Intercultural Business Communication (English) : Syllabus

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SYLLABUS

Intercultural Business Communication (English)


Academic Year: 2020-2021

Department: Modern Languages and Business Communication


Study programme: Year 1 MA – all specialisations
Course leader: Silvia-Emilia Plăcintar, Ph.D

Theme 1. Introduction to intercultural business communication


1.1. The concepts of culture
1.2. The concept of intercultural communication
1.3. The importance of intercultural business communication
1.4. Competences of intercultural business communication

Theme 2. Cultural studies and culture categorisation


2.1. The notion of cultural studies
2.2. Gurus of cultural studies
2.3. Cultural models

Theme 3. Contrastive perceptions of cultural values


3.1. Cultural dimensions
3.2. Cultural orientations
3.3. A theoretical framework for analysing cultural behaviour

Theme 4. Organisational culture


4.1. The concept of organisational culture
4.2. Elements of organisational culture
4.3. Types of corporate culture
4.4. Organisational culture and leadership

Theme 5. Cultural behaviour in business


5.1. Indicators of cultural behaviour
5.2. Personal cultural profile
5.3. Contrastive cultural styles in business

Theme 6. Discursive cultural styles in business


6.1. Presentations
6.2. Negotiations
6.3. Meetings

Theme 7. Nonverbal cultural behaviour


7.1. Verbal vs. nonverbal communication
7.2. Elements of non-verbal communication
7.3. Features of paralinguistic communication
7.4. Cultural differencs in nonverbal behaviour

Theme 8. Cultural shock


8.1. The notion of cultural shock
8.2. Characteristics of cultural shock
8.3. The process of cultural adaptation

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Theme 9. Culture and Politeness
9.1. The notions of face, facework and politeness
9.2. Face management across cultures
9.3. Relationship between face orientation and communication style

Theme 10. Intercultural sensitivity


10.1. The concept of intercultural sensitivity
10.2. Stages of intercultural awareness
10.3. Personal characteristics of intercultural sensitivity

Bibliography

1. Bennett, M. (1998) Basic Concepts of Intercultural Communication. London: Nicholas Brealey


International.
2. Brake, T. (2002/2009) Managing Globally. London: Dorling Kindersley Limited.
3. Foster, A. D. (2000/2002) The Global Etiquette Guide (to Europe/ Africa and the Middle East /
Mexico and Latin America/ Asia). New York: John Wiley & Sons, Inc.
4. Foster, A. D. (1992) Bargaining Across Borders. New York: McGraw-Hill.
5. Gibson, R. (2010) Intercultural Business Communication. Oxford: OUP.
6. Hofstede, G., Hofstede, G. J. and Minkov, M. (2010) Cultures and Organizations: Software of the
Mind. New York: McGraw Hill.
7. Lewis, R. D. (2006) When Cultures Collide. Leading Across Cultures. Boston/London: Nicholas
Brealey International.
8. Meyer, E. (2014) The Culture Map: Breaking Through the Invisible Boundaries of Global Business.
New York: Public Affairs.
8. Plăcintar, E. (2006) Professional Communication. Cluj-Napoca: EFES.
9. Plăcintar, E. (2017) Studies in Cross-Cultural Business Communication. Cluj-Napoca: EFES.
10. Samovar, L., Porter, R., McDaniel, E. R. and Roy, C.S. (Eds.) Intercultural Communication: A
Reader, Fourtheenth Edition. Boston: Cengage Learning.
11. Schein, H. E. (2004) Organizational Culture and Leadership (3rd Ed.) San Francisco: John Wiley
& Sons.
12. Tomalin, B. and Nicks, M. (2007) The World’s Business Cultures and How to Unlock Them.
London: Thorogood.
13. Trompenaars, F. and Hampden-Turner, C. (1997) Riding the Waves of Culture. Understanding
Cultural Diversity in Business. London: Nicholas Brealey Publishing Limited.

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