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Module: 02 (Business Communication Model) 2.1 Aristoterian Model of Communication

This document discusses models of business communication. It describes Aristotle's model which outlines a speaker, message, and listener. Thayer's model shows communication at organizational, interpersonal, intrapersonal, and technological levels influenced by psychological, sociological, and technological determinants. Business communication models are useful as they allow for quick understanding of communication elements and flow. Models can also help identify noise sources and provide communication plans.

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Md Saiduzzaman
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29 views

Module: 02 (Business Communication Model) 2.1 Aristoterian Model of Communication

This document discusses models of business communication. It describes Aristotle's model which outlines a speaker, message, and listener. Thayer's model shows communication at organizational, interpersonal, intrapersonal, and technological levels influenced by psychological, sociological, and technological determinants. Business communication models are useful as they allow for quick understanding of communication elements and flow. Models can also help identify noise sources and provide communication plans.

Uploaded by

Md Saiduzzaman
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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Course Title: Bangladesh Studies; Ornate by: Md.

Shohel Rana,
Lecturer, Dept. of Business Administration, European University of Bangladesh.
Email: [email protected]

Module: 02 (Business Communication Model)


2.1 Aristoterian Model of Communication :
Aristotle, your well known Ancient Greek thinker, unveiled an operation involving by oral
communication within his / her creating 3 hundred years prior to the birth involving Christ. The task is
regarded worthy inside analyze involving modern day communication. He articulates of any
communication practice consisting of a new loudspeaker, a message and also a listener. The Aristotelian
model of communication can be as follows:

Settings

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Aristotle pointed out that the person at the end of communication process plays the key role to whether
or not communication takes place.
2.2 Thayer,s Model of Communication:
Organizational model attempts to show or to place the individual communication efforts within the
large organizational communication setting which influences him or her. It is based on levels of
communication. The levels are (i) Organizational, (ii) Interpersonal, (iii) Intrapersonal and (IV)
Technological which are derived from four basic sources or determinants of human communication
behavior. These basic sources are psychological, sociological and technological. This model of
communication will be clearer to us from the following diagram:

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Course Title: Bangladesh Studies; Ornate by: Md. Shohel Rana,
Lecturer, Dept. of Business Administration, European University of Bangladesh.
Email: [email protected]

2.3 Difference between communication process and communication model:

2.4 Usefulness of business communication model:


1. Better Understanding: A model is a pictorial expression or diagrammatic. Thus, we understand a
communication model very easily.
2. Quick understanding: A model exhibits the main elements of communication. By a
communication model we can understand and generates the theme quickly.

2
Course Title: Bangladesh Studies; Ornate by: Md. Shohel Rana,
Lecturer, Dept. of Business Administration, European University of Bangladesh.
Email: [email protected]
3. Improvement of traditional model: Traditional organizational models are not competent to fully
display the ongoing flow of messages among the employees. But modern business communication
model improve the traditional flow of communication.
4. Identification of noise source: Modern business communication model helps us to understand the
noise source or barriers which stand in the effective communication.
5. Communication plan: A model is a good communication plan. Model explains the
communication channel clearly than any other process. This is the most importance benefits of
business communication model.
6. Feedback facility: If you get feedback on your work or progress, someone tells you how well or
badly you are doing, and how you could improve. If you get good feedback you have worked or
performed well.

7. Using as a sample: The definition of a sample is a small part of something used to represent the
whole or to learn something about the whole.

Module Outline: 02

1. Graphically discuss the Aristoterian Model of business communication.


2. Graphically discuss Thayer,s Model business communication.
3. Differentiate between business communication process and business communication model.
4. Describe the usefulness of business communication model.

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