H.

BUSINESS DESCRIPTION

Proposed Name of the Business

Crunchy Grub

Figure 1. Product Name

The Crunchy Grub is composed of different

pleasantly crisp products. The first-line product is called

Pep & Cheese Roll where the crunchie came from. Crunchy is

making a sharp noise when bitten and the entrepreneurs want

the customers to feel that it’s newly cooked and eating it

careless in a worthwhile way is totally on the list. Grub is

to masticate or chew and digest food to please the hunger

that dwells within. Seeing that it’s very fine and

convenient snack stall for every discomfort, it is a name

with workmanship. And for the working entrepreneurs, Crunchy

Grub is a proposed business with impression and value.

 Figure 2. Logo

The logo of this product has upper case letters of the

said business name in order to be visible in customer’s eyes

so that it can easily determine. The yellow background and

the pepperoni signify as the ingredients of the product

which is the pepperoni itself and cheese. Then the figure on

the left side is the finished product which is the pepperoni

cheese roll. Lastly, the crown at the upper side tells that

the Crunchy Grub will serve an affordable and delicious

snack that will capture the heart of the customers.

“Roll it till you taste it”

 Figure 3. Tagline

Absorbing its physical good till people could simply

sense its real tang by eating it. The Rolling process is the

glue that holds the ingredients together. Taste it to savor

the feeling. Savor both food and the company of each other

not just for the customers but for makers. It’s like

enjoying the art of food and contemplating its tiny specks

of spices. Roll it till you taste it is a trademark which

will give a smile that could light up a whole room with its

flavors. A ride to everyone’s upcoming story. Rolling it is

also one of the process on finishing the product and that is

the best way to describe how the Crunchy Grub will hooked up

the customers not only because of the crunchiness and taste

of the product.

Location of the Proposed Business

 Figure 4. Location of the Business

The owner of the business decided to establish the new

business in Mabini Extension, Cabanatuan City, Nueva Ecija,

near Wesleyan University-Philippines, in front of G-

Residences Commercial Building. Since one of their target

market are students who are open to try new products and

taste of food. The place is convenient for the business

because it can easily access people.

Name of the Owners

 Kristine Arayan, an aspiring entrepreneur, who will be

the handler of this business and also the discoverer of the

product. This business is a partnership which is composed of

two or more people to be considered as a partner. This

business is planned due to Kristine’ passion and interest

together with her partners Jasel Cyra Alvaran, Gerome

Pagdanganan, Joanna Mae Ramos, Leilani Dela Cruz, Anne

Winzette Nieto, Daine Cehl Parumog and Nicole Sta. Cruz

Cooking and producing a variety of food is Kristine’s

interest of. She is fond of making new variety of snacks.

She likes to experiment and mix on ingredients that she

thinks will match each other’s flavour. On her mother’s

birthday, she plans to serve their visitor and family her

newly made concept of snack. She was surprised when Pep and

Cheese Roll made a mark on her family’s heart and mind. And

on that day, Pep and Cheese Roll made a next big step in her

life.

As the time passed by, Kristine decided to make this as

her business together with her friends who are also her
partners in the business. They taste the Pep and Cheese Roll

together and decided to establish a business named Crunchy

Grub which is expected to have a good result when it was

already sold to the public with affordable cost.

Funding Requirement

Table 1. Use of Funds

Percentage
Rent 6%
Food Stall 10%
Ingredients 7.5%
Kitchen Equipment/Utensils 2.50%
Freezer 7.20%
The Partnership decided to give equal contribution,

amounting 20,000 pesos each member for the total amount of

160,000 pesos. One of the family members of the partnership

lend them 40,000 pesos with no interest, to come up with the

total capital of 200,000 pesos as their capital.

Nature of Organization

Supplier Manufacturer Customer

 Figure 5. Direct Distribution Channel

The owners assemble the business to execute direct

selling to customers.

The suppliers are situated at the Public Market of

Cabanatuan City and is the one who provides raw materials or

goods that will be used in the process of making the

product. As a manufacturer, the business will convert the

goods into finished products which will be directly sold to

the customers.

Since Crunchy Grub is a new business, it is in process

of learning on the how to effectively and efficiently manage

goods. After it become successful it will immediately look

forward in finding other distribution channel.

Size of the Proposed Business

The Crunchy Grub will be a micro enterprise which will

employ fewer than 10 people and will have a total asset

under P3 million. One of the micro enterprise’s

classifications of business is food stall, which will be

established to start the business.

Future Parties and Future Plans

A business will only make a huge progress if strategies

are being implemented. As it grows the market increases,

same goes by the product as the business grows new formula,

variations, innovations start to catch up. It won’t remain

as it is. It is more like taking care of a plant, plants

need sunlight and water to grow. In business it will only

start to grow if things are given much enough care, business

comes with a lot of plans, strategies and other innovative

ideas to cultivate.

