Exam

Name___________________________________

MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question.

1) Which ONE of these is an example of processed data? 1)

A) Customer comments B) CCTV recordings of shopper visits
C) Tables from surveys D) Number of visitors to a store

2) Which ONE of these is an example of raw data? 2)

A) A report on qualitative focus groups B) An Annual company report
C) A Transcript from a group D) A Report on a specific industrial sector

TRUE/FALSE. Write 'T' if the statement is true and 'F' if the statement is false.

3) Primary data becomes secondary data. 3)

4) In using secondary data we do not need to consider who was selected and how they were selected. 4)
We are only interested in the results.

MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question.

5) What are secondary data? 5)

A) Existing Data B) Ordinal data
C) Unimportant data D) Ordinary data

6) Secondary data are LEAST helpful to ________. 6)

A) Develop questionnaires B) Formulate hypotheses
C) Evaluate new products D) Interpret Tables

7) Desk Research is best described as ________. 7)

A) Research into woods B) Research into archives
C) Research into ergonomics D) Research into furniture

TRUE/FALSE. Write 'T' if the statement is true and 'F' if the statement is false.

8) It is advised to start any search with external secondary sources rather than internal ones. 8)

MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question.

9) Which ONE of these types of secondary data sources is internal? Consider them from the viewpoint 9)
of a publisher of books.
A) Competitor Price lists on the Internet B) Mintel Reports
C) Magazine book reviews D) Past sales to bookshops

10) Which ONE of these types of secondary data is external? Consider them from the viewpoint of a 10)
publisher of books.
A) Past sales to bookshops B) Own production figures
C) Book reviews published in magazines D) Author feedback

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 11) Secondary data cannot help ________. 11)
A) To give direction to primary data collection
B) To create research instruments
C) To observe retail behaviour
D) To decide on sampling

TRUE/FALSE. Write 'T' if the statement is true and 'F' if the statement is false.

12) Secondary data will never give information that can be used as it stands. 12)

MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question.

13) The mistake when using secondary data effectively is ________. 13)
A) To locate it via people B) To evaluate its usefulness
C) To combine it with other data D) To assume it is right

14) In computer searches if you use the sign * it will ________. 14)
A) Broaden your search B) Search for a phrase intact
C) Bookmark the sites D) Narrow your search.

15) In computer searches if you write a phrase inside inverted comas it will ________. 15)
A) Search for a phrase intact B) Broaden your search
C) Act as a wildcard D) Narrow your search.

TRUE/FALSE. Write 'T' if the statement is true and 'F' if the statement is false.

16) Meta-search engines will perform a simultaneous search on several engines. 16)

MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question.

17) Which ONE is a disadvantage of secondary data? 17)

A) Already exist B) Addresses a fresh topic
C) Inexpensive D) Fast to obtain

18) Which ONE is an advantage of secondary data? 18)

A) May not be accurate B) Already exist
C) May be outdated D) Expensive

19) Saunders et al. have created a classification of secondary data with three elements, which is NOT 19)
one of them?
A) Multiple source data B) Survey-based data
C) Documentary data D) Representative Samples

20) Experimentation, Questioning and ________ are Primary methods. 20)

A) Weighting B) Observation C) Web surfing D) Multiplication

21) What is stored in disks or on CD-ROM? 21)

A) On-line databases B) Off-line databases
C) Full-text databases D) Statistical databases

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 22) What includes full journal articles with papers? 22)
A) On-line databases B) Off-line databases
C) Full-text databases D) Statistical databases

23) What is stored in computers and accessed through a network? 23)

A) On-line databases B) Off-line databases
C) Full-text databases D) Statistical databases

24) What is stored in disks or on CD-ROM? 24)

A) On-line databases B) Off-line databases
C) Full-text databases D) Statistical databases

25) What is described here: Indexes, citations to articles, summaries of abstracts? 25)
A) Secondary Data B) Primary Data C) Tertiary Data D) Ratio Data

26) Most governments in the world have statistical departments but they are unlikely to provide 26)
________.
A) General population census records
B) Industrial output figures
C) Television programme viewing figures
D) Agricultural census results
E) Housing statistics

27) In a computer search which of these should be used? 27)

A) Directories
B) Search engines
C) Thesaurus
D) All of the above
E) None of the above

28) What helps to understand web pages published in one of 3,000 world languages? 28)
A) Thesaurus
B) Directories
C) Language translators
D) All of the above
E) None of the above

TRUE/FALSE. Write 'T' if the statement is true and 'F' if the statement is false.

29) Search engines cover 33% of the web sites in the world. 29)

MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question.

30) Journalists and scholars can help in secondary data research because ________. 30)
A) They have experience B) They have academic qualifications
C) They may have addressed the same aims D) They are old

31) Which of the following is NOT a criterion of overall suitability of secondary data? 31)
A) Measurement validity B) Face validity
C) Unmeasured variables D) Coverage

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 32) Which of the following is NOT a criterion of precise suitability of secondary data? 32)
A) Validity B) Reliability
C) Observer bias D) Measurement bias

33) Which of the following is NOT a use for secondary data? 33)
A) Provide main data set B) Provide longitudinal data set
C) Provide cross-sectional data set D) Provide area-based data

TRUE/FALSE. Write 'T' if the statement is true and 'F' if the statement is false.

34) Secondary data is likely to be less current than your actual research. 34)

35) Unreliable secondary data should never be used, not even if it addresses your research question. 35)

MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question.

36) Which of the following is a caveat with the use of secondary data? 36)
A) Provides longitudinal data
B) Purpose may not match that of your research
C) Provides area-based data
D) Helps to set own data in context

37) Which of the following is NOT an example of documentary data? 37)

A) Organisations websites B) Company reports
C) Video recordings D) Industry statistics

38) Censuses are associated with what type of secondary data? 38)
A) Documentary B) Survey C) Multiple Source

39) Industry statistics and government publications are associated with what type of secondary data? 39)
A) Survey B) Documentary C) Multiple Source

TRUE/FALSE. Write 'T' if the statement is true and 'F' if the statement is false.

40) A cost benefit analysis is needed for a thorough assessment of the suitability of secondary data. 40)

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Answer Key
Testname: UNTITLED8

1) C
2) C
3) TRUE
4) FALSE
5) A
6) C
7) B
8) FALSE
9) D
10) C
11) C
12) TRUE
13) D
14) A
15) A
16) TRUE
17) B
18) B
19) D
20) B
21) B
22) C
23) A
24) B
25) C
26) C
27) D
28) C
29) TRUE
30) C
31) B
32) C
33) C
34) TRUE
35) FALSE
36) B
37) D
38) B
39) C
40) TRUE