CONVERT!

FOLLOWERS INTO CUSTOMERS!

THE ULTIMATE GUIDE TO TWITTER BUSINESS HACKS!

 TABLE OF CONTENTS!

1.  Intro"
2.  Understanding the Rule"
3.  Your First 15k Followers"
4.  Tweet, Tweet, Tweet"
5.  Optimize to Make Sales"
6.  Monitor Everything"
7.  BONUS – Hire a SMM"
 Josh  Coffy  is  the  co-­‐founder  &  Marke0ng  
Director  of  Flight  Media  LLC.  He  helps  Flight  
Media  generate  thousands  of  monthly  
visitors,  along  with  overseeing  all  marke0ng  
&  adver0sing  clients.  

 
FOLLOW JOSH ON !
TWITTER: @JOSHCOFFY!
 

Social  media  is  not  just  an  ac0vity;  it  is  an  investment  of  

“
valuable  0me  and  resources.  Surround  yourself  with  people  
who  not  just  support  you  and  stay  with  you,  but  inform  
your  thinking  about  ways  to  WOW  your  online  presence.    
 
-­‐  Sean  Gardner  (@2morrowknight)  
 
 INTRODUCTION!

If  you’re  running  business  or  a  blog  in  the  21st  century,  then  chances  are,  you’ve  
heard  of  TwiPer  and  you’ve  heard  that  it  can  be  a  powerful  tool  for  genera0ng  
traffic,  leads,  sales,  and  a  boatload  of  other  things.  
   
(If  you  haven’t,  read  this.)  
   
I  first  heard  that  TwiPer  could  be  used  for  marke0ng  a  few  years  back,  but  never  
truly  considered  it  un0l  a  few  months  ago  when  Flight  Media  launched  it’s  blog  and  
became  a  legal  company.  Since  then,  I  (along  with  most  of  our  team)  have  
accumulated  more  than  15k  followers  and  turned  TwiPer  into  a  traffic/sales  
machine.    
   
It  wasn’t,  however,  un0l  I  mastered  these  techniques  that  
Flight  Media  began  to  see  an  incredible  ROI.  
   
Let’s  get  started.  
!
 3
“It’s easier than it sounds.”!

TwiPer  is  much  different  than  other  social  networks  when  it  comes  to  business.  
It’s  less  about  who’s  following  you  and  more  about  who  you’re  following.    
   
In  other  words,  people  like  to  follow  people  who  follow  them.    
(If  you’ve  been  on  TwiPer  before,  then  you  probably  understand  this)  
   
So,  if  you  want  to  accumulate  a  massive  amount  of  like-­‐minded,  relevant  
followers,  then  it’s  absolutely  vital  that  you  follow  them  as  first..    
   
That  said,  the  following  steps  and  tools  are  recommended  tac:cs  based  on  the  
results  of  a  3-­‐month  Twi>er  case  study  Flight  Media  conducted  in  2013.  
 
   
1.  Understand  Twi=er  Rules  
   
As  I  said  above,  in  order  to  grow  your  following,  it’s  essen0al  that  you  follow  
people.  
   
According  to  TwiPer’s  Policy,  You  can  follow  up  to  2,000  people.  In  order  to  follow  
more  people,  you  must  reach  an  unstated  follower-­‐to-­‐following  ra0o.    
   
Don’t  worry,  we’ve  done  our  research  and  tes0ng  to  conclude  that  once  you  
achieve  following  2,000  people,  you  can  only  follow  10%  more  than  are  following  
you.  For  example,  if  you  have  2,000  followers,  you  can  follow  up  to  2,200  people.  
The  breaking  point  is  1,819.  Once  you  hit  1,820  followers,  you  can  be  following  
2,002.  
 
On  top  of  reaching  a  total  following  limit,  there  is  also  a  daily  followinglimit  of  
1,000.  (This  is  highly  discouraged  &  a  recommended  number  will  be  covered  in  
#2.)  
 4

2.  Your  First  15k  Followers  (The  Fun  Part)  

   
Once  you  have  fully  read  and  understand  TwiPer’s  rules,  it’s  0me  to  begin  
following  relevant  people  and  gaining  followers.    
   
Aber  using  countless  tools  (including  manually  following  people,)  we  found  that  
Tweepi  is  the  best  tool  to  follow/unfollow  people.  It’s  completely  free  and  it  was  
featured  in  Forbes  as  one  of  fastest  ways  to  increase  a  twiPer  following  and  
engagement.  
 
The  number  one  thing  to  keep  in  mind  is  that  your  goal  is  to  accumulate  a  like-­‐
minded  following  because  those  are  the  people  who  will  ul0mately  turn  into  
customers.  
 
A  good  way  to  do  this  is  by  following  followers  of  leaders  in  your  industry.    
 
For  example,  Flight  Media  and  all  it’s  employees  follow  followers  of  top  business  
people,  marketers,  and  bloggers  because  their  followers  are  interested  in  the  
same  things  we  are.  
 
To  use  Tweepi,  go  to  hPp://tweepi.com,  click  ‘login’,  and  login  via  your  TwiPer  
account.    
 
