Lead generation for LATAM/ E

Sl No Source Effectiveness Timelines

1 Inside sales Team (ISR)
Rocketreach/Facebook/perso Broadly Effective TBD
2 nal refrence Highly effective immediately
3 Website - TBD
4 Video - TBD
5 Social Media - TBD
6 Email - TBD
7 Email newsletter - TBD
8 Search Engine - TBD
9 Print media - TBD
10 Events/Exhibition/trade show - TBD
11 Webinars - TBD
12 TV - TBD
13 Radio - TBD
14 Outdoor Activity - TBD
15 others - TBD

Source:
Lead generation by personal level connection - Linkedin, rocketreach, techreach, facebook,
Online Advertising – Facebook, Twitter, LinkedIn or other ad networks
Website – A blog post, microsite or special landing page
Video – YouTube or Vimeo or Facebook or Twitter
Social Media – Any or all of the communities where your audience participates
Email – Sent to your existing list/linkedin connection
Email Newsletters – Banner ads or sponsorships
PR – Pitch your story to journalists or bloggers
Search Engines – Use paid search or SEO for your campaign content
Print – Advertise in magazines or trade publications
Events – Hold a special event or seminar or be creative at your annual trade show
Webinars – Host an online presentation via GoToWebinar
TV – Advertise on a highly targeted cable show
Radio – Sponsor an industry talk show
Outdoor – Create a building wrap or special display
eneration for LATAM/ European market
Lead count /month Expense Lead quality Conversion ratio cost/lead Cost/qualified lead
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h, techreach, facebook,

articipates
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 Tinitoc Peru Revenue projection for FY 20-21
Average deal Lead
Sl. No Vertical size/annum generation Scope of work/closure

15% worst case

1 BFSI $30,000 30 4.5
2 Retail $30,000 20 3
3 E commerce $30,000 25 3.75
4 Travel $30,000 15 2.25
5 Hospitality $30,000 25 3.75
6 Logistics $30,000 15 2.25
7 Telecom $30,000 10 1.5
8 Advertising $30,000 20 3
9 others $30,000 40 6

Total 200 30

Monthly Bifurcation needs to be done after consultation

ction for FY 20-21
pe of work/closure Value @15% Value @ 25%

25% best case

7.5 $135,000 $225,000
5 $90,000 $150,000
6.25 $112,500 $187,500
3.75 $67,500 $112,500
6.25 $112,500 $187,500
3.75 $67,500 $112,500
2.5 $45,000 $75,000
5 $90,000 $150,000
10 $180,000 $300,000

50 $900,000 $1,500,000
 Average deal Lead Value
Sl. No Vertical size/annum generation Scope of work/closure @15%
15% worst 25% best
case case
1 BFSI $30,000 30 4.5 7.5 $135,000
2 Retail $30,000 20 3 5 $90,000
3 E commerce $30,000 25 3.75 6.25 $112,500
4 Travel $30,000 15 2.25 3.75 $67,500
5 Hospitality $30,000 25 3.75 6.25 $112,500
6 Logistics $30,000 15 2.25 3.75 $67,500
7 Telecom $30,000 10 1.5 2.5 $45,000
8 Advertising $30,000 20 3 5 $90,000
9 others $30,000 40 6 10 $180,000

Total 200 30 50 $900,000

Sl. No Vertical Jan Feb Mar Apr May

1 BFSI 1 $2,500 $2,500 $2,500 $2,500

2 BFSI 2 $2,500 $2,500
3 BFSI 3
4 BFSI 4
5 BFSI 5
6 BFSI 6
7 Retail 1 $2,500 $2,500
8 Retail 2
9 Retail 3
10 Retail 4
11 Retail 5
12 E commerce 1 $2,500 $2,500 $2,500 $2,500 $2,500
13 E commerce 2 $2,500 $2,500 $2,500
14 E commerce 3
15 E commerce 4
16 E commerce 5
17 E commerce 6
18 Travel 1 $2,500 $2,500
19 Travel 2
20 Travel 3
21 Hospitality 1 $2,500 $2,500 $2,500
22 Hospitality 2
 23 Hospitality 3
24 Hospitality 4
25 Hospitality 5
26 Hospitality 6
27 Logistics 1 $2,500
28 Logistics 2
29 Logistics 3
30 Telecom 1 $2,500 $2,500
31 Telecom 2
32 Advertising 1
33 Advertising 2
34 Advertising 3
35 others 1 $2,500 $2,500 $2,500 $2,500
36 others 2 $2,500
37 others 3
38 others 4
39 others 5
40 others 6

