Customer ID CLV

47 62.79833
230 1.349376
253 146.0404
616 11.89031
807 2.555382
1409 1.620527
3181 1.326326
4622 85.96129
4640 24.57128
5441 34.45989
Cost Structure

Sorting cost per hour 15 dollars

Time taken to sort $400 worth of items 1 hours
Time taken to sort $3200 worth of items 8 hours
Total sorting cost 120 dollars
Sorting cost/dollar 0.0375

Distribution cost per hour 15 dollars

Time taken by the truck 5 hours
Total distribution cost 75 dollars
Distribution cost/dollar revenue 0.023438

Cost of maintaining truck per year 3000 dollars

Working days in a year 200
Annual Revenue 640000 dollars
Maintenance cost/dollar revenue 0.004688

Total cost per dollar revenue 0.065625

 418
1-Jan-09
Difference between order date and Jan 1/(3 weeks)

Factor
for
discounti
ng
(t)/Purch
ase
Occasion
s Order Id OrderDate UserId Total Charges CommonId PupId
1 262 1/11/2009 47 50.67 TRQKD 2
1 278 1/20/2009 47 26.6 4HH2S 3
2 294 2/3/2009 47 38.71 3TRDC 2
2 301 2/6/2009 47 53.38 NGAZJ 2
2 302 2/6/2009 47 14.28 FFYHD 2
2 321 2/17/2009 47 29.5 HA5R3 3
3 333 2/23/2009 47 18.91 RSXQG 2
3 341 3/1/2009 47 64.41 KHBDJ 3
3 353 3/9/2009 47 18.03 T7SUN 3
4 373 3/17/2009 47 25.55 KMF5X 3
4 376 3/17/2009 47 13.64 R57V3 3
4 386 3/24/2009 47 47.83 CSH73 3
4 398 3/31/2009 47 42.14 3VYSW 3
5 431 4/14/2009 47 21.73 XG5NT 3
5 441 4/16/2009 47 21.73 JKME3 3
5 467 4/23/2009 47 17.97 WVGR5 3
6 493 4/28/2009 47 28.85 ARYQJ 3
6 494 4/28/2009 47 7.15 QAM9C 3
6 517 5/1/2009 47 57.75 CGHAJ 5
6 525 5/4/2009 47 40.98 MCDJE 3
6 567 5/12/2009 47 14.93 NPVQQ 3
6 575 5/14/2009 47 14.32 2T727 3
7 598 5/19/2009 47 40.76 ZNDAZ 3
7 635 5/26/2009 47 83.41 V8TCD 3
7 664 6/1/2009 47 47.39 N2MN4 3
7 688 6/5/2009 47 16.76 SQ7AG 5
8 720 6/12/2009 47 26.71 VVJMZ 3
8 732 6/16/2009 47 18.66 NHPKJ 3
8 775 6/23/2009 47 46.65 YGFQ6 4
9 828 7/2/2009 47 20.27 XJMBR 6
9 838 7/6/2009 47 44.88 J23JH 3
9 848 7/8/2009 47 17.61 %%848 6
9 878 7/13/2009 47 23.15 VLQ77 3
9 916 7/19/2009 47 71.09 F72ZW 4
10 947 7/24/2009 47 50.66 3TP9K 5
10 978 7/30/2009 47 69.11 DBZ6E 4
10 979 7/30/2009 47 41 58SYL 4
11 1033 8/10/2009 47 51.42 CM6L8 4
11 1034 8/10/2009 47 14.76 HVXWJ 4
11 1037 8/10/2009 47 15.64 AEBZD 4
11 1075 8/18/2009 47 12.9555 JHBNK 4
11 1111 8/25/2009 47 50.29 2GGH5 4
11 1112 8/25/2009 47 4.09 NLKBN 4
11 1119 8/25/2009 47 3.08 9N4VG 4
11 1152 8/28/2009 47 66.25 ZZU7D 5
11 1154 8/28/2009 47 7.56 2JMWF 5
12 1168 9/2/2009 47 70.1302 6NXDE 4
12 1179 9/3/2009 47 12.27 6APEY 6
12 1197 9/7/2009 47 106.89 AAN8Z 4
12 1262 9/17/2009 47 92.51 4FMPS 5
13 1279 9/21/2009 47 40.125 3VX2D 4
13 1333 9/29/2009 47 61.74 CWNDD 4
13 1363 10/5/2009 47 51.78 HR52A 4
13 1400 10/11/2009 47 3.74 J3C69 3
14 1466 10/20/2009 47 40.11 ND8EH 4
14 1525 10/26/2009 47 45.4838 MG664 4
15 1614 11/5/2009 47 41.78 BPM84 4
15 1740 11/12/2009 47 23.1 C39Z5 4
15 1803 11/17/2009 47 48.25 UX8D5 4
15 1813 11/18/2009 47 5 AVRXH 4
16 1888 11/29/2009 47 60.14 FVLDA 4
16 1950 12/6/2009 47 70.72 5K5WS 4
17 2049 12/14/2009 47 172.534 HRKLH 4
17 2191 1/3/2010 47 62.3497 KWXTB 4
18 2204 1/4/2010 47 18.39 W3T85 4
18 2451 1/24/2010 47 52.0292 Y65RC 18
19 2579 1/31/2010 47 47.6325 J5QKP 18
19 2580 1/31/2010 47 23.629 GACF2 18
19 2593 2/1/2010 47 6.638 PKE4X 18
20 2873 2/16/2010 47 79.9095 G8QYA 9
20 2953 2/22/2010 47 51.15 CC6TG 18
20 2997 2/23/2010 47 27.97 ZCSXX 15
20 3037 2/25/2010 47 15.5025 HG86F 15
20 3082 3/1/2010 47 48.152 P98FG 18
20 3109 3/2/2010 47 34.13 4PFP8 3
20 3178 3/5/2010 47 7.22 GWR53 15
 Discount Rate Calculation
a=
i=