Aber  that,  do  the  following:  
•  Create  a  list  of  3-­‐5  industry  leaders  who  have  25,000+  followers  
•  In  Tweepi,  go  to  the  top  where  it  says  ‘Follow  Tweeps’  
•  Choose  ‘@user’s  Followers’  
•  Enter  the  name  of  an  industry  leader  and  click  ‘Start  Following’  
•  From  there,  begin  following  users  who  have  been  ac0ve  in  the  last  3  days  

Like  I  said  in  #1,  you  can  technically  follow  up  to  1,000  people  per  day  on  TwiPer.    
 
Don’t  do  it.    
 
We’ve  seen  profiles  get  suspended  and  shut  down  because  TwiPer  also  monitors  
how  aggressively  you  follow  people.  
 5

In  other  words,  keep  it  under  600  people/day.  I  recommend  star0ng  with  100  per  
day  for  the  first  7-­‐14  days,  then  bump  it  up.  I  currently  follow  600  people  per  day.    
 
If  you’re  following  relevant  users,  then  you  can  expect  35-­‐40%  to  return  the  
follow.  (I’ve  had  up  to  60%)  
 
*Important:  To  ensure  that  you  are  not  following  an  obscure  amount  of  people,  
it’s  vital  that  you  unfollow  non-­‐reciproca0ng  people.  To  do  this,  go  to  the  
homepage  of  Tweepi  and  Flush  the  non-­‐reciproca0ng  people  you  are  following.  
 
 
3.  Tweet,  Tweet,  Tweet  
 
As  your  following  grows,  you  need  to  constantly  market  your  business  and  
posi0on  yourself  as  an  industry  thought  leader  through  twee0ng  loads  of  content.  
 
We  usually  break  down  our  Tweets  into  4  main  categories:  
 
1.  Internal  Content  (Your  blog  posts)  
2.  External  Content  (Relevant  ar0cles  wriPen  by  other  industry  leaders)  
3.  Inspira0onal  Quotes  (Highly  shareable  and  generate  more  than  500%  more  
retweets  &  favorites  than  any  other  category)  
4.  Promo0ons  (Offers  such  as  discounts,  free  eBooks,  white  papers,  etc.)  

The  good  thing  about  TwiPer  is  that  there  is  basically  no  limit  as  to  how  much  you  
should  tweet.  It’s  not  like  Facebook,  Google+,  or  Linkedin  because  tweets  are  seen  
as  people’s  thoughts—meaning,  there  are  a  lot  and  it’s  acceptable.  
 
So,  how  much  should  I  tweet?  
 
Like  I  said  above,  there  isn’t  a  set  number  of  0mes  you  should  tweet  daily.  For  
example,  Guy  Kawasaki  grew  a  following  of  more  than  1.4  million  people  by  
twee0ng  50  :mes  per  day.  He  found  that  twee0ng  more  frequently  was  greatly  
beneficial  within  his  industry,  so  he  did.  
 
Primarily,  it’s  important  to  look  at  your  industry  and  decide  what  is  acceptable.  I  
recommend  10-­‐12  tweets  per  day—minimum  for  any  industry.  
 
Recommended  Scheduling  Tool:  Sprout  Social  
 6

4.  OpVmize  to  Increase  Sales  

 
Seeing  as  the  ul0mate  goal  is  to  make  sales,  this  is  a  ‘no-­‐brainer’.    
Here’s  how  to  do  it:  
 
Your  Bio  
 
The  ‘bio’  sec0on  is  oben  overlooked,  but  the  truth  is  that  it  is  the  second  largest  
factor  in  genera0ng  direct  sales  from  TwiPer.  When  people  follow  you,  one  of  the  
first  things  they  see  is  your  bio,  so  it’s  important  that  you  let  them  know  who  you  
are,  what  you  can  offer,  and  how  they  can  contact  you  within  a  few  seconds.  
 
Side-­‐Note:  I  found  that  1-­‐word  statements  work  best,  followed  by  a  link  to  your  
website  for  contac0ng.  (i.e.  Graphic  Designer.  Blogger.  Life  Enthusiast.)  
 
   
 
 
 
 
 
 
 
 
 
 
Your  Auto-­‐DM    
 
Auto  Direct  Messages  are  single-­‐handedly  Flight  Media’s  most  effec0ve  tool  for  
genera0ng  direct  sales  from  TwiPer.  An  auto-­‐DM  tool  will  automa:cally  send  a  
direct  message  to  anybody  who  follows  you.  So,  if  you’re  accumula0ng  100+  
followers  per  day,  an  auto-­‐DM  can  open  up  the  doors  for  100+  conversa0ons  and  
help  you  capitalize  on  any  poten0al  sales.  
 7

*Important:  Before  you  create  you  auto-­‐DM,  keep  the  do’s  and  don’ts  in  mind:  
 
Do  make  the  Direct  Message  (DM)  personable  and  ask  them  a  strategized  
ques0on  to  spark  interac0on  that  could  lead  to  a  poten0al  customer.  
 
