GUIDELINES FOR THE CONSIDERATION, PROCESSING AND APPROVAL

OF PROPOSAL RECEIVED FROM OUTSIDE PRODUCERS FOR TELECAST

OF TV PROGRAMMES UNDER DOORDARSHAN "SPONSORSHIP SCHEME".

In super cession of all previous instructions guideline on the subject would stand
revised and will be operative with immediate effect.

1) OBJECTIVES

(i) Doordarshan has been sourcing its major share of entertainment programmes from
outside Producers by way of Sponsorship. Programmes made independently by the
Producers in terms of content and style and in conformity with the Broadcasting Code. In
this process Producers of such programmes, which are selected, and schedule for telecast
pay a specified fees to Doordarshan and in lieu thereof are entitled to a specified
commercial time. This commercial time (FCT) can be used for marketing at rates they
determine for promotion of either goods or services or brand image of any organization in
accordance with Doordarshan Commercial Code and guidelines.

(ii) All channels of Doordarshan will assess the requirements of the sponsored
programmes on an annual basis for different categories and subjects like programmes for
children, youth, women, current affairs, sports, comedies, science, science fiction, family
drams, suspense serials, mythological serials, film based programmes including
countdown shows, chat shows, game shows, quiz programmes, musical programmes, live
events, reality shows and other entertainment/ infotainment programmes.

2) PROPOSALS

(i) Doordarshan shall, in according with its programme requirement over a period of
time, invite proposals, as and when need arises, on such themes and of such nature as
may be considered necessary from the outside Producers by making suitable
announcements over its Network on each occasion at such intervals as considered
expedient. Besides, advertisements will also be inserted in the newspapers and copies of
the advertisements will be displayed on the Notice Board of Doordarshan Kendra's. The
advertisement will also be put on Doordarshan website.

(ii) Doordarshan shall maintain a record of proposals received in serial order. Receipt
of proposals will be acknowledged to the applicant. All the proposals will be processed
within a period of thirteen weeks from the date of receipt of complete proposal depending
on DD requirement in each genre. All proposals will be routed through the on-line
computerized Reception Centre at Doordarshan Bhavan.

A Proposal received under this scheme shall invariably contain:

(a) Detailed story line of the serial, break up of the story in episodes and broad
outline of treatment.
(b) Synopsis of each episode.
(c) Detailed scenario script of at least 4 episodes.
(d) Full particulars including names, bio-data and addresses of the Director, Script
writer, Director of Photography and Music Director, along with a written confirmation
from each one of them separately, about their having agreed to be engaged for the
production of the programme. The applicants Producer shall also furnish full bio-data in
respect of himself/herself while making the application. No change in the production
team, once intimated, shall be made without the prior consent of Doordarshan.

(e) The Producer will also submit along with the proposal, one pilot episode of the
serial programme. The pilot is to be produced by the Producer at his own risk and
expense. In case of rejection of pilot or delay in preview, Doordarshan will not be
responsible for the financial loss in any manner. However, in case of game shows, and
musical programmes where a costly set is required, the Producer may submit the design
of the set along with his proposal. The design of the set will also require the approval of
Doordarshan before the Producer starts the production of such programme.

(iv) The Producer shall, in case the proposal TV programme is based on a novel, short
story or any other published work, submit to Doordarshan, along with his proposal, a
written confirmation from the author/copyright holder of that novel, short story or any
other published work, as the case may be, that he/she has made over the copyright of the
said work to the applicant for the purpose of its telecast on Doordarshan and that he/she
had not made over the copyright for the same purpose to any person other than the
applicant. Provisions in the Indian Copyright Act- 1957, will apply. The applicant
will have to indemnify Doordarshan against any violations of copyright even at the
initial stage.

(v) The proposal for DD-I and DD-II shall be accompanied by a non-refundable
processing fee of Rs. 25000/- by Crossed Bank Draft payable in favour of 'PBBCI "
Directorate General, Doordarshan, New Delhi". This amount shall not be refunded
irrespective of whether the proposal is finally accepted or rejected. In case of Proposals
meant for national satellite channels (without terrestrial support) for example DD sports,
DD Bharati and DD India, the processing fee payable will be Rs. 5000/- only.