15% Sales Coupon Sales Margin Total Cost Retention

PickupDate Margin Redemption Cost less coupon Incurred Net Margin Rate
1/12/2009 7.6005 0 7.6005 3.323952 4.276548 100%
1/20/2009 3.99 2.128 1.862 1.74496 0.11704 100%
2/4/2009 5.8065 1.5484 4.2581 2.539376 1.718724 68%
2/9/2009 8.007 0 8.007 3.501728 4.505272 68%
2/9/2009 2.142 0 2.142 0.936768 1.205232 68%
2/17/2009 4.425 0 4.425 1.9352 2.4898 68%
2/23/2009 2.8365 0 2.8365 1.240496 1.596004 54%
3/3/2009 9.6615 0 9.6615 4.225296 5.436204 54%
3/10/2009 2.7045 0 2.7045 1.182768 1.521732 54%
3/17/2009 3.8325 0 3.8325 1.67608 2.15642 42%
3/19/2009 2.046 0 2.046 0.894784 1.151216 42%
3/24/2009 7.1745 0 7.1745 3.137648 4.036852 42%
3/31/2009 6.321 0 6.321 2.764384 3.556616 42%
4/14/2009 3.2595 0 3.2595 1.425488 1.834012 38%
4/16/2009 3.2595 0 3.2595 1.425488 1.834012 38%
4/23/2009 2.6955 0 2.6955 1.178832 1.516668 38%
4/28/2009 4.3275 0 4.3275 1.89256 2.43494 35%
4/28/2009 1.0725 0 1.0725 0.46904 0.60346 35%
5/1/2009 8.6625 0 8.6625 3.7884 4.8741 35%
5/5/2009 6.147 0 6.147 2.688288 3.458712 35%
5/14/2009 2.2395 0 2.2395 0.979408 1.260092 35%
5/14/2009 2.148 0 2.148 0.939392 1.208608 35%
5/19/2009 6.114 0 6.114 2.673856 3.440144 28%
5/26/2009 12.5115 0 12.5115 5.471696 7.039804 28%
6/2/2009 7.1085 0 7.1085 3.108784 3.999716 28%
6/5/2009 2.514 0 2.514 1.099456 1.414544 28%
6/16/2009 4.0065 0 4.0065 1.752176 2.254324 26%
6/16/2009 2.799 0 2.799 1.224096 1.574904 26%
6/23/2009 6.9975 0 6.9975 3.06024 3.93726 26%
7/2/2009 3.0405 0 3.0405 1.329712 1.710788 25%
7/7/2009 6.732 0 6.732 2.944128 3.787872 25%
7/9/2009 2.6415 0 2.6415 1.155216 1.486284 25%
7/14/2009 3.4725 0 3.4725 1.51864 1.95386 25%
7/21/2009 10.6635 0 10.6635 4.663504 5.999996 25%
7/24/2009 7.599 0 7.599 3.323296 4.275704 23%
 7/30/2009 10.3665 0 10.3665 4.533616 5.832884 23%
7/30/2009 6.15 0 6.15 2.6896 3.4604 23%
8/11/2009 7.713 0 7.713 3.373152 4.339848 21%
8/11/2009 2.214 0 2.214 0.968256 1.245744 21%
8/11/2009 2.346 0 2.346 1.025984 1.320016 21%
8/18/2009 1.943325 0 1.943325 0.8498808 1.0934442 21%
8/25/2009 7.5435 0 7.5435 3.299024 4.244476 21%
8/25/2009 0.6135 0 0.6135 0.268304 0.345196 21%
8/25/2009 0.462 0 0.462 0.202048 0.259952 21%
8/28/2009 9.9375 0 9.9375 4.346 5.5915 21%
8/28/2009 1.134 0 1.134 0.495936 0.638064 21%
9/3/2009 10.51953 0 10.51953 4.60054112 5.91898888 21%
9/3/2009 1.8405 0 1.8405 0.804912 1.035588 21%
9/8/2009 16.0335 0 16.0335 7.011984 9.021516 21%
9/18/2009 13.8765 0 13.8765 6.068656 7.807844 21%
9/24/2009 6.01875 0 6.01875 2.6322 3.38655 20%
10/1/2009 9.261 0 9.261 4.050144 5.210856 20%
10/6/2009 7.767 0 7.767 3.396768 4.370232 20%
10/13/2009 0.561 0 0.561 0.245344 0.315656 20%
10/20/2009 6.0165 0 6.0165 2.631216 3.385284 19%
10/27/2009 6.82257 0 6.82257 2.98373728 3.83883272 19%
11/5/2009 6.267 0 6.267 2.740768 3.526232 17%
11/12/2009 3.465 0 3.465 1.51536 1.94964 17%
11/18/2009 7.2375 0 7.2375 3.1652 4.0723 17%
11/18/2009 0.75 0 0.75 0.328 0.422 17%
11/30/2009 9.021 0 9.021 3.945184 5.075816 16%
12/7/2009 10.608 0 10.608 4.639232 5.968768 16%
12/15/2009 25.8801 0 25.8801 11.3182304 14.5618696 16%
1/4/2010 9.352455 0 9.352455 4.09014032 5.26231468 16%
1/4/2010 2.7585 0 2.7585 1.206384 1.552116 16%
1/25/2010 7.80438 0 7.80438 3.41311552 4.39126448 16%
2/1/2010 7.144875 0 7.144875 3.124692 4.020183 16%
2/1/2010 3.54435 0 3.54435 1.5500624 1.9942876 16%
2/1/2010 0.9957 0 0.9957 0.4354528 0.5602472 16%
2/17/2010 11.986425 0 11.986425 5.2420632 6.7443618 15%
2/22/2010 7.6725 0 7.6725 3.35544 4.31706 15%
2/26/2010 4.1955 0 4.1955 1.834832 2.360668 15%
2/26/2010 2.325375 0 2.325375 1.016964 1.308411 15%
3/1/2010 7.2228 0 7.2228 3.1587712 4.0640288 15%
3/2/2010 5.1195 0 5.1195 2.238928 2.880572 15%
3/5/2010 1.083 0 1.083 0.473632 0.609368 15%
scount Rate Calculation -4.1954799032706
10% Assumption
0.00551487309168

Present Value Factor CLV Calculation CLV

1.000 4.276548 62.79833
1.000 0.11704
0.997 1.16337293370492
0.996 3.04714145842023
0.996 0.81515886148822
0.993 1.67913240945922
0.992 0.85972986975664
0.990 2.92375756041735
0.988 0.81672129810997
0.986 0.89245308484666
0.986 0.47644070752675
0.984 1.66762618267689
0.982 1.46654937545761
0.979 0.68699302634067
0.978 0.68663328527027
0.976 0.56678328890839
0.975 0.82080959521165
0.975 0.20342421510445
0.974 1.64175134828179
0.974 1.16408885952426
0.972 0.4232179530474
0.971 0.40571383400293
0.970 0.94735355317408
0.968 1.93508420438765
0.967 1.0977059725216
0.966 0.3878094437499
0.964 0.56326601261216
0.963 0.39309393752895
0.961 0.98093490475335
0.959 0.40497605694329
0.958 0.8957225234672
0.957 0.35127927404156
0.956 0.46118532101526
0.954 1.41400376680391
0.953 0.95600937840191
0.952 1.30213325962632
0.952 0.77249983569207
0.949 0.86435234242821
0.949 0.24811047402257
0.949 0.26290296840874
0.947 0.21732166080052
0.945 0.84204307004055
0.945 0.06848192794722
0.945 0.05157074280622
0.945 1.10840209725407
0.945 0.12648331856967
0.943 1.17178475493609
0.943 0.20496211350476
0.942 1.78365622107837
0.940 1.53966194751196
0.939 0.62786727807673
0.937 0.96407212374795
0.935 0.80727688630164
0.934 0.05821697641164
0.931 0.58395359945863
0.930 0.66114998241664
0.928 0.56534177924614
0.926 0.31200277688936
0.925 0.65084130458217
0.924 0.06742703389464
0.922 0.75091654479149
0.920 0.88140261589934
0.918 2.14583769372198
0.913 0.77140382174124
0.913 0.22746543359082
0.908 0.64018584503538
0.907 0.5850138243809
0.907 0.29020714126481
0.906 0.08150537742871
0.903 0.90124888286367
0.901 0.57598282815755
0.901 0.31487822328212
0.901 0.17443130252392
0.900 0.54123025011359
0.900 0.38352200033947
0.899 0.08106809672937
 Present time 1/1/2009

