CÓ Rimari

OCTOBER
El “Cuadernillo de Actividades Ciclo Escolar 2020-2021 Cuarto Grado de Educación
Primaria” fue elaborado en el marco del Fortalecimiento a la Estrategia Aprende en Casa,
por personal académico del PRONI en Tamaulipas.

Coordinación de la propuesta
Coordinadora local del PRONI
Mtra. Miriam Elizabeth Ramírez Carrizales

Responsable del área académica

Yuridia Guadalupe Álvarez Zavala

Investigación de contenido y diseño de actividades

Rosalva Edith Castillo Flores
Francisco Javier Rangel Murillo
Gabriel Isaí Ortiz Pérez
Delfina Madhaí Ortiz Salinas

Revisión y traducción
Lorenia Valles Canales

Apoyo
Julia Adriana Sotelo Chapa

Diseño de imagen institucional

Sandra Isabel Moncada Ramírez

D.R. Secretaría de Educación de Tamaulipas

Calzada General Luis Caballero S/N
C.P. 87078
Fracc. Las Flores
Ciudad Victoria, Tamaulipas.
 ÍNDICE

OCTOBER
Activity 1: Let's talk about Advertising 2
Activity 2: Advertise and Advertising 3
Activity 3: Ways of Advertising 4
Activity 4: Reflect about Good and Bad Advertising 5
Activity 5: Exploring Advertisements 6
Activity 6: Exploring Advertisements 7
Activity 7: Ethic and Advertisements 8
Activity 8: Advertisements 9
Activity 9: Identifying the Ad Parts 10
Activity 10: Funny Ads! 11
Activity 11: Which one is better? 12
Activity 12: Label the Ad 13
Activity 13: Make Up the Ad 14
Activity 14: My Own Ad 15
Activity 15: Vocabulary 16
Activity 16: Media 17
Activity 17: Advertisements for Products 18
Activity 18: Advertisements for Services 19
Activity 19: Make an Advertisement 20
Activity 20: Look for Advertisements 21
Activity 21: Dialogue 22
Activity 22: Match Ads and Places 23

REFERENCIAS
Bibliográficas 24
Iconográficas 24
Activity 1
Let’s talk about advertising
Read the following text and check the meaning of it with your teacher’s help.
Lee el siguiente texto y revisa el significado con la ayuda de tu maestro.

Advertise and Advertising.

No matter where you look at, you will see ads or advertisements. They are
everywhere: In newspapers, in magazines, on TV, on the radio, on the internet, when
you play games on the computer, on clothing, on balloons and blimps, on… Well, they
are a part of your life. There are so many that you might not even notice them.

To advertise means to call something to the attention of the public. That can be
done in many different ways. Street vendors advertise by calling out loudly: “Bananas
– 10 for 2 dollars!” Others prefer to advertise their products on posters that can be
found everywhere. Others use television and radio for that purpose. Advertisements
have been around for a long time… An important part of advertising and selling
products is the idea of brands. When you buy a particular brand, you are not just
buying a product; you are buying an identity and a lifestyle.

2
Activity 2
Advertise and Advertising
Answer the following questions from the text “Advertise and Advertising” in
Activity 1.
Responde las siguientes preguntas del texto “Advertise and Advertising” en la
Actividad 1.

1. List 4 places where you can find advertisements.

2. What does advertise mean?

3. What are you buying when you buy a brand?

4. Make a list of all the brand names you usually wear.

5. Make a list of all the brand names you can think of.

3
Activity 3
Ways of Advertising
Write the numbers from the word box next to the pictures.
Escribe el número de la caja de palabras al lado de cada imagen.

Word box
1. Street vendors 5. Brand name
2. Poster 6. Logo
3. Billboard
4. Newspapers and magazines

4
Activity 4
Reflect about Good and Bad
Advertisements

1. What makes a good advertisement? Mark some of the words below.

¿Qué es lo que hace un buen anuncio? Marca

algunos de los cuadros de abajo

clever interesting funny inspiring eye-catching

powerful humorous shocking informative sexy

2. Are there any types of advertising which you might find offensive ? Do
you think that the advertisement practices below are acceptable?
¿Hay algún tipo de anuncio que te parece ofensivo? ¿Crees que las prácticas
publicitarias de abajo son aceptables?