For a store like this, there are specific categories of

people concerned, including customers and competitors. It

has specific function and contribution for the success of

the business.

The target customers are generally the students since it

is located near campuses. Students love to eat different

variations of foods like street foods. Time goes by, people

starting to explore more type of foods other than fries and

on-stick food. Underrated snack like this in Crunchy Grub

will be benefited in its taste.

 Existing competitors will be the challenge to venture

out, process more ideas and substantially innovate specific

add-ons. Opportunities in every business must go beyond the

prior commitment of certain goal. The possible competitors

in Cabanatuan City will be the Potato Corner and etc.

As for the future plans, the Crunchy Grub intends to

expand and branch out along the campuses in the vicinity of

Cabanatuan City. New variations and new flavors will

automatically be added. Crunchy Grab will create

partnerships with local food stalls/restaurant. The owner

will have a Partnership Contract with Fries Pa More.

I. ENVIRONMENTAL ANALYSIS

Socio Cultural

Socio-Cultural Environment is one of the forces that

affect a societyʼs basic values, perceptions and usually

influence the welfare of the business. It incorporates

social and cultural aspects that control the behavior of

both the business and people. Demographics and cultural

influences are the factors of changing business structures

and status. Demographic includes ethnic backgrounds &

religious beliefs which is almost 86% of the Philippine

population are Christians that affect their decision-making

process on how they will choose what they want to buy.

Social classes states what their preferences are whether

they are middle or high class, they can purchase the

businessʼ product. Occupations which determines what kind of

goods and services they need, this business ain’t looking

for perfect customers. Based from age, races and nationality

like the Filipinos behind the countryʼs goods and services,

there’s a chance that the demand will progress because it’s

in their nature to patronize their own.

Culture of the people is their brand. A lifestyle that

represents their buying behavior which changes beliefs or

values. These factors affect the business because consumers

know and support goods and services that is right to their

perspective and could satisfy their needs and wants. It will

serve as an opportunity to the entrepreneurs because they

will know exactly what to provide and produce to outgrow

from the business

Political or Legal

Political environment can affect the business in

positive and negative ways. Several aspects of government

can also affect the production and operation of the

business. The increase of the minimum wage around the

Philippines leads to a larger salary for every employee, it

serves as an opportunity to every business with the reason

that the budget of the people increases so there will be a

possibility that people will be more willing to buy and

consume more products like foods everyday. The Tax Reform

for Acceleration and Inclusion or TRAIN Law effects the

prices of every product that can be buy in supermarket and

even in the wet market. It is a threat to the business since

the ingredients needed to make the product increases its

price because of the law.

Economic

Philippine Economy continues to grow at a fast pace,

matching China’s, as President Rodrigo Duterte is debating
the existence of God.

Rising inflation and growing trade account deficits

prompted the Philippines central bank to hike its overnight
reverse repurchase (RRP) rate by 25bps to 3.25% on May 10th,
2018.

The corresponding interest rates on the overnight lending

and deposit facilities were also raised accordingly. (Forbes
2018)

As Crunchy Grub expands, the owner will provide work for

employees that can benefit the economy, surpassing the
numbers of unemployment rate in the Philippines.
 The Crunchy Grub can also contribute to the image of the
work place; this will enhance the number of customers that
will be accommodated.

Continuously working on making this as economy’s top

local food that serves the taste of young Filipinos

Surviving the inflation crisis in the Philippines, as

this is affordable at its tender quality.

Technological

Technology plays an important role with regards to

business. It enables both large and small businesses to

deals with workloads that are not able to do with only man’s

ability. For an instance, business technology can help pass

information about the product or services offered of a

company through trends in social media. And with regards to

the proposed business, the entrepreneurs are going to use

the advancement of internet to make their product be known.

Technology also helps not just the business itself but also

the product that it offers. Through the use of advance

cooking technology or stove, the cooking process of Pep and

Cheese Roll will be made easier. Technology also helps in

preserving the life of the product with the use of

refrigerator. Technology is indeed helpful when it comes to

business.
 The use of technology in business industry would not

just be helpful but it also comes with risk. The use of

social media will also be a risk for it can help build a

negative image about the business when comments with

malicious messages come. It might end up having a bad image

to the costumers.

Ecological

Disposing of garbage has been a very relevant issue and

problem in our country, inappropriate throwing away of waste

may severely endanger public health and the environment.

