Smart Watch

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Inez

Smart Rihui
watch Anam
Waqas
Dexin
Agenda
• Introduction

• Customer Selection

• Value Proposition

• Value Capture

• Scope of Activities

• Strategic Control

• R&D suggestions
Evolution of Smartwatch
Smartwatch
 Computerized wristwatch

 Calls, camera , games,


compass , GPS
calculator,
apps.

 Upcoming wearable tech industry

 Samsung, Sony, Pebble


Smartwatch:
Building on Smartphone

 Upcoming
Wearable
technology

 Saturated Market

 Declining Usage
Samsung Gear
Specs and Features
• Display (41.4mm)

• Camera 1.9 Megapixel

• MP4HD(720p)

• Playback & Recording

• Bluetooth®

• Accelerometer

• Gyroscope

• Memory 4GB + 512 MB (RAM)

• Dimension 36.8 x 56.6 x 11.1 mm

• 73.8g

• Battery Li-ion 315mAh


Featured Apps
Customer Selection

Sports / Athletes Medical / Elderly

Education / Youth Travel / Adventure


Value Proposition
(Elderly)
 Wearable

 Intelligent alert system


 Heart attacks
 Parkinson disease
 Sudden falls

 On-the-go care
 Health monitor
 (heart beat, hydration - > backlogs)
 Medicine reminders
 Dietary consumption warnings
Value Proposition
(Sports)
 Wearable (ergonomic)

 Waterproof

 Athlete performance feedback


 Instant & real-time

 Intelligent & integrate-able to gestures

 Monitor & keep track

 Dynamic training enhancer


 Audio-based, On-the-fly coach suggestion
Value Proposition
(Adventurers / Travelers)
 Long Battery Life

 Weather-Proof

 Water Activities

 Instant Information Retrieval

 Comprehensive Traveller Tools

 Handsfree
Value Proposition
(Youth)

 Instant Notifications
 Social media

 Instant Accessibility of Functions


 Music

 Camera

 Weather-Proof

 Always Attended
Existing
Solutions

All in one.
Value Capture
Service

Data Partner Monthly


Institutions Medical
subscription

Specialized
apps Commission
/ referral Youth
exposure

GEAR Watch
commission
Travelers

App Samsung
Development $300
Developers platform &
license Sports
Scope
of
Activities
Collaboration
with App Marketing:
developers Partnerships,
Ads,
Endorsement &
Sponsorship

R&D

Distribution:
In-house both Samsung
manufacturing & third party
@ Giheung, outlets
Korea
Strategic

Control
Patents on flexible
displays, design etc. Samsung App store

Strategic
Control

Early market Partner with Hospitals


capitalization by to encourage
targeting all major patients to use
sectors. Create high device for health
switching costs. monitoring
R&D
suggestions
• Flexible screen: wearable fashion accessory
• Smartwatch as an independent device
• Solar energy as a possible source of charging
• Graphene as a battery alternative
• Compatibility with all Android devices
R&D Handsfree Athletes
Institutions: Technical
1) Sports Support
Associations User
2) Hospitals SDK
Friendly Elderly
Development
3) Schools
4) Travel
Agencies GPS
Navigation Youth

App Patents
Developers Lightweight Telcos
Travelers

Specialized Samsung &


Telcos Applications Operates
Applications
3rd Party
Distribution

Marketing Subscription Commissions


R&D Manufacturing
& Sales
Direct sales
Fees / Referrals
Questions?

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