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Batch-08 DGM101 3

The document provides instructions for a hands-on exercise involving designing a display ad campaign for a UPS company. It asks the student to: 1) Design a 200x200 pixel ad image 2) Create a Google Ads account and campaign with a daily budget of Rs.250 targeting Lahore 3) Select display ads and upload the designed image 4) Take screenshots of all tasks and submit the solution in a Word file

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MUHAMMAD SALEEM IRSHAD
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48 views3 pages

Batch-08 DGM101 3

The document provides instructions for a hands-on exercise involving designing a display ad campaign for a UPS company. It asks the student to: 1) Design a 200x200 pixel ad image 2) Create a Google Ads account and campaign with a daily budget of Rs.250 targeting Lahore 3) Select display ads and upload the designed image 4) Take screenshots of all tasks and submit the solution in a Word file

Uploaded by

MUHAMMAD SALEEM IRSHAD
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Hands-on Exercise No.

3 Total Marks: 10
Batch-08
Digital Marketing Due Date: 03/12/2020

Instructions:

Please read the following instructions carefully before submitting this Hands-on Exercise:

 Use MS Word to prepare exercise solution.

 You may consult tutorials and videos if the concept is not clear.

 Your submitted exercise will not be considered/counted if:

 It is submitted after due date.

 It is not in the required format (.doc or .docx)

 It does not open, or file is corrupt.

 It is copied (partial or full) from any source (websites, forums, students, etc.)

Learning Outcome:

After completing this exercise, you shall be able to:

 Design a Display Ad image.

 Create a Google Ads account.

 Design Ad campaigns.

 Run display Ads.


There are five parts of this exercise. Please complete all of them.

Scenario:

UPS on Door, a Lahore based company wants to sell UPS online. The company has given you the task to

run its online sales campaign. You are instructed to design image of the ad and run a display ad campaign

with a daily budget of Rs.250. The company wants to target the audience of Lahore only.

Tasks:

1. Design an image for the Ad.

2. Create a Google ads account and create a new campaign with the objective as “Sales”.

3. Select ad type as Display Ad.

4. Set Budget and Location as per scenario.

5. Upload the display Ad.

Guidelines:

 You can use any software to design image for the ad.

 Designed image should be of “200 x 200” pixels.

 Use www.facebook.com/upsondoor as the required URL to run ad campaign.

 Select “Upload display Ad” from create your Ad option and upload the designed image.

 You don’t need to add a payment method for this exercise.

NOTE:

1. Create MS Word file with screenshots of all of the above-mentioned tasks.

2. We will analyze your solution based on the steps that you would perform.

BEST OF LUCK 
How to submit solution file on LMS?

Please perform the following steps for submitting your solution using LMS:

1) Login to the LMS

2) Click on the Exercises button within the My Activities section

3) Click on the submit button to upload your Solution.

4) Keep in mind to upload your Solution in .doc or .docx format

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