Edutech Business Plan Finalized

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Edutech University

Pitch Deck
Why invest in our university project?

• University business is of oligopolistic nature as it is very difficult to get a


license and the barrier to entry is very high. No new university license has
been issued for 5 years.
• Higher education market is estimated to be $122m a year with 250,000
currently enrolled students, captured by 101 institutions.
• It is a subscription business that is easy to retain clients. Once students
enroll in a university, they are likely to be captured for 4 years.
• Our mobile education app can save up to 60% on classroom and personnel
cost. It will be the most innovative university educational app in Cambodia.
• With IFL lecturers, we can attract a pool of 9,000 students that don’t pass
IFL exams each year
Market Size

Students Average Market


Class (in ‘000) Fee (in ‘000 USD)
Prep & Special Courses 20 400 8,000
Year 1 Class 65 450 29,250
Year 2 Class 55 450 24,750
Year 3 Class 50 450 22,500
Year 4 or Higher Class 45 450 20,250
Post-graduate Degrees 15 1,200 18,000
Total 250 122,750

This number is estimated from the number of students passing high school leaving exam in 2019:
http://www.xinhuanet.com/english/2019-08/19/c_138320482.htm and https://www.iias.asia/the-
newsletter/article/politics-higher-education-cambodia. Tuition fee is estimated.
Degrees Offered

• Bachelor of Business Administration


• Bachelor of English Communications
Class Schedule

Mon, Wed, Fri Tue, Thu, Sat


8.00am-11.00am Morning Shift A Morning Shift B
11.20am-2.20pm Noon Shift A Noon Shift B
2.40pm-5.40pm Afternoon Shift A Afternoon Shift B
6pm-9pm Evening Shift A Evening Shift B

• One classroom can operate 8 classes. This can save up to 60% on


classroom cost.
• The number of instructional hours is only 9 hours per week as compared
to 18 hours a week thanks to our instructional app. This can save up to
60% on teaching personnel cost.
Business Administration

Year 1 Year 2 Year 3 Year 4


First Khmer History Microeconomics Marketing Management Strategic Management
Semester Introduction to Economics Principles of Management HR Management Business Plan
English 1 Business Statistics Operations Management Career Plan
Introduction to Business Business English Business Law
Business Mathematics
Second Khmer Culture Macroeconomics Project Management Business Execution
Semester Psychology Organizational Behavior Financial Management Project Paper
English 2 Principles of Accounting Entrepreneurship Presentation
Principle of Marketing Business Communication Ecommerce
Computer Skills
English Communications

Year 1 Year 2 Year 3 Year 4


First Khmer History Core English III Core English V Advanced Communications
Semester Khmer Literature Writing Skills III Business Writing Business Plan
Psychology Global Studies I Global Studies III Career Plan
Core English I Literature Studies I Business Skills I
Writing Skills I
Second Khmer Culture Core English IV Core English VI Internship
Semester Computer Skills Writing Skills IV Research Methods Project Paper
Leadership Philosophy Global Studies II Global Studies IV Presentation
Core English I Literature Studies II Business Skills II
Writing Skills II
Go to Market Strategies

• Influencer Marketing
• Ground game strategy that attracts students failing IFL entrance
exams through IFL lecturers.
• Education App that facilitate students learning and adapt them to the
digital working environment.
• State of the arts facilities such as smart whiteboards, hi-tech study
halls, and a modern cafeteria.
Competition Landscape
Our Uni RUPP-IFL RULE NUM Norton CamEd Vanda
Number of Students X 21,000 14,000 14,000 12,000 3,000 8,000
Campus Size * *** ** ** ** * *
Study Facilities *** * * * ** ** *
Price Affordability *** *** *** *** *** * ***

Lecturer Profile *** *** ** ** ** *** *


Education App *** X X X X X X
School History X *** *** *** ** *** *
Tech Startup Appeal *** X X X X X X
Financial Projection
Class 2021 2022 2023 2024 2025
Students 840 1,710 2,635 3,650 4,070
Class 24 52 82 115 129
Classroom required 3 7 10 14 16
Revenue
Tuition 420,000 855,000 1,317,500 1,825,000 2,035,000
Others 100,800 205,200 316,200 438,000 488,400
Total Revenue 520,800 1,060,200 1,633,700 2,263,000 2,523,400
Expenses
Teaching Personnel 108,000 255,600 415,800 591,300 684,000
Non-Teaching Personel 102,000 168,950 188,400 210,600 210,600
Marketing 210,000 157,500 183,750 210,000 210,000
Selling, General &Admin 35,280 72,996 113,064 156,989 176,050
Rental 100,000 120,000 120,000 120,000 120,000
R&D 15,120 31,284 48,456 67,281 75,450
License Fee 10,000 24,000 24,000 24,000 24,000
Total Expenses 580,400 830,330 1,093,470 1,380,170 1,500,100
EBIDTA -59,600 229,870 540,230 882,830 1,023,300
Tax 45,974 108,046 176,566 204,660
Net Profit -59,600 183,896 432,184 706,264 818,640
CAPEX 500,000 42,408 65,348 90,520 100,936
Net Cashflow -559,600 141,488 366,836 615,744 717,704
Main Assumption: Cost per student acquisition: $250 in 2021 and $150 in subsequent years
Investment Allocation

Budget (USD)

Renovation, Furniture & Equipment 400,000


Marketing 210,000
Content Development 90,000
Rental 100,000
Reserve 275,000
Total 1,075,000
Proposed Cap Table
Price per Investment Share Total #
Shareholders share (USD) (USD) Allocation of Shares
Groupin and Vichet License & App 1,000,000 1,000,000
IFL Alumni & Operators 0.75 225,000 300,000 1,300,000
Stage 1 Investor 1 400,000 400,000 1,700,000
Stage 2 Investor 1.5 450,000 300,000 2,000,000
Total 1,075,000 2,000,000 2,000,000
IRR on 10,000 share investment & Annual Dividend

Investors Investment Year 2 Year 3 Year 4 Year 5 Terminal IRR


(USD) (USD) (USD) (USD) (USD) Stake
Valuation
Operators 7,500 500 1500 3000 3500 75,000 64%

Stage 1 10,000 500 1500 3000 3500 75,000 55%

Stage 2 15,000 500 1500 3000 3500 75,000 42%

Terminal valuation of the university business is based on an EBIDTA multiple of 15. EBIDTA is $1m at
the end of the fifth year. Thus, it will be $15m in valuation. 10,000 shares is equal to 0.5% stake of
the business.

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