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Keyword Research Ideas For 2021

This document discusses the importance of keyword research for digital marketing campaigns. It introduces the first of six powerful keyword research ideas: scraping competitors' page titles using Screaming Frog. This tool allows you to see the keywords your competitors are focusing on in their page titles. By analyzing competitors' keywords, you can identify relevant keywords to include in your own strategy.

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VirrgoTech
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120 views9 pages

Keyword Research Ideas For 2021

This document discusses the importance of keyword research for digital marketing campaigns. It introduces the first of six powerful keyword research ideas: scraping competitors' page titles using Screaming Frog. This tool allows you to see the keywords your competitors are focusing on in their page titles. By analyzing competitors' keywords, you can identify relevant keywords to include in your own strategy.

Uploaded by

VirrgoTech
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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POWRFUL

KEYWORD
RESEARCH

@virrgotech
brought to you by VirrgoTech www.virrgotech.com
Whether it’s SEO, PPC
advertising, or content
marketing, keyword research
is at the heart of every digital
marketing campaign.

It doesn't matter whether you’re writing


an informational post, promoting some
online products, improving a website’s
organic SEO, or trying to boost the
click-through rate of your search ads,
you’ve to kick-start the process with
finding the right set of keywords.

Use these 6 powerful keyword research


ideas to help you skyrocket your online
success in 2020 and beyond.
Are you short of time?

No worres! We are only going


to cover one today. The
remaining five ideas will be
rolled in the subsequent posts.

Here’s the first keyword


research idea!
...
Scrape Competitors’ Page
Titles Using Screaming Frog

If you think your competitors are


doing well organically, part of the
reason they do is their keyword
strategy. And one of the best ways
to know what keywords they are
focusing on is to spy on their web
page titles.

Not sure what these page titles are?


They are the blue texts right under the
URL element of the search engine re-
sults page (SERP) on Google .
Now that you know what page titles
are, here’s what you need to do.

Download Screaming Frog — a popular


SEO spider — and enter the home URLs of
your competitors’ websites (one by one).
As you see, Screaming
Frog pulls up a lot of useful
info for you to process.

Here we are concerned with


keywords, so just go to the page
titles tab and see what keywords
your competitors are using in
their page titles. Pick the ones
relevant to your business and
use them in your strategy
You can further evaluate these
keywords by dropping them
into Google’s Keyword Planner
or SEMrush’es Keyword Magic
Tool.

Where and how to access


these tools?
We are going to cover them
(and more) in the upcoming
posts.

So stay tuned!

@virrgotech
brought to you by VirrgoTech www.virrgotech.com

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