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Graphic Design Fundamentals

Graphic design involves the creative organization and presentation of visual elements like line, color, shape, texture, and typography to communicate information for a specific purpose. Key aspects of graphic design include visual elements, design principles, and using creative and problem-solving thinking to develop practical designs that fulfill their intended function.

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Richmond Chua
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100 views3 pages

Graphic Design Fundamentals

Graphic design involves the creative organization and presentation of visual elements like line, color, shape, texture, and typography to communicate information for a specific purpose. Key aspects of graphic design include visual elements, design principles, and using creative and problem-solving thinking to develop practical designs that fulfill their intended function.

Uploaded by

Richmond Chua
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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Graphic Design Theory

Graphic Design – organization and presentation of information developed through the creative
processes for a particular function.
Graphic – Visual
 Art
 Imagination
 Expression
 Visual Elements
o Line
 Some Types
 Thick
 Thin
 Horizontal
 Vertical
 Zigzag
 Diagonal
 Curly
 Curved
 Spiral
o Color

 Color Rules
 Monochromatic
 Grayscale
 Analogous
 Complimentary
 Triadic
 Hue (Pure Color)
 Tint (Add White)
 Shade (Add Black)
 Tone (Add Gray)
o Shape (Proximity)
 Geometric Shapes
 Organic Shapes
o Texture
o Space
o Form
o Typography
Design – Purpose
 Thinking
 Problem solving
 Practicality
 Principles of Design
o Contrast
o Hierarchy
o Alignment
o Balance
o Proximity
o Repetition
o Simplicity
o Function

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