Scribd
Upload
271 views1 page

Data Ecosystem

The document outlines a 6-stage process for data flow and marketing communications. Stage 1 involves collecting semi-structured data from various sources through open APIs. Stage 2 focuses on analyzing the data by matching, inspecting, merging, and modeling the data. Stage 3 uses AI and structured/unstructured data to emphasize customer behavior and predict needs. Stage 4 develops brand strategy and language. Stage 5 inputs analyzed data into a tool to create multi-channel marketing activations. Stage 6 includes pushing communications through various channels including getting customer approval.

Uploaded by

api-538232732
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
271 views1 page

Data Ecosystem

The document outlines a 6-stage process for data flow and marketing communications. Stage 1 involves collecting semi-structured data from various sources through open APIs. Stage 2 focuses on analyzing the data by matching, inspecting, merging, and modeling the data. Stage 3 uses AI and structured/unstructured data to emphasize customer behavior and predict needs. Stage 4 develops brand strategy and language. Stage 5 inputs analyzed data into a tool to create multi-channel marketing activations. Stage 6 includes pushing communications through various channels including getting customer approval.

Uploaded by

api-538232732
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 1

Stage 1: Start of Data Flow

Semi-
structured POS Wi-Fi Analytics Reviews Affiliate
data // Data
Social Media CRM App Analytics Bookings
integration
through Open Website Analytics AOB
APIs

Data Analysis
Stage 2: Data Funnel
Data Feed: Feelings, motivations, attitudes, behaviours

Collection
Data
(matching data sets across various touchpoints)

Inspection
Data
(scan through false and fraudulent data)

Merge
Data
(in case of existing client: merging new data with existing)

Modelling
Data
(into most valuable, lapsed and one-time customers)
Structured
Data
Transformation
Data
(towards the automated marketing communications tool)

Stage 3: Augmented Intelligence

AI Structured and unstructured data help to emphasise


Data
behaviour to predict a moment of need

Stage 4: Brand Strategy & Language

Customer Corporate Identify, common language,


Data
Input strategic marketing objectives

Stage 5: Marketing Communications Tool

Input feed to create multi-channel


Data
marketing activations

Incl. Customer
Stage 6: Push Communication Approval Stage
Marketing
Communi-
cations Social Media CRM App Website
Export
SEO Affiliate SEA

You might also like