Don’t  send  them  a  link  to  your  blog,  site,  landing  page,  offer,  etc.  in  the  direct  
message.  (TwiPer  will  immediately  flag  your  DM  if  it  has  a  link  and  it  will  
eventually  get  your  account  suspended  because  DM’s  with  links  are  viewed  as  
spam—which  is  true  in  most  cases.)  You  can  send  a  link  when  they  ask!  
 
So,  to  help  you  crab  the  perfect  DM,  here’s  a  few  examples  that  I’ve  had  massive  
success  with:  
 
Example  #1  
 
One  of  our  clients  was  a  Forex  broker.  They  wanted  to  get  people  to  sign  up  for  
their  ‘prac0ce  accounts’  and  eventually  turn  them  into  funded  LIVE  accounts.  
 
To  do  this,  I  created  a  DM  that  asked  a  strategized  ques0on  to  push  their  free  
accounts  and  paid  accounts  at  the  same  0me:  
 
“You’re  awesome.  :)  Are  you  and  ac:ve  Forex  trader?”  
 
By  opening  up  with  “You’re  awesome.  :)”,  you’re  crea0ng  a  sense  of  personality  
and  most  people  will  respond  to  being  called  awesome.    
 
The  ques0on  por0on  was  used  because  it  only  had  two  answers:  yes  or  no.    
 
If  someone  responded  saying,  “Yes  I  am  an  ac0ve  trader!”,  then  I  would  inform  
them  of  the  latest  trading  plauorm  released  and  would  send  them  a  link  to  a  free  
demo  of  the  proprietary  trading  plauorm.    
 
If  someone  responded  saying,  “No,  but  I  have  looked  into  Forex”  or  “No,  but  I’m  
studying  it  right  now”,  then  I  would  hook  them  up  with  a  free  ‘prac0ce  account’.  
 
Either  way,  it  was  a  win-­‐win.  
 8

Example  #2  
 
I  have  my  DM  set  to  say,  “You’re  awesome!  Are  you  an  entrepreneur  or  business  
owner,  too?  (I’m  a  mo0va0onal  speaker  and  marke0ng  director)  :)”  
 
Again,  the  first  phrase  grabs  their  aPen0on  and  ini0ates  more  responses,  while  
the  ques0on,  “Are  you  an  entrepreneur  or  business  owner,  too?”  provokes  a  
response  and  lets  me  know  what  services  to  sell  to  them.  
 
If  someone  says,  “Yes!  I’m  an  entrepreneur.  I  own  Company  XYZ.”,  then  I’ll  review  
their  website  and  ask  them  if  they’re  happy  with  the  amount  of  leads  they’re  
genera0ng,  traffic  their  receiving,  etc.  
 
If  someone  says,  “No,  I’m  not”,  then  I  don’t  respond.    
 
Easy,  right?  
 
 
 9

5.  Monitor  Everything  
 
As  your  TwiPer  marke0ng  journey  progresses,  it’s  very  important  to  monitor  
things  such  as:  
 
•  Follower  growth  
•  #  of  link  clicks  
•  #  of  retweets  
•  @men0ons  
•  Direct  Message  responses  (they  oben  slip  by,  so  it’s  good  to  monitor  your  
inbox!)  
•  Impressions  

By  monitoring  each  of  these  metrics,  you  will  be  able  to  split-­‐test  different  kinds  
of  tweets,  different  twee0ng  0mes,  and  keep  on  top  of  messages  and  @men0ons  
people  send  you  to  capitalize  on  any  potenVal  sales.  
 
We  highly  recommend  Sprout  Social  for  all  social  media  management  and  
measuring  metrics.  Below  is  an  example  of  a  recent  Flight  Media  report.  
 
 
 11  

BONUS  -­‐  Hire  a  SMM  (OpVonal)  

 
When  we  first  began  truly  following  these  steps,  I  quickly  realized  how  0me-­‐
consuming  TwiPer  was.  Between  pos0ng  10-­‐12  0mes  per  day,  interac0ng  with  
DM  responses  &  @men0ons,  growing  via  Tweepi,  having  sales  calls  with  inquiring  
followers,  and  working  with  current  clients,  my  days  were  prePy  booked.  
 
To  overcome  this,  I  hired  a  Social  Media  Manager,  Maja,  (she  rocks)  to  manage  
our  social  media,  which  freed  up  my  0me  to  handle  more  important  tasks.  
 
I  would  highly  recommend  hiring  a  social  media  manager  on  a  weekly  or  monthly  
basis  to  grow  your  fanbase,  interact  with  followers,  and  schedule  your  social  
media.  It  will  immediately  free  up  your  0me  to  tend  to  more  important  maPers  
and  the  ROI  is  absolutely  incredible.  
 
In  the  first  3  months  of  having  a  SMM,  Flight  Media  generated  thousands  of  
dollars  in  sales    and  it  only  cost  a  few  hundred  bucks  per  month.  
 
(In  fact,  we  loved  the  results  so  much,  that  we  decided  to  offer  social  marke0ng  as  
one  of  our  services.)  
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