Win Christian Merchandise: Business Plan

BUSINESS PLAN
WIN CHRISTIAN MERCHANDISE
INTRODUCTION
Our purpose is to celebrate what is good and true through the products we create. Our unique
line of gifts offer countless ways to affirm a friendship, encourage a loved one, congratulate a
success, love a neighbor or remind someone of their faith.
From our distribution center in Bloomingdale, Illinois, we ship to customers around the world.
Whether engaged in customer service, product design or shipping, we all serve together to
permanently impact people lives through our scripturally inspired products. If you want to share
life-changing messages of hope, joy, love & truth, consider giving a gift from Christian Art Gifts.
EXECUTIVE SUMMARY
VISION
To create designs for clothing and accessories, that will make a new product that can be fitted
for this new generation.
MISSION
To share the gospel through Christian merchandise and strengthening, motivating, enhancing
the faith of individual Christian giving them opportunity to shout their faith aloud and wearing it
proud.
Saying it loud and wearing it proud, going above and beyond a mere Christian clothing line,
rather starting a Jesus movement that reaches out, spreads the LOVE and delivers the
GOSPEL! Not ONLY to the unbeliever. But banding together with like minded brothers and
sisters in Christ to uplift and be accountable to one another.
We hope to spread the gospel message through our clothing and share the loving heart of
God to all who come across our Biblically grounded design work. Planted through our
fashionable spiritual apparel and completed through His saving grace, we aim to be an
effective tool for proclaiming the message of salvation through Jesus Christ. God has called
you to a specific purpose in life. Let each day echo praise and glory to the true King of
Kings!
Although I'd like to think we can reach anyone and everyone through the Holy Spirit, the aim is
to reach the streetwear community, those in bondage to addiction of sex, drugs and alcohol, the
Lowrider scene even and the tattoo industry, to name some targets. Psalm 40:2 says " He lifted
me out of the pit of despair, out of the mud and mire; He set my feet on SOLID ground , and
steadied me as I walked along." I know that if He can take me out of that pit, then He can and
will do it for many others!
Target market
How to Promote A Christian t-shirt Business
• One of the best ways to promote this type of business is to get an article or an advertisement
published in your local Christian newsletter or church newsletter. If your local church has a
website you can also get your company promoted there so that you would be able to target a
huge amount of audience. Provide a few good pictures of your t-shirts along with effective text.
• One of the best, free and the most effective way to market your business is by wearing your t-
shirts yourself. If your t-shirts are unique you would certainly be generating a lot of enquiries
from everyone. Hand out a few t-shirts to your family and friends so that they can wear them
and advertise your business for you without shelling out any money at all.
• If you are wondering how to promote a Christian t-shirt business online then you should know
that article marketing is one of the most effective marketing methods. Write articles and get
them published on various article directories for free. Include a link to your website and you
would be generating a lot of traffic in very less time.
• Join a few online forums for Christians and talk to others. Ask questions, leave comments on
the profiles of others and answer questions regularly. Ensure that you leave your signature and
a link to your website.
• Create attractive, interesting videos and post them on YouTube. This is one of the best and
the most effective ways to market a t-shirt business online. Creating videos is not really difficult.
If you make it personal your videos would generate even more interest and would be very
effective.
• Offer good discounts and attractive schemes on a regular basis to your customers so that they
would be able to take the benefit and save money.
These were only a few good and low cost methods in which you can save money while
promoting your business. If you learn how to promote a Christian t-shirt business, you would be
able to generate more revenues over time.

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BUSINESS PLAN

WIN CHRISTIAN MERCHANDISE

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