction
CONCORD
[AGREEMENT OF SUBJECT AND VERB]
Common rules to be followed in subject and verb agreement are listed down:
Rule 1
Singular subject follows singular verb, and plural subject follows plural verb.
Ex.
I play guitar. [singular]
He plays guitar. [plural]
Rule 2
The number of the subject (singular or plural) will not change due to words/phrases in between the subject and
the verb.
Singular verbs Plural Verbs
Does do
Is, am are
Has have
Was were
V1+s/es/ies(goes, plays, studies) V1
Singular verbs
Any one If anyone calls, tell them I’m not at home.
Someone Someone has been tampering with the lock.
Nobody If nobody loves you, be sure it is your own
fault.
Everyone Everyone is born king, and most people die
in exile.
Somebody Somebody has run off with my wallet.
None of None of us is afraid of difficulties.
Each of Each of the answer is worth 20 point.
Either of Either of the plans is equally dangerous.
Neither of Neither of my parents is a teacher.
Any of Any of my players who steps out of the line
will be in trouble with me as well.
Pair of The pair of socks is in the cupboard.
One of One of the books is very interesting.
Rule 3
Subjects that are joined by ‘and’ in a sentence, use a plural verb. Subjects that are joined by ‘either/or’,
neither/nor’ use a singular verb.
For example
1. Radha and Meera are coming home.
2. Neither Akshay nor Rohit is coming home.
1. Neither the shoes nor the bag matches the dress. (Here, ‘bag’ is closest to the verb, hence
‘matches’)
2. Neither the bag nor the shoes match the dress. (Here, ‘shoes’ is closest to the verb, hence
‘match’)
Rule 5
When the subject is followed by words such as ‘as well as’, ‘along with’, ‘besides’, ‘not’ etc. ignore them and
use a singular verb if the subject is singular.
For example
Rule 6
In sentences that begin with ‘here’, ‘there’, the true subject usually follows the verb.
For example
1. Here are the chocolates.
Rule 7
In sentences that include sums of money, periods of time or distances etc. (as a unit), use singular verbs.
For example
Rule 9
In the case of collective nouns such as ‘group, ‘population’, ‘family’, in a sentence, the verb can be singular or
plural depending on their use in the sentence.
For example
Rule 10
Nouns such as ‘mathematics’, ‘civics’, ‘news’ etc. while plural in form, are singular in meaning and use
singular verbs.
For example
2. The news is very saddening.
Rule 11
In sentences that express a wish, request or contrary to fact, the word ‘were’ is used instead of ‘was’.
For example
1. I wish my sister were here.
Rule 12
Two or more singular nouns or pronouns joined by ‘and’ require a plural verb.
For example
Gold and silver are precious metals.
Fire and water do not agree.
He and I were playing.
[ Note: but if the noun suggests one idea to the mind, or refer to the same person or thing, then the verb is
singular.
Eg. Time and tide waits for none.
The horse and carriage is at the door.
Bread and butter is his only food. ]
Rule 13
When two nouns are qualified by ‘each’ and ‘every’ although connected by ‘and’ they require a singular
verb.
For example
1. Each and every student was given a silver medal.
2. Each girl and each boy is expected to be present in the class on time.
3. Every student in the class is well behaved.
4. Each student is counselled by the principal.
Exercise
A.Choose the correct form of the verbs given in the brackets in the following sentences:
Answer key
1.was or were.
2.are
3.is
4.were.
5.wins.
6.is
7.are
8.is
9.is
10.are.
B.Choose the correct form of the verbs given in the brackets in the following sentences:
Answer
has
is
tries
looks
are
is
are
varies
are
were
C. Fill in the blanks using the correct form of the verb given in brackets.
Besides encountering the strange aborigines, the first English settlers ………………………. (find)
themselves in the presence of new and wide variations of climate. In their old home, they
………………………. (accustom) to a moderate temperature. Now they ………………………. (have)
before them a great range of climate from the cold coasts of Maine to the hot savannahs of Georgia, with
all the gradations from the far North to the deep South. To the exigencies of these variations, all the
immigrants, from the British Isles as well as the Continent, ………………………. (have) to adapt
themselves. Wherever the colonists set to work, they ………………………. (brave) hostile weather
conditions.
Answer:
found
had been accustomed
had
had
were braving
@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@@
MODALS
What are modal verbs?
Modals (also called modal verbs, modal auxiliary verbs, modal auxiliaries) are special verbs which
behave irregularly in English. They are different from normal verbs like "work, play, visit..." They give
additional information about the function of the main verb that follows it. They have a great variety
of communicative functions.
They never change their form. You can't add "s", "ed", "ing"...
They are always followed by an infinitive without "to" (e.i. the bare infinitive.)
They are used to indicate modality allow speakers to express certainty, possibility,
willingness, obligation, necessity, ability
1. Permission
2. Ability
3. Obligation
4. Prohibition
5. Lack of necessity
6. Advice
7. possibility
8. probability
Examples:
EXERCISE :
1. I'm not really sure where the cat is, but I think she ________ in the kitchen.
A. might play
B. might be playing
C. might have played
2. If I had left early like everyone else did, I ________ sitting here now listening to all this rubbish.
a. may not be
b. wouldn't be
c. was not able to be
3. If I'd gone down to Bodrum like all my friends did, I, too, ________ scuba diving lessons.
a. could have taken
b. had better taken
c. had taken
4. Next week's final between these two teams ............... be really fascinating.
a. Should
b. would like to
c. had better
5. Her parents were supposed to have been back by last Monday. Frankly, they ............... a great time there.
a. would rather have
b. would like to have
c. must be having
6. ________ you go already? You only arrived an hour ago!
a. Must
b. Should
c. Can
7. When he was young, he ________ swim very well. He won medals and championships.
a. Had to
b. Can
c. Could
8. The company ________ go bankrupt if they don't find a lot of money quickly!
a. Should
b. Shouldn’t
c. Might
9. Lindsay watched the movie in French and ________ understand very much of it.
a. didn't have to
b. can’t
c. couldn’t
10. I think that sign means we ________ enter the building. Look, there's a security guard
too.
a. Won’t
b. Have to
c. Mustn’t
11. It's wet and windy outside today. You ________ go out without an umbrella.
a. Shouldn’t
b. Won’t
c. Don’t have to
For ex.