15%
Factor for Total Common Sales
discounting Order Id OrderDate UserId Charges Id PupId PickupDate Margin
2 308 2/10/2009 230 16.66 GEM33 3 2/10/2009 2.499
3 348 3/5/2009 230 18.7 89WWL 4 3/5/2009 2.805
5 434 4/14/2009 230 21.34 H9545 3 4/14/2009 3.201
 cost/dollar 0.0656
a= 10%
i= 0.005514873

Sales
Margin
Coupon less Retention Present value CLV
Redemption coupon Total cost Net Margin Rate factor Calculation CLV
0 2.499 1.092896 1.406104 67.90% 0.9950364207 0.9500056653 1.349376
1.496 1.309 1.22672 0.08228 54.30% 0.989060829 0.0441892993
0.8536 2.3474 1.399904 0.947496 38.30% 0.9787538438 0.3551809298
 Present time 1/1/2009

Factor for Total Common

discounting Order Id OrderDate UserId Charges Id PupId PickupDate
1 257 1/6/2009 253 57.51 6T3J5 3 1/6/2009
1 274 1/15/2009 253 64.83 GE3YZ 3 1/15/2009
1 277 1/20/2009 253 80.48 NNY5A 3 1/20/2009
1 283 1/27/2009 253 91.53 GHWB5 3 1/27/2009
2 293 2/2/2009 253 54.86 XAAX4 2 2/2/2009
2 295 2/4/2009 253 50.12 YNGMD 2 2/4/2009
2 309 2/11/2009 253 76.89 BADHL 2 2/11/2009
2 310 2/11/2009 253 18.75 T5Q4Y 2 2/11/2009
3 352 3/9/2009 253 93.34 TVFB2 4 3/10/2009
4 381 3/19/2009 253 88.84 U928K 4 3/19/2009
4 387 3/24/2009 253 83.93 WB4PC 4 3/24/2009
4 393 3/26/2009 253 21.29 NQDWX 4 3/26/2009
4 399 3/31/2009 253 72.7 FZ8JJ 4 3/31/2009
4 405 4/2/2009 253 47.92 QHZNE 3 4/2/2009
5 411 4/7/2009 253 115.56 RJRFJ 4 4/7/2009
5 419 4/9/2009 253 32.34 MFCUJ 3 4/9/2009
5 420 4/9/2009 253 5.45 QNYTH 3 4/9/2009
5 435 4/14/2009 253 67.21 8JT56 4 4/14/2009
5 439 4/16/2009 253 16.96 9DY9B 3 4/16/2009
5 468 4/23/2009 253 85.9 HD3G5 4 4/23/2009
6 499 4/30/2009 253 102.09 EJKBT 4 4/30/2009
6 528 5/5/2009 253 53.73 %%528 4 5/5/2009
6 533 5/7/2009 253 78.98 %%533 3 5/7/2009
6 563 5/12/2009 253 81.41 J2SPA 4 5/12/2009
7 606 5/20/2009 253 40.97 FT5V7 4 5/21/2009
7 613 5/21/2009 253 59.61 YWH23 4 5/21/2009
7 636 5/26/2009 253 104.19 Z4ARW 4 5/26/2009
7 680 6/4/2009 253 91.58 LHMJE 5 6/5/2009
7 681 6/4/2009 253 13.27 CJFXQ 5 6/5/2009
8 696 6/9/2009 253 25.33 49C7Q 3 6/9/2009
8 736 6/16/2009 253 141.65 FMXXY 4 6/16/2009
8 762 6/19/2009 253 38.99 ZVMV5 5 6/19/2009
8 785 6/25/2009 253 105.84 BRHGR 4 6/25/2009
8 791 6/26/2009 253 36.05 2J6HL 5 6/26/2009
9 826 7/2/2009 253 68.47 M7MKC 6 7/2/2009
9 844 7/7/2009 253 167.73 LDMDP 3 7/7/2009
9 896 7/14/2009 253 243.92 4TWU6 4 7/14/2009
10 930 7/21/2009 253 67.33 GGTHH 4 7/21/2009
10 939 7/23/2009 253 78.3 RCAUB 6 7/23/2009
10 991 7/31/2009 253 73.45 7MU9B 5 7/31/2009
10 1004 8/4/2009 253 112.51 AEPLY 4 8/4/2009
11 1044 8/11/2009 253 275.94 KV7M2 4 8/11/2009
11 1065 8/17/2009 253 93.54 QQECQ 4 8/18/2009
11 1072 8/18/2009 253 8.55 4M6FH 4 8/18/2009
11 1121 8/25/2009 253 117.2805 W499U 3 8/25/2009
12 1163 9/1/2009 253 133.1505 TMDA6 3 9/1/2009
12 1164 9/1/2009 253 15.1 FQNRH 3 9/1/2009
12 1211 9/8/2009 253 77.8405 4LWYX 3 9/8/2009
12 1249 9/15/2009 253 120.7102 FSRRY 3 9/15/2009
13 1295 9/23/2009 253 183.559 XH7S2 6 9/24/2009
13 1306 9/24/2009 253 12.89 D69ZH 6 9/24/2009
13 1326 9/29/2009 253 64.6677 RDVP5 3 9/29/2009
13 1381 10/8/2009 253 193.0202 JDKYJ 6 10/8/2009
14 1419 10/14/2009 253 136.45 73SV2 6 10/15/2009
14 1429 10/15/2009 253 23.74 AMQFX 6 10/15/2009
15 1594 11/3/2009 253 141.1412 LFS67 3 11/3/2009
15 1622 11/5/2009 253 33.3537 DJEBJ 5 11/6/2009
15 1749 11/12/2009 253 58.2455 NTZMY 15 11/13/2009
16 1944 12/4/2009 253 184.1292 8A7CG 5 12/4/2009
16 1998 12/9/2009 253 82.6957 UKJ9G 9 12/9/2009
16 2022 12/11/2009 253 14.9875 GA4BG 5 12/11/2009
17 2093 12/18/2009 253 78.28 E84RF 5 12/18/2009
17 2146 12/28/2009 253 198.7354 ZPKKR 18 12/28/2009
17 2148 12/28/2009 253 5.115 YH4N5 18 12/28/2009
18 2233 1/5/2010 253 65.1562 XRSCD 3 1/5/2010
18 2250 1/7/2010 253 31.1478 WGQQY 6 1/7/2010
18 2324 1/12/2010 253 210.89 NSU2Q 3 1/12/2010
18 2408 1/19/2010 253 105.739 DTSTE 3 1/19/2010
19 2500 1/26/2010 253 166.457 B52SU 3 1/26/2010
19 2573 1/30/2010 253 42.3975 3QJXT 18 2/1/2010
19 2598 2/1/2010 253 136.1052 B228X 18 2/1/2010
19 2744 2/9/2010 253 203.433 6875M 3 2/9/2010
20 2853 2/15/2010 253 129.07 FN8AT 18 2/15/2010
20 2971 2/22/2010 253 166.3652 PCPFA 18 2/22/2010
20 3089 3/1/2010 253 165.1375 Y2R9C 18 3/1/2010
21 3225 3/8/2010 253 294.2708 FCSCN 18 3/8/2010
 a= 10%
i= 0.00551487