(a) Provided that if the TV programme is of the nature of a single episode the final
programme to be telecast, shall be submitted by the Producer for preview and
approval by Doordarshan.
(b) These programmes can be evaluated by an internal Evaluation Committee at the
Directorate for national programmes and at Kendra for local programmes.

(vi) In respect of proposal received from Government Departments /

Undertaking (both from Central and States) no processing fee would be payable.

An application shall be considered complete only if it has been made strictly in

accordance with the manner indicated in clause 3 above, failing which it shall be
summarily rejected and returned. Doordarshan will not enter into any correspondence
whatsoever on the proposal once it is rejected and returned.

3) EVALUATION AND SELECTION

The proposals received will be processed in two stages: -

(a) By the Evaluation Committee (b) By the Selection Committee

(A) Evaluation Committee will include the following:

Director, (Programmes) (National Channel)

Director, (Programmes) (Sponsored Programme)
Director, (Programmes) (DD II)
Director, (Programmes) (DD-India)
Director, (Programmes) (DD-Sports)
Director, (Programmes) (DD-News)
Director, (Programmes) (DD- Bharati)
Director, (Programmes) (Sales/Marketing)
Director, (Programmes) (DD Kashir)
Director, (Engineering) (Co-ordn.)

(a) The Evaluation Committee will consider giving weightage to Directors/ Producers
of eminence who are National and State Award Winners. Weightage will also be given to
those who have a track record of production of successful and popular programmes
where the benchmark would be average TRPs for the Programmes telecast, say at 5,
during the last three years on any channel.

(b) Director of Programmes of the concerned channel where the programme is to be

telecast will be the convener of this Committee. The Evaluation Committee will examine
the proposal in detail, preview the pilot and give its recommendations regarding the
content of the serial, capability of the production team. Production value of the pilot,
suitability of the serials for telecast, technical quality market potential etc. Quorum for a
meeting of the Evaluation Committee will comprise the following officers:

Director (Programmes)- of concerned channel

Director (Programmes)- of any other channel
Director, Sales/Marketing
Director, Engineering

(c) In case the Evaluation Committee feels that the proposal requires specialized
expert opinion on a subject, the same could be recommended to the Selection Committee
who can co-opt such experts in the fields (e.g. Science, History, Music, Arts, etc.)

(B) Selection Committee will consist of the following:

 Additional/Deputy Director General of National Channel (DD I)
Additional/Deputy Director General (DD-Metro)
Additional/Deputy Director General (DD-Sports)
Additional/Deputy Director General (DD-News)
Additional/Deputy Director General (Commercial & Sales/Marketing)
Director, Programmes of concerned channel
Three outside experts (of whom one will be a lady member and one will be an
expert in marketing)

(i) The panel of outside experts will include personalities of repute from the fields of
films/TV production, dramatics, broadcasting, journalism, literature, history etc. The
Selection Committee will include one outside expert with background of marketing. The
panel of such experts will be approved by a committee consisting of CEO, Member
(Finance) and DG: Doordarshan. Additional Director General / Deputy Director Director
General of concerned channel will be the Chairperson of the Selection Committee
Director of Programme of concerned channel will be the convener of the meetings.
Quorum for a meeting will comprise the following officers:

Additional/Deputy Director General of concerned channel.

Two outside experts (of whom one will be a lady member)
Deputy Director General of any other channel.
Deputy Director General, Commercial and Sales/Marketing
Director, Programmes of concerned channel.

(ii) The decision of the Selection Committee will be intimated in writing to the
Producer by fax/telegram/E-mail, on the same day followed by a detailed letter within
three working days. The whole process to examine the proposal would be completed
within a period of 13 weeks from the date of receipt of the complete proposal in
Doordarshan.

