S.

Question Ans
No.
1 Sales promotion can be done through All the above
2 The no. of times the audience is exposed to message is referred as Frequency

3 Any message medium capable of reaching target customer are known as Touch points
Occurs when viewers switch to another channel while commercials are
4 Zapping
being aired.
5 Clutter, low selectivity and high rates is associated with which media? TV
6 Why is the market for jean lucrative All of these
From the perspective of the firm that owns the brand, which of the
7 All of these
following is appositive outcome of brand equity?
8 A bad idea well executed is nonetheless a mistake" whose fault is this? Brand manager
Unusual pictures, different ad formats are all……….that lead to enhanced
9 novel stimuli
consumer motivation
Which of the following mass media forms has the disadvantage of long ad-
10 magazines
purchase lead time, high cost and clutter?
11 Advertising literally means attracting……..and it aims at…… desire, product selling
Which media is high on economy, short lead times and an ability to reach
12 Radio
to the real masses?
High believability, flexibility, timelines, good local market coverage, and
13 Newspaper
board acceptability are features of…..
14 Which product has the highest advertising to sales ratio? personal care items
Information about the target audiences who reside within geographic
15 geodemographics
clusters such as ZIP code and neighbourhoods is referred to as…….

16 Which of the following is not a component of advertising management? operating the ad agency
It creates idea from
17 Effective advertising satisfies the following consideration, except….
overwhelming the strategy.
The reason/s, it is essential it establish all marcom objective prior to
18 implementation decisions like message selection, media determination All the above
etc., to
Which of the following would not be one of the primary advertising
19 to make profits
objectives?
Which of the following would not be considered to be a tool used in public
20 Product releases
relations?
21 Which is meaning of Buzz word? All of these
Soft drinks manufactures spend a colossal sum in electronic media ads
22 because they desire their customer to continually keep thinking about reminder
their respective brands. This type of advertising policy is called
Which of the following is an example of unethical communication
23 giving a discount
technique that some businesses use to sell their products?
Symbolic needs are external
24 Which of the following statements is incorrect?
consumer needs
25 To select a celebrity as an endorser, he/she should posses Credibility
26 How are social networking sites changing the face of business? All of these
Audience selectivity, no ad competition, and personalization are features
27 Direct mail ads
of
Audiences are bombarded by too many advertisements confusing their
28 Clutter
mind, this situation referred to as……
29 A limitation of TV ads is Audience fractionalization
Information about the target audience's motivation and attitudes is
30 Psychographics
referred to as…….