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    Overview of Global Halal Market PDF

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    Layxi Kieu
    This document provides an overview of the global halal market, with a focus on Southeast Asia. It summarizes that Southeast Asian countries see halal as an opportunity to stimulate their economies through exports, tourism, value-added products, trade, and research. Key countries promoting halal include Malaysia, Thailand, Singapore, Indonesia, and China. The global halal food market is estimated to be worth $580 billion annually, with the largest Muslim populations and fastest growth rates in Southeast Asia and China. Halal is expanding beyond core products and appealing to broader consumer segments focused on health, ethics, and lifestyle. Standards assurance and secure supply chains will be important to further grow the halal industry worldwide.

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    Overview of Global Halal Market PDF

    Uploaded by

    Layxi Kieu
    100 views17 pages
    This document provides an overview of the global halal market, with a focus on Southeast Asia. It summarizes that Southeast Asian countries see halal as an opportunity to stimulate their economies through exports, tourism, value-added products, trade, and research. Key countries promoting halal include Malaysia, Thailand, Singapore, Indonesia, and China. The global halal food market is estimated to be worth $580 billion annually, with the largest Muslim populations and fastest growth rates in Southeast Asia and China. Halal is expanding beyond core products and appealing to broader consumer segments focused on health, ethics, and lifestyle. Standards assurance and secure supply chains will be important to further grow the halal industry worldwide.

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    This document provides an overview of the global halal market, with a focus on Southeast Asia. It summarizes that Southeast Asian countries see halal as an opportunity to stimulate their economies through exports, tourism, value-added products, trade, and research. Key countries promoting halal include Malaysia, Thailand, Singapore, Indonesia, and China. The global halal food market is estimated to be worth $580 billion annually, with the largest Muslim populations and fastest growth rates in Southeast Asia and China. Halal is expanding beyond core products and appealing to broader consumer segments focused on health, ethics, and lifestyle. Standards assurance and secure supply chains will be important to further grow the halal industry worldwide.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    100 views17 pages

    Overview of Global Halal Market PDF

    Uploaded by

    Layxi Kieu
    This document provides an overview of the global halal market, with a focus on Southeast Asia. It summarizes that Southeast Asian countries see halal as an opportunity to stimulate their economies through exports, tourism, value-added products, trade, and research. Key countries promoting halal include Malaysia, Thailand, Singapore, Indonesia, and China. The global halal food market is estimated to be worth $580 billion annually, with the largest Muslim populations and fastest growth rates in Southeast Asia and China. Halal is expanding beyond core products and appealing to broader consumer segments focused on health, ethics, and lifestyle. Standards assurance and secure supply chains will be important to further grow the halal industry worldwide.

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    You are on page 1of 17

    An Overview

    of the
    Global Halal Market
    South East Asia
    Driving the Halal
    Market Forward
    • Malaysia
    • Thailand
    • Singapore
    • Brunei
    • Philippines
    • Indonesia
    • China
    Regional competition has
    stimulated the local & global
    market

    The Halal Market Economy Specialists 2


    All view Halal as a means to stimulate the
    economy through exports, tourism, value-add,
    trade, research
    •Thailand •Singapore
    • Halal Science Centre • Certification expertise
    • Halal Science Symposium • MUIS authority
    • Govt initiatives • Value-add, trade
    • Southern Thailand
    • IMT-GT programmes •China
    • Emerging market
    •Philippines • Huge Muslim population
    • BIMP initiative • Raw material supplier
    • New Certification Authority
    • Mindanao developments •Malaysia
    • Standards & Certification
    •Indonesia • MIHAS expo
    • MUI Halal authority • World Halal Forum
    • Largest Muslim population • HDC programmes
    • Raw material source • Media focus (HJ, HJTV)
    • Huge consumer market • Centres of Halal Excellence

    The Halal Market Economy Specialists 3


    Cultural diversity has lead to strict Halal standards
    The multi-cultural complexion of Southeast Asia has stimulated the development
    of the world’s most advanced Halal Standards and certification agencies.