4) NUMBER OF EPISODES

(a) The Selection Committee while according its approval to the proposal shall
clearly specify in case of a serialized TV programmer, the number of episodes for which
it has been approved as also the duration of each episode and the time band (prime time,
mid-prime time, non-prime time). The number of episodes shall not normally exceed 52
episodes of weekly serials and 130 episodes of five days a week of daily soaps. If the
Selection Committee is of the view that a larger number of episodes would be required in
the interest of the proper treatment of the story line, the Committee may approve up to a
maximum of 104 episodes of a weekly serial and 260 episode of a daily soap. There
would be a review of the overall quality of the serial and also its TRP Ratings after 8
episodes and withdrawal after 13 episodes if their TRP rating is less than 6 in case of a
weekly serial. In case of daily serial, the review will be carried out after 25 episodes and
the programme will be withdrawn after 40 episodes if their TRP rating is less than 6.
Similar review would be made after prescribed number of episodes in case of serials
given extension beyond the normal number. Extension of a weekly serial beyond 52
weeks and a daily serial beyond 39 weeks, i.e. doubling to 104 weeks and 78 respectively
will be based on the review / TRP threshold.

(b) Doordarshan will shortlist the selected programmes on a graded basis and the best
programme which in the opinion of the Selection Committee will fetch the highest TRPs
and commercial revenue, would be given preference for slotting. In cases where the
grading is channel-wise the scheduling of programmes will be specific to the channel.

(c) The Producer shall have to apply to Doordarshan for further extension of the
serial six weeks in advance. The request would be considered by DG Doordarshan
keeping in view the popularly of the serial as reflected by its TRP Ratings and prospects
of higher revenue generation in terms of Doordarshan Commercial Rate Card.

5) SCHEDULING

(i) Each channel will allot time slot to serials keeping in view the requirement of the
channel and commercial potential of the programme.

(ii) At the time of intimation of the time slot, the producer will be required to submit
another three episodes of a weekly serial and another 19 episodes of a daily soap before
the commencement of telecast within a period of one month failing which Doordarshan
may cancel the approval of the serial or change the time slot.

(iii) After the preview of additional episodes and being satisfied about their suitability
for telecast in all respects Doordarshan shall intimate to the Producer the exact date for
the commencement of the telecast of the programme by giving him six weeks notice to
enable tying up of marketing sponsorship, promotion etc. While sending above
intimation, Doordarshan will ask the producer to submit a performance Bank Guarantee
equivalent to the telecast fee for six weeks as per DD's Commercial Rate Card. If the
producer fails to submit the Bank Guarantee by due date, the allotment of slot will be
cancelled.

(iv) In case of a plea for extension to commence the telecast of the serial, to come on
air, the request in writing can be considered only for a limited period not exceeding three
weeks and the Producer thereafter should compensate Doordarshan for revenue loss
equivalent to 25 per cent of the telecast fee of the slot for the weeks / days for which the
Producer fails to come on air, which will be for a maximum period of six weeks. Failure
to compensate Doordarshan or to come on air even after 6 weeks would make the
Producer forfeit his allotment altogether. In case the producer fails to give compensation
to Doordarshan as mentioned above, the same will be recovered after encashment of
performance Bank Guarantee.

(v) Telecast certificates as provided by Doordarshan should be the basis on which the
bills would be raised against the Producer/Marketing Agency. No dispute in this regard
will be entertained until the payment is made. Any dispute raised and agreed to by
Doordarshan will be adjusted against the subsequent payments.

(vi) The Producer shall, on being communicated the time and date fixed for the
telecast of the programme in accordance with the provision contained in sub clauses
(ii) and (iii) of this clause, furnish to Doordarshan, a bond indemnifying
Doordarshan against any claim with regards to copyright of the work used on a
particular programme and covered under the Copyright Act 1957.

(vii) The Producer shall ensure that she / he at any given point of time in cases of a
serialized TV Programme, maintains with Doordarshan a bank of at least 4 episodes of a
weekly serial (and in the event the remaining episodes fall short of 4 episodes, such
remaining number of episodes) to ensure that the telecast schedule is not interrupted for
want of sufficient number of episodes in hand. In case of a daily soap the Producer will
keep 20 episodes in bank.

(viii) Doordarshan reserves the right to change the date and time of telecast of an
approved TV Programme of withdraw the approval without assigning any reason by
giving 4 weeks notice. The Producer can also withdraw the programme by giving four
weeks notice.

