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    Results Factor & Regression Ana

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    Mansi Saini
    The document reports the results of reliability and validity statistics tests on a questionnaire measuring several factors. It finds: - Cronbach's alpha of 0.810 indicating high internal consistency among the 27 questionnaire items. - Kaiser-Meyer-Olkin measure of 0.810 confirming sufficient items to measure each factor. - Principal component analysis identifying 7 components explaining over 89% of the variance in responses. - Multiple regression analysis finding the model explains 98% of the variance in the dependent variable.

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    Results Factor & Regression Ana

    Uploaded by

    Mansi Saini
    43 views5 pages
    The document reports the results of reliability and validity statistics tests on a questionnaire measuring several factors. It finds: - Cronbach's alpha of 0.810 indicating high internal consistency among the 27 questionnaire items. - Kaiser-Meyer-Olkin measure of 0.810 confirming sufficient items to measure each factor. - Principal component analysis identifying 7 components explaining over 89% of the variance in responses. - Multiple regression analysis finding the model explains 98% of the variance in the dependent variable.

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    Results Factor & Regression ana

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    The document reports the results of reliability and validity statistics tests on a questionnaire measuring several factors. It finds: - Cronbach's alpha of 0.810 indicating high internal consistency among the 27 questionnaire items. - Kaiser-Meyer-Olkin measure of 0.810 confirming sufficient items to measure each factor. - Principal component analysis identifying 7 components explaining over 89% of the variance in responses. - Multiple regression analysis finding the model explains 98% of the variance in the dependent variable.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    43 views5 pages

    Results Factor & Regression Ana

    Uploaded by

    Mansi Saini
    The document reports the results of reliability and validity statistics tests on a questionnaire measuring several factors. It finds: - Cronbach's alpha of 0.810 indicating high internal consistency among the 27 questionnaire items. - Kaiser-Meyer-Olkin measure of 0.810 confirming sufficient items to measure each factor. - Principal component analysis identifying 7 components explaining over 89% of the variance in responses. - Multiple regression analysis finding the model explains 98% of the variance in the dependent variable.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 5

    Reliability Statistics

    Cronbach's Alpha N of Items


    .810 27
    From the above reliability statistics test we can see that Cronbach’s alpha is 0.810 that indicates a high level of internal consistency of our scale
    used in the questionnaire.

    KMO and Bartlett's Test


    Kaiser-Meyer-Olkin Measure of Sampling Adequacy. .810
    Approx. Chi-Square 12136.914
    Bartlett's Test of Sphericity df 351
    Sig. .000
    Kaiser-Meyer-Olkin measure of sampling adequacy is 0.810 which indicates that there are sufficient items for each factor. Sig- successfully
    implemented.
    The below listed communalities represent the relation between the variable with other variables. 0.5<

    Communalities
    Initial Extraction
    PEV3 1.000 .929
    PEV1 1.000 .980
    PC3 1.000 .898
    PC1 1.000 .951
    PC4 1.000 .772
    PC2 1.000 .947
    PSI3 1.000 .799
    PSI1 1.000 .874
    PSI2 1.000 .838
    PSI4 1.000 .693
    PI4 1.000 .800
    PBQ2 1.000 .969
    PI1 1.000 .960
    PEV4 1.000 .906
    PI3 1.000 .905
    PI2 1.000 .935
    PBQ4 1.000 .952
    PEV2 1.000 .935
    PBQ1 1.000 .967
    PBQ3 1.000 .957
    PU4 1.000 .837
    PU3 1.000 .858
    PU1 1.000 .954
    PU2 1.000 .919
    PBI2 1.000 .915
    PBI3 1.000 .681
    PBI1 1.000 .937
    Extraction Method: Principal Component Analysis.
    90% of data is useful

