Jaipuria Institute of Management,

Vineet Khand, Gomti Nagar

Lucknow – 226 010

Academic Year 2020-21

Batch 2019-21
Trimester 4
Programme PGDM - RM
(PGDM / PGDM-FS / PGDM-RM)
Name of Course RBP
Section A
Name of Faculty Mr. Himanshu Mishra

Nature of Submission Project Report

(Assignment / Project Report)
Topic of Assignment / Project Visual merchandising and display management of Max
& Croma

Deadline for Submission 20-09-2020

Group/ Learning Team Number
Maximum Marks Allotted

Contribution of Group/LT members in the Assignment/Project

Sl. Name & Enrollment Number of Contribution Signature

No. Student

1 SAURABH SINGH - JL19RM042

2 MAYANK SHEKHAR - JL19RM023

3 MOHAMMAD FAIZ RIZVI - JL19RM024

4 BHUMI GANGWAR - JL19RM013

Date of receiving at PMC: Signature of PMC Staff:

Penalty [Marks to be deducted (if any)]:
 ABOUT THE COMPANY
In the year 1999 Lifestyle was started in India. It is a fashion brand of organized retail sector
which is a part of Landmark Group a hospitality and retail company which is based in Dubai.
Lifestyle comprises of various national brands and international brands in its inventory.
The product classifications of Lifestyle involve Indian and western attires, handbags,
footwear, fashion accessories and beauty products for children, women, and men.
Lifestyle is a component of Lifestyle International private limited with their sister labels Easy
buy, Max and Home Centre in India.
In 1999 the first ever Indian store of Lifestyle was inaugurated in Chennai (Tamil Nadu).
Its stores are having a store format of multi-level, which can normally be seen spread over
some floors that offers a four-sided line of sight, which allows the customers to enjoy view
of the product’s section in one glance.
It sells both national and the international products, that makes 75% of the company’s
stock, including the company’s self-brand tags bring in 30% of its returns which account its
rest 25% of the store’s stock.

ABSTRACT
As the topic of our Group project was ------------------------
After understanding the topic, we designed a questionnaire and floated it through social
media and e-mail to better understand the topic.
We collected--------------- responses.
After getting the responses we further analysed it. We analysed the collected data on the
following aspects: -

 Cross tab analysis

 Brand Funnel
 Calculating mean

CROSS TAB ANALYSIS

1. Gender & I shop at lifestyle.

Through this chart, we came to know that male usually shop at lifestyle alone if compared with
female. Females shop with family members and with friends both have approx. same ratio.

2. Age & I shop at lifestyle.

Between age 20-30, people visit lifestyle with friends and then with family members.

3. Profession & I shop at lifestyle

Students usually visit lifestyle with family members, friends and alone.
4. Age & time in a normal visit to lifestyle.

Between age 20-30 more people spend time between 30-60 minutes.

5. Gender & time in a normal visit to lifestyle.

Males spend less time in lifestyle compared from females.

6. Profession & time in a normal visit to lifestyle.

Students usually spend 60-60 minutes at lifestyle.

BRAND FUNNEL
 Conversion
Awareness 104 Rate

Consideration 98 94.23076923

Occasional 95 96.93877551

Regular 66 69.47368421

Loyalty 54 81.81818182

Awareness: - 104 respondent out of 113 were aware about the brand and have heard about
it.
Consideration: - 98 respondent out of 113 consider this brand at the time of purchase.
Conversion rate from consideration to awareness is 94%.
Occasional: - 95 respondent out of 113 visit the store occasionally. Conversion rate from
occasional to consideration is 96%.
Regular: - 66 respondent out of 113 visit the store on the regular basis. Conversion rate
from regular to occasional is 69%.
Loyalty: - 54 respondents out of 113 are loyal to the store and only prefer lifestyle.
Conversion rate from loyalty to regular is 81%.

