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Sentiment Analysis

Sentiment analysis refers to the use of natural language processing to systematically study subjective information and affective states. It involves identifying and quantifying opinions, emotions and attitudes from text. There are three main approaches: rules-based systems use manually defined rules, automatic systems rely on machine learning, and hybrid systems combine both. While sentiment analysis is widely used, it faces challenges from context, sarcasm, comparisons and more. Its applications include social media monitoring, customer service, marketing research and clinical medicine.

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44 views19 pages

Sentiment Analysis

Sentiment analysis refers to the use of natural language processing to systematically study subjective information and affective states. It involves identifying and quantifying opinions, emotions and attitudes from text. There are three main approaches: rules-based systems use manually defined rules, automatic systems rely on machine learning, and hybrid systems combine both. While sentiment analysis is widely used, it faces challenges from context, sarcasm, comparisons and more. Its applications include social media monitoring, customer service, marketing research and clinical medicine.

Uploaded by

Səidə Əlizadə
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Sentiment Analysis

What is Sentiment Analysis ?


Sentiment analysis (also known as opinion mining or emotion AI)
refers to the use of natural language processing, text analysis,
computational linguistics, and biometrics to systematically identify,
extract, quantify, and study affective states and subjective information.
Sentiment analysis is widely applied to voice of the customer materials
such as reviews and survey responses, online and social media, and
healthcare materials for applications that range from marketing to
customer service to clinical medicine.

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How Does Sentiment Analysis Work?
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Rules-Based Systems: using a set of manually
crafted rules
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Automatic systems: rely on machine learning
techniques to learn from data
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Hybrid systems: combine both rule-based and
automatic approaches

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Rules-Based Sentiment Analysis systems:
Once a rule-based system has been
fed these predefined lists, it will count
the number of positive and negative
words that appear in a text, returning negative words positive words
a positive sentiment if there are more Bad good
positive than negative words, and vice
Worst best
versa.
Ugly beautiful 
‘the UX ain’t that great’

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Automatic Sentiment Analysis Systems

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Hybrid Sentiment Analysis Systems
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As the name suggests, hybrid systems combine
rule-based and automatic techniques, and often
deliver more accurate results

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Sentiment Analysis Challenges
Subjectivity and Tone
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The package is nice
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The package is red

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Context and Polarity
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Everything of it.
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Absolutely nothing!

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Irony and Sarcasm
Did you enjoy your shopping experience with us?
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Yeah, sure. So smooth!
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Not one, but many!

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Comparisons
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This product is second to none.
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This is better than older tools.
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This is better than nothing.

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Emojis
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Western emojis (e.g. :D)
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Eastern emojis (e.g. ̄ \ (ツ) / ̄ )

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Defining Neutral
Here are some ideas to help you identify and define neutral
texts:
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1. Objective texts.
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2. Irrelevant information.
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3. Texts containing wishes.

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Sentiment Analysis Use Cases & Applications
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Social Media Monitoring

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Sentiment Analysis Use Cases & Applications

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Sentiment Analysis Use Cases & Applications

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Sentiment Analysis Use Cases & Applications
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Market Research

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