(ix) a) The producer will produce the programme on Beta SP format and will submit
the telecast tape to Doordarshan on Beta SP together with a promo of 20-30 seconds
duration along with a VHS copy of the programme.

(b) Programme should maintain excellence in both aesthetic technical quality

of production. Technically it should conform to ITU-R specifications for video and
chrominance levels: Typically maximum luminance. 1 volt P-P with 0.7 volts of
video and 0.3 volts of sync. Pulse. Maximum Chrominance saturation=100% (color
difference signal = 0.7 volts). Audio level of the programme should be within the
range of -5 db to +4 db.

(c) The Producer shall also have to follow the advanced technical format i.e. digi
Beta etc. as and when Doordarshan shifts its telecast system.

(x) If the time slot is not given to a serial within one year, the Producer will be free to
take the programme to any other channel.

(xi) Once the programme is approved and a time slot is allotted, the Producer shall not
change the banner without the prior written consent of Doordarshan.

6) FREE COMMERCIAL TIME etc.

(i) A programme may be sponsored either in the name of the company

manufacturing a product and / or providing a service or in the name of the products
manufactured by the sponsored company.
(ii) The Producer shall, for telecast of a sponsored programme, pay to Doordarshan
such telecast fee as may be prescribed form time to time in Doordarshan Commercial
Rate Card. The payment of the telecast fee shall be the joint and several responsibilities
of the Producer and his designated marketing agency.

(iii) The Producer shall be entitled to utilize, free of cost, such period of time, to be
known as 'Free Commercial Time' (FCT) as may be specified, from time to time, by
Doordarshan in its Commercial Rate Card. The Producer can utilize the FCT before or
after or in between the programme. He shall, in addition be entitled to a credit line of 10
seconds each at the beginning and at the end of the programme. The credit line shall
include only the name of the sponsor / product as the case nay be written and / or spoken.
The sponsor shall, however be allowed to use in the credit line his/her logo, lettering
style, music / sound effect, etc. as described in Doordarshan Commercial Rate Card.

(iv) The actual duration of the programme will not exceed 22 1/2 minutes for a 30
minutes slot and 45 minutes for 60 mts. slot including opening and closing credit
captions. Doordarshan will retain the right to use up to 60 seconds in between the
programme with every 30 minute slot and 120 seconds in every 60 minute slot for
channel promotions, public service message etc. For this a break bumper is to be
provided by the producer at mid-break for insertion of the material from Doordarshan
end. Unutilized time outside the programme and between programmes beyond FCT will
be used by Doordarshan for channel promos short duration programme/quickies, public
service messages and commercial exploitation. The concerned Channel Manager of
Doordarshan in consultation with Doordarshan commercial service will decide the format
to use this time. All unfilled time will be utilized by Doordarshan before or after the
programme. However, the Producer in addition to his entitled FCT, shall have the option
to buy this time subject to availability, at such rate as may be prescribed in Doordarshan
Commercial Rate Card for advertising products/service (s).

(v) Length of opening and closing credit/title may be restricted to 30 seconds.

(vi) Credit to distribution of prizes in cash or kind will be a part of FCT allowed to the
Producer and will be permitted to a maximum duration of 10 seconds.

(vii) In case the Producer does not come on air on any particular day, she / he will be
liable to compensate Doordarshan for the losses thus incurred, by way of telecast fee of
the slot failing which the recovery will be made out of performance Bank Guarantee
executed by the producer.

(viii) Recapitulation or summary of previous episodes in the programme proper shall be

allowed to a maximum of 20 second in a 30 minute programme and 30 seconds in a 60
minutes programme. It will be included in the duration of 22 1/2 minute in a 30 minutes
programme and 45 minute in a 60 minutes programme. Any excessive use beyond the
limits will be charged at commercial rates i.e. SBR as per Doordarshan Commercial Rate
Card.
(ix) The programme proper shall not be permitted to be used overtly or covertly for
advertising any product/service. The decision as to whether the programme involves
overt of covert publicity of any product/service shall rest with the Director of
programmes of the concerned channel.