15% Sales Coupon Sales Margin Retention Present CLV

Margin Redemption less coupon Total cost Net Margin Rate value factor Calculation
8.6265 0 8.6265 3.772656 4.853844 100% 1 4.853844
9.7245 5.1864 4.5381 4.252848 0.285252 100% 1.00183492 0.28577542
12.072 3.2192 8.8528 5.279488 3.573312 100% 1.00052392 3.57518413
13.7295 0 13.7295 6.004368 7.725132 100% 0.9986914 7.71502289
8.229 0 8.229 3.598816 4.630184 67.90% 0.99712334 3.13485102
7.518 0 7.518 3.287872 4.230128 67.90% 0.9966012 2.86249468
11.5335 0 11.5335 5.043984 6.489516 67.90% 0.99477586 4.38336182
2.8125 0 2.8125 1.23 1.5825 67.90% 0.99477586 1.06890407
14.001 0 14.001 6.123104 7.877896 54.30% 0.98802526 4.22647323
13.326 0 13.326 5.827904 7.498096 42% 0.9854411 3.10335141
12.5895 0 12.5895 5.505808 7.083692 42% 0.98415155 2.92799911
3.1935 0 3.1935 1.396624 1.796876 42% 0.9836362 0.74233836
10.905 0 10.905 4.76912 6.13588 42% 0.98234901 2.53158178
7.188 0 7.188 3.143552 4.044448 42% 0.98183461 1.66781119
17.334 0 17.334 7.580736 9.753264 38.30% 0.98054978 3.66284382
4.851 0 4.851 2.121504 2.729496 38.30% 0.98003632 1.024527
0.8175 0 0.8175 0.35752 0.45998 38.30% 0.98003632 0.17265529
10.0815 0 10.0815 4.408976 5.672524 38.30% 0.97875384 2.12641779
2.544 0 2.544 1.112576 1.431424 38.30% 0.97824132 0.53630652
12.885 0 12.885 5.63504 7.24996 38.30% 0.97644961 2.71134151
15.3135 0 15.3135 6.697104 8.616396 34.60% 0.97466119 2.9057311
8.0595 0 8.0595 3.524688 4.534812 34.60% 0.97338574 1.52728599
11.847 0 11.847 5.181088 6.665912 34.60% 0.97287604 2.24384669
12.2115 0 12.2115 5.340496 6.871004 34.60% 0.97160293 2.30985711
6.1455 0 6.1455 2.687632 3.457868 28.40% 0.96956942 0.95215064
8.9415 0 8.9415 3.910416 5.031084 28.40% 0.96931554 1.38498504
15.6285 0 15.6285 6.834864 8.793636 28.40% 0.96804709 2.41759366
13.737 0 13.737 6.007648 7.729352 28.40% 0.96576807 2.11999222
1.9905 0 1.9905 0.870512 1.119988 28.40% 0.96576807 0.30718821
3.7995 0 3.7995 1.661648 2.137852 25.90% 0.96450426 0.53404955
21.2475 0 21.2475 9.29224 11.95526 25.90% 0.96273771 2.98103293
5.8485 0 5.8485 2.557744 3.290756 25.90% 0.96198161 0.81990251
15.876 0 15.876 6.943104 8.932896 25.90% 0.96047119 2.22216541
5.4075 0 5.4075 2.36488 3.04262 25.90% 0.96021968 0.75669015
10.2705 0 10.2705 4.491632 5.778868 24.70% 0.95871203 1.36844675
25.1595 0 25.1595 11.003088 14.156412 24.70% 0.95745746 3.34787807
36.588 0 36.588 16.001152 20.586848 24.70% 0.95570381 4.8597075
10.0995 0 10.0995 4.416848 5.682652 23.50% 0.95395338 1.2739315
11.745 0 11.745 5.13648 6.60852 23.50% 0.95345385 1.48071593
11.0175 0 11.0175 4.81832 6.19918 23.50% 0.95145833 1.38609144
16.8765 0 16.8765 7.380656 9.495844 23.50% 0.95046214 2.12097844
 41.391 0 41.391 18.101664 23.289336 21% 0.94872131 4.63996874
14.031 0 14.031 6.136224 7.894776 21% 0.9472317 1.57041825
1.2825 0 1.2825 0.56088 0.72162 21% 0.94698366 0.14350609
17.592075 0 17.592075 7.6936008 9.8984742 21% 0.94524921 1.96487022
19.972575 0 19.972575 8.7346728 11.2379022 20.99% 0.94351792 2.22539167
2.265 0 2.265 0.99056 1.27444 20.99% 0.94351792 0.25237167
11.676075 0 11.676075 5.1063368 6.5697382 20.99% 0.94178981 1.29859315
18.10653 0 18.10653 7.91858912 10.1879409 20.99% 0.94006487 2.01008903
27.53385 0 27.53385 12.0414704 15.4923796 19.80% 0.93809737 2.87760539
1.9335 0 1.9335 0.845584 1.087916 19.80% 0.93785172 0.20202017
9.700155 0 9.700155 4.24220112 5.45795388 19.80% 0.93662445 1.0121865
28.95303 0 28.95303 12.6621251 16.2909049 19.80% 0.9344194 3.01406244
20.4675 0 20.4675 8.95112 11.51638 18.50% 0.93295226 1.98768305
3.561 0 3.561 1.557344 2.003656 18.50% 0.93270796 0.34573279
21.17118 0 21.17118 9.25886272 11.9123173 17.30% 0.92807839 1.91261261
5.003055 0 5.003055 2.18800272 2.81505228 17.30% 0.9275924 0.45174125
8.736825 0 8.736825 3.8209048 4.9159202 17.30% 0.92589346 0.78742998
27.61938 0 27.61938 12.0788755 15.5405045 16% 0.92057416 2.28898989
12.404355 0 12.404355 5.42483792 6.97951708 16% 0.91936949 1.02668081
2.248125 0 2.248125 0.98318 1.264945 16% 0.91888807 0.18597486
11.742 0 11.742 5.135168 6.606832 16% 0.91720507 0.96957117
29.81031 0 29.81031 13.0370422 16.7732678 16% 0.91480613 2.45508611
0.76725 0 0.76725 0.335544 0.431706 16% 0.91480613 0.06318837
9.77343 0 9.77343 4.27424672 5.49918328 16% 0.9128915 0.80322522
4.67217 0 4.67217 2.04329568 2.62887432 16% 0.91241346 0.38377925
31.6335 0 31.6335 13.834384 17.799116 16% 0.91121948 2.5950242
15.86085 0 15.86085 6.9364784 8.9243716 16% 0.90955053 1.2987467
24.96855 0 24.96855 10.9195792 14.0489708 16% 0.90788463 2.04077514
6.359625 0 6.359625 2.781276 3.578349 16% 0.90693406 0.51925225
20.41578 0 20.41578 8.92850112 11.4872789 16% 0.90645914 1.66603984
30.51495 0 30.51495 13.3452048 17.1697452 16% 0.90456198 2.4849758
19.3605 0 19.3605 8.466992 10.893508 14.80% 0.90314171 1.45608046
24.95478 0 24.95478 10.9135571 14.0412229 14.80% 0.90148756 1.87338218
24.770625 0 24.770625 10.83302 13.937605 14.80% 0.89983643 1.85615157
44.14062 0 44.14062 19.3041645 24.8364555 12.30% 0.89818832 2.74386115
CLV
146.0404
 418
1-Jan-09
Difference between order date and Jan 1/(3 weeks)

