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Working With Google Ads

XYZ Shoe Wear is a shoe retailer that has operated for 5 years and recently launched an online store. They have a budget of $25,000 to increase their customer base and sales through a Google Ads campaign. The campaign will feature two ad groups for female shoe wear and men's sport shoes with relevant keywords and text ads. Landing pages for each ad group will direct customers to product categories on the company's website to track conversions.

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Omyjayd Ke
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23 views8 pages

Working With Google Ads

XYZ Shoe Wear is a shoe retailer that has operated for 5 years and recently launched an online store. They have a budget of $25,000 to increase their customer base and sales through a Google Ads campaign. The campaign will feature two ad groups for female shoe wear and men's sport shoes with relevant keywords and text ads. Landing pages for each ad group will direct customers to product categories on the company's website to track conversions.

Uploaded by

Omyjayd Ke
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Running head: WORKING WITH GOOGLE ADS

Working with Google Ads

Student Name:

University:

Date:
WORKING WITH GOOGLE ADS 2

Company Description

XYZ Shoe Wear is a shop that is selling various shoes business that has been in business for

the past 5 years. Among the products that XYZ Shoe Wear sells are canvas shoes, trainer’s

shoes, military boots, soccer boots, fashion Jordan shoes, open outdoor sandals, sneakers, flee

and Portsmouth shoes, Beckett lace up shoes among many others shoes.XYZ Shoe Wear has run

multiple branches with its main office in Toronto in Canada, considering the broad acceptance of

the e-business model within the company. The company. Furthermore, the shoe business has

been using offline marketing techniques as the mode of promoting its products to create brand

awareness and to influence more customers. Recently the XYZ Show Wear has launched their

online store whereby customers can purchase the shoes online. Customers can also search

product catalog, browse and visit their site. New marketing strategies have to be implemented

because the company has now migrated to online store which necessitate the improvement in the

business. The target of XYZ Shoe Wear is mostly the modern people specifically youth who are

considered to be having active life style because of the fashion trends most customers are youth

of both gender. The company has a budget 0f $25,000 for the whole business.
WORKING WITH GOOGLE ADS 3

Campaign Goal

To increase customer base by 10% quarterly

To increase shoes sale by 7%

To expand product category offerings

Google Ads Campaign

1. Female Show Wear


WORKING WITH GOOGLE ADS 4

2. Men Sport Shoes

Keywords by Ad group
1. Female Shoe Wear

1. Sneaker

2. Converse

3.Sketchers

4. Vans

5.crocs

2. Men Sport Shoes

1.Puma shoes

2.Running shoes

3.basketball shoes

4.Hiking shoes

5.Jordan shoes
WORKING WITH GOOGLE ADS 5

Text ADS
1. Female Shoe Wear

2. Men Sport Shoes


WORKING WITH GOOGLE ADS 6

Landing Pages
1. Female Shoe Wear

2. Men Sport Shoes


WORKING WITH GOOGLE ADS 7

Success Track of the Ad


XYZ Show Wear would utilize total conversion as their tracking tool to the success of their

ads. This is probably the most critical metric to assess the effectiveness of your campaign, as it

can show you the profitability of your overall marketing activities. There are a number of

potential conversions: you could fill out a questionnaire with others, subscribe to your newsletter

or complete a checkout. A transformation is only some step that you want your guests to take. If

your conversion rate is bad, you may want to look at a range of variables, such as messaging,

website architecture, and weak deals.


WORKING WITH GOOGLE ADS 8

References

Ad Groups

1. Female Shoe Wear

https://ads.google.com/aw/ads/edit/display?

campaignId=10459213118&adGroupId=112515162959&ocid=404288801&adId=48026416793

3&adGroupIdForAd=112515162959&euid=386599913&__u=2302791137&uscid=404288801&

__c=1487497049&authuser=0

2. Men Sport Shoes


https://ads.google.com/aw/ads/edit/display?

ocid=404288801&adId=480199008675&adGroupIdForAd=114580107978&euid=386599913&

__u=2302791137&uscid=404288801&__c=1487497049&authuser=0

Landing Pages

1. Female Shoe Wear

https://xyz-shoe-wear.weeblysite.com/about

2. Men Sport Shoes

https://xyz-shoe-wear.weeblysite.com

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