(x) Telecast of new serials of those producers who are defaulters to Doordarshan as
well as requests for extension of on-going sponsored programme from the defaulting
Producers will not be considered unless the Producers and Marketing agencies have
cleared all their dues. The telecast of programme in case of such producers will be done
on advance payment only till such time their entire dues are cleared.

(xi) Doordarshan reserves the right to sop telecast of on-going sponsored programmes
if the concerned Producer/Marketing agency fails to clear dues on time.

7) OTHER TERMS AND CONDITIONS

(i) Credit titles of creative personnel of the programme will be in Hindi and English
for Hindi Programmes and the total duration shall not exceed twenty seconds. It is
clarified that the credit lines are part of the programme duration:

Producer Sound Recordist

Director Make-up Artist
Technical Director Video Recordist
Lyricist Floor in charge
Choreographer Production Assistant
Cameraman Assistance in Production
Video Editor Bankers of the Producer
Music Director
Art Director/Stage Designer
Costume Designer etc.
Publicity Incharge

Credit captions could be in the format of solid or super or rolling captions.

(ii) (a) Programmes telecast on DD-I, DD-II except Sports and imported programmes
shall be repeated over DD-India and / or DD-Bharati Channels at time slots decided by
Doordarshan without any commercials as telecast over DD-Channels within 7 days of the
initial telecast. Programmes on DD- India and DD- Bharati Channels will also be
repeated within 24 hours. This natural cycle will be treated as a single telecast. The
Producer will be required to submit the separate Beta tapes of the programmes for the
purpose without commercials. Commercials terms agreed upon for telecast of the
programmes under sponsored category over DD-I / DD-II shall include the right of
Doordarshan to telecast the same on DD- India and / or DD- Bharati Channels without
any payment to the producer.
(b) Doordarshan reserves the right to repeat the serial on the same channels at any
other point of time within 48 hours without originally telecast commercial and also
reserve the right to utilize the Commercial Time before, after and within the serial so
telecast as deemed fit without any payment to the producer.

(iii) The Producer will not be allowed to exploit the programme on Internet and new
media except its promotion during the pendency of contract, for telecast on Doordarshan.

(iv) The Producer will have to ensure the delivery of telecast tapes with commercials
along with a clear copy without commercials two clear days in advance for preview by
Doordarshan.

(v) Programmes produced and submitted for telecast on Doordarshan should conform
to the Broadcasting and Commercials Code of Doordarshan.

(vi) If so required, the Producer shall have to edit/delete the sequences from the
episode as suggested by Doordarshan.

(vii) Only Doordarshan logo will be carried during the telecast of the programme.
Producer's caption will be telecast before and after the programme.

(viii) Each episode of the programme will begin end with the montage of Doordarshan.

(ix) Doordarshan may, with the concurrence of the right holder(s) re-telecast any
sponsored programme at such terms and conditions as may be prescribed, from
time to time in the Doordarshan Commercial Rate Card.

(x) Doordarshan may undertake commercial marketing of an indigenously produced

sponsored programme within the country or abroad and sale proceeds shall be shared
between the Rights-holder (s) and Doordarshan in such manner as may be mutually
agreed. This shall not, however, apply in respect of TV programmes imported directly by
Doordarshan or by private individual or organizations.

(xi) The Sponsored programmes will be premiered on Doordarshan. Doordarshan can

also consider serials telecast on other channels provided the programmes had TRP of at
least 10 and the Producer pays 50% premium on the telecast fee.

(xii) Producers of sponsored programmes whose offers are accepted will not be
allowed to offer for telecast the same programme/programmes to any other channels for
six months from the date of telecast of the last episode of the series / serial or twelve
months from the date of telecast of first episode over Doordarshan whichever is later.

(xiii) The Producer shall make available to Doordarshan free of cost a VHS cassette of
the sponsored programme.
(xiv) The Producer shall be required to sign an affidavit regarding possession of TV
rights of the programme, a programme agreement and a declaration -cum-indemnity
bond.

(xv) Transfer of proposals from DD-I to DD- Metro and vice-versa will not normally
be permitted except with the clearance of DG.

(xvi) Courts at Delhi shall alone have the jurisdiction to decide any dispute arising
out of this Scheme, on the normal channels and the respective state capitals for
regional language programmes.