Factor
for
discounti
ng(t)/Pur
chase 15%
Occasion Total Common Sales
s Order Id OrderDate UserId Charges Id PupId PickupDate Margin
1 281 1/24/2009 616 101.22 VRL6K 3 1/27/2009 15.183
4 372 3/17/2009 616 93.29 N45NC 4 3/17/2009 13.9935
5 457 4/20/2009 616 191.62 6YBX6 4 4/21/2009 28.743
 Discount Rate Calculation
a= 10% Assumption
i= 0.005515

Sales
Margin
Coupon less Total Prevent CLV
Redempti Coupon Cost Net Retention Value Calculati
on Cost Expenses Incurred Margin Rate Factor on CLV
0 15.183 6.640032 8.542968 100% 0.999476 8.538495 11.89031
7.4632 6.5303 6.119824 0.410476 42% 0.985957 0.169879
7.6648 21.0782 12.57027 8.507928 38% 0.977217 3.181937
 418
1-Jan-09
Difference between order date and Jan 1/(3 weeks)

Factor
for
discounti
ng(t)/Pur
chase
Occasion
s Order Id OrderDate UserId Total Charges CommonId PupId PickupDate
7 594 5/19/2009 807 89.56 6P9J6 3 5/19/2009
8 710 6/11/2009 807 32.7 E8AYE 6 6/11/2009
9 890 7/14/2009 807 41.79 Y9LM2 3 7/14/2009
 Discount Rate Calculation
a= 10% Assumption
i= 0.005515

Coupon Sales Margin Total Present CLV

15% Sales Redemption less Coupon Cost Retention Value Calculati
Margin Cost Expenses Incurred Net Margin Rate Factor on
13.434 0 13.434 5.875136 7.558864 28% 0.969823 2.081575
4.905 2.616 2.289 2.14512 0.14388 26% 0.963999 0.035959
6.2685 1.6716 4.5969 2.741424 1.855476 25% 0.955704 0.437848
Assumption

CLV
2.555382
T for UserId47= 418
Present time period- 1-Jan-09
Factor for discounting Difference between order date and Jan 1/(3 weeks)

Factor for
discounting(t)/ 15%
Purchase Total Common Sales
Occasions Order Id OrderDate UserId Charges Id PupId PickupDate Margin
3 342 3/1/2009 1409 25.93 7EMRK 3 3/3/2009 3.8895
7 602 5/19/2009 1409 27.01 NQFQ2 4 5/19/2009 4.0515
14 1496 10/22/2009 1409 53.66 6E8YW 7 10/27/2009 8.049
 Discount Rate Calculation
a= 10% Assumption
i= 0.005515

Coupon Sales Margin Total Prevent CLV

Redemption less Coupon Cost Net Retention Value Calculati
Cost Expenses Incurred Margin Rate Factor on CLV
0 3.8895 1.701008 2.188492 54% 0.990097 1.177038 1.620527
2.1608 1.8907 1.771856 0.118844 28% 0.969823 0.032727
2.1464 5.9026 3.520096 2.382504 19% 0.931 0.410761
 Present time 1/1/2009

Factor for 15%

discounti Total Common Sales
ng Order Id OrderDate UserId Charges Id PupId PickupDate Margin
2 322 2/17/2009 3181 18.35 836WT 3 2/17/2009 2.7525
5 442 4/16/2009 3181 26.24 P2LP6 3 4/16/2009 3.936
5 472 4/23/2009 3181 14.37 NC74H 3 4/23/2009 2.1555
 cost/dollar 0.0656
a= 10%
i= 0.005514873

Sales
Margin Present CLV
Coupon less Retention value Calculatio
Redemption coupon Total cost Net Margin Rate factor n CLV
0 2.7525 1.20376 1.54874 67.90% 0.993214 1.044458 1.326326
2.0992 1.8368 1.721344 0.115456 38.30% 0.978241 0.043257
0.5748 1.5807 0.942672 0.638028 38.30% 0.97645 0.23861
T for UserId47= 418
Present time period- 1-Jan-09
Factor for discounting Difference between order date and Jan 1/(3 weeks)