With this scenario, the business will take advantage in

bringing awareness and convincing the customers to execute

Proper Waste Disposal. Posters emphasizing good conduct in

disposing waste will take place at the store. Also,

quotations and sayings about it will be plastered or

positioned to inform the market the proper way of getting

rid of the se garbage and trashes. This step is truly a good

opportunity for the business and will also provide good

effects not just for the environment but also for the

people.

Industry Analysis

The food cart/stall industry is hailed as today’s top

small business to start in the Philippines. The market trend

in the Philippines now also demonstrates that engaging in

the food cart/stall industry has now become on one of the

top choices of budding entrepreneurs.

Food stalls can easily be spotted anywhere. From MRT

and LRT Stations down to every corner of the street in the

local Barangays, one can instantly enjoy a serving of

siomai, pizza, empanada, hotdogs, waffles, and good old

comfort foods like mami and rice porridge. Schools and even

the churches have now become the tiny hubs where these small

and sometimes moveable kiosks have flourished.

This is an opportunity to start a small business with

the twist of unique or different products than the other who

is just franchising some existing business.

There’s a lot of Successful Food Stall business that

started as a simple stall. Below are the 3 examples of

successful food stall business:

 Ineng's Special Barbecue

Ineng's has the profound honor of being one of Metro

Manila's top Pinoy-style barbecue destinations, but

that esteem had some humble beginnings.

 Potato Corner
 Every self-respecting Filipino knows Potato Corner, a

movie and party favorite where freshly cooked French

fries are topped with popcorn flavoring.

 Chef Tony's Popcorn

 A few years ago, when popcorn became a huge food trend

around the world, the Philippines was unmoved. We

already had Chef Tony's. The country's homegrown

gourmet popcorn company started on November 1, 2005.

Tony Elepaño sold caramel popcorn for P25 and earned as

much as P100,000.

Customers

People nowadays are fond of eating street foods because

of its satisfying taste and its affordable cost. Since the

pepperoni and cheese roll stick have a taste that can meet

the desires of people with a cost affordable to anyone, it

can be a thing for the Crunchy Grub to gain customers

easier.

The location of the stall is perfect for the Crunchy

Grub to have a lot of customers because it is in public

where people were nearby and aside from this, it is also

located in front of the Wesleyan University of the

Philippines where the number of students have a big impact

to this kind of business.

Competitors

Competition in this industry have a strong effect in

starting business specially when the competitors are well

known by the people or the target market. The location of

the business can determine the business’ competitors

specially, if it is in public where different kinds of

business are established.

The possible competitors of Crunchy Grub are those

stalls that serve the same variety of snacks as the Crunchy

Grub served and also those stalls who are selling on that

place a long time ago that can be the reason for them to

have a “suki” or those people who are loyal to their product

or business.

In Crunchy Grub’s situation since its location is in

front of the Wesleyan University of the Philippines where

different businesses are located, it would be an indication

that the Crunchy Grub will encounter many competitors that

can be a hindrance to the Crunchy Grub’s progress.

Suppliers

Suppliers is an organization or company that provides

the needed materials of the company such as goods and

services. It is a relevant part because it completes the

major necessities of a business. This proposed business

considered the Public Market of Cabanatuan City and Sangitan

Market as their suppliers because they had the best quality

present to fulfill and allocate almost everything for the

business including the concrete matters.

Sangitan Market is the main supplier because of its

capability to supply earthly and fresh materials which is

important in a daily selling. Its ability to provide in a

short period of time in a low price and easy way will

undeniably cause less trouble. “Market Value and Price are

equal only under conditions of market efficiency,

equilibrium and rational expectations”.

Expected trends of Sangitan market are the following:

 Increase and decrease of packaging volume from

cheap and expensive goods.

 Decrease of market cost price and material

capacity.

 Increase of customers demand.

Employees

The employees of the business will be the owners of the

Crunchy Grub. Since there are 8 owners and the Crunchy Grub

was classified as micro business, it can be easily handled

by the 8 owners and the net income of the business will not

be affected by the expense for the salaries that should be

given for the laborers since the owners will be the employee

J. MARKETING

Product

Figure 6. Maslow’s Hierarchy of Needs

Figure 6. Product

The Pepperoni and Cheese rolled sticks have a taste

that will gratify your hunger in pizza. This product have a

crunchiness that suits with its mouth-watering flavor that

is different with the usual snacks that people taste. The

Crunchy Grub’s product is unique because of its taste

similar to pizza but in a different form and have a

additional crunchiness that has a plus satisfaction to the

customers in a affordable price.