8) RECONSIDERATION

(i) A producer, whose proposal has been rejected by the Selection Committee may, if
he so desires, make a written application addressed to Director General Doordarshan for
reconsidering his proposal indicating the ground on which the proposal may be re-
considered.

(ii) The application to this effect shall be made by the Producer within a period of one
month of the issue of the letter conveying the rejection of his proposal. No application for
re-consideration of the proposal received after the expiry of the said period of one month
shall be entertained by Doordarshan on any ground whatsoever.

(iii) The application for re-consideration of the proposal shall be accompanied by a non-
refundable fee of Rs. 25000/- in the form of a Crossed Bank Draft payable in favour of
'PBBCI' Directorate General, Doordarshan, New Delhi, for national channels and
Directors of respective Doordarshan Kendra's for DD Regional Channels.

(iv) Doordarshan shall place the said application for re-consideration of the rejected
proposal before an Appellate Authority. The Appellate Authority headed / by DG
Doordarshan would consist of. The following officers.

i) E-in-C DD
ii) ADG/DDG (DD India)
iii) ADG/DDG (DD Bharati)
iv) There outside experts (only those who did not adjudicate the
Proposal originally)

Its decision will be final and no futher request for re-consideration of the proposal
shall be entertained. The decision on the reconsideration of the proposal shall be
communicated to the producer within a period of three month.

9) REGIONAL KENDRAS
(i) The guidelines prescribed for the consideration processing and approval of the
proposal for telecast of TV programmes on Doordarshan National Network shall apply,
mutatis mutandis to the proposals for telecast of TV programmes by Regional Kendra's,
subject to the following modification: -

a. The proposal shall be accompanied by a non-refundable processing fee in the

form of a Crossed Bank Draft of the value of Rs. 10000/- payable in favour of "Drawing
and Disbursing officer, Doordarshan Kendra" (concerned). Incase of proposals meant for
Regional Satellite Channels (without Terrestrial support). The fee payable will be
Rs. 2000/-.

(a) The Evaluation Committee constituted for the purpose of carrying initial scrutiny
and evaluation of all proposals, category-wise, shall consist of the following officers of
the Doordarshan Kendra.

a. Chief Producer (in-charge sponsored programmes)

b. Deputy Director of Programmes and Executive Producer (in-charge
sponsored Programmes).
c. Programme officer (in-charge sponsored programme).
d. Station Engineer.

(ii) In case the Committee feels that the proposal on specific subject on history,
science etc needs expert's opinion the Committee may recommend to the Selection
Committee for co-opting experts in those fields.

(iii) The Selection Committee shall consist of:

a. Director of Doordarshan Kendra
b. Chief Producer (in-charge sponsored programme)
c. Superintending Engineer/Station Engineer
d. News Editor (to be invited for News & Current Affairs Programme).
e. Deputy Director Programme/Executive Producer (in-charge sponsored
programme).
f. Local Head of AIR/Regional Film Censor Board/Press Information
Bureau.
g. Three outside experts.

Regional Kendra's will maintain a panel of at least 15 eminent personalities of

impeccable credentials from the field of art, literature, broadcasting, media etc. to be
nominated by the Zonal DDG on the recommendation of the Director of the Regional
Kendra. Among the 15 persons, three persons would be invited on rotation for the
selection. Among the three, at least one would be a lady. Besides, there would also be an
expert who has a marketing background.

(iv) The Selection Committee of Kendra's may approve up to 26 episodes in case of

weekly serials and 130 episodes of a daily soap. The Selection Committee of the Kendra
may further grant extension of 26 episodes of a weekly serial and 130 episodes of a daily
soap. Beyond 52 episodes of a weekly serial and 260 episodes of a daily soap if the
Producer seeks futher extension, the matter may be referred to Directorate General
Doordarshan along with Kendra's recommendations on the quality of the programme,
popularity of the serial in terms of TRP Rating and prospects of higher revenue
generation. The extension in the Directorate shall be considered by Deputy Director
General in charge of the Kendra/Zone and will be put up to DG: Doordarshan for
approval.

