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Practice Mcqs TYBMS

Corporate identity comprises elements that form a mental picture of a firm. The Code of Athens, adopted in 1961, aimed to disseminate information rather than propaganda. Tata opened their first PR department in 1985. Crisis communication is key to maintaining media relationships. Internal blogs and document scanners allow information sharing and file conversion.

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248 views2 pages

Practice Mcqs TYBMS

Corporate identity comprises elements that form a mental picture of a firm. The Code of Athens, adopted in 1961, aimed to disseminate information rather than propaganda. Tata opened their first PR department in 1985. Crisis communication is key to maintaining media relationships. Internal blogs and document scanners allow information sharing and file conversion.

Uploaded by

tejas walve
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as XLSX, PDF, TXT or read online on Scribd
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Questions

Corporate identity comprises a collection of ……….. elements


…..is a mental picture that springs up at the mention of a firm's name
Code of Athens was adopted by International Public Relations Association in the year ……………
The code of conduct of the International Public Relations Association was adopted in ………………. in 1961
The purpose of ………….was to do propoganda
The purpose of ………….was to disseminate information
Tata opened their first PR Department in _______.
According to Situational Theory ___variables predict when public will seek and process information about an is
PRSI was formed in __________.
In Crisis,_______________ is a key component to maintain the relationship between media as well as local co
The employees should be provided sufficient ________on the matter concerned to them
The ________ serve as interactive platform where employees can rally together and share their views on compan
_____________ allow customers to find answers to their questions about products and the company.
____________ is a service that allows websites to send updates on contents to users
Using __________ , blogs can widely distribute company's latest news and information both instantly and autom
________ play an important role in pulling visitors into content of your blog.
A / An ________________ blog is publicly available weblog where company employees, teams, spokespersons e
________ and image scanners allow wokers to convert paperwork, plans, diagrams and photos into electronic fil
R in RFID stands for…………
……………….is a type of image scanning technology
option 1 option 2 option 3 option 4
marketing cognition logistical visual
corporate identity corporate image corporate brand corporate reputation
1965 1975 1985 1995
Athens Rome Paris Venice
Press Agentry Public information Two way asymmetric Two way symmetric model
Press Agentry Public information Two way asymmetric Two way symmetric model
1993 1943 1978 2003
2 3 4 5
1995 1895 1958 1985
time planning action communication
satisfaction planning information action
Broadcasting Emails Internets Intranets
Websites letter newspaper emails
Chrome URL RSS Firefox
RSS Internal blog E-media Departmental blog
Images cost lengthy procedures boring design
Internal External CEO Corporate
files video document emails
radio regular risky repeat
QR Code Blogging Emails Google sheets

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