Factor for
discountin
g(t)/Purch 15%
ase Total Common Sales
Occasions Order Id OrderDate UserId Charges Id PupId PickupDate Margin
3 356 3/9/2009 4622 49.36 PW7E6 3 3/10/2009 7.404
4 406 4/2/2009 4622 28.76 5NGUY 3 4/2/2009 4.314
5 473 4/23/2009 4622 12.53 XBKEB 3 4/23/2009 1.8795
6 553 5/8/2009 4622 27.36 CNV7M 5 5/8/2009 4.104
6 568 5/14/2009 4622 56.53 PDUPG 3 5/14/2009 8.4795
6 573 5/14/2009 4622 9.8 7ZH5P 3 5/14/2009 1.47
6 584 5/15/2009 4622 81.07 PQ8JC 5 5/15/2009 12.1605
7 597 5/19/2009 4622 43.01 X3SDW 3 5/19/2009 6.4515
7 629 5/22/2009 4622 59.43 CECYN 5 5/22/2009 8.9145
7 637 5/26/2009 4622 58.25 Z9PVW 3 5/26/2009 8.7375
7 651 5/28/2009 4622 52.04 UZKUL 3 5/28/2009 7.806
7 668 6/2/2009 4622 55.71 GRSVA 3 6/2/2009 8.3565
8 694 6/9/2009 4622 68.54 ZW5UB 3 6/9/2009 10.281
8 706 6/11/2009 4622 70.22 NHC93 6 6/11/2009 10.533
8 725 6/15/2009 4622 59.48 QPDJQ 3 6/16/2009 8.922
8 730 6/16/2009 4622 20.65 N5VDC 3 6/16/2009 3.0975
8 744 6/17/2009 4622 3.14 X2WE9 6 6/18/2009 0.471
8 771 6/23/2009 4622 80.73 2EJVL 3 6/23/2009 12.1095
8 772 6/23/2009 4622 13.84 BN5SH 3 6/23/2009 2.076
9 801 6/29/2009 4622 124 8DK94 3 6/30/2009 18.6
9 818 7/2/2009 4622 46.5 E7PSB 6 7/2/2009 6.975
9 841 7/7/2009 4622 67.14 JKERK 3 7/7/2009 10.071
9 842 7/7/2009 4622 5.73 YRUAQ 3 7/7/2009 0.8595
10 929 7/21/2009 4622 41.88 HE33L 3 7/21/2009 6.282
10 1001 8/4/2009 4622 34.25 CJUTS 3 8/4/2009 5.1375
11 1059 8/14/2009 4622 48.58 GW25V 5 8/14/2009 7.287
11 1068 8/18/2009 4622 54.86 TKG9P 3 8/18/2009 8.229
11 1107 8/25/2009 4622 109.14 A2U94 3 8/25/2009 16.371
11 1108 8/25/2009 4622 86.13 54R6R 3 8/25/2009 12.9195
11 1148 8/28/2009 4622 259.34 HTPAN 5 8/28/2009 38.901
11 1149 8/28/2009 4622 44.93 5638X 5 8/28/2009 6.7395
12 1156 9/1/2009 4622 98.28 SS8NS 3 9/1/2009 14.742
12 1182 9/3/2009 4622 85.74 UHPD6 5 9/4/2009 12.861
12 1186 9/3/2009 4622 63.91 K3VC6 5 9/4/2009 9.5865
12 1188 9/4/2009 4622 75.15 366UJ 5 9/4/2009 11.2725
12 1209 9/8/2009 4622 88.3428 UC3LA 3 9/8/2009 13.25142
12 1246 9/15/2009 4622 84.795 TH5AT 3 9/15/2009 12.71925
12 1269 9/18/2009 4622 79.15 5Z5ZZ 5 9/18/2009 11.8725
13 1285 9/22/2009 4622 151.3605 8L6VZ 3 9/22/2009 22.70408
13 1287 9/22/2009 4622 43.15 SSD7G 3 9/22/2009 6.4725
13 1315 9/25/2009 4622 28.37 GRK3V 5 9/25/2009 4.2555
13 1325 9/29/2009 4622 49.9887 S3YYQ 3 9/29/2009 7.498305
13 1366 10/6/2009 4622 78.2412 THUMB 3 10/6/2009 11.73618
14 1411 10/13/2009 4622 68.82 4RYRV 3 10/13/2009 10.323
14 1412 10/13/2009 4622 16.45 2566V 3 10/13/2009 2.4675
14 1413 10/13/2009 4622 12.63 8KN48 3 10/13/2009 1.8945
14 1426 10/15/2009 4622 19.64 VDW3F 7 10/15/2009 2.946
14 1464 10/20/2009 4622 118.42 43ZSX 3 10/20/2009 17.763
14 1502 10/23/2009 4622 30.433 JZV4U 5 10/23/2009 4.56495
14 1504 10/23/2009 4622 26.82 RXH3H 5 10/23/2009 4.023
14 1533 10/27/2009 4622 74.45 PS3VR 3 10/27/2009 11.1675
14 1536 10/27/2009 4622 6.9 7BESV 3 10/27/2009 1.035
14 1569 10/30/2009 4622 93.87 5M76L 5 10/30/2009 14.0805
15 1590 11/3/2009 4622 95.13 W7AUZ 3 11/3/2009 14.2695
15 1615 11/5/2009 4622 24.05 DRR3D 7 11/5/2009 3.6075
15 1654 11/10/2009 4622 62.39 LQ3AM 3 11/10/2009 9.3585
15 1694 11/11/2009 4622 145.79 H546J 9 11/11/2009 21.8685
15 1786 11/16/2009 4622 86.72 ACHV3 15 11/16/2009 13.008
16 1910 12/1/2009 4622 95.35 JGNPK 3 12/1/2009 14.3025
16 1967 12/7/2009 4622 109.9877 4379D 15 12/7/2009 16.49816
16 2019 12/11/2009 4622 46.77 EGTTQ 15 12/11/2009 7.0155
17 2050 12/14/2009 4622 139.2897 JZ25R 4 12/15/2009 20.89346
17 2051 12/14/2009 4622 94.5992 WSFSX 4 12/15/2009 14.18988
18 2199 1/4/2010 4622 104.73 M4BUB 15 1/4/2010 15.7095
18 2319 1/12/2010 4622 120.2362 ZKE6N 4 1/12/2010 18.03543
18 2414 1/20/2010 4622 99.27 JSD55 4 1/20/2010 14.8905
18 2417 1/20/2010 4622 169.8175 XXEK3 4 1/20/2010 25.47263
19 2474 1/25/2010 4622 145.8802 WBYNB 4 1/25/2010 21.88203
19 2596 2/1/2010 4622 122.04 8UPXQ 4 2/1/2010 18.306
19 2698 2/5/2010 4622 81.5277 D4URE 4 2/5/2010 12.22916
19 2778 2/11/2010 4622 141.0612 ZHE3C 4 2/11/2010 21.15918
19 2808 2/12/2010 4622 76.3978 78M52 4 2/12/2010 11.45967
20 2920 2/19/2010 4622 73.875 TR2FE 4 2/19/2010 11.08125
20 2991 2/23/2010 4622 82.41 5WJXN 4 2/23/2010 12.3615
20 3106 3/2/2010 4622 76.31 DZJMC 4 3/2/2010 11.4465
 Discount Rate Calculation
a= 10% Assumption
i= 0.005515

