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    Project Topics (2020-21)

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    Ridhi Arora
    This document lists 55 potential topics for project work for B.Com students at St. John's College in Agra for the 2020-21 academic session. The topics cover a range of subjects related to advertising, sales promotion, salesmanship, marketing, e-commerce, and business. They include case studies and analyses of the impact of COVID-19, government initiatives, digital technologies, and marketing strategies on various industries and consumer behavior.

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    Project Topics (2020-21)

    Uploaded by

    Ridhi Arora
    102 views3 pages
    This document lists 55 potential topics for project work for B.Com students at St. John's College in Agra for the 2020-21 academic session. The topics cover a range of subjects related to advertising, sales promotion, salesmanship, marketing, e-commerce, and business. They include case studies and analyses of the impact of COVID-19, government initiatives, digital technologies, and marketing strategies on various industries and consumer behavior.

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    B.com projec report

    Original Title

    PROJECT TOPICS (2020-21)

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    This document lists 55 potential topics for project work for B.Com students at St. John's College in Agra for the 2020-21 academic session. The topics cover a range of subjects related to advertising, sales promotion, salesmanship, marketing, e-commerce, and business. They include case studies and analyses of the impact of COVID-19, government initiatives, digital technologies, and marketing strategies on various industries and consumer behavior.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    102 views3 pages

    Project Topics (2020-21)

    Uploaded by

    Ridhi Arora
    This document lists 55 potential topics for project work for B.Com students at St. John's College in Agra for the 2020-21 academic session. The topics cover a range of subjects related to advertising, sales promotion, salesmanship, marketing, e-commerce, and business. They include case studies and analyses of the impact of COVID-19, government initiatives, digital technologies, and marketing strategies on various industries and consumer behavior.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 3

    ST.

    JOHN’S COLLEGE, AGRA


    ADVERTISING, SALES PROMOTION AND SALESMANSHIP
    TOPICS FOR PROJECT WORK

    For The Session 2020-21


    B.COM VOC. IIIrd YEAR

    1. A study on the Impact of COVID- 19 on Food Industry,


    2. A study on the Impact of COVID- 19 on the sale and manufacturing of
    Face Masks,
    3. A study on the Impact and Effects of GST in business,
    4. A study on the Impact of E-Commerce on Retail Stores,
    5. A case study on the Government initiatives towards G2C,
    6. A case study on the Online Shopping: Fact or Myth,
    7. A study on the Role of E- Learning in COVID- 19 pandemic,
    8. A study on the Government initiatives towards Cyber Crime,
    9. A case study on the Role of E-Government in Smart City Initiatives,
    10. A case study on Marketing Strategies of Amazon/Flipkart in pre and post
    COVID- 19 pandemic
    11. A brief study on Role of AIDA Model in selling,
    12. A case study on the Role of Digital Marketing in FMCG products,
    13. A study on the Cash and Cashless Economy: Challenges and Opportunities,
    14. A case study on the Role of SET in Credit Card of State Bank of India,
    15. A brief study on the Effect of Promotional Tools in product marketing,
    16. A study on the Role of Forecasting Techniques on sales performance,
    17. A case study on the Consumer Behaviour towards Patanjali Products,

    1
    18. A study on Impact of Branding & packaging on sales turnover of Nestle
    Food,
    19. A case study on Roles of packaging on sales of goods,
    20. A case study on Impact of market segmentation and product positioning in a
    service industry,
    21. A study on Effect of advertising on consumption of fast foods in India,
    22. A study on the Impact of marketing research on decision making,
    23. A case study on the Role social media on consumer buying behaviour in
    Automobile Industry,
    24. A brief study on the Advertising strategy of Amazon in global market,
    25. A case study on the Advertising and Sales Promotion strategy of
    Departmental Store like Big Bazaar,
    26. A brief study on the Impact of advertising in b2c marketing,
    27. A case study on the Role of Management in motivating employees in the
    banking sector,
    28. A brief study on the Effect of GST on the middlemen,
    29. A case study on the Role of business models in Marketing,
    30. A brief study on the Advertising strategy of Patanjali products,
    31. A brief study on the Advantages of E-Learning Model in Higher Education
    and Professional Certification,
    32. A study of effects of advertisement on consumer of LIC,
    33. A Critical study on the radio as a medium of advertising
    34. A study on the Increasing role of E-Commerce in introducing and promoting
    new products,
    35. A study on the Impact of brand awareness on consumer brand loyalty: A
    study of packaged Amul milk,
    36. A study on the Role of Celebrity in brand promotion,

    2
    37. A study on the Impact of celebrity endorsement and event sponsorship on
    pre-purchase evaluation,
    38. A critical study on the Role of outdoor advertising in bringing awareness
    and developing perception for social issues,
    39. A brief study on consumer spending via Credit Cards,
    40. A study on the Impact of Ad-Blocking on Internet in promoting new
    products,
    41. A critical study on the Influence of Recruitment and Selection Process on
    Organisational Growth,
    42. A study on effectiveness of HRD process in any organisation,
    43. A critical study on the Role of compensations to motivate employees,
    44. A study on the Application of ICT in Market Research,
    45. A brief study on the Future of Virtual Marketing,
    46. A study on the Importance of Marketing in today’s Economy,
    47. A study on impact of rewards and recognition of employees in Reliance Ltd,
    48. A brief study on the Effective Communication: A tool for achieving
    organisational objective,
    49. A study on the Role of Direct Advertising in Globalised Market,
    50. A brief study of waste management and recycling in India,
    51. A study of fear and emotional appeal in Advertisement,
    52. A critical study on the Role of E-Broker in brokerage,
    53. A study on the Importance of commerce in saving the environment,
    54. A brief study on the Consumer buying behaviour in e-shopping,
    55. A study on the Myths and Realities of Business Models in e- shopping.

    MS. VIDHU GRACE NOEL


    PROJECT SUPERVISOR & ASSOCIATE COORDINATOR

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