Learning Module in Entrepreneurship: Saint Paul's School of Ormoc Foundation, Inc

Saint Paul’s School of Ormoc Foundation, Inc.
Apitong St., Brgy. Punta, Ormoc City

(053) 255-4712 | [email protected]
SENIOR HIGH SCHOOL DEPARTMENT | S. Y. 2020-2021
LEARNING MODULE IN ENTREPRENEURSHIP

Second Semester |Prelim | Week 4
NAME: _________________________________________ GRADE & SECTION: ___________________

LESSON 3.2: RECOGNIZE A POTENTIAL MARKET
Learning Objectives:
At the end of the week, it is expected that the learners must be able to:
1. screen the proposed solution/s based on viability, profitability and customer requirements and;
2. select the best product or service that will meet the market need.
Introduction
The previous 3 chapters gave us a glimpse of what entrepreneurship is all about. In chapters 1&2 we
defined the process of entrepreneurship, identified the qualities of an entrepreneur, and discussed the key
elements of the entrepreneurial process. In chapter 3, we focused on the use of logic and creativity in
generating business ideas and in solving problems.
Beyond knowing the how entrepreneurial intentions and ideas are made, there is a need to recognize and
screen these intentions and ideas as business opportunities. In this chapter we will discuss the various
stages in recognizing and assessing opportunities and how these opportunities are translated into
entrepreneurial ventures. For these opportunities to be realized as business ventures, the individual needs
to commit resources and should have the capacity to absorb the uncertainties of any business undertaking.
DEEPEN
ACTIVITY NO. 1. LET’S DIFFERENTIATE!
Task: Identify whether Unique Selling Proposition or Value Proposition on one’s product/service.
Example: Langhap sarap! Unique Selling Proposition
In the Service of the Filipino Worldwide.

1. (ABS-CBN)
2. More for the same (Nescafe)
#1 Video Conferencing and Web Conferencing
3. Service (ZOOM)
4. We’ve got it all for you! (SM Malls)
5. May liwanag ang buhay. (Meralco)
6. Why there’s nothing quite like iPhone (Apple’s
iPhone)
7. Basta Radyo, Bombo! (Bombo Radyo)
8. Abot mo ang mundo. (Globe)
9. Kapuso ng Bawat Pilipino. (GMA)
10. Tap the app, get a ride (Uber)
Learning Module in Entrepreneurship Page 1 of 3

ACTIVITY NO. 2. WHICH TARGET MARKET? IT’S YOUR CALL.
Task: In this activity you are presented with an excerpt from a manager’s meeting discussing segment in the
MP3 market. Your task is to firstly determine what market segments you can identify (both from the
information from the excerpt and your knowledge about market segmentation) and then, based on this
information, which target market would you select for the firm?
Excerpts from the meeting:

https://drive.google.com/file/d/1EoyaTGqjUeRa9tFIVbOToEavmJj7JkJ8/view?usp=sharing
Process Questions:
1. Outline the various market segments that are identified in the discussion.
2. Which target market would you select as the most attractive target market/s?
3. Why do you think these are the most attractive segments?
ACTIVITY NO. 3. ANONG KULANG? NAKAKABUWESIT? NAKAKABANAS? AT NAKAKAINIS?
Task: Take a look around your neighborhood or community. Using Dr. Ned Roberto’s MADI questions as a
guide, list down things that you find missing, annoying, disappointing or irritating.
MADI Questions List of Problem(s) Solution(s)
What is missing?
What is annoying?
What is disappointing?
What is irritating?

Process Question:
1. Are there any business opportunities that you have spotted?

.
2. Given that prior knowledge is an important factor in opportunity recognition, does this mean that younger
people are less likely to recognize business opportunities compared to older people?
.
TRANSFER
Activity No. 4. Why Pinoys are not eating their veggies?
Overview: Filipinos are not fond of eating vegetables. They prefer to eat meat and fish. In fact, the Filipinos
have the lowest per capita vegetable consumption in Asia according to a 2012 report from National Nutrition
Council (NCC).
Task: Recommend a unique and has not been proposed or implemented business concept using an
infographic poster that will make vegetable eating cool and fashionable. The infographic poster must contain
the following entrepreneurial element: A brief summary of the concept, target market, value proposition and
marketing activity.
Rubric: https://drive.google.com/file/d/11TmeWYVcI9gXi8VMRUFU5ESUzQ5PzIpM/view?usp=sharing
Guide questions:
1. How did I come up with this concept?
2. Who is my ideal customer?
3. How will I market my business?
4. How will I add value to my product or service?

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Saint Paul’s School of Ormoc Foundation, Inc.

Apitong St., Brgy. Punta, Ormoc City

SENIOR HIGH SCHOOL DEPARTMENT | S. Y. 2020-2021

LEARNING MODULE IN ENTREPRENEURSHIP

NAME: _______________________ GRADE & SECTION: _

Example: Langhap sarap! Unique Selling Proposition

In the Service of the Filipino Worldwide.

Learning Module in Entrepreneurship Page 1 of 3

Excerpts from the meeting:

3. Why do you think these are the most attractive segments?

ACTIVITY NO. 3. ANONG KULANG? NAKAKABUWESIT? NAKAKABANAS? AT NAKAKAINIS?

MADI Questions List of Problem(s) Solution(s)

Learning Module in Entrepreneurship Page 2 of 3

1. Are there any business opportunities that you have spotted?

Learning Module in Entrepreneurship Page 3 of 3

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