1. A man was sitting in the shade of a tree.
2. An umbrella was lying on a bench in the park.
3. The sun rises in the east.
4. The boy is playing in the garden. [if known already]
Rule 1
‘An’ is used before a noun beginning with a vowel sound (a,e,i,o,u or any variant of their sound)
For example:
a. She gave me an Umbrella as it was raining.
b. An egg a day is good for health.
c. I have taken an apple from your basket.
Rule 2
If the noun requiring an article is preceded by an adjective or an adverb, the choice between ‘a’ or ‘an’ is
made on the basis of the initial sound of that adjective or adverb.
For example:
a. He has bought an elegant car.
b. Rohit is an extremely hardworking boy.
c. Sudha is a beautiful Indian dancer.
d. She had a very auspicious event at her home.
Rule 3
If a noun requiring an article begins with a consonant is either silent or unstresses, then the article ‘an’ is
used preceding it.
For example:
a. Abhi is an honest worker. [‘Honest’ is pronounced as ‘awnest’]
b. He was late by an hour. [ ‘Hour’ is pronounced as ‘our’]
c. The rich old man is looking for an heir. [ ‘Heir’ is pronounced as ‘air’]
Rule 1
Indefinite article ‘a’ is used before nouns which begin with a consonant sound.
For examples:
a. I found a novel lying on the table of his bedroom.
b. A bird in hand is worth two in the bush.
c. There was a woman behind the whole episode.
Rule 2
If a noun with an indefinite article is preceded by an adjective or an adverb, the article is used according to
the initial sound of that adjective or adverb and not that of noun.
For example:
a. This is a costly ink pen.
b. Prakash gave him a spoiled egg.
c. Ravi is a very honest man.
Note : if the above mentioned sentences did not have adverb/adjective then all of them would
require ‘an’ and not ‘a’ as an article.
For example:
a. This is an ink pen.
b. Prakash gave him an egg.
c. Ravi is an honest man.
Rule 3
If a noun begins with a vowel but the sound of that vowel is that of a consonant, the the article ‘a’ is used.
For example:
a. A university is a place of higher learning. [‘U’ in ‘University’ is pronounced as ‘you’]
b. A one-eyed man was staring at Shalini. [ one - /wʌn/ ]
c. This may prove to be a useful plan. [ useful - /ˈjuːsfʊl/]
Rule to use the definite article ‘the’
The definite article ‘the’- unlike the indefinite articles ‘a’ and ‘an’ – can be used before both singular and
plural nouns. The main consideration is that there must be something specific about the noun which
follows the definite article ‘the’.
Rule 1
Definite article ‘the’ is used to refer to specific persons, places, and things.
For example:
a. Put the book on the table.
[ a specific book and a specific table; not any book and any table]
b. The girl in blue jeans is my cousin.
c. The boys who are sitting in the lawn have been detained.
Rule 2
Definite article ‘the’ is used to refer to a single nou when it si meant to represent the whole class.
For example:
a. The rose smells sweet.
[all roses smell sweet.]
b. The cow is a very useful animal.
[all cows are useful]
c. The whale yields huge quantities of oil.
[all whales do so]
d. Child is the father of man.
[every child becomes a father one day]
Rule 3
Definite article ‘the’ is used before a common noun which is unique i.e one of its own kind.
For example:
a. The sun rises in the east.
b. The moon shines in the night.
c. Man is the soul of the universe.
Rule 4
Definite article ‘the’ is used with the names of rivers, canals, gulfs, straits, seas, oceans, groups of islands,
deserts, bays, etc.
For example:
a. The ganga is considered pious by Indians.
b. The Godavari is an Indian river.
c. The Persian Gulf, the Palk Straits, The Bay of Bengal (bays, gulfs, and straits)
d. The Arabian sea, the Red sea, the Indian Ocean, the Atlantic Ocean etc.
e. The Andamans, the Maldives, the Nicobars etc. (all islands)
f. The Suez Canal, the Sirhand Canal, the Upper Bari Doab Canal (all canals)
g. The Thar Desert, the Kalhari Desert, the Sahara Desert (all deserts)
h. The Himalayas, the Bindhayas, the Alps (all mountain ranges)
Rule 5
Definite article ‘the’ is used with place which derive their names from geographical, historical or political
factors.
For example:
The Punjab, the Deccan Plateau, the USA, the United kingdom, etc.
Rule 6
Definite article ‘the’ is used before the names of epics and religious books.
For example:
a. The Iliad, The Mahabharata, The Ramayana, etc (all epics)
b. The Bible, The Quran, The Gita, The Vedas, etc ( all holy books)
Note: however, when the name of the author precedes such a book, be it epic or a holy book, no
article is used.
For example:
a. Valmiki’s Ramayana, Jerme’s Bible
b. Homer’s Iliad, Milton’ s Paradise Lost
Rule 7
Definite article ‘the’ is used before the names of newspapers, journals, magazines, weeklies, etc.
For example:
a. The Times of India, the Tribune, the Statesman, etc.
b. The Reader’s Digest, The Eve’s Weekly, the Punjab Journal of History, the quest, etc
Rule 8
Definite article ‘the’ is used before adjectives in their superlative degree.