Price

The product will be sold for 5 pesos per piece

Pepperoni Php 75
Cheese Php 80
Pepper Php 5
Tomato Sauce Php 25
Wrapper Php 40
Oil Php 30
Total Php 245

considering the cost of goods used in the process of making

it. Since the product’s target market are basically

students, the business will offer its product at an

affordable and budget friendly price only a little

percentage higher than the cost of raw materials. The cost

of ingredients are the following:

Table 2. Cost of ingredients

 The Php 245 worth of ingredients can make up to 70

pieces.

Pep and Cheese will use the Mark Up Pricing Strategy in

which the price of the product will be calculated by adding

together the cost and percentage of its mark up. The owner

will use the strategy because it enables easy calculation of

profits and prices based on full cost are morally

defensible. The computation on how the entrepreneurs get the

price of the product is:

Php 245 / 70 pcs. = 3.5

3.5 x 100% x 43% = Php 5.005

Promotional Mix

Table 3. Promotional Activities for the year 2019

Month Activity
January Flyers and Free Taste
February Promote Online
March Buy more, Save more
April Tarpaulin and Flyers
May Create short video
June Promote Online
July Facebook Ads
August Back to school promo(free

drinks)
September Coupons
October Promote Online
November Halloween Bundle(promo)
December Christmas Treat(promo)
 On the month of January, the staff of Crunchy Grub will

distribute flyers in some public places together with the

samples of their product as their free taste.

On the month of February, the entrepreneurs decided to

promote our business online by creating a Facebook page.

That Facebook page will be used to post our promo or any

update regarding in our business.

On the month of March, the owners of the Crunchy Grub

decided to have a buy more, save more which is when you buy

up to 20 pieces of Crunchy Grub you will save up to 20

pesos. This promo starts on March 11 until March 17, between

10:00am to 2:00pm.

On the month of April, the entrepreneurs decided to put

a tarpaulin in different public places and we will also

distribute new set of flyers to attract more customers to

buy our product.

On the month of May, the staff of the Crunchy Grub will

create a short video about our product. It does include the

video of our customer’s comments regarding with the taste of

our product. The video will be posted on our Facebook page.

 On the month of June, the partnership decided to focus

on promoting our business in different form of social media

to attract more customers.

On the month of July, Crunchy Grub’s goal is to promote

the business using Facebook’s ads. The entrepreneurs will

create a short video in Facebook for advertising the Crunchy

Grub’s product.

On the month of August, the staff of the Crunchy Grub

will give a free Nestea juice in every 40.00 pesos worth of

Crunchy Grub. This promo is only on August 5 to August 17,

1:00pm to 5:00pm.

On the month of September, the staff will be giving

some Coupons with the same discount. In every customer with

50,00 pesos receipt. The coupons is only limited, and this

coupons is only valid until the end of the month.

On the month of October, the owners will be doing a

Facebook promotion of the product and we will be posting an

update regarding on the Crunchy Grub’s different activity

that the partnership will be conducting in the remaining

months.

On the month of November, the entrepreneurs will be

having a special Halloween Bundle. Were you can buy a

Crunchy Grub bundle worth of 120.00 pesos/ 50 pieces. This

promo is only on November 1 up to November 5, and only

between 3:00pm to 5:00pm.

On the month of December, the Partnership decided to

have a 15% discount, in every 100 pieces of Crunchy Grub

that the customer’s going to buy. This promo is only on

December 16 to December 25.

Table 4. Promotional Activities for the year 2020 and 2021

Month Activity
January Anniversary special
February Valentine’s Treat
March Online Promotion
April Summer drinks
May Mother’s Day special
June Father’s Day special
July Online Promotion
August Caption Contest
September Loyalty Punch Card
October Online Promotion
November Trick or Treat Promo
December Buy 3 get 1 Free

On the month of January, the Crunchy Grub will give

free pep n’ cheese to the street children in some specific

area. As a celebration of the business’ one year

anniversary.

On the month of February, the entrepreneurs will have a

20% off discount in every 10 pieces of pep n’ cheese that

you will buy. This promo is only on February 10 to February

15.

On the month of March, Crunchy Grub’s only goal is to

post an update regarding in our business and the

entrepreneurs will also promote the product in different

ways using the Crunchy Grub’s Facebook page also in other

social media accounts.

On the month of April, the partnership decided to give

a free drinks in every 50.00 pesos receipt worth of the

business products. Only on April 5 to April 15, 1:00pm to

5:00pm.

On the month of May, the Crunchy Grub will have a

mother’s day promo. Every mother will have a 20% discount

but this promo is only on the second Sunday in the month of

May, whole day promo.

On the month of June, the partnership will have a

father’s day promo. Every father will have a 20% discount

but this promo is only on the third Sunday in the month of

June, whole day promo.

On the month of July, the entrepreneurs will only

focusing on the online promotion of our business.