1. Using children in advertisements

2. Promotiong alcohol on TV
3. Using inappropriate clothing in advertisements.
4. Comparing your products to the competitor’s products


3. Which of these statements do you agree with? Mark
¿Con cuáles de las siguientes declaraciones estás de acuerdo?

1. People remember advertisements, not the products.

2. Advertising raises prices.
3. Advertising has a bad influence on children or teenagers.
4. Advertising is a form of art.

5
Activity 5
Exploring Advertisements
Watch and read the next advertisements and decide if they are good or bad.
Observa y lee los siguientes anuncios y decide cuáles son buenos y cuáles son malos .

No smoking area

6
Activity 6
Exploring Advertisements
Match the advertisement with its message or promoting idea.
Une los anuncios publicitarios con la idea o el mensaje que están promoviendo .

1. Advertising a
great discount in
an automatic
toaster.

2. Anti-smoking
advocacy ad.

3. A spray and
stencils to decorate
during Christmas time.

4. A business
that delivers food
to your home.

7
Activity 7
Ethic and Advertisements
Read the advertisements and think about what is wrong with them.
Use the expressions from the box to write about wrong practices in
advertisements.
Lee los anuncios y piensa qué hay de malo en ellos. Usa las expresiones
del cuadro para escribir acerca de las malas prácticas publicitarias.

Encouraging Harmful or Dangerous Practices.

Promoting unhealthy eating habits.

8
Activity 8
Advertisements (Ads).
Parts of an Ad.
Partes de un anuncio

Company Name of
name. Vocabulary / the
Vocabulario. product.
Nombre de la
compañía. Nombre del
producto.

Messsage
/ Slogan.
Funny
Mensaje /
Flakes frase
A fun breakfast llamativa.
everyday!!!

Contact
information

Información Image.
de contacto.
Imagen

NUTRITION
/funnyflakes FACTS
@funnyflakes

Product
information.

Información
del producto.

9
Activity 9
Identifying the Ad parts
Look at the image, write the correct parts of the Ad, use the word bank.
Mira la imagen, escribe las partes correctas del anuncio, usa el banco de palabras.

Burbusoda

Great flavor!
Sparky and fun!

Nutrition Facts
@burbusoda
/burbusoda
[email protected]

Product Information Slogan

Contact information Name of the product
Company name Image

10
Activity 10
Funny Ads!
Match the advertisements with the corresponding images. Use a color code.
Une los anuncios con las imágenes correspondientes. Usa un código de colores.

STINKIN
Get rid of deadly
food odor!

SNAIL
We deliver your food as
fast as possible!

POPSICLE
Let the cold freeze
your brain!

RING RANG
Call your friends all
day long!

FLASH
If there's an address,
we'll find it!

11
Activity 11
Which one is better?
Look at the advertisements, compare them and answer the questions.
Observa los anuncios, compáralos y responde las preguntas.

1 Smarty 4 ME 2

Smart
phone

HP
LG
713-543-9877

$700 dlls

STAY
UPDATED!
www.smarty.com

1. Which advertisement is a better deal?

.

2. Which cell phone is cheaper?

.
3. Write down the slogans:
Ad 1 .
Ad 2 .
4. What are the name of the products:
Ad 1 .
Ad 2 .
5. Which product would you buy?
.
12
Activity 12
Label the Ad
Look at the ad and complete the information.
Observa el anuncio y completa la información

Smarty

Smart phone

LG

$700 dlls
Stay
Updated! www.smarty.com

1. Name of the product:

.
2. Contact information:
.
3. Company name:
.
4. Product information:
.
5. Slogan:
.
13
Activity 13
Make up the Ad
Look at the image below, read the different parts of the product and finish the
advertisement.
Observa la imagen de abajo, lee las diferentes partes del producto y termina el anuncio.

Company
Product name
information

Slogan

Name of
the
product

Contact
information

14
Activity 14
My Own Ad!
Think about an advertisement you would like to do, imagine it and write the different
parts of it, draw and make a POSTER.
Piensa acerca de un anuncio que quisieras hacer, imagina y escribe sus diferentes partes,
dibuja y haz un POSTER.