For example:
a. This is the best book on history I have got.
b. Munish is the most intelligent boy in this class.
c. Suman is the rarest of the rarest blend of beauty and brain.
Rule 9
definite article ‘the’ is also used before adjectives in the comparative degree in certain type of sentences.
For example:
a. The more, the merrier.
b. The higher you go, the cooler it is.
c. The more he earns, the more his wife spends.
Rule 10
Definite article ‘the’ is used before adjectives in their comparative degree when on of the two is referred to.
For example:
a. Rohit is the more intelligent of the two brothers.
b. Rohit is the better of the two students.
c. Kiran is the more charming of the two actress.
Rule 11
Definite article ‘the’ is used before an adjective which is used as a plural noun and stands for a class,
section or group.
For example:
a. The educated should help illiterate.
b. The rich often detest the poor.
c. We should think of the welfare of the handicapped.
Rule 12
Definite article ‘the’ is used before a proper noun when it is used as a common noun to indicate some
special quantity associated with that proper noun.
For example:
a. Kalidas is said to be the Shakespeare of India.
b. He is the Sachin Tendulkar of his club.
Rule 13
Definite article ‘the’ is used before a material noun when it is used as a common noun.
For example:
a. The wheat of Punjab is superior to that of Haryana.
b. The milk of this cow is richer in quality than that of the black one.
c. The gold mine in India is very expensive.
Rule 14
Definite article ‘the’ is used before a proper noun if it is modified by an adjective.
For example:
a. The great Gavaskar
b. The sweet Ruchika
c. The match winning Tendulkar
d. The innocent Naveen
e. The merciful Terresa
f. The stylish Abhay
Rule 15
Definite article ‘the’ is used before an abstract noun when it is used as a common noun.
For example:
a. The beauty of Kashmir cannot be compared with the beauty of any other valley.
b. The performance of Kapil Dev as a world-class bowler still unbeaten.
c. The integrity of Suman is just like the Integrity of Ceasar’s wife.
Rule 16
Definite article ‘the’ is used before numbers indicating order or position.
a. He was the last man in the queue.
b. You are the first person to call me dishonest.
c. You will find this information in the ninth chapter of this book.
Rule 17
Definite article ‘the’ is used before a noun to give it the force or emphasis of a superlative.
For example:
a. Philosophy is the subject to study.
b. Sushma is the intelligent girl in this class.
Rule 18
Definite article ‘the’ is used before the name of a community, nation or race.
For example:
a. The Jews are a well-knit race no matter where they live.
b. The Hindus, like the Greeks, believe in many gods and goddesses.
c. The Rajputs consider themselves a martial race.
Exercice
CHOOSE THE BEST SUITABLE OPTION FROM THE FOLLOWING ARTICLES (A, AN, THE,
NO ARTICLE)
6. John is ... student. When he finishes his studies, he wants to be ... lawyer.
A. a, a
B. an, an
C. the, the
D. --, --
7. Can you open ... door, please?
A. a
B. an
C. the
D. No article
8. I always learn a lot of things at ... school.
A. a
B. an
C. The
D. No article
9. Paris is ... capital of France.
A. a
B. an
C. the
D. No article
10. Where’s Tom? - He's in ... bed.
A. a
B. an
C. the
D. No article
11. Where’s ... milk? - It's in the fridge.
A. a
B. an
C. the
D. No article
12. I’m tired. I want to go ... home.
A. a
B. an
C. the
D. No article
13. I don't like ... milk. I never drink it.
A. a
B. an
C. the
D. No article
14. I hate ... exams.
A. a
B. an
C. the
D. No article
15. Goodbye! I'm going to ... work now.
A. a
B. an
C. the
D. No article
16. Do you speak __________ Swedish?
A. An
B. the
C. a
D.no article
17. __________ Nile is the longest river in the world
A. a
B. the
C. an
D. No article
18. Can you please go to.... Grocery store on Fifth Street and buy 2 cartons of milk?
A. a
B. An
C. the
D. no article
19. I like to watch tennis on television. It is ......... very good game.
A. a
B. An
C. The
D. no article
20. Can you please help me pick out ...... birthday present for my father?
A. a
B. The
C.an
D. No article
What is a Preposition?
A preposition is part of speech in English grammar that is a word or set of words that indicate the location or
some other relationship between a noun or pronoun and also other parts of a sentence. A preposition shows the
relationship between a word in the sentence and the word that is the object of the preposition. Preposition is
known as “the biggest little words” in English because of its important functions.
Types of Prepositions
There are some prepositions that are common in every type of preposition as they function in a versatile way. Those
types of prepositions are given below in the table.
Prepositions after, around, at, before, between, during, from, on, until, at, in, from,
of time: since, for, during, within
Prepositions
of
at, for, on, to, in, into, onto, between
direction/mov
ement:
Prepositions
by, on, in, like, with
of manner:
Other types
of by, with , of, for, by, like, as
prepositions:
Rules of Preposition
Rule 1 A preposition cannot be followed by a verb. Verb placed immediately after preposition must be in gerund
form.
Examples (a) He prevented me from drinking hot water.
(b) He insists on trying once again.
Rule 2 When ‘object’ of the preposition is an Interrogative Pronoun What, Who, Whom, Which, Where etc., the
preposition usually takes end or front position.
Examples (a) May I know who were you talking to?
(b) What are you thinking of?
It used to be thought as ungrammatical, to end a sentence with a preposition, but it is now well accepted.
Rule 3 When ‘object’ of the preposition is a relative Pronoun ‘that’, the preposition takes end position.
Examples (a) Here is the magazine that you asked for.
(b) This is the dish that she is fond of.
Rule 4 When the ‘object’ of the preposition is infinitive (to + verb), preposition is placed after infinitive.
