The document discusses creating a campaign ad to address digital divide, internet addiction, and cyberbullying. It defines digital divide as unequal access to technology, and identifies three types: digital natives vs immigrants, the digital rich vs poor, and the digitally skilled vs unskilled. Internet addiction is defined as compulsive behavior with harmful effects, and cyberbullying involves using electronic means to bully others.
The document discusses creating a campaign ad to address digital divide, internet addiction, and cyberbullying. It defines digital divide as unequal access to technology, and identifies three types: digital natives vs immigrants, the digital rich vs poor, and the digitally skilled vs unskilled. Internet addiction is defined as compulsive behavior with harmful effects, and cyberbullying involves using electronic means to bully others.
The document discusses creating a campaign ad to address digital divide, internet addiction, and cyberbullying. It defines digital divide as unequal access to technology, and identifies three types: digital natives vs immigrants, the digital rich vs poor, and the digitally skilled vs unskilled. Internet addiction is defined as compulsive behavior with harmful effects, and cyberbullying involves using electronic means to bully others.
The document discusses creating a campaign ad to address digital divide, internet addiction, and cyberbullying. It defines digital divide as unequal access to technology, and identifies three types: digital natives vs immigrants, the digital rich vs poor, and the digitally skilled vs unskilled. Internet addiction is defined as compulsive behavior with harmful effects, and cyberbullying involves using electronic means to bully others.
DIGITAL DIVIDE DIGITAL DIVIDE • An inequality or disparity between demographic groups in terms of access, knowledge and use of ICT. • Different segments have varying levels of knowledge and access to digital developments due to a number of factors which include, but not limited to: race, age, education, income, socioeconomic status, and geographical location. 3 Types of Digital Divide according to The Manila Times writer Noemi Lardizabal-Dado
1. The digital native and the digital immigrants
Digital Native • The people born in the Internet and digital technology age • The term is often used synonymously with ‘Millennial’ • Those that are immersed in digital technology growing up making them more knowledgeable and comfortable in the digital age.
Digital immigrants • Those born before the widespread adoption of computers and the Internet and has had to adopt digital technology later in life. 3 Types of Digital Divide according to The Manila Times writer Noemi Lardizabal-Dado
2. The digital rich and the digital poor
• The financial capacity of an individual affects his ability to purchase a gadget and a reliable Internet access. Smartphones are getting more affordable but a stable Internet access is still a work in progress (Dado, 2019). • Technology has made numerous positive implications in education, healthcare, transportation and many more. Learning materials and resources may now be conveniently accessed online, technology has also paved way for advancements in medicine and healthcare, transportation is now made more convenient and comfortable. 3 Types of Digital Divide according to The Manila Times writer Noemi Lardizabal-Dado
3. The digital skilled and digital unskilled
• A discrepancy in terms of digital skills occurs because of the lack of funds and opportunities. Similarly to the aforementioned, lack of digital skills may stem from an individual’s socioeconomic status. PICTURE ANALYSIS 2 INTERNET ADDICTION • Merriam-Webster Dictionary defines addiction as “a compulsive, chronic, physiological or psychological need for a habit-forming substance, behavior, or activity having harmful physical, psychological, or social effects.” • Internet addiction may come in different forms such as social media addiction, video game addiction, cybersex or online sex addiction, and online gambling addiction. Internet addiction may be developed due to several factors like stress, anxiety, depression, other forms of addiction, lack of social support, or lack of parental guidance, or inactivity.
These are some of the signs and symptoms of Internet addiction you may want to be mindful of:
• Being less conscious of time spent online or with gadgets that
enable Internet access
• Failing to complete tasks or activities intended to be finished
at the time you were using the Internet
• Having less time with friends and family
• Lack of remorse for your excessive Internet use
• Feeling more excited with Internet activities rather than real-
life or physical activities PICTURE ANALYSIS 3 CYBERBULLYING • A type of offensive action toward another which takes place using electronic technology (Liquigan, 2016). • According to stopbullying.com (2019), is bullying that takes place over digital devices like cell phones, computers, and tablets. • Cyberbullying can occur through SMS, Text, and apps, or online in social media, forums, or gaming where people can view, participate in, or share content. CYBERBULLYING • Cyberbullying includes sending, posting, or sharing negative, harmful, false, or mean content about someone else. It can include sharing personal or private information about someone else causing embarrassment or humiliation. Some cyberbullying crosses the line into unlawful or criminal behavior. • What’s worse about cyberbullying is that online content used by cyberbullies may stay on the Web for a long time
• Republic Act No. 10627-Anti-Bullying Act
ACTIVITY 1. You are going to create a Campaign Ad (it is a set of advertisement which focus in a single message with a certain objective need to achieve). You can create the Ad in a form of video or poster slogan or infographics. 2. The main objective of the Ad Campaign is to combat the problems of digital divide, computer addiction and cyber bullying.
2.MIL 2. The Evolution of Traditional To New Media Part 1 Traditional vs. New Media Technological Vs Cultural Determinism and Normative Theories of The Press
2.MIL 2. The Evolution of Traditional To New Media Part 1 Traditional vs. New Media Technological Vs Cultural Determinism and Normative Theories of The Press