Sales
Margin
Coupon less Total Prevent CLV
Redempti Coupon Cost Net Retention Value Calculati
on Cost Expenses Incurred Margin Rate Factor on CLV
0 7.404 3.238016 4.165984 0.543209877 0.988025 2.235905 85.96129
2.3008 2.0132 1.886656 0.126544 0.419753086 0.981835 0.052152
0.5012 1.3783 0.821968 0.556332 0.382716049 0.97645 0.207903
0 4.104 1.794816 2.309184 0.345679012 0.972621 0.776382
0 8.4795 3.708368 4.771132 0.345679012 0.971094 1.601606
0 1.47 0.64288 0.82712 0.345679012 0.971094 0.277653
0 12.1605 5.318192 6.842308 0.345679012 0.97084 2.296271
0 6.4515 2.821456 3.630044 0.283950617 0.969823 0.999649
0 8.9145 3.898608 5.015892 0.283950617 0.969062 1.380201
0 8.7375 3.8212 4.9163 0.283950617 0.968047 1.351381
0 7.806 3.413824 4.392176 0.283950617 0.96754 1.206678
0 8.3565 3.654576 4.701924 0.283950617 0.966274 1.290086
0 10.281 4.496224 5.784776 0.259259259 0.964504 1.446522
0 10.533 4.606432 5.926568 0.259259259 0.963999 1.481202
0 8.922 3.901888 5.020112 0.259259259 0.96299 1.253341
0 3.0975 1.35464 1.74286 0.259259259 0.962738 0.435016
0 0.471 0.205984 0.265016 0.259259259 0.962486 0.06613
0 12.1095 5.295888 6.813612 0.259259259 0.960974 1.697554
0 2.076 0.907904 1.168096 0.259259259 0.960974 0.291021
0 18.6 8.1344 10.4656 0.24691358 0.959466 2.479354
0 6.975 3.0504 3.9246 0.24691358 0.958712 0.929027
0 10.071 4.404384 5.666616 0.24691358 0.957457 1.33964
0 0.8595 0.375888 0.483612 0.24691358 0.957457 0.11433
0 6.282 2.747328 3.534672 0.234567901 0.953953 0.790942
0 5.1375 2.2468 2.8907 0.234567901 0.950462 0.644476
0 7.287 3.186848 4.100152 0.209876543 0.947976 0.815758
0 8.229 3.598816 4.630184 0.209876543 0.946984 0.920247
0 16.371 7.159584 9.211416 0.209876543 0.945249 1.827413
0 12.9195 5.650128 7.269372 0.209876543 0.945249 1.442139
0 38.901 17.0127 21.8883 0.209876543 0.944507 4.338913
0 6.7395 2.947408 3.792092 0.209876543 0.944507 0.751706
0 14.742 6.447168 8.294832 0.209876543 0.943518 1.642562
0 12.861 5.624544 7.236456 0.209876543 0.943024 1.432229
0 9.5865 4.192496 5.394004 0.209876543 0.943024 1.067574
0 11.2725 4.92984 6.34266 0.209876543 0.942777 1.255002
0 13.25142 5.795288 7.456132 0.209876543 0.94179 1.473776
0 12.71925 5.562552 7.156698 0.209876543 0.940065 1.411999
0 11.8725 5.19224 6.68026 0.209876543 0.939327 1.316964
0 22.70408 9.929249 12.77483 0.197530864 0.938343 2.367836
0 6.4725 2.83064 3.64186 0.197530864 0.938343 0.675025
0 4.2555 1.861072 2.394428 0.197530864 0.937606 0.443463
0 7.498305 3.279259 4.219046 0.197530864 0.936624 0.780575
0 11.73618 5.132623 6.603557 0.197530864 0.934909 1.219501
0 10.323 4.514592 5.808408 0.185185185 0.933197 1.003775
0 2.4675 1.07912 1.38838 0.185185185 0.933197 0.239932
0 1.8945 0.828528 1.065972 0.185185185 0.933197 0.184215
0 2.946 1.288384 1.657616 0.185185185 0.932708 0.28631
0 17.763 7.768352 9.994648 0.185185185 0.931487 1.724053
0 4.56495 1.996405 2.568545 0.185185185 0.930756 0.44272
0 4.023 1.759392 2.263608 0.185185185 0.930756 0.39016
0 11.1675 4.88392 6.28358 0.185185185 0.929781 1.081918
0 1.035 0.45264 0.58236 0.185185185 0.929781 0.100272
0 14.0805 6.157872 7.922628 0.185185185 0.929051 1.36306
0 14.2695 6.240528 8.028972 0.172839506 0.928078 1.287916
0 3.6075 1.57768 2.02982 0.172839506 0.927592 0.32543
0 9.3585 4.092784 5.265716 0.172839506 0.926379 0.843119
0 21.8685 9.563824 12.30468 0.172839506 0.926136 1.969645
0 13.008 5.688832 7.319168 0.172839506 0.924924 1.170067
0 14.3025 6.25496 8.04754 0.160493827 0.921298 1.18993
0 16.49816 7.215193 9.282962 0.160493827 0.919851 1.370448
0 7.0155 3.068112 3.947388 0.160493827 0.918888 0.582144
0 20.89346 9.137404 11.75605 0.160493827 0.918166 1.732372
0 14.18988 6.205708 7.984172 0.160493827 0.918166 1.176548
0 15.7095 6.870288 8.839212 0.160493827 0.913131 1.295403
0 18.03543 7.887495 10.14794 0.160493827 0.911219 1.484086
0 14.8905 6.512112 8.378388 0.160493827 0.909312 1.222734
0 25.47263 11.14003 14.3326 0.160493827 0.909312 2.091685
0 21.88203 9.569741 12.31229 0.160493827 0.908122 1.794492
0 18.306 8.005824 10.30018 0.160493827 0.906459 1.498481
0 12.22916 5.348217 6.880938 0.160493827 0.90551 0.999998
0 21.15918 9.253615 11.90557 0.160493827 0.904088 1.727505
0 11.45967 5.011696 6.447974 0.160493827 0.903852 0.93536
0 11.08125 4.8462 6.23505 0.148148148 0.902196 0.833369
0 12.3615 5.406096 6.955404 0.148148148 0.901251 0.928677
0 11.4465 5.005936 6.440564 0.148148148 0.899601 0.858361
 Present time 1/1/2009

15%
Factor for Total Common Sales
discounting Order Id OrderDate UserId Charges Id PupId PickupDate Margin
5 447 4/17/2009 4640 69.19 A92BW 5 4/17/2009 10.3785
5 456 4/17/2009 4640 90.18 RUX8E 3 4/21/2009 13.527
5 487 4/24/2009 4640 53.24 B3MXC 5 4/24/2009 7.986
6 521 5/1/2009 4640 17.13 9ES2U 5 5/1/2009 2.5695
6 554 5/8/2009 4640 18.37 RQRD4 5 5/8/2009 2.7555
6 585 5/15/2009 4640 42.88 PM7EM 5 5/15/2009 6.432
7 630 5/22/2009 4640 36.13 XP2KN 5 5/22/2009 5.4195
8 697 6/9/2009 4640 43.24 SD4DP 3 6/9/2009 6.486
8 764 6/19/2009 4640 65.11 Q45TD 5 6/19/2009 9.7665
8 790 6/26/2009 4640 60.64 DKTPD 5 6/26/2009 9.096
9 830 7/2/2009 4640 36.53 LTUVQ 6 7/2/2009 5.4795
9 873 7/10/2009 4640 40.6 CYH4R 5 7/10/2009 6.09
12 1195 9/4/2009 4640 66.94 VBLL8 5 9/4/2009 10.041
12 1239 9/11/2009 4640 34.4825 HHDK3 5 9/11/2009 5.172375
13 1291 9/22/2009 4640 61.88 2WN8C 3 9/22/2009 9.282
13 1318 9/25/2009 4640 16.92 L8GWP 5 9/25/2009 2.538
14 1441 10/16/2009 4640 60.79 LQDVN 8 10/16/2009 9.1185
15 1633 11/6/2009 4640 52.4352 R47BL 5 11/6/2009 7.86528
17 2074 12/16/2009 4640 52.08 T55N5 6 12/17/2009 7.812
17 2149 12/28/2009 4640 43.51 KAMC3 15 12/28/2009 6.5265
18 2270 1/8/2010 4640 62.36 FPXF2 15 1/8/2010 9.354
18 2362 1/15/2010 4640 73.81 QPQNP 15 1/15/2010 11.0715
19 2504 1/26/2010 4640 45.5012 WMAN5 3 1/26/2010 6.82518
19 2570 1/29/2010 4640 67.4165 CM275 15 1/29/2010 10.11248
19 2685 2/4/2010 4640 97.63 MHTVB 5 2/5/2010 14.6445
19 2696 2/5/2010 4640 93.23 4PXS7 15 2/5/2010 13.9845
19 2814 2/12/2010 4640 93.49 Q66CF 15 2/12/2010 14.0235
20 3050 2/26/2010 4640 84.73 FXRZH 15 2/26/2010 12.7095
 cost/dollar 0.0656
a= 10%
i= 0.005514873
Coupon Present
Redempti Sales Margin Retention value CLV
on less coupon Total cost Net Margin Rate factor Calculation CLV
0 10.3785 4.538864 5.839636 38.30% 0.977985 2.187342633 24.57128
7.2144 6.3126 5.915808 0.396792 38.30% 0.977985 0.148625712
2.1296 5.8564 3.492544 2.363856 38.30% 0.976194 0.883803854
0 2.5695 1.123728 1.445772 34.60% 0.974406 0.487434026
0 2.7555 1.205072 1.550428 34.60% 0.972621 0.521760826
0 6.432 2.812928 3.619072 34.60% 0.97084 1.215684623
0 5.4195 2.370128 3.049372 28.40% 0.969062 0.839228422
0 6.486 2.836544 3.649456 25.90% 0.964504 0.911658208
0 9.7665 4.271216 5.495284 25.90% 0.961982 1.369167797
0 9.096 3.977984 5.118016 25.90% 0.96022 1.272834701
0 5.4795 2.396368 3.083132 24.70% 0.958712 0.730091425
0 6.09 2.66336 3.42664 24.70% 0.956706 0.809736478
0 10.041 4.391264 5.649736 20.99% 0.942777 1.117913372
0 5.172375 2.262052 2.910323 20.99% 0.94105 0.574810935
0 9.282 4.059328 5.222672 19.80% 0.938343 0.970330311
0 2.538 1.109952 1.428048 19.80% 0.937606 0.265111421
0 9.1185 3.987824 5.130676 18.50% 0.932464 0.885071307
0 7.86528 3.43974912 4.42553088 17.30% 0.92735 0.709994399
0 7.812 3.416448 4.395552 16% 0.917686 0.645397572
0 6.5265 2.854256 3.672244 16% 0.914806 0.537502612
0 9.354 4.090816 5.263184 16% 0.912175 0.768150793
0 11.0715 4.841936 6.229564 16% 0.910504 0.90752671
0 6.82518 2.98487872 3.84030128 16% 0.907885 0.55784808
0 10.112475 4.4225224 5.6899526 16% 0.907172 0.825882151
0 14.6445 6.404528 8.239972 16% 0.905747 1.194133107
0 13.9845 6.115888 7.868612 16% 0.90551 1.14001718
0 14.0235 6.132944 7.890556 16% 0.903852 1.141102627
0 12.7095 5.558288 7.151212 14.80% 0.900544 0.95311686
 Present time 1/1/2009