Examples (a) This is a good hotel to stay at.
(b) I need a pencil to write with.
Since/For/From
Between/Among
Between is normally used for ‘two things or persons, but it can also be used more, when we have a definite number
in mind and there is a close relationship/ association within them.
Example
Among is usually used for more than two persons or things when we have no definite number in mind.
Example
Among/Amongst
Both have the same meaning. Either of them can be used if followed by ‘the’. If followed by a word, beginning with a
vowel ‘amongst’ be used.
Examples
Definition of Voice -
A form of verb that tells us whether the Action is done by subject itself or it faces the result of action done
by others. Sometime Action is done by the Subject directly and other times indirectly.
Examples:
He takes tea. (The action of taking tea is being done by the subject" He" directly).
Tea is taken by him. (The action of taking tea is being done by the same subject indirectly).
In Active Voice, the verb agrees the subject. It means the subject is active.
In Passive Voice, the verb agrees the object. It means the subject is passive.
4.Present Continuous -
Active Voice - Sub + is/am/are + V1+ ing + Obj .
Passive Voice - Obj + is/am/are + being + V3+ by + Sub.
Examples -
She is singing a beautiful song this time.
A beautiful song is being sung by her this time.
7.Present Perfect -
Active Voice - Sub + has/have + V3 + Obj .
Passive Voice - Obj + has/have + been + V3+ by + Sub.
Examples -
Children have taken their breakfast.
breakfast has been taken by children.
8.Past Perfect -
Active Voice - Sub + had + V3 + Obj .
Passive Voice - Obj + had + been + V3+ by + Sub.
Examples -
I had written a poem.
A poem had been written by me.
9.Future Perfect
Active Voice - Sub + will/shall+ have + V3 + Obj .
Passive Voice - Obj + will/shall+have + been + V3+ by + Sub.
Examples -
She will have completed her homework.
The home work will have been completed by her.
10.Present Perfect Continuous -
Active Voice - Sub + has/have + been + V1 + ing + Obj + since/for +time.
Passive Voice - Obj + has/have + been + being + V3+ by + Sub + since+for +time.
Examples -
Rudra has been watching TV since Morning.
TV has been being watched by Rudra since morning.
16.Structure -
It is time to + v1+ obj. - Active Voice
It is time for obj + to + be + v3. - Passive Voice
Examples
It is time to take tea.
It is time for tea to be taken.
Exercise
Answers
EXERCISE
1 Rahul asked me,’Did you see the cricket match on TV last night?’
2 James said to his mother,’I am leaving for New york tomorrow.’
3 I said to him, ‘Why don’t you work hard?’
4 He said to her, ‘What a hot day!’
5 The priest said, ‘Be quiet and listen to my words.’
6 They said, ‘Let us come in’
7 Reshma said to priya,’Why are you sketching on the wall?’
8 Arya said to Tara, ‘David will leave for his mothers place tomorrow.’
9 The instructor asked Ronny if he was ready for the race.
10 He said,’ I like this song.’
11 ‘Where is your sister?’ she asked me.
12 She asked him,’Where have you spent your money?’
13 ‘I never make mistaks,’ he said
14 ‘ I don’t speak Italian’ she said.
15 ‘The film began at seven o clock,’ he said.
16 He said,’I LIVE IN THE CITY CENTER.’
17 He said,’I am going out.’
18 He said , ‘I have finished’
19 She said,’I can swim.’
20 She said , ‘ I must go.’
QUESTION TAGS
Model V
Positive : Some girls in the class are at least as beautiful as Sita.
Comparative : Sita is not more beautiful than some other girls in the class Or
Some girls in the class are not less beautiful than Sita.
Superlative : Sita is not the most beautiful of all the girls in the Class.
Exercise
Choose the right option from the following degrees of comparison.
1) “Shakespeare is the greatest of all dramatists”(convert into positive degree)
a) No other dramatist is so great as Shakespeare.
b) Shakespeare is as great as all dramatists.
c) Shakespeare is a great as well as all dramatists.
d) Shakespeare is greater than all dramatists.
2) “London is one of the biggest cities in England” (convert into comparative degree)
a) No other city is as big as London.
b) London is bigger than England.
c) London is bigger than most other cities in England.
d) Other cities as big as London.
1. Spelling Errors
• There is no good excuse for spelling errors in a final draft.
• Everyone should use a dictionary or turn on Spell Check. When in doubt, check it out! 2.
Run-on Sentences
• Run-ons occur when you try to make one sentence do too much. For example: William
gazed across the broad Pacific his heart was filled with dread.
• Avoid run-ons by: a. breaking the long sentence into separate sentences:
William gazed across the broad Pacific. His heart was filled with dread.
b. reducing one of the clauses to a subordinate clause and adding a comma:
When William gazed across the broad Pacific, his heart was filled with
dread.
c. adding a comma and coordinating conjunction between the two clauses:
William gazed across the broad Pacific, but his heart was filled with
dread.
3. Sentence Fragments
• Fragments occur when you’ve written only part of a sentence. For example:
Because there was no other way of escaping the fire.
• Fix fragments by making sure your sentence contains both a subject and a verb: He
leaped out of the window because there was no other way of escaping the fire.
4. Subject/Verb Agreement
• If the subject is singular, use a singular verb; if the subject is plural, use a plural verb:
The arrival of many friends promises a good time.
Either the principal or the coach usually attends the dance.
• Remember: the subject of a sentence is never contained within a prepositional phrase! 5. Pronoun
Agreement
• Almost everyone makes this mistake: Everyone should get out their books.
• A pronoun must agree in number with its antecedent (the word to which the pronoun refers).
• Rewrite the sentence using singular pronouns: Everyone should take out his or her book. Singular
pronouns include: each, either, neither, one, everyone, no one, everybody, nobody, anyone,
someone, somebody.
