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Dunzo Design Thinking

The team proposed solutions to reduce Dunzo's delivery surge charges and costs by merging multiple orders and increasing the number of delivery agents. They developed a prototype to test merging orders in specific neighborhoods. An activity calendar outlined testing the prototype from January to December, tracking delivery times and customer feedback. The team's recommendations included promotional strategies, IT resources, and partnerships to help Dunzo achieve geographic expansion and higher revenues while lowering costs. Challenges may include ensuring solutions deliver value and managing innovation risks and costs. The team improved work management, creativity, observation, and collaboration skills through the project.

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Rintu Ray
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100% found this document useful (1 vote)
358 views18 pages

Dunzo Design Thinking

The team proposed solutions to reduce Dunzo's delivery surge charges and costs by merging multiple orders and increasing the number of delivery agents. They developed a prototype to test merging orders in specific neighborhoods. An activity calendar outlined testing the prototype from January to December, tracking delivery times and customer feedback. The team's recommendations included promotional strategies, IT resources, and partnerships to help Dunzo achieve geographic expansion and higher revenues while lowering costs. Challenges may include ensuring solutions deliver value and managing innovation risks and costs. The team improved work management, creativity, observation, and collaboration skills through the project.

Uploaded by

Rintu Ray
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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DESIGN THINKING

Group 3:-
Darshana Ghosh
Varun Belgamwar
Akash Nayak
Somya Gupta
Nivedita Ray
Dunzo works on one principle -
getting your task done in the quickest possible time.

It became the first company in India that


Google invested in, putting up $12.3 million.

Impact Partnerships with a variety of restaurants, grocery stores,


pharmacies, pet supply stores, meat shops, etc.

Focus is to reduce the cost per transaction, and that can be


done by reducing time taken in reaching a pickup point
>Hyper-local on demand delivery

DUNZO
service
delivery company that delivers anything and
everything you want on your demand.
About the Organisation
>DUNZO?
Refers to do, over and finished.

>Start Up-
Kabeer Biswas, Ankur Agarwal, Dalvir Suri, Mukund
Jha are the Founders of Dunzo

>Founded in 2014.
Currently giving benefits in 8 Cities.
> Experience.
By using this application. wether its is related to
payment issues or services.

Possibility > Research


By having a conversation(Interviewing) with, IT
department and Customers.

> Brainstorming sessions.


By reviewing the Dunzo application and discussed
with our teams, our obversations every aspect of
application.
How could we resolve the delivery surge charges
for Dunzo(Logistic related problem)?

Multiple Orders

Problem
Paying more to delivery executive, Cost will
increase.

Statement
.
Shortage of agents

Consumers must pay more.


Ordering & Processing

. Solution Mergering and agent search

Geography location

Delivery.
Prototype
Nivedita Ray
The Team HR Manager

Varun Belgamwar
Chief Executive Officer

• Let each person shine.


Darshana Gosh
• Acknowledgment & Chief Information Officer
Offers empathy

• Spontaneous Akash Nayak


Chief Financial Officer
• Appreciate

• Innovative Ideas Somya Gupta


Chief Design Officer
Financial Analysis

Balance sheet Effect Cost Sheet Effect


Operating cost will reduce, and Cost of implementing the process
operating profit and net profit will will be low.
increase

Cost Ratio
Operating ratio will get low which
Cost of implementation will be low;
will allow them more benefits.
agents will be required more.
Profits will increase.
Roadmap

2021 2022 2023 2024 2025 2026

Implementation Finalization of Closest ever Launch IPO, National


Achieve BEP
of new concepts the newer to BEP. Reducing debt expansion
models
January March
Selection of area, based on high or
February April
Testing Minor changes in Dunzo application, Final selection of a particular area
low traffic, number, or orders per
combine orders facility. Setting up a with a certain number of delivery
hour
specific budget. agents.
ACTIVITY CALENDAR

May June August


July Reviews of deviations, that why all
Tracking of delivery time, targeted The second trial runs underachieving
The second trial continues such deviations are taking place and
delivery, and ordering zone, as well the success and delivery satisfaction
as traveling time from two similar of the consumers. reviewing the negative feedbacks at
geographical locations. first to improve.

September October
Reviews of deviations, that why all November December
Implementation of the plan, and
such deviations are taking place and Using the feedback finding new ways Tracking down the deviations and
Feedback Generation.
reviewing the negative feedbacks at to appeal to the customers. taking a final call.
first to improve.
Digital Marketing

Strategic Partnerships
Resources for
Implementation
Developing Strong IT Team

Network Value Creation


50000

75000

Cost Implementation
40000

Marketing Cost

Networking
Costs
R&D
Geographic Expansion through Promotions.

Higher Customer Satisfaction.


Expected Results
Higher Employment and Higher Revenue
Generation.
- The goal of the company to expand their
business and can only be achieved by
implementation of various ideas.

- The above promotional strategies and

Conclusion
execution of solutions to the problems will help
achieve the goals of the company.

- With our efforts the Company can achieve the


BEP earlier than they expected.

- The value created from networks will also


increase revenue to the partners as well as the
Company.
Limitations/Challenges
• To be successful, an innovation process must deliver three things:
▪ Superior Solutions.
▪ Lower Risks and Costs of change.
▪ Employee buy-in.
• Organizations frequently encounter new obstacles and trade-offs.

Team Learnings
1. Management of Workloads.
2. Cultivation of Creative Ideas.
3. Enhanced observation Skills.
4. Teamwork.
THANK YOU

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