    Total Variance Explained


    Component Initial Eigenvalues Extraction Sums of Squared Loadings Rotation Sums of Squared Loadings
    Total % of Variance Cumulative % Total % of Variance Cumulative % Total % of Variance Cumulative %
    1 5.383 19.938 19.938 5.383 19.938 19.938 3.863 14.308 14.308
    2 4.590 17.002 36.940 4.590 17.002 36.940 3.776 13.984 28.292
    3 3.535 13.092 50.032 3.535 13.092 50.032 3.589 13.291 41.584
    4 3.491 12.931 62.963 3.491 12.931 62.963 3.573 13.232 54.815
    5 3.173 11.751 74.714 3.173 11.751 74.714 3.540 13.112 67.927
    6 2.214 8.198 82.912 2.214 8.198 82.912 3.240 11.998 79.925
    7 1.682 6.228 89.140 1.682 6.228 89.140 2.488 9.215 89.140
    8 .457 1.692 90.832
    9 .409 1.516 92.349
    10 .309 1.143 93.491
    11 .265 .983 94.474
    12 .228 .845 95.319
    13 .205 .760 96.079
    14 .187 .693 96.772
    15 .170 .629 97.401
    16 .126 .466 97.867
    17 .117 .433 98.300
    18 .099 .367 98.667
    19 .084 .310 98.977
    20 .063 .232 99.209
    21 .056 .207 99.416
    22 .039 .144 99.560
    23 .033 .124 99.684
    24 .026 .097 99.781
    25 .022 .082 99.863
    26 .020 .076 99.939
    27 .017 .061 100.000
    Extraction Method: Principal Component Analysis.
    Rotated Component Matrixa
    Component
    1 2 3 4 5 6 7
    PBQ1 .974
    PBQ2 .973
    PBQ3 .966
    PBQ4 .964
    PEV1 .968
    PEV3 .941
    PEV2 .941
    PEV4 .938
    PI1 .978
    PI2 .962
    PI3 .947
    PI4 .889
    PU1 .975
    PU2 .958
    PU3 .925
    PU4 .913
    PC1 .938
    PC2 .937
    PC3 .929
    PC4 .867
    PSI1 .923
    PSI2 .899
    PSI3 .889
    PSI4 .821
    PBI1 .943
    PBI2 .932
    PBI3 .782
    Extraction Method: Principal Component Analysis.
    Rotation Method: Varimax with Kaiser Normalization.
    a. Rotation converged in 5 iterations.
    Regression results

    Model Summaryb

    Model R R Square Adjusted R Std. Error of the Change Statistics Durbin-Watson


    Square Estimate R Square Change F Change df1 df2 Sig. F Change
    a
    1 .990 .980 .980 .10797 .980 2554.639 6 313 .000 1.644

    a. Predictors: (Constant), PBI, PSI, PC, PU, PEV, PBQ


    b. Dependent Variable: PI

    Multiple regression analysis. The output of this table shows the model summary and overall statistics. The adjusted R square of the model is.980
    with R square also having the same value i.e., .980 that means the linear regression explains 98% of the variance in the data. The Durbin-Watson
    d=1.644 which is in between two critical values of 1<d<3 and therefore we can assume that there is no first order linear auto-correlation in the data.

    ANOVAa
    Model Sum of Squares df Mean Square F Sig.
    Regression 178.698 6 29.783 2554.639 .000b
    1 Residual 3.649 313 .012
    Total 182.347 319
    a. Dependent Variable: PI
    b. Predictors: (Constant), PBI, PSI, PC, PU, PEV, PBQ
    The above ANOVA table is F-test, the linear regression’s F-test has the null hypothesis that there is no linear relationship between the purchase
    intention and Perceived brand image, perceived social influence, perceived Uniqueness, perceived emotional values and perceived brand quality
    with F=2554.639 and ___ degrees of freedom the test is highly significant, thus we can assume that there is a linear relationship between the
    variables in our model.

    Coefficientsa
    Model Unstandardized Coefficients Standardized t Sig.
    Coefficients
    B Std. Error Beta
    (Constant) 4.428 .006 733.628 .000
    PBQ .024 .006 .032 3.988 .000
    PEV .732 .006 .968 121.019 .000
    1 PU -.008 .006 -.010 -1.311 .191
    PC .149 .006 .196 24.568 .000
    PSI .041 .006 .054 6.709 .000
    PBI -.024 .006 -.032 -4.000 .000
    a. Dependent Variable: PI
    This table shows the regression coefficients, the intercept and the significance of all coefficients and the intercept in the model. The linear
    regression analysis estimates the linear regression function to be y=4.428+0.024x ; y=4.428+0.732x and so on.

    H01= There is significant impact of IDV1 on DV1

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