6. Verb Tense
• Tense means time. Verbs tell us what action is occurring, and when it is occurring. Verbs change
form to indicate when an action takes place. Your writing should remain in one tense, switching
only when necessary to the meaning. To fix tenses, read your draft looking only for tense
agreement.
7. Plural & Possessive
• An “s” is put at the end of a word for two reasons: to make it plural or to show possession.
• When you add an “s” to make a plural, don’t use an apostrophe:
Plurals: books, students Possessives: the book’s pages; the student’s desk
Possessives for plural nouns: the books’ pages; all of the students’ desks
• When you add an “s” to make a plural, don’t use an apostrophe.
Possessive pronouns don’t use apostrophes: yours, hers, its, ours, theirs.
8. Capitalization
• Remember to capitalize proper names, the personal pronoun “I”, names of cities, states, countries,
and important words in titles such as I Never Promised You a Rose Garden.
• Titles that should be underlined (or italicized) include: books, long poems, plays, magazines,
movies, published speeches, TV programs, ships, works of art, long musical works, CDs.
• Titles that should be in “quotation marks” are short stories, songs, short poems, articles in
magazines or newspapers, essays, episodes of a TV program, chapter titles in books.
9. Word Usage = A word used incorrectly. Sentence Usage = a sentence constructed awkwardly.
• Frequently confused words:
It’s = it is Its = possessive of it To = toward, as far as
Too = also, extremely Two = 2 Your = possessive of you
You’re = you + are Their = possessive of they They’re = they + are
There = in that place
Improper Contractions
• Never use could of, should of, would of. What you mean is could have, should have, would have;
correct contractions are could’ve, would’ve, should’ve.
• Try not to use contractions at all in formal writing.
Negatives
• You should only have one negative word per sentence. Example: I can’t do that.
• Negatives: not, don’t, can’t, won’t, shouldn’t, couldn’t, wouldn’t, didn’t, neither/nor, no, nothing.
Parallel Structure
• All items in a series need to follow the same structure:
• Incorrect: He stopped, listened a moment, then he locked the door.
• Correct: He stopped, listened a moment, then locked the door.
• Incorrect: They were singing, dancing, and looked at each other.
• Correct: They were singing, dancing, and looking at each other.
10. Punctuation
• A question ends with a question mark [?].
• A semi-colon [;] is not a comma. It joins two clauses of a compound sentence:
We were bored with the programs on TV; we decided to go to the library.
• A colon [:] introduces a list of items:
Our school has teams for most sports: track, basketball, football, soccer, swimming and tennis.
• A hyphen [-] shows that part of a word is carried onto the next line. Break the word between
syllables; you can’t divide a one-syllable word.
• Quotation marks are used properly as follows: Craig said, “Something is wrong with my hard
drive.”
“I want to go to the Epicentre,” she explained. “My favourite team is the Quakes.”
11. Troublesome Verb Conjugation
• There are several troublesome verbs that aren't ordinary, the ones we call irregular verbs because they
don't take their different forms in standard ways. Most writers occasionally have trouble
remembering the basic forms of some of the following irregular verbs:
Exercise
For questions 1-3, rewrite the sentences by joining fragments or splitting run-ons.
1. The dentist was a true perfectionist. Cleaning each tooth with equal care.
2. Dinesh went to the baseball game, my dad watched my ballet recital.
3. Sometimes we celebrate birthdays in the office, how many paper plates are left.
4. We enjoy to go for walk after dinner. (Using Gerunds)
5. Although it was raining, but we went to market. (Using but and although together)
6. Parents work for there children. (There/their/they’re)
7. Its Sunday morning. (Its/it’s)
For questions 8-11, choose the correct form for the pronoun in each sentence.
8. Even though I will likely win this debate, which involves writing, reading, and acting skills, I am still
anxious about it/them.
9. Each of the designers has his or her/their own logo.
10. At summer camp, one/you will choose your own meals.
11. The plane, which was the size of two football fields and had its/their wing remodeled, just
took off.
ANSWER KEY:
Here are some possible solutions, although other options may be correct:
1. The dentist was a true perfectionist, cleaning each tooth with equal care.
2. Derek went to the baseball game. My dad watched my ballet recital.
(or) Derek went to the baseball game, while my dad watched my ballet recital.
3. Sometimes we celebrate birthdays in the office. How many paper plates are left?
4. We enjoy going for walk after dinner.
5. Although it was raining, we went to market.
6. Parents work for their children.
7. It's Sunday morning.
8. Even though I will likely win this debate, which involves writing, reading, and
Acting skills, I am still anxious about it.
9. Each of the designers has his or her own logo.
10. At summer camp, you will choose your own meals.
11. The plane, which was the size of two football fields and had its wing remodeled,
Just took off.
12. Just after Julie had finished the test, she planned her vacation.
13. If she trained her dog, she would have a cleaner house.
14. When the bridge closed last week, our commute was disrupted.
15. Because we had already eaten breakfast, Charlie was forced to eat alone.
16. I would have come sooner if I had known.
17. If you study well, you will achieve your success.
18. When I was young. I used to work for twelve hours
19. We eat so that we may live.
20. May I borrow your pen?
UNIT-V Soft Skills
SWOC
Attitude
Emotional Intelligence
Telephone Etiquette
Interpersonal Skills
What is SWOC Analysis?
A strengths, weaknesses, opportunities and challenge analysis is an assessment of internal
and external factors impacting business operations. Moving through the analysis helps a team
identify what a business does best and areas where it needs to improve to gain a competitive
advantage.