 On the month of August, the entrepreneurs will be

conducting a caption contest online. The best caption with

our product will be the winner of this contest, just post it

on our Facebook page. The winner will receive a money coupon

that he/she can use as a payment.

On the month of September, the owners of Crunchy Grub

will be giving some Loyalty punch card which is a token that

lets a customer earn free drinks or discount after a certain

number of purchases. This card Valid until October 31.

On the month of October, the entrepreneurs decided to

focus on the online promotion of the business to attract a

wider range of customers for use to decide if we need to

establish another stall in another place.

On the month of November, the partnership decided to

have a trick or treat promo which we will give some sweets

candies to our customer with their child.

On the month of December, the entrepreneurs decided to

conduct a buy 3 get 1 promo. In every 3 pieces of crunchy

grub you buy you will have an extra piece of crunchy grub.

This promo is only on December 16 to December 25.

Table 5. Promotional Activities for 2022 and 2023

Month Activity
January 3rd Anniversary Special
February Eat more, Win more
March Coupons
April Online Promotion
May Mother’s Day special
June Father’s Day special
July Online Promotion
August Flash Sale
September Online Promotion
October Weekends promo
November Picture Contest
December Christmas Sale

On the month of January, the celebration of our third

anniversary special, the partnership decided that every year

will have a free pep n’ cheese to the street children in

specific area.

On the month of February, the owners of the Crunchy

Grub decided to have an eating contest everyone is allowed

to join, just fill up the form on our Facebook page. The

winner will receive money coupons that he/she can use as a

payment.

On the month of March, the owners of the Crunchy Grub

will be giving a set of discounted coupons on some public

places near at our stall to attract more customers to buy

our product.

On the month of May, the partnership will have a

mother’s day promo. Every mother will have a 20% discount

but this promo is only on the second Sunday in the month of

May, whole day promo.

On the month of June, the partnership will have a

father’s day promo. Every father will have a 20% discount

but this promo is only on the third Sunday in the month of

June, whole day promo.

On the month of July, Crunchy Grub’s only goal is to

promote our business online and post an update or inform you

on something important happening in these remaining months.

On the month of August, Crunchy Grub will be conducting

a flash sale which is 1 day sale. The sale start’s on August

27(National Heroes Day) at 1:00pm to 2:00pm only. The

business will give a 50% discount in any amount that you

will buy.

On the month of September, the entrepreneurs will only

focusing in promote the business only to have a wider range

of customers.

On the month of October, the entrepreneurs will have a

weekend sale. Every Saturday and Sunday of this month, the

Crunchy Grub will have a 15% discount.

On the month of November, the owners decided to have a

picture contest but with their Halloween costume everyone is

allowed to join just post their picture on our Facebook

page. The winner will receive a gift certificate worth of

100,00 pesos.

On the month of December, the entrepreneurs will have a

Christmas sale with the discount of 20% in every piece of

you will buy. This promo is only on December 20 to December

25.

People

The target market of this business are the people who

are present on the street, specially the students of the

Wesleyan University of the Philippines. The stall is located

alongside the Wesleyan where people most of the time are

there. When it is time for the students to take their break,

it is important to all the business in there to prepare a

large amount of supplies since the Wesleyan have a huge

amount of students.

Many possible competitors may encounter by the Crunchy

Grub since its location have also a lot of present

businesses like Gelicious Food, Japit and Mina Street Diner

which are a known and old businesses in Wesleyan. In this

case also those competitors have edge because they offer

different varieties of food that a starting business did not

possess.
 Since Crunchy Grub is a variety of snack and a new one

in the business, the supplier of the ingredients to make a

pepperoni and cheese roll stick will came from Sangitan,

Cabanatuan City where all the ingredients for the Pep n’

Cheese are present at.

Competitors

Table 6. Competitor’s Analysis

Competitor’s Strengths Weaknesses

Name
 Well-known  Unsanitary place

Gelicious Street
 Offer varieties  Unsanitary food
Food
of Street Foods

 Free sauce
 Well-known  Too much food

Japit seasoning
 Offer variation

of food/product
 Generous  Small place

Mina Street servings  Too much oil

Diner  Variation of

foods

Gelicious Street Food- for strengths, this business is

well-known because of its existing for a long time around

the campus, and they are offering varieties of street foods,

plus give a free sauce or dip to customers. For weaknesses,

the place of the business is unsanitary as well its

products.

Japit – for strengths, this business is well-known

because of its existing for a long time around the campus,

plus they are offering variation of foods or products. For

weaknesses, the foods they served has too much seasonings.

Mina Street Dinner- for strengths, they have a generous

amount of food served to customers plus they offer variation

of products. For weaknesses, the place of the business is

small and their foods has too much oil.