    The Halal Market Economy Specialists 4


    Halal - a global market force
    Meat & Poultry 2 billion ‘de facto’ consumers
    Food Manufacturing USD 500 billion annually
    Food Retailing Expanding market parameters
    Restaurant Chains
    Food Service Industry
    Logistics & Shipping
    Islamic Banking & Finance
    Standards, Auditing,
    Certification
    Science & new technologies
    Personal care products

    The Halal Market Economy Specialists 5


    Estimated Global Halal Market Value

    Region 2005 Muslim Pop Per capita food Halal Food Market
    Value expenditure p/a USD Millions USD

    Africa 461.77m 250 115,443


    West Asia 195m 570 111,150
    South Central Asia 584.8m 300 175,440
    South East Asia 266.37m 350 93,230
    China 39.1m 175 5,865
    Europe (inc Russia) 51.19m 1,250 63,988
    N. America 8.26m 1,750 14,455
    S. America 1.64m 500 820
    Oceania .35m 1,500 525

    Total 1,565m US$ 580,915


    Source: www.islamicpopulation.com, Euromonitor

    The Halal Market Economy Specialists 6


    Average 5-year growth rates
    in avg. per capita food expenditure

    Malaysia 16%
    Saudi Arabia 18%
    Thailand 19%
    China 22%
    Indonesia 34%
    USA 17%
    Netherlands 41%
    France 43%
    South Africa 96%
    source Euromonitor

    The Halal Market Economy Specialists 7


    Halal’s market
    neighbours
    Healthy
    Organic
    Environmentally friendly
    Animal welfare
    Ethnic
    Fair Trade

    The Halal Market Economy Specialists 8


    US Kosher
    market
    • 5-6 million Jews in USA
    • >US$100 billion market
    • 86,000 product range

    Consumer profile
    • 15% Jews (5% strict kosher)
    • 55% Health conscious
    • 38% Vegetarian
    • 24% Dairy-free
    • 16% Muslim
    source Mintel

    The Halal Market Economy Specialists 9


    For every
    1 Halal product
    on the US
    supermarket
    shelves...

    ...there are 86
    kosher products

    The Halal Market Economy Specialists 10


    US Muslims are
    spending
    $16 billion a year
    on Kosher products

    because the
    Halal products
    are not available

    Wouldn’t they prefer


    to buy
    Halal products?

    The Halal Market Economy Specialists 11


    Wider Range

    Better Quality

    Better Packaging

    Consistent Supply

    Professional Audit

    Halal Certification

    HACCP, GMP, GHP

    The Halal Market Economy Specialists 12


    The UK Halal Market
    Growing at 15% - Nat Avg 1%
    Avg household 4.5 - Nat Avg 2.3
    Over 50% London boroughs ethnic
    majority in 2011
    51% of all UK education authorities now
    require Halal meat
    Muslim population (4%) accounts for
    12% total meat sales
    100% Asian Muslims use supermarkets
    for main grocery shopping
    0.5% of Halal meat sales through
    supermarkets
    Halal products are not available

    The Halal Market Economy Specialists 13


    Halal is not just
    about meat
    The Halal market is waiting for
    • Complete product ranges
    • Cultural diversity
    • Pre-cooked meals
    • Toiletries & Personal care items
    • Pharmaceuticals
    • Health Supplements

    The Halal Market Economy Specialists 14


    The Halal Market is expanding
    fine dining to fast food...in the air, and in the prison...in schools, hospitals and military rations

    The Halal Market Economy Specialists 15


    New Halal industry sectors
    protecting the integrity of the entire Halal value chain is becoming increasingly important

    The Halal Market Economy Specialists 16


    Secure supply chain

    Upmarket
    • natural
    • organic
    High level quality • ethnic Influential
    • environment
    assurance mark • animal welfare
    opinion forming

    Global Standard Lifestyle Choice


    • HACCP • new ‘green’
    • GMP HALAL • ethical
    • GHP • popular culture
    • professional • fashion, music, film

    Track & Trace Mainstream Worldwide availability


    • supermarket
    Secure supply chain • global presence & acceptance
    • full product range
    • diverse application

    The Halal Market Economy Specialists 17

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