How to use SWOC analysis
When beginning a SWOC analysis of a product or firm, you must go through each section
individually. Starting with…
Strengths
The strengths portion of the SWOC analysis is used to determine what your business does
best. If you know your business' strengths you can place emphasis on them when the time
comes to implement your marketing program. For instance, if you know that you can make a
product cheaper than anyone else in your industry can, you list that as a strength. You do not
need to be the best in the industry at something to list it as a strength – your strengths are
based on internal and external performance.
Weaknesses
Knowing your business' weaknesses is critical to SWOT analysis. Anything that your
business struggles with or lacks is considered a weakness. For instance, limited production
capacity is a weakness: You know that you cannot mass-market a new product because you
cannot meet a large demand should it materialize. If you know your business' weaknesses,
you can avoid centring a marketing and advertising strategy around those weaknesses.
ATTITUDE
The definition of an attitude is a way of feeling or acting toward a person, thing or situation.
It may seem as if skills and experience are the most important characteristics of an employee,
but attitude plays an equal role. At workplaces a positive attitude is an important trait that
employers are looking for in their employees.
The five key attitudes that any employee must have are:
1. Respect for others
Respect in workplace doesn’t solely extend to the way employees interact with
management. Employees should also have a respectful attitude towards clients,
customers, as well as co-workers. One must respectfully disagree with others point of
view at work place if carries a different opinion on something.
5. Helpful to others
It is important to have a helpful attitude at work, whether that means assisting clients
and customers with their needs or helping co-workers accomplish over-all company
goals. The more helpful attitude the employees have, the more people want to be
around them at work and will to be partners with them on key projects and initiatives.
Emotional intelligence (EQ) is the ability to identify and manage your emotions, as well as other
people's emotions.
Some people naturally inherit high EQ but it's a skill that you can practice and develop. By
practicing emotionally intelligent behaviours your brain will adapt to make these behaviours
automatic and replace less helpful behaviours.
1. Self-awareness
2. Self-regulation
3. Empathy
4. Motivation
5. Social skill
1. Self-awareness
Self-awareness is the ability to accurately recognise your: emotions, strengths, limitations, actions
and understand how these affect others around you.
Benefits:
Increases the likelihood of you handling and using constructive feedback effectively.
By knowing your strengths and weaknesses you can improve your organisation's
performance, for example, you may hire individuals who perform well in areas you
struggle with.
2. Self-regulation
Self-regulation allows you to wisely manage your emotions and impulses - you show or restrain
certain emotions depending on what is necessary and beneficial for the situation. For example,
rather than shouting at your employees when you're stressed you may decide which tasks can be
delegated.
Benefits:
Taking responsibility if you have made mistakes. Rather than blaming others admit that
you are at fault. You'll feel less guilty and your team will respect you for it.
Responding to situations calmly as your communication is more effective when you're in
this state and this feeling will spread to others. Breathing techniques, such as controlled
breathing, can be useful practice.
3. Empathy
To be empathetic means you are able to identify and understand others' emotions i.e. imagining
yourself in someone else's position.
Benefits:
Provides you with an understanding of how an individual feels and why they behave in a
certain way. As a result, your compassion and your ability to help someone increases
because you respond genuinely to concerns.
Especially helpful when delivering constructive feedback.
Being empathetic shows your team that you care. For example, if a manager reacts angrily
after finding out that an employee has been arriving to work late because their child is
unwell, the team is likely to react negatively towards the manager. It would be more
favourable for the manager to be understanding and agree on a plan of action with the
employee, such as, the employee starting work earlier and finishing later.
Employees will respect you more and subsequently job performance will improve.
To develop empathy:
Imagine yourself in someone else's position. Even if you have not experienced a similar
situation, remember a situation where you have felt the same emotion your employee is
experiencing.
Practice listening to your employees without interrupting them.
Observe your employees and try to gauge how they're feeling.
Never ignore your employees' emotions, for example, if an employee looks upset don't
disregard this - address it.
Try to understand first rather than form a judgement. For example, you may initially feel
annoyed at an employee who seems cold and disinterested. However, after discovering
they suffer from social anxiety you may feel more sympathetic.
To communicate your empathy keep your body language open and regulate your voice to
show your sincerity.
4. Motivation
Being self-motivated consists of: enjoying what you do, working towards achieving your goals
and not being motivated by money or status.
Benefits:
Remember why you're doing your job - maybe think about why you wanted it initially.
Set new goals if you lack them.
Remain optimistic because to be motivated you must be positive. Even when there is a
setback or a challenge identify one positive factor about it.
To increase your employees' motivation explain why they are valuable, using example, as
this will provide them with a sense of purpose.
5. Social skills
Effective social skills consist of managing relationships in a way that benefits the organisation.
Benefits:
Effective social skills help you to build rapport with your employees and earn their respect
and loyalty.
Employees will trust you which is especially valuable if unwelcomed decisions have been
made, such as a rise in performance targets.
When you interact with your employees you can identify the best way to meet their
individual needs and identify how their abilities can be used to achieve the organisation's
aims.
Staff will feel comfortable presenting ideas to you and discussing concerns.
Developing your communication skills. Problems can arise if there is bad communication,
such as, misunderstandings upsetting employees. Listen to feedback to work out what to
target, for example, the manner in which you speak may need work or perhaps your body
language.
Learning how to provide praise and constructive feedback.
Cooperating and working together with your employees because you are all working
towards a shared goal.
Listening to employees and practicing empathy.
Building relationships with your employees will assist you in understanding how to
manage each individual.
Resolving conflict by looking at the situation from all the viewpoints involved and try to
come to a compromise that benefits everyone.
TELEPHONE ETIQUETTE
Create a good first impression. Everyone deserves to be treated with respect, and the
initial phone call is your businesses’ chance to show the customer how pleasant it is to
do business with you.
