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    Shanti Business School PGDM Trimester - Iii End Term Examination JULY 2015 Retail Management

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    Sharma
    This document contains a retail management exam from Shanti Business School. It includes three parts: 1) Multiple choice questions about retail concepts like SKU, customer types, and music in stores. 2) Four essay questions about retail development theories, shopper segmentation, store location, and demand estimation. 3) A merchandise planning case asking to project sales, purchases, stock levels and reductions for the current year based on last year's data, with sales up 20% and reductions at 15% of sales. Formulas and a table are required. The exam tests knowledge of key retail management topics through multiple choice, essay, and case questions requiring merchandise planning calculations.

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    Shanti Business School PGDM Trimester - Iii End Term Examination JULY 2015 Retail Management

    Uploaded by

    Sharma
    21 views5 pages
    This document contains a retail management exam from Shanti Business School. It includes three parts: 1) Multiple choice questions about retail concepts like SKU, customer types, and music in stores. 2) Four essay questions about retail development theories, shopper segmentation, store location, and demand estimation. 3) A merchandise planning case asking to project sales, purchases, stock levels and reductions for the current year based on last year's data, with sales up 20% and reductions at 15% of sales. Formulas and a table are required. The exam tests knowledge of key retail management topics through multiple choice, essay, and case questions requiring merchandise planning calculations.

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    This document contains a retail management exam from Shanti Business School. It includes three parts: 1) Multiple choice questions about retail concepts like SKU, customer types, and music in stores. 2) Four essay questions about retail development theories, shopper segmentation, store location, and demand estimation. 3) A merchandise planning case asking to project sales, purchases, stock levels and reductions for the current year based on last year's data, with sales up 20% and reductions at 15% of sales. Formulas and a table are required. The exam tests knowledge of key retail management topics through multiple choice, essay, and case questions requiring merchandise planning calculations.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    21 views5 pages

    Shanti Business School PGDM Trimester - Iii End Term Examination JULY 2015 Retail Management

    Uploaded by

    Sharma
    This document contains a retail management exam from Shanti Business School. It includes three parts: 1) Multiple choice questions about retail concepts like SKU, customer types, and music in stores. 2) Four essay questions about retail development theories, shopper segmentation, store location, and demand estimation. 3) A merchandise planning case asking to project sales, purchases, stock levels and reductions for the current year based on last year's data, with sales up 20% and reductions at 15% of sales. Formulas and a table are required. The exam tests knowledge of key retail management topics through multiple choice, essay, and case questions requiring merchandise planning calculations.

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    © All Rights Reserved
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    You are on page 1of 5

    SHANTI BUSINESS SCHOOL

    PGDM TRIMESTER – III END TERM EXAMINATION


    JULY 2015

    RETAIL MANAGEMENT
    Time : 3 Hours Max. Marks : 100
    ---------------------------------------------------------------------------------------------------------------------------
    Instructions:

    1. Answers of Part – A (MCQ) questions are to be written only in OMR sheet provided to you.
    2. Only 30 Minutes will be given to answer Part – A (MCQ). After that the OMR sheets will be
    collected. Use only Blue / Black Boll Point Pen to darken the circle in OMR sheet.
    3. Main and Sub Question number should be clearly specified in the answer book.
    4. Answer to sub question of main question should be written in continuous sequence.

    PART – A
    Total Marks : 25

    1. SKU stands for __________.


    a. Service Keeping Unit
    b. Store Keeping Unit
    c. Stock Keeping Unit
    d. Source Keeping Unit

    2. __________ store is generally located on highways.


    a. Isolated Store
    b. Cross Store
    c. Road Store
    d. Mall

    3. Which of the following can’t be considered as one of the categories of Indian Retail Sector; based
    on their future growth potential?
    a. Ready – to – Go
    b. Future Growth
    c. Shape / Adapt
    d. Wait and Watch

    4. Customer; who needs help either from the accompanying person or from the store personnel to
    arrive at the purchase decision is known as __________.
    a. Choice Optimizer
    b. Premeditated Shopper
    c. Economizing Shopper
    d. Support Seeker
    5. The specific role of category of products that builds distinct position of store and delivers
    unmatched value to customer is known as __________.
    a. Preferred
    b. Occasional
    c. Destination
    d. Convenience

    6. The category of shopping behavior under which customer spends no time or interest in logical
    label reading / studying product attributes is known as __________.
    a. Blinkered Mode
    b. Magpie Mode
    c. Browser Mode
    d. None of these

    7. ___________ are the typology of sales people who sell without knowing the shoppers’
    requirements.
    a. Information Kiosk
    b. Warriors
    c. Shopper friendly sales people
    d. Box Pushers

    8. According to Trading Area Classification, the area / zone where customers occasionally shop at
    store / shopping center is known as __________.
    a. Primary Zone
    b. Secondary Zone
    c. Tertiary Zone
    d. Scattered Zone