There would be a review of the overall quality of the serial and also its TRP
ratings after 8 episodes and withdrawal after 13 episodes if performance not found
satisfactory in case of a weekly serial. In case of daily serial, the review will be carried
out after 25 episodes and the programme will be withdrawn after 40 episodes if
performance is not found satisfactory. Similar review would be made after prescribed
number of episodes in case of serials given extension beyond the normal number.
10) 'ONE-OFF' PROPOSLS

One off proposals may be accepted to confirmation of availability of slots without

disturbing revenue-earning slots. Various channels/Regional Kendra of Doordarshan can
receive 'one-off' proposals in the following categories for telecast on National and
Regional Kendra's/channels.

i) Making of the films.

ii) Anniversary/Festival specific programmes
iii) Sporadic public utility/public interest programmes.
iv) Films/documentaries relevant specific occasions.
v) Series/serials not more than eight episodes.
vi) Events; and
vii) Reports
viii) Any other subject relevant to programming on the Channel.

11) IMPORTED PROGRAMMES

(i) TV programme imported by private individuals or organizations in accordance

with such policy as may be laid by the Government for such imports, may be offered to
Doordarshan for telecast under the sponsorship scheme.

(ii) The offers made in this behalf shall be considered for approval by the Committee
as mentioned in Para 3 above. The applicant/right holder shall pay the processing fee as
mentioned in Para 2 (v).

(iii) The offer shall be made with supporting documents specifying that:

a) The applicant possesses exclusive TV rights (terrestrial and satellite) for

telecast of the programme on Doordarshan.

b) The Channel of its import in India.

 c) The import has been made strictly in accordance with the procedures
prescribed by the Government of India and does not contravene FEMA
regulations.

d) Foreign feature films are to be certified fit for public exhibition with a U
certificate in India by the Central Board of Film Certification.

(iv) The individual or organisation whose offer for telecast of an imported TV

Programme is accepted by Doordarshan shall be required to make available to
Doordarshan the required number of episodes as decided by Selection Committee.

(v) Other terms and condition for telecast of imported TV programme shall be the
same as provided for in respect of TV programmes assigned to outside Producers under
this scheme subject to such modification as may be prescribed in Doordarshan
Commercial Rate Card.

12) SPONSORSHIP OF DOORDARSHAN PROGRAMMES

(i) Doordarshan shall be free to offer its own TV programmes of those imported by it
for sponsorship.

(ii) The Commercial terms and conditions for such sponsorship shall be the same
subject to such modification as prescribed in Doordarshan Commercial Rate Card.

13) APPELLATE AUTHORITY

The application for reconsideration of a proposal rejected by the Selection

Committee of the Kendra shall be addressed to the Director of the Kendra Concerned
indicating the ground on which the Proposal should be reconsidered and shall be
accompanied by a non-refundable processing fee payable by Crossed Bank Draft of Rs.
5000/- payable to "Drawing and Disbursing officer, Doordarshan Kendra concerned".

a) The application so made shall be forwarded by the Director of the Kendra

concerned to Directorate General Doordarshan along with a complete set of the proposal
originally received and the recommendations/observation made by the selection
committee thereon.

b) The proposal for reconsideration shall be placed for final decision before a review
Committee headed by Additional/Deputy Director General in-charge of the Regional
Kendra and a minimum of three outside experts from the panel of experts of the regional
Selection Committee. However, these experts will be hose who have not participated in
the earlier selection / rejection process.
c) For any dispute relating to sponsored programmes, the adjudicating Authority
shall be DG Doordarshan.

14) EXEMPTIONS

(i) Notwithstanding anything contained in these guidelines, Doordarshan may, with

the prior approval of the Prasar Bharati Board:

(a) Accept any proposal for telecast of TV programme under this scheme in
relaxation of any of these guidelines.

(b) Issue any directive relating to all or any aspect of a sponsored programme,
in whole or in part, and the producer shall act in accordance with such directive.

(c) Accept the proposals sue motto on their merit as per channel and
programming requirement.

In all the above case, the decisions of the Empowered Committee will be got
ratified by Prasar Bharati Board.

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