Increase customer trust and loyalty. If your business has face-to-face interactions
with prospects who were initially just callers, the trust between you and your potential
customer may grow, leading to them purchasing your goods or services more
frequently.
Achieve high customer satisfaction ratings. When you meet customers’ needs over
the phone, they can accurately assume that you will continue to meet their needs in
person, creating a well-rounded and consistent experience.
Friendly greetings
Body language
Tone of voice
Tact
Active listening
Appropriate closing
Friendly greetings
Answering an office phone properly requires a positive and cheerful disposition. Allow the
positivity to resonate in your voice, offer a salutation, thank the customer for calling,
introduce yourself and your business by name and then extend your help. This gives the
customer a sense that you are warm, alert and pleased to help them with their inquiries.
People often mimic positivity and will probably respond to your voice with the same
enthusiasm you project.
Body language
Body language plays a major role in communication, both in-person and on the telephone.
When you speak on the phone, your body language still communicates how you are feeling.
For example, when you smile and sit up straight, your voice is likely lighter and easily
translated by the client as cheerfulness. Body language, facial expressions and gestures
should remain professional while speaking on the telephone.
Tone of voice
Adopt a confident tone of voice to limit interruptions and maintain a professional
engagement. You want the caller to know you are taking the time to understand their
questions, while also delivering prompt service. The tone of your voice is an important factor
in proper phone call manners since a caller may form an opinion of your business based on
your attitude over the phone.
Tact
Unfortunately, there will be times when you must deliver potentially upsetting information to
a customer over the phone. Remaining calm, while considering your word choice is the key
to delivering messages tactfully to your caller. Your aim should be to communicate sensitive
information truthfully, without offending your customer. If you don’t have an answer for
them, be sure to offer them additional resources.
Active listening
To achieve excellent phone etiquette, it is necessary to develop active listening skills. Give
the customer your undivided attention by minimizing distractions. Taking notes and repeating
requests back to the caller lets them know that you care and are listening to only their needs
at that moment. Active listening will likely help you respond to a customer’s requests
appropriately.
Appropriate closing
Remember that closing a call can be just as important as the way you begin one. Before
saying goodbye to your customer, thank them again and ask if you can assist them with
anything else. Closing the call this way assures your caller that your business provides
thorough customer service. Develop the habit of allowing the customer to hang up first to
minimize accidental hang-ups.
Tips to improve the quality of your phone calls
Here are 10 action steps for you to consider:
Answer the call within the first two or three rings. Providing a quick answer to
customers’ phone calls should let them know that their business is important to you.
When customers feel valued, they could be more likely to use your business. If you
cannot answer the phone because you have clients in front of you, check the voicemail
box and call back as soon as you are able.
Let positivity resonate in your voice. Offering a positive tone of voice builds rapport,
as the receiver becomes more open to sharing details about how you can best assist
them with their needs. If possible, practice by recording your phone calls. Listen to the
call recording, notice your tone and make corrections as necessary.
Watch your body language. When you hear the phone ring, it may be beneficial to
immediately sit up straight and smile before answering. Your voice will likely sound
more friendly and light to the customer if you practice changing your body language.
Actively listen and take notes. When listening actively, it can be beneficial to give
periodic affirmations that you understand the customer. For instance, you could say “I
understand that you would like to return your product” or “Thank you for sharing your
concerns.” Keeping a record of the conversation by taking notes can ensure that you
remember and respond to all the customer’s concerns effectively.
Ask the caller before placing them on hold. You may need to place a caller on hold
to get more information for them. For instance, you could say “Would you mind if I
placed you on a brief hold to better assist you?” Asking the caller before placing them
on hold allows them to know you are working on assisting them to the best of your
ability and it displays professional courtesy.
Minimize emotional reactions. Keep your tone of voice positive. Find a break in the
conversation and ask the caller politely if you may place them on hold. While they are
on hold, take two deep breaths and remember to be objective and empathetic when
faced with a challenging caller.
Make sure the callers’ needs are met before closing the call. Making sure you meet
the customer’s needs is usually your goal when answering a phone call. The customer
may often forget about other questions they have during the conversation. Asking if
their needs are met or if they have questions is a great opportunity to be proactive and
provide further clarification.
INTERPERSONAL SKILLS
One of the most important interpersonal skills in any job is communication. Whether you
work in IT, customer service, construction, or any other industry, you will need to be able to
communicate clearly and effectively with others both verbally and in writing. Some jobs also
require skills in effective public speaking.
Nonverbal communication
Public speaking
Verbal communication
Conflict Management
Whether you are a manager or an employee, you will likely need to resolve conflicts at some
point in your job. This might involve solving an issue between two staff members, between
yourself and a colleague, or between a client and your company. You will need to be able to
listen fairly to both sides and use creative problem solving to arrive at a solution.
Conflict resolution
Constructive criticism
Counselling
Mediating
Problem solving
Empathy
Part of being a good manager, employee, or colleague is the ability to understand and show
empathy for others. If a customer or colleague calls with a complaint, for example, you will
need to listen thoughtfully to the person’s concerns and express compassion for their issue.
Empathy is an important skill that will help you get along with everyone in the workplace.
Caring
Compassion
Diplomacy
Diversity
Helping others
Kindness
Patience
Respect
Sensitivity
Sympathy
Leadership
Even if you are not a manager, it is important to have some leadership experience and ability.
Leadership requires being able to motivate and encourage others and help a team achieve
success.
Encouraging
Inspiring trust
Instructing
Management
Mentoring
Motivation
Positive reinforcement
Listening
Listening is a skill that goes hand in hand with good communication. While you need to be
able to express your own ideas, you also need to thoughtfully listen to the ideas of others.
This will help your clients, employers, colleagues, and employees feel respected and valued.
