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Principles of Visual Message and Design Using Infographics

This document discusses principles for creating effective infographics. It defines infographics as using visuals like charts and graphs to represent information in an engaging way. Key principles for infographics include keeping them unique, simple, and creative while emphasizing the main message. Infographics should entice viewers to share the content in order to spread the message widely. Common types of charts used are pie charts, bar graphs and line charts. Effective infographics can increase audience attention, brand awareness, content sharing and position the creator as an expert.

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Francine Juliana Cuaros
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3K views2 pages

Principles of Visual Message and Design Using Infographics

This document discusses principles for creating effective infographics. It defines infographics as using visuals like charts and graphs to represent information in an engaging way. Key principles for infographics include keeping them unique, simple, and creative while emphasizing the main message. Infographics should entice viewers to share the content in order to spread the message widely. Common types of charts used are pie charts, bar graphs and line charts. Effective infographics can increase audience attention, brand awareness, content sharing and position the creator as an expert.

Uploaded by

Francine Juliana Cuaros
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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PRINCIPLES OF VISUAL MESSAGE AND DESIGN USING INFOGRAPHICS

What exactly is an Infographic?


 Information graphics or infographics are used to represent information, statistical data,
or knowledge in a graphical manner usually done in a creative way to attract the
viewers’ attention. Infographics make complex data become more visually appealing to
an average user.
 An effective infographic grabs your attention and keeps it just long enough to deliver an
important message or teach you important information. A well-known example would
be simple yet effective road signs. Widescreen adds drama to graphics and images.

PARTS OF AN INFOGRAPHIC
 THE CONTENT - This includes the text, statistics, time frames and references.
 THE KNOWLEDGE - This refers to the facts and conclusions to convey the overall
message or story.
 THE VISUAL - This refers to the colors, graphics and icons used in designing

PRINCIPLES IN CREATING INFOGRAPHICS


BE UNIQUE
 One of the most important aspects of designing an effective infographic is to make it
engaging and memorable with a unique twist on something that everyone can relate to.
 You need to design something unique that will capture the attention of the audience
you are seeking to draw in. Using something unexpected in an ordinary bar graph, for
instance, will draw interest and get your point across.

KEEP IT SIMPLE
 Even though you want to shoot for interesting and unique, don’t throw in so much
detail and extraneous information that the audience is overwhelmed by everything
going on in your infographic
 Remember that in today’s busy world, so much information is available that when
people see too much to digest and comprehend quickly, they are probably going to turn
away or click somewhere else because it looks too complicated to be worth their time.

BE CREATIVE AND BOLD


 For a truly impactful design that gets your message across, it’s important to make sure
that your main message is bold and obvious. It also needs to be creative enough to just
give it that special little twist.
 You can perhaps use shapes or images in place of some of the letters or words to
emphasize meaning. Simple, bold creativity is your key to grabbing attention quickly and
getting your message across with effective infographics.
LESS IS MORE
 Keeping your text minimal will most likely produce more impact than a page full of
words.
 Your goal is to entice them to stop scrolling and look at your infographic. An effective
image will grab the attention of the audience with something as simple as an effectively
displayed word that makes them stop and read the important information below it.
 Remember that you want to capture the attention of your audience, make your
statement, and entice them to click “share”. Make sure your message gives them some
piece of interesting information that will not be easily forgotten.

THE FORTUNE IS IN THE FORWARDING


 The final and most important thing you want from an effective infographic is a simple
way for people to share it with their friends. Be sure to include links reminding people
that they want their friends to enjoy the information they have just found.
 Make sure that forwarding can be done in only a couple of clicks. If it gets too
complicated, most people will close the box and move on to something else.
 Never forget that your biggest harvest of unique visitors and audiences will come as
everyone passes your infographic around with the magic of internet forwarding.

THE TYPES OF CHARTS MOST COMMONLY USED IN INFOGRAPHICS


1. Pie chart
2. Bar graphs
3. Column graphs (easiest way to compare data)
4. Line charts

IMPORTANCE OF INFOGRAPHICS
 Can easily catch your audience attention
 Can increase your brand awareness
 Can make your content really viral
 Can increase your search marketing results
 Can increase your subscribers and followers
 Portable and easily embeddable
 Can make your content more understandable
 Can expand beyond digital marketing
 Position you as an expert

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