Exam

Name___________________________________

TRUE/FALSE. Write 'T' if the statement is true and 'F' if the statement is false.

1) Observation is used only in qualitative research. 1)

MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question.

2) Which one of these is normally associated with observation? 2)

A) Problem people B) Problem causation
C) Problem solving D) Problem identification

TRUE/FALSE. Write 'T' if the statement is true and 'F' if the statement is false.

3) Well managed observation can be both valid and reliable. 3)

MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question.

4) Supporters of observation consider it to be ________. 4)

A) Subjective B) Creative C) Negative D) Objective

5) An observation form must not ________. 5)

A) Cover the objectives B) Be self explanatory
C) Record irrelevant details D) Be easy to use

6) Which is the odd one out? 6)

A) Cassette B) Gannt Chart
C) Video Tape D) Observation Form

TRUE/FALSE. Write 'T' if the statement is true and 'F' if the statement is false.

7) Observation forms look like questionnaires. 7)

MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question.

8) Self-observation, using a diary, is ________. 8)

A) Intrinsic B) Interpolation C) Intrusive D) Insider Trading

TRUE/FALSE. Write 'T' if the statement is true and 'F' if the statement is false.

9) True or False? The best action research is carried out with postal questionnaires. 9)

10) Quality control is the same as qualitative research. 10)

MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question.

11) One disadvantage of Observation is ________. 11)

A) Objective B) Subjective
C) Likely to be both valid and reliable D) Not affected by memory problems

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 12) One advantage of Observation is ________. 12)
A) Data must be interpreted B) Can be subjective
C) Should be accurate D) Takes a great deal of time to do

TRUE/FALSE. Write 'T' if the statement is true and 'F' if the statement is false.

13) A prevalent form of data analysis used in participant observation is analytic induction. 13)

MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question.

14) A simple video camera recording conversations has no researcher involved. This is known as 14)
________.
A) Participant observation B) Action research
C) Mechanical observation D) Structured observation

15) When a researcher goes shopping with a respondent this is known as ________. 15)
A) Mechanical observation B) Participant observation
C) Structured observation D) Covert observation

16) What error is associated with structured observations, where the observations are not typical of the 16)
time period in which the event being studied would normally occur.
A) Time Error B) Subject Error C) Observer Effect D) Reactivity

17) What error may occur when research subjects are studied in situations that are inconsistent with 17)
their normal behaviour patterns, leading to atypical responses?
A) Time Error B) Subject Error C) Observer Effect D) Reactivity

18) What error may occur when research subjects are affected by the researcher? 18)
A) Time Error B) Subject Error C) Observer Effect D) Reactivity

19) Trained observers ________. 19)

A) Observe the correct events B) Probe carefully
C) Pass on respondent details D) Ask important questions

TRUE/FALSE. Write 'T' if the statement is true and 'F' if the statement is false.

20) All observations are recorded on videotape for later analysis. 20)

21) Observers should listen to answers and ignore body language. 21)

22) Transcripts are a written record of spoken words. 22)

MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question.

23) In which types of study does observation play a role? 23)

A) Depths
B) Street interviews
C) Focus groups
D) None of the above
E) All of the above

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TRUE/FALSE. Write 'T' if the statement is true and 'F' if the statement is false.

24) Quantitative, structured observation is likely to be concerned with the frequency of events. 24)

25) Standard forms cover all objectives. 25)

MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question.

26) What is NOT a threat to reliability and validity in structured observation? 26)
A) Observer effect B) Time error
C) Phenomenological error D) Subject error

27) What aspect of the Internet is NOT used for observation? 27)
A) Web Cams B) Log files C) Cookies D) Flat screens

28) The bar code is which of these types of observation? 28)

A) Action research B) Mechanical observation
C) Participant observation D) Structured observation

29) Observation is a form of ________. 29)

A) Primary research
B) Qualitative research
C) Quantitative research
D) None of the above
E) All of the above

30) You are observing how children influence their parents when shopping in a supermarket, which 30)
ONE of these recording methods would be most effective in capturing the importance of body
language?
A) Making notes B) Tape recording a commentary
C) Video filming D) Still photography

31) The role of the researcher in participant observation depends on what? 31)
A) Activity B) Identity C) Both D) None

32) Which of the following is NOT a researcher role? 32)

A) Complete observer
B) Complete participant
C) Participant as observer
D) Observer as participant
E) None of the above

TRUE/FALSE. Write 'T' if the statement is true and 'F' if the statement is false.

33) As a complete observer you do not need to worry about ethical considerations. 33)

34) Story-telling is the main aim of observation research. 34)

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MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question.

35) Which of the following is NOT a characteristic of structured observation? 35)

A) Focus on sequence of events B) High level of predetermined structure
C) Focus on frequency of events D) Quantitative analysis

TRUE/FALSE. Write 'T' if the statement is true and 'F' if the statement is false.

36) You have to choose between either off the shelf or self-designed coding schedules. 36)

MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question.

37) Which of the following is NOT a factor influencing your choice of participant observer role? 37)
A) Reliability B) Time constraints
C) Organisational access D) Purpose of research

38) Which term is associated with becoming a member of the organisation you are observing? 38)
A) Going native B) Losing control
C) Becoming a participant D) Becoming immersed

39) Which of the following is an advantage of participant observation? 39)

A) Access to organisation may be difficult B) Virtually all data collected is useful
C) Role is very demanding D) Very time consuming

40) Which of the following is an disadvantage of participant observation? 40)

A) Heightens researcher's awareness of significant social processes
B) Opportunity to experience real emotions
C) Data recording may be difficult
D) Useful when working for the organisation you are studying

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Answer Key
Testname: UNTITLED9

1) FALSE
2) D
3) TRUE
4) D
5) C
6) B
7) TRUE
8) C
9) FALSE
10) FALSE
11) B
12) C
13) TRUE
14) C
15) B
16) A
17) B
18) C
19) A
20) FALSE
21) FALSE
22) TRUE
23) E
24) TRUE
25) FALSE
26) C
27) D
28) B
29) E
30) C
31) C
32) E
33) FALSE
34) FALSE
35) A
36) FALSE
37) A
38) A
39) B
40) A