    9. According to __________, the retail development is in line with the geographical expansion of the
    society.
    a. The Retail Accordian Theory
    b. Melting Plot Theory
    c. Polarization Theory
    d. Wheel of Retailing

    10. A free standing retail outlet located on either highway or a street is known as __________ .
    a. Isolated Store
    b. Off the Road Store
    c. Street Store
    d. High Price Store

    11. The hub of retailing in a city is known as __________.


    a. Major Business District
    b. Secondary Business District
    c. Neighborhood Business District
    d. Central Business District
    12. Music with Lyrics played by original artists; inside the outlet is known as __________.
    a. Foreground Music
    b. Background Music
    c. Recorded Music
    d. Instrumental Music

    13. Forecasting of specific merchandise purchased and its value for a particular period is known as
    __________.
    a. Merchandise Forecast
    b. Value Forecast
    c. Periodic Forecast
    d. Merchandise Plan

    14. To determine Trading Area and a Point of Difference between two cities / communities, which of
    the following method is being utilized?
    a. Space to Sales Ratio Method
    b. Reilly’s Law
    c. Proximal Area Method
    d. Huff’s Gravity Model

    15. __________ Music refers to music with lyrics, played by original artists.
    a. Background
    b. Playback
    c. MP3
    d. Foreground

    16. A pack of any product needs to be evaluated on the bases of a model called VIEW; that stands for
    __________.
    a. Visibility, Interest, Efficiency, Workability
    b. Value, Interest, Economy, Workability
    c. Vision, Interest, Ethics, Workability
    d. Visibility, Information, Emotional appeal, Workability

    17. Point of Purchase communication is also known as __________.


    a. In-store communication
    b. Direct Communication
    c. Divergent Communication
    d. Formal Communication

    18. __________ is invented to breakdown the merchandise budget in to specific units of merchandise
    to be purchased in terms of SKUs for each of the styles, colors or size.
    a. Budget Plan
    b. Assortment Plan
    c. Merchandise Plan
    d. Purchase Plan
    19. RFID stands for __________.
    a. Rapid Fire Intensive Device
    b. Radio Frequency Identification Device
    c. Radio Frequency Intensive Device
    d. Rapid Frequency Identification Device

    20. __________ is made in a store that is different from those the consumer planned to make before
    entering the store.
    a. Convenient Purchase
    b. Distinct Purchase
    c. Impulse Purchase
    d. Routine Purchase

    21. __________ is used when retailer sets certain prices for goods and services and seeks to maintain
    these prices over an extended period of time.
    a. Customary Pricing
    b. Constant Pricing
    c. One Price Policy
    d. Single Price Policy

    22. UPC stands for __________.


    a. Universal Product Code
    b. Universal Price Code
    c. Universal Package Center
    d. Universal Patronage Code

    23. __________ is the shoppers’ perceived current price of a brand; often being used to assess the
    value of a particular offer.
    a. Reference Price
    b. Market Price
    c. Selling Price
    d. Cost Price

    24. Sales people who sells the products without knowing the shoppers’ requirements; are known as
    __________.
    a. Hardcore Salesman
    b. Aggressive Salesman
    c. Box Generators
    d. Box Pushers

    25. Computerized system for taking body measurement in a garment shop / mall / hypermarket is
    known as __________.
    a. Systematic Scanning
    b. Measurement Scanning
    c. Body Scanning
    d. Size Measurement
    PART – B
    Note : Attempt any FOUR questions Total Marks :
    40

    1. Explain in detail the theories of Retail Development

    2. Explain in detail the Behavior Based Segmentation of Shoppers along with their typical
    characteristics of behavior.

    3. Describe “Classification of Retail Institution” (Narrate only names; No description is required)

    4. Describe the process of deciding ‘Location’.

    5. Explain different methods of estimating ‘Demand’.

    6. Explain different tools that can increase the ‘Store Ambience’.

    7. Explain ‘Adaption of Pricing Strategies’.

    8. Prepare the Merchandise Plan based on details given in the following table.

    Yea
    Particulars Jan Feb Mar Apr May June Total
    r
    Sales LY 15,000 18,000 20,000 22,000 24,000 26,000 1,25,000

    Stock BOM LY 30,000 36,000 40,000 44,000 48,000 52,000 2,50,000

    Stock EOM LY 36,000 40,000 44,000 48,000 52,000 56,000 2,76,000

    Reduction LY 2,500 2,700 3,000 3,500 3,550 3,500 18,750


    Purchase at
    LY 23,500 24,700 27,000 29,500 31,550 33,500 1,69,750
    Retail
    Purchase at
    LY 12,925 13,585 14,850 16,225 17,353 18,425 93,363
    Cost

     Reduction is expected to be 15% on last year’s sales.


     Sales is expected to increase by 20%
     Mark-up is 55%
     Take 67,200 as EOM stock for the month of June (While calculating it for this year)

    Prepare a separate table and indicate the calculation along with formulas.

    PART – C
    Total Marks : 35

    Separate Case is given.

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