Packaging
 Figure 7. Packaging

The Pep and Cheese will be served in a Paper Fluted Hot

Dog Tray shows in figure 7 .

It is made of 100% paper that can absorb the excess oil

of the product as it cooked by deep frying and will make the

product to look presentable and neat. Also it is a

biodegradable and environment friendly packaging that is

eco-friendly and is inferior compared to other packaging.

Since Pep and Cheese is a finger food, Paper Fluted Hot

Dog Tray is designed to be the packaging because it can show

the overall appearance of the product. Plus, customers just

need to put it in a proper disposal place after eating.

 Positioning

Figure 8. Positioning
Market Positioning is a place that deals on where

entrepreneurs want to locate their brand with customer’s

perception and how it distinguished from competitors.

According to the figure, Crunchy Grub is a business with the

lowest price and higher quality than the rivals because its

contemporary and serves a different combination on the table

of snacks industry. Its taste is imperfectly mixed together

and its “on a budget price” will surely make customers to

come again. Even near competitors, Japit, Mina Street Dinner

and Gelicious Street Food can outgrow into offering their

own specialties in the market. Crunchy Grub is also on the

list. Their weaknesses like over-seasoned and unclean

location are the things that customers disliked because

according to some food business experts, they are looking

for an orderly managed market with well- maintained

environment to trust so is this business will do for the

sake of earning profits and saving naturals.

K. OPERATION PLAN

Evaluation of Supplier

Table 7. Supplier’s Analysis

Supplier’s Name Advantages Disadvantages
 Low price  Limited supplier

Sangitan Market
 Crowded and

unsanitary place
 Low price  Crowded and

Cabanatuan unsanitary place

 Many supplier
Public Market
 Offering fresh  High price

WalterMart and sealed

supply

Sangitan Market – For advantages, they sell supplies at

low price. And for disadvantages, there are limited store

offers specific supply needed and also the place is crowded

and not sanitary.

 Cabanatuan Public Market- For advantages, they sell

supplies at low price plus there has a lot of store offer

same supplies needed. For disadvantages, the place is

crowded and not sanitary.

WalterMart- For advantages, they offer fresh and sealed

supplies. And for disadvantages, the supplies they sell are

expensive or has a high price.

Material Requisition and Receiving Procedures

On the course of receiving the ordered raw

materials, the owners should have a checklist and utilized

documentations. The entrepreneurs will be going to have a

checklist to reduce or minimize the error with regards to

the ordered materials. The entrepreneurs will also

administer documentation for security purposes and also to

have a record on every part of the transaction occurred.

The entrepreneurs or the owner will be the one in

charge in checking the raw materials but since that there

are 8 owners, they will schedule two persons to receive the

purchased goods. Furthermore, the entrepreneurs will perform

the function of unloading and receiving of materials

dispatched by the supplier. The entrepreneurs will verify

the materials after the delivery of goods. The supplier will

send detailed information and an invoice of the materials

supplied by it. It will check the condition of materials in

terms of (1) quantity: if the amount or number of a material

ordered is properly delivered, (2) packaging: if the package

is well sealed and in good condition, (3) quality: if the

items are on the standard of the ordered material and

possessing excellence in its smell, physical aspect and

degree of freshness by making a comparison of the purchase

order and the materials received.

Storage and Inventory Control System

Since the entrepreneur’s business is micro enterprise,

the entrepreneurs decided to store the product and the raw

materials in a small warehouse located at Sta. Arcadia,

Cabanatuan City. The warehouse will be managed by one of our

workers. He will be assigned to maintain the daily

cleanliness of the warehouse. He is also responsible for the

daily checking of the ingredient’s quantity and the daily

production of the product. Once the entrepreneurs get the

raw materials from their suppliers, it will be directly

store in the warehouse since the production of the product

will be doing also at the Sta. Arcadia.

Shipment System and Control

The health of the customers is the most important in

all business. That’s why the Crunchy Grub will ensure the
that the pepperoni and cheese rolled stick that will be

serve have a pleasant and delicious taste. The entrepreneurs

will check the packaging of the product before it will be

served and included in this is the cleanliness of the

container where the product will be placed. Also, the

product itself will also be check because sometimes the

product’s process of cooking can affect on what the product

will taste, on the other hand the crunchiness of the product

will also be check before it will serve to the customers.

Functions of Support Services

1. Accounting and Financial Information System

Popular roles for our accounting and financial

information systems graduates include business and

financial analysts, or working in financial modelling.

- For managing the financial activities the assigned for

this position is Mr. Gerome Pagdanganan, Certified Public

Account along with her co-accountant Ms. Daine Cehl V.