MEAN OF QUESTION 14 -
Lifestyle offers good quality Merchandise (products) - 3.446428571
Lifestyle offers merchandise (products) at reasonable price - 3.133928571
Lifestyle provides me with best value for money - 3.116071429
The store of Lifestyle is very neat and appealing - 3.607142857
The merchandise display of Lifestyle is very attractive -3.517857143
The employees of Lifestyle are well trained - 3.258928571
The employees of Lifestyle behave well - 3.321428571
It is easy to refund products at Lifestyle - 3.196428571
Overall, I am satisfied with Lifestyle - 3.339285714
Lifestyle is my most preferred shopping destination - 2.991071429
Lifestyle offers me good services as well. - 3.321429

Mean of these questions is approx. 3. It means they are neutral in answering these firms.

PANTALOONS
ABOUT THE COMPANY: -
Basically, the company comes from a clothing Indian retailing chain. In 1997 its first ever
store was introduced in Kolkata.
Talking about its current number of stores it is operating through 350 stores across 160
cities.
Previously the company was controlled by the Future Group but later it was taken by Aditya
Birla which is headquartered in Mumbai in Kurla.
Brand Trust Report 2014, a study which was conducted by the Trust Research Advisory,
Pantaloons was featured among the 100 brands which were most trusted in India. ”

It is having a retail space of about 4 Mn sq. ft. The company retails in approx. 200
brands that includes a mix of private tags and approved brands in clothing and accessories.
their brands are designed for children, men, and women.

ABSTRACT: -

As the topic of our Group project was ------------------------

After understanding the topic, we designed a questionnaire and floated it through social
media and e-mail to better understand the topic.
We collected--------------- responses.
After getting the responses we further analysed it.

We analysed the collected data on the following aspects: -

 Cross tab analysis

 Brand Funnel
 Calculating mean

1. Age & I shop at pantaloons

Between age 20-30, people visit pantaloons with friends and then with family members.

2. Gender & I shop at pantaloons

Through this chart, we came to know that male usually shop at pantaloons alone if compared with
female. Females shop with family members and with friends both have approx. same ratio.

3. Profession & I shop at pantaloons

Students usually visit pantaloons with family members, friends and alone.

4. AGE & Approximate time in a normal visit to Pantaloons

Between age 20-30 more people spend time between 30-60 minutes.

5. GENDER & Approximate time in a normal visit to Pantaloons

Males spend less time in pantaloons compared from females.

6. Profession & Approximate time in a normal visit to Pantaloons

Students usually spend 60-60 minutes at pantaloons.

BRAND FUNNEL
 Conversion
Awareness 119 rate

Consideratio
n 114 95.79831933

Occasional 110 96.49122807

Regular 90 81.81818182

Loyalty 82 91.11111111

Awareness: - 119 respondent out of 129 were aware about the brand and have heard about
it.
Consideration: - 114 respondent out of 129 consider this brand at the time of purchase.
Conversion rate from consideration to awareness is 95%.
Occasional: - 110 respondent out of 129 visit the store occasionally. Conversion rate from
occasional to consideration is 96%.
Regular: - 90 respondent out of 129 visit the store on the regular basis. Conversion rate
from regular to occasional is 81%.
Loyalty: - 82 respondents out of 129 are loyal to the store and only prefer lifestyle.
Conversion rate from loyalty to regular is 91%.
 MEAN OF QUESTION 14 -
Pantaloons offers good quality Merchandise (products) -3.4765625
Pantaloons offers merchandise (products) at reason able price - 3.21875
Pantaloons provides me with best value for money - 3.1796875
The store of Pantaloons is very neat and appealing - 3.6171875
The merchandise display of Pantaloons is very attractive - 3.5546875
The employees of Pantaloons are well trained - 3.2578125
The employees of Pantaloons behave well - 3.34375
It is easy to refund products at Pantaloons - 3.21875
Overall, I am satisfied with Pantaloons - 3.3984375
Pantaloons is my most preferred shopping destination - 3.046875
Pantaloons offers me good services as well. - 3.375

Mean of these questions is approx. 3. It means they are neutral in answering these firms.