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Retail Management Info Bank

This document provides information on various concepts in retail management. It includes multiple choice questions about topics like: breaking bulk (retailers offering smaller product quantities tailored to individual consumers), categories of pavement vendors, the meaning of terms like e-tailing and franchising. Other questions cover non-service retail types, stages in the wheel of retailing, store layouts, the consumer buying process, and key aspects of developing a retail strategy like understanding customer needs.

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harsh agarwal
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11K views3 pages

Retail Management Info Bank

This document provides information on various concepts in retail management. It includes multiple choice questions about topics like: breaking bulk (retailers offering smaller product quantities tailored to individual consumers), categories of pavement vendors, the meaning of terms like e-tailing and franchising. Other questions cover non-service retail types, stages in the wheel of retailing, store layouts, the consumer buying process, and key aspects of developing a retail strategy like understanding customer needs.

Uploaded by

harsh agarwal
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Retail Management info bank

1. Retailers offering products in smaller quantities tailored to individual consumer’s and


household’s consumption patterns is known as :
a) Visual Merchandising
b) Warehousing
c) Breaking Bulk
d) Advertising

2. Pavement Vendors are categorized in :


a. Unorganized Retailing
b. Organized Retiling
c. Mixed Retailing
d. Warehouse Clubs

3. E-tailing stands for


a. Entrepreneurial Retailing
b. Ecological Retailing
c. Electronic Retailing
d. Efficient Retailing

4. Retail comes from French word


a. Retuiller
b. Retaaail
c. Retaillier
d. Retteeler

5. Total system supplied by the franchisor for running the business is known as
a. Product Franchise
b. Manufacturing Franchise
c. Business Format Franchise
d. Licensing

6. Which of the following is not the Service retail


a. Car Rentals
b. Restaurants
c. Banking
d. Brick and Mortar

7. Which of the following is not the stage in the process of Wheel of Retailing
a. Entry Phase
b. Trade-up Phase
c. Introduction Phase
d. Vulnerable Phase

8. Accordian Theory is also known as


a. General-Specific-General Theory
b. Theory of Natural Selection
c. Theory of Wheel of Retailing
d. McNair’s Theory

9. A large building complex with a conglomeration of shops is known as


a. Mall
b. Hyper Market
c. Supermarket
d. Co-operative Store

10. The premise on which retailing activity takes place is called


a. Place
b. Market
c. Store
d. Office

11. The retail organization loses its edge at decline stage


a. Competitive
b. Promotion
c. Positioning
d. Segmenting

12. Which is last stage in Consumer Buying Process


a. Need Recognition
b. Evaluation
c. Post Purchase
d. Information Search

13. are printed on the packs or in store handouts, usually allowing a


substantial savings on the next purchase of the brand.
a. Leaflets
b. Pack Designs
c. Price-off Coupons
d. Price-off Packs

14. are bigger and transparent and show much of what is going on in-store
a. Window Displays
b. Gondolas
c. Racks
d. Shelves

15. Most consumers’ prefer____ when they shop for product


a. playing
b. browsing
c. touching
d. threading

16.  ——represents how a retailer is perceived by consumers and others. IMAGE


17. The blend of straight floor and diagonal store layout is called --------------------. Spine layout
18. Electronic retailing (e-retailing) is a sale of goods and services through ____INTERNET
19. Buying decision process starts with ___________NEEDS RECOGNITION
20. . Understanding the features of the ____ is integral to developing a retail marketing strategy
CUSTOMER

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