Parumog. Money name it, they can manage everything. All the

receivables and payables. Checking of money left in

inventory, guides of different accounts for recording

business transactions and other accounting stuffs. Mr.

Gerome and Ms. Parumog will handle it.

 2. Marketing

A role that helps a company to identify and source

potentially successful products for the marketplace and

then promote them by differentiating them from similar

products. Typical marketing function types within a

larger business might include performing market research,

producing a marketing plan, and product development, as well

as strategically overseeing

advertising, promotion, distribution for sale, customer

service and public relations.

Ms. Jasel Cyra Alvaran will be the head of

marketing, assigned for the advertisement and promoting the

product since it's going to be the job of the one who's good

at communication and persuading. Ms. Jasel Alvaran fits the

role.

3. Operation

Business operations for most businesses, though, take

into account the following elements:

Process

Staffing

Location

Equipment or technology
Process is important because of its impact on productivity

and efficiency. Processes done manually that can be done

quicker with software or that duplicate work done by other

departments can cost a business time and money. Business

operations processes should be documented department by

department so that operations managers can study them to

find areas for improvement, consolidation, or cost-savings.

Documentation also helps companies train new employees.

Staffing is determined by the processes. Who needs to do the

work outlined in the work processes and how many of them are

needed? A small business might need a few people who are

generalists while a large company will need many more people

who are specialists.

Location is more important to certain types of businesses

than to others – and the reason for the location will vary.

A solopreneur consultant might only need room for a desk at

home, a pet groomer will need a location with parking, and a

software developer will need to be located in a region with

access to appropriate talent.

The equipment or technology needed for optimum business

operations will often have an impact on location. The pet

groomer with a staff and several grooming bays will need

more space and different equipment from the mobile groomer

who offers services provided at the pet’s home. A carpet

cleaning business won’t need a storefront, but it will need

a garage to store its trucks plus office space for business

operations management.

Ms. Leilani DelaCruz will lead the business operation.

Considering that she is also the owner, she will manage the

flow of the business. Step by step process and all in

operations.

4. Human Resource

Human resources managers plan, direct, and coordinate

the administrative functions of an organization. They

oversee the recruiting, interviewing, and hiring of new

staff; consult with top executives on strategic planning;

and serve as a link between an organization's management and

its employees.

Ms. Anne Winzette Nieto will handle the human

resources, for evaluation of staffs and recruiting of

employees, she will guide them and give critique.

L. PRODUCTION PLAN

Production Schedule

Planning is one of the important strategies in

establishing a profitable and effective business. To arrange

every relevant process of making a good product, it must be

applied upon starting a great point. The entrepreneurs

decided to make 200 units everyday for 1-2 hours. The making

and preparation of the product or the productive time will

be on 9:00 – 11:00 pm and they will refrigerate the product

until the selling takes place. The production schedule will

change depends on the number of orders of the customers and

time they will get the product. When the certain situation

occurs, employees will invest their hundred percent time of

creating it with the whole new level of hard work.

Production Process

Ingredients:

 Pepperoni

 Cheese
  Pepper

 Tomato Sauce

 Wrapper

 Oil

Procedures:

1. Cut the pepperoni into smallest dice and cut the cheese

into small dice size.

2. Using any kind of bowl, put the cut pepperoni, a cup of

tomato sauce, and a pinch of pepper then mix it all.

3. Put 1 teaspoon of the mixed pepperoni, tomato sauce and

pepper at the bottom center of the spring roll wrapper,

then put some small dice size cheese.

4. Wrap the cheese and mixed pepperoni in spring roll

wrapper.

5. Heat the pan and pour-in the cooking oil. Let the oil

heat-up for a few minutes.

6. Deep-fry the cheese and pepperoni in spring roll

wrapper for 4 minutes or until the color of the spring

roll wrapper turns golden brown.

7. Remove from the pan and place in a plate with paper

tower. Let stand for a few minutes for the oil to

drain.
 Processing Plant and Equipment

The figures shown below are the list of function,

maintenance and price of the equipment needed for the

business.

Table 8. Processing Plant and Equipment

Equipment Function Maintenance Price

Deep freezers Periodically

are equipment checking of

that are used to deep freezer

store and thermostat.

preserve food Checking the ₱

for a longer door gasket/ 14,350

period of time seal for any

1- i.e. essential wear or tear.

Freezer(Fujidenzo) for industrial Keeping it

purposes as well clean.

as for household

chores.

A type of Drain the oil

1-Deep Fryer (OEM) kitchen utensil then take the

that can be used frying basket

to heat cooking out and clean ₱

 oils (fats) so it with 3,8000

foods can be dishwashing

completely liquid and

covered in hot soap. Wiping

oil to be fry the dirt in

cooked the deep

fryer.