Total $2,500 $7,500 $12,500 $22,500 $27,500

P.S - to note P.S - to note P.S - to note P.S - to note

1 1st client of vertical ether EA/EN/NN

2 2nd client of vertical ether EA/EN/NN
3 3rd client of vertical ether EA/EN/NN
4 4th client of vertical ether EA/EN/NN
5 5th client of vertical ether EA/EN/NN
6 6th client of vertical ether EA/EN/NN

EA- Existing accounts ( farming)

EN- Existing new account a farming account with cross sell
NN - Net new account ( hunting)
Average Deal size is $30,000 across vertical
All vertical lead count, SOW closure and ticket size can change according to region,SMBetc
Value @
25% Jan Feb Mar April May June
Lead SOW Lead SOW Lead SOW Lead SOW Lead SOW Lead

$225,000 1 2 1 2 2 1 3 3
$150,000 1 1 2 2 1 1 3
$187,500 1 1 2 1 2 2 3
$112,500 1 1 1 1 1 1
$187,500 1 2 1 1 1 3 2
$112,500 1 1 1 1 2
$75,000 1 1 1 2 1
$150,000 1 1 1 1
$300,000 1 2 1 3 2 2 1 2

$1,500,000 5 1 11 2 12 2 12 4 16 2 18

Jun Jul Aug Sep Oct Nov Dec

$2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500

$2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500
$2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500
$2,500 $2,500 $2,500 $2,500 $2,500 $2,500
$2,500 $2,500 $2,500 $2,500 $2,500
$2,500 $2,500
$2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500
$2,500 $2,500 $2,500 $2,500 $2,500 $2,500
$2,500 $2,500 $2,500 $2,500 $2,500
$2,500 $2,500 $2,500
$2,500
$2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500
$2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500
$2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500
$2,500 $2,500 $2,500
$2,500 $2,500
$2,500
$2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500
$2,500 $2,500 $2,500 $2,500
$2,500 $2,500 $2,500
$2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500
$2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500
 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500
$2,500 $2,500 $2,500 $2,500
$2,500 $2,500 $2,500
$2,500
$2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500
$2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500
$2,500 $2,500 $2,500 $2,500 $2,500 $2,500
$2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500
$2,500 $2,500 $2,500 $2,500 $2,500
$2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500
$2,500 $2,500 $2,500 $2,500
$2,500 $2,500
$2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500
$2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500
$2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500
$2,500 $2,500 $2,500 $2,500 $2,500 $2,500
$2,500 $2,500 $2,500 $2,500
$2,500 $2,500 $2,500

$42,500 $55,000 $62,500 $72,500 $85,000 $92,500 $100,000 ### ( net revenue realisation in 2021)

egion,SMBetc
June July Aug Sep Oct Nov Dec Total
SOW Lead SOW Lead SOW Lead SOW Lead SOW Lead SOW Lead SOW Lead SOW

1 4 1 4 1 3 3 1 1 2 30 6
1 1 2 1 1 3 1 2 1 1 20 5
1 3 3 1 3 1 3 1 2 1 25 6
2 2 1 1 1 3 2 15 3
1 3 1 3 2 1 3 1 2 2 1 25 6
1 1 2 1 3 3 1 15 3
1 1 1 1 1 1 10 2
1 2 2 3 1 3 3 1 3 20 3
1 4 1 5 5 1 4 1 5 5 40 6

6 20 5 23 3 18 4 23 5 23 3 19 3 200 40
realisation in 2021)