Plan your Advertisement

Image…

15
Activity 15
Vocabulary
Vocabulary. Look at the images and read.
Vocabulario. Observa las imágenes y lee.

Read and complete the sentences using the vocabulary.

Lee y completa las oraciones usando el vocabulario.

1) I can check my e-mail in the

2) I can read the news in the

3) I can buy a new cell phone in the

16
Activity 16
Media
Look, read and answer.
Observa, lee y contesta.

Read and underline the correct answer.

The media keeps you informed. You
can watch news, check your e-mail, Lee y subraya la respuesta correcta.
keep in touch with people through 1) The media keeps you:
social media like Facebook, Twitter
and Instagram. a) informed b) scared c) relaxed

You can also get information about 2) You can keep contact with friends
products and services for you. This through social media such as:
information is called advertisements.
a) Excel b) Word c) Facebook.

3) The information about products and

services is called:
a) Blogs b) Notes c) Advertisement

17
Activity 17
Advertisements for Products
Look, read and answer.
Observa, lee y contesta.

Logo Headline

Cherry Cola!
Enjoy it always!

Cherry Cola! Ideal for your meals!...

Enjoy it at picnics and family reunions!
Share it with a friend!

Enjoy it always!

Tel. 86 927 35 24

Contact info Product Information Motto

Read and complete using the wordbank and the

advertisement information.
Lee y completa utilizando el banco de palabras y la información
del anuncio.

This is a product advertisement about a called Cherry

!. Its motto is . You can get this
product in places like and .

The phone number to contact the company is

Wordbank: soda – restaurants -- supermarkets

18
Activity 18
Advertisements for Services
Look, read and answer.
Observa, lee y contesta.

Headline Mott Logo

o

Speedy Wash!
Car
Clean as
new!

Services
Car wash service.
aa
Vacuum cleaner.
Armor all.

Tel. 86 526 78 12

Five stars service

Contact info Service Information

Read and complete using the wordbank and the

advertisement information.
Lee y completa utilizando el banco de palabras y la información
del anuncio.
This is a service advertisement about a called
.It offers different services such as
 .
 .
 .

Wordbank: car wash

19
Activity 19
Make an Advertisement
Design your own advertisement.
Diseña tu propio anuncio publicitario.

Headline
Motto Logo

Contact info Information

Answer the questions using your advertisement

information.
Contesta las preguntas usando la información de tu anuncio.
1).- What is the name of your product / service ? .

2).- What is your contact information? .

3).- Where can you get it?

a) Supermarkets b) Your home c) Stores
d) Other: .

20
Activity 20
Look for Advertisements
Look for 5 advertisements in each type of media. Write them down.
Busca 5 anuncios en cada uno de los distintos medios y escríbelos.

Newspaper ads Internet ads

1. 1.
2. 2.
3. 3.
4. 4.
5. 5.

Radio ads T.V. ads

1. 1. 2.
2. 3.
3. 4.
4. 5.
5.

21
Activity 21
Dialogue
Look and complete using the advertisement information.
Observa y.completa usando la información del anuncio.

DG Electronic
Store.

Computers Cell phones

T.V Radio
.

Tel. 52 859 12 m


Carlos: Hi Ana! How are you?

Ana: Hi Carlos I’m fine thanks, but a little worried because

my
is broken.

Carlos: Don’t worry I just saw an about a great

.


Ana: Really?, Where did you see it?

Carlos: I saw it in the . They have

everything % off.


Ana: Great!. My mom could buy a new too.
22
Activity 22
Match Ads and Places
Read and match the advertisements list with the place where they belong.
Lee y relaciona la lista de anuncios publicitarios con el lugar que les corresponde.

Ads about:

Savings in toys.
New videogames.
Christmas gifts offers.

Supermarket

Ads about:
dishes.
Special
Banquet offers.
Home delivery service.

Toy store

Ads about:

Food
Clothing
offers.
savings.
Groceries

Restaurant

23
 REFERENCIAS

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Secretaria de Educación Pública (2017). APRENDIZAJES CLAVE PARA LA

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SEP.

Santamarina Romero, E. (2016) English 4. México: FERNANDEZ editores. PRONI –

SEP.

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