It readily Place the

gives off LPG cylinder

instant heat. in a well-

The flame is ventilated ₱ 770

1- visible and its area. Secure

size is easily the cylinder

Lpg Tank (Gasul) controllable to in place.

meet the heating

needs.

A kitchenware Washing the

2-Tongs (OEM) that is use to tongs with

hold or transfer the use of ₱ 120

the cooked food sponge and

to the plate. dishwashing

liquid/paste

after using
 it.

It is a After using,

durable board on rinse it and

which to place wipe it with

the needed kind a dishwasher ₱ 280

of food brush or a

for cutting. cloth then

dry the
1-Chopping Board
board.
(Generic)

A kitchenware Clean it

2-Knife (OEM) that is use for with

cutting the dishwashing ₱ 220

ingredients. liquid/paste,

then let it

dry before

storing.

It is used put Clean it with

6-Spoon (Hug) the ingredients dishwashing

to the wrapper liquid, then ₱ 95

for a better let it dry

 measurement. before

storing.

It is use to Clean it with

measure the dishwashing

ingredients that liquid, then ₱ 330

are needed to be let it dry

6-Measuring Cup measured before
(OEM) exactly. storing.

It is where Clean it with

6-Plate (Plater) the fresh dishwashing

cooked product liquid/paste, ₱500

will be place then let it

with tissues to dry before

absorb the oil. storing.

A cleaning tool Keep it in

that is use to the storage ₱ 250

sweep the floor. of cleaning

1-Broom (Prism
tools.
Collection)

A cleaning Clean

material that carefully

will be used for with a soap

1-Mop (Universal) cleaning the and let it ₱ 500

floors with the dry before

dirt that can’t storing in

be clean by a the storage.

broom.

is a small flat Clean it with

container made water when

of metal or used with any

plastic. Holding kind of

it flat on the liquid of ₱ 135

1- floor and put dirt. Let it

dirt and dust dry

Dustpan(Empire) into it using completely

a broom. before

storing to

the storage.

A waste Cleaning

1-Garbage Can container is with water

a container for and soap

temporarily every day to ₱ 640

storing waste, remove the

and is usually dirt that

made out of might hold on

 (OEM) metal or it.

plastic.

 Sources of Materials Production Cost

Table 6. Sources of Material

Ingredients Supplier Price

Pepperoni Cabanatuan Public ₱ 75 per pack

Market ₱ 75x10 = ₱ 750

Cheese Cabanatuan Public ₱ 80 per box

Market ₱ 80x10 = ₱ 800

Pepper Cabanatuan Public ₱ 5

Market
Tomato Sauce Cabanatuan Public ₱ 25 per 250 grams

Market ₱ 25x10 = ₱ 250

Wrapper Cabanatuan Public ₱ 40 per pack

Market ₱ 40x10 = ₱ 400

Oil Cabanatuan Public ₱ 30 per half liter

Market ₱ 30x4 = ₱ 120

Cabanatuan Public Market will be the supplier of all

the ingredients since it provides the cheapest price of the

ingredients that are needed to make the product. The term of

the payment will be in cash with no discount when pepperoni,

cheese, pepper, tomato sauce, wrapper, and oil are purchased

by the owners who will buy these ingredients in the

Cabanatuan Public Market.

Store Layout
 Figure 9. Stall Layout

Having an eye-catching stall have a big impact on

having a customers. The stall of Crunchy Grub is inspired

with the color of ingredients of the product. The color of

the pepperoni which is most likely red is a lively color

that can make the stall more pleasant to the eye. The yellow

color represents the cheese and the tagline of the Crunchy

Grub is included to give hint to the customer and also to

attract them. The logo is also there to be recognize easily

that it is the Crunchy Grub’s stall.

Waste Management

Garbage disposal is one of the major problems when it

comes to business aspect. The proper way of disposing used

materials should be observe properly that is why the

entrepreneurs decided to use paper boats to hold the

product, not just because of its economic benefit but it is

also easy to dispose. Crunchy Grab will allot trash bins

around the area and stall to help promote proper waste

disposal. Along with garbage there's a need to disinfect.

Prioritizing cleanliness will always be the main goal of

this business aside from serving the hottest stick u need to

be careful with your bit. Customer's health is the top

concern.

G. VISION AND MISSION

Mission

To provide great quality product with reasonable price

and bring delight and satisfaction to every individual.

Vision

To be recognize as one of the famous and most loved

Filipino street food in the food industry of the

Philippines.

We envision the Pep and Cheese Roll will capture the

loyalty of the customer and will lead the competitors of our

target market.