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MKTC642 Part 2

1. Direct mail ads, building successful relationships between brands and consumers, and persuasive impact are features represented in the answers. 2. Small businesses can use Twitter for advertising and public relations. 3. Pull strategies involve spending a lot on advertising and promotions to build consumer demand.

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surajmishra1985
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205 views2 pages

MKTC642 Part 2

1. Direct mail ads, building successful relationships between brands and consumers, and persuasive impact are features represented in the answers. 2. Small businesses can use Twitter for advertising and public relations. 3. Pull strategies involve spending a lot on advertising and promotions to build consumer demand.

Uploaded by

surajmishra1985
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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S.no.

Question Answer
Audience selectivity, no ad competition and personalization are
1 Direct mail ads
features of
Building successful relationship between consumer and brand
2 All the above
leads to
…..represents pre behavioral indicators of whether an
3 advertisement is likely to influence purchase intentions and persuasive impact
behavior.
If marcom budget is set keeping in mind what competitor's are
4 Competitive parity method
doing, is called
variability in circulation
5 Limitation of magazine advertising is
patterns
6 How do small business use twitter? All the above
A……is promotion strategy that calls for spending a lot on
7 advertising and consumer promotion to build up consumer Pull strategy
demand
……messages are unusual, distinctive unexpected and
8 novel
unpredictable
9 Online advertising allows audience to select…. Interactivity
Short, animated ads that play over a web page, are referred to
10 Superstitials
as….
The most accurate prediction of an individual consumers future
11 past behavior
behaviors can be made by his/her
12 ……Secure unpaid space or media with its content Public relations
A film or videotape of sequence of drawings with simultaneous
13 animatic
playing of audio to represent a proposed commercial is called
Technological innovation now allow a business to tailor a standard
14 product to meet the specific needs of a particular advertising mass customization
agency, which is commonly called….
Generation X were born between…..and….and generation Y were 1965 and 1981, 1982 to
15
born between…….and…… 1994
If a celebrity is endorsing a product, the marcom message
16 All the above
becomes more effective if the endorser has
17 Which of the following is an online ad format? All the above
18 Video ads that run through as a series are referred to as…. Webisodes
Which of information is relative difficult to obtain but is most
19 Behavioural
predictive of consumer choices?
The reason/s, it is essential it establish all marcom objective prior
20 to implementation decisions like message selection, media All the above
determination etc., to
21 Which of the following is an measure of communication outcomes? All the above

Which of the following is an example of unethical communication


22 giviving a discount
technique that some businesses use to sell their products?
Unusual, distinctive or
23 Define novel
unpredictable
24 Limitation of movie placement is All the above
25 Yellow pages are an example of…. direct advertising
Which should be the strategic point for designing marketing
26 Customer
communication?
The advertisement that takes many forms including letters,
27 P-mails
calendars, folders etc. is known as…….
Any message medium capable of reaching target customers are
28 Touch point
known as…….
29 What is the strength of radio advertising? Economy
……..refers to the consumers noticing an ad without remembering
30 recognition
specific elements

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