Active listening
Curiosity
Focus
Inquiry
Negotiation
Negotiation is an important skill for many positions. Depending on the specific job, it might
involve creating formal agreements (or contracts) between clients or helping colleagues solve
a problem and determine a solution. To be a good negotiator, you must be able to listen to
others, use creative problem solving, and arrive at an outcome that satisfies everyone.
Negotiating
Persuasion
Research
Positive Attitude
Employers want to hire employees who make the office a brighter place. They want people
with a friendly, positive demeanour. This doesn’t mean you have to be the most social person
in the office, but you must be willing to develop some sort of a positive rapport with your
colleagues.
Behavioural skills
Developing rapport
Friendliness
Humour
Networking
Social skills
Teamwork
Even if your job involves a lot of independent work, you still need to be able to collaborate
with others. Teamwork involves several of the skills already mentioned: you need to be able
to listen to others, communicate your own goals, motivate your team, and resolve any
conflicts that may arise.
Collaboration
Group facilitating
Team building
Teamwork
SOFT SKILLS
BITS
1. The ability to communicate within an organization depends heavily of people's__
skills.
a. personal b. intrapersonal c. interpersonal d.
administrative.
2. One of the most important interpersonal skills is__________.
a. communication b. collaboration c. environment d.
ability.
3. Identify the skill required in effective public speaking from the given options
a. nonverbal communication b. technical proficiency c. teamwork d.
creativity.
4. ________management is an important interpersonal skill.
a. conflict b. time c. finance d. group.
5. When there is some problem in a workplace _______ is necessary to arrive at a
solution.
a. consistency b. mediating c. complaining d. attitude.
6. Part of being a good manager is the ability to understand and to show___ for others.
a. sympathy b. empathy c. antipathy d. apathy.
7. __requires being able to motivate and encourage others and help a team achieve
success.
a. friendship b. leadership c. dictator ship d. humor.
8. ___ is a skill that goes hand in hand with good communication.
a. listening b. writing c. reading d. curiosity.
9. To be a good______, one must be able to listen to others use creative problem solving
and arrive at an outcome that satisfies everyone.
a. instructor b. negotiator c. researcher d. manager.
10. ___ involves your ability to listen to others, communicate your own goals motivate
your team and resolve any conflicts that may arise.
a. hard work b. social work c. team work d. technical work.
11. _____ includes the way you greet a customer, tone of voice, word choice, listening
skills and how you close your call.
a. social etiquette b. professional etiquette c. phone etiquette d. meeting
etiquette.
12. Answering an office phone properly requires a positive and cheerful_______
a. disposition b. etiquette c. enthusiasm d. distraction.
13. _________plays a major role in communication, both in person and on the telephone.
a. body language b. information c. personal etiquette d.
positivity.
14. The tone of your voice is an important factor in proper phone call manners, since a
caller may form an opinion of your business based on your ______over the phone.
a. attitude b. etiquette c. style d. gestures.
15. To achieve excellent phone etiquette, it is necessary to develop active ____ skills.
a. speaking b. listening c. reading d. writing.
16.____________will help you respond to a customer's requests appropriately.
a. active listening b. passive listening c. distracted listening d. truthful
listening.
17.________yourself and your business at the beginning of a call lets the customer know
that they called the correct place.
a. offering b. answering c. identifying d. assisting.
18. When making a call ________is more important than trying to make your customer
happy.
a. positivity b. honesty c. opportunity d. answering.
22. People who are _____ about life in general radiate a positive energy to everyone
around.
a. respectful b. conscious c. hard working d. enthusiastic
23. Organizations like to employ those employees who have greater ______ not only
towards their goals and incentives but also towards the position they are employed
for.
a. commitment b. willingness c. benefits d. vision
24. Employees with _______ ideas do not get affected with their failures while trying out
different ways and incessantly keep trying until they succeed.
a. committed b. conventional c. peculiar d. innovative
25. A ________attitude helps subordinates and leaders appreciate each other and work as
a team for achieving common objectives.
a. Progressive b. positive c. common d. working
26. Having a positive attitude helps employees to make better decisions__________
a. abjectively b. subjectively c. immediately d.
creatively
27. Positive people are also _______ because they are capable of saying no or standing up
for their rights.
a. motivated b. prepared c. empowered d. flexible
28. A ___________ team is happy to work harder, look for innovative solutions, and feel
like they have a personal stake in the company.
a. motivated b. hard working c. united d. optimistic
29. A positive attitude helps not only in the work place but also helps to build
__________ relations.
a. personal b. customer c. business d. official
30. Employees should have a ______ attitude whether they are interacting with clients
and customers or their teammates.
a. critical b. analytical c. respectful d. personal.
31. _____ analysis is a strategic planning method used to research external and internal
factors which affect the success and growth of a company.
a. SWOC b. critical c. analytical d. research
32. Write the full form of SWOC______
33. When beginning a SWOC analysis of a product or firm, you must go through each
section____
a. subjectively b. objectively c. individually d. strategically
34. ________ can be documented through statistics, customer service reviews and
surveys.
a. strengths b. weaknesses c. records d. growth
35. __________ need to be documented and acknowledged to handle them promptly
before it spreads and leads to overall destruction.
a. features b. weaknesses c. strengths d. opportunities.
36. _________ are often external and provide ways for firms to grow successfully.
a. opportunities b. challenges c. struggles d. revenues
37. Being open to _________, knowing when to look for them, and how to act on them
can boost a firm’s success.
a. challenges b. threats c. opportunities d. failures
38. Write the full form of SWOT___________
39. __________ have the potential to damage a firm, but challenges often already exist
and need to be handled appropriately.
a. threats b. failures c. disadvantages d. weaknesses
40. __________ analysis can be applied at the overall organizational level, at a business
segment level, or even at the product level.
a. SWOC b. SWOT c. strategic d. potentials