15%
Factor for Total Common Sales
discounting Order Id OrderDate UserId Charges Id PupId PickupDate Margin
4 407 4/2/2009 5441 38.75 C9LX5 3 4/2/2009 5.8125
5 418 4/9/2009 5441 171.5 8WJFT 3 4/9/2009 25.725
5 440 4/16/2009 5441 72.92 PSYNU 3 4/16/2009 10.938
5 461 4/21/2009 5441 17.02 T645J 3 4/21/2009 2.553
5 462 4/21/2009 5441 18.21 G5MK7 3 4/21/2009 2.7315
5 471 4/23/2009 5441 72.41 CA8Z6 3 4/23/2009 10.8615
6 495 4/28/2009 5441 38.36 82ZSK 3 4/28/2009 5.754
6 503 4/30/2009 5441 62.03 QAYCX 3 4/30/2009 9.3045
6 505 4/30/2009 5441 11.1 JHWZA 3 4/30/2009 1.665
6 536 5/7/2009 5441 77.96 %%536 3 5/7/2009 11.694
6 564 5/12/2009 5441 21.75 SXKRV 3 5/12/2009 3.2625
6 577 5/14/2009 5441 69.18 MU95A 3 5/14/2009 10.377
7 615 5/21/2009 5441 74.34 TCMWT 3 5/21/2009 11.151
7 616 5/21/2009 5441 7.85 3D3AR 3 5/21/2009 1.1775
7 647 5/27/2009 5441 79.18 UX5X4 3 5/28/2009 11.877
7 672 6/3/2009 5441 57.26 F6A6B 3 6/4/2009 8.589
8 693 6/8/2009 5441 41.02 ABDDH 3 6/9/2009 6.153
8 728 6/15/2009 5441 65.02 XJES9 3 6/16/2009 9.753
8 767 6/22/2009 5441 58.46 2AAW4 3 6/23/2009 8.769
9 797 6/29/2009 5441 60.37 9LHV2 3 6/30/2009 9.0555
9 840 7/6/2009 5441 82.99 4A3Z7 3 7/7/2009 12.4485
9 888 7/13/2009 5441 118.21 AJ8TA 3 7/14/2009 17.7315
10 926 7/21/2009 5441 56.83 2A5W2 3 7/21/2009 8.5245
10 960 7/28/2009 5441 81.01 5FAAD 3 7/28/2009 12.1515
10 1002 8/4/2009 5441 91.77 DGHGQ 3 8/4/2009 13.7655
11 1069 8/18/2009 5441 25.37 KK7HZ 3 8/18/2009 3.8055
11 1070 8/18/2009 5441 15.54 RV42U 3 8/18/2009 2.331
11 1114 8/25/2009 5441 29.24 CDYPL 3 8/25/2009 4.386
13 1292 9/22/2009 5441 21.01 V87P7 3 9/22/2009 3.1515
15 1641 11/9/2009 5441 22.2 DRWBS 3 11/10/2009 3.33
15 1796 11/16/2009 5441 26.14 XTF3K 3 11/17/2009 3.921
 cost/dollar 0.0656
a= 10%
i= 0.005514873

Sales
Coupon Margin
Redempti less Retention Present CLV
on coupon Total cost Net Margin Rate value factor Calculation CLV
0 5.8125 2.542 3.2705 42% 0.98183461 1.3486578389 34.45989
13.72 12.005 11.2504 0.7546 38.30% 0.98003632 0.2832420609
2.9168 8.0212 4.783552 3.237648 38.30% 0.978241323 1.2130380076
0 2.553 1.116512 1.436488 38.30% 0.976961196 0.5374995323
0 2.7315 1.194576 1.536924 38.30% 0.976961196 0.5750802869
0 10.8615 4.750096 6.111404 38.30% 0.976449614 2.2855441046
0 5.754 2.516416 3.237584 34.60% 0.975171832 1.0923914492
0 9.3045 4.069168 5.235332 34.60% 0.974661187 1.7655255163
0 1.665 0.72816 0.93684 34.60% 0.974661187 0.315933149
0 11.694 5.114176 6.579824 34.60% 0.972876036 2.2148681683
0 3.2625 1.4268 1.8357 34.60% 0.971602929 0.6171157381
0 10.377 4.538208 5.838792 34.60% 0.971094153 1.961825804
0 11.151 4.876704 6.274296 28.40% 0.969315535 1.7272234139
0 1.1775 0.51496 0.66254 28.40% 0.969315535 0.1823877293
0 11.877 5.194208 6.682792 28.40% 0.967793598 1.8367879813
0 8.589 3.756256 4.832744 28.40% 0.966021025 1.3258631764
0 6.153 2.690912 3.462088 25.90% 0.964756889 0.8650789714
0 9.753 4.265312 5.487688 25.90% 0.962989878 1.368708291
0 8.769 3.834976 4.934024 25.90% 0.961226103 1.228362579
0 9.0555 3.960272 5.095228 24.70% 0.959465558 1.207507857
0 12.4485 5.444144 7.004356 24.70% 0.957708238 1.656907973
0 17.7315 7.754576 9.976924 24.70% 0.955954137 2.3557579978
0 8.5245 3.728048 4.796452 23.50% 0.953953383 1.0752640292
0 12.1515 5.314256 6.837244 23.50% 0.952206159 1.5299594747
0 13.7655 6.020112 7.745388 23.50% 0.950462135 1.7299990343
0 3.8055 1.664272 2.141228 21% 0.946983665 0.425818667
0 2.331 1.019424 1.311576 21% 0.946983665 0.2608286199
0 4.386 1.918144 2.467856 21% 0.945249206 0.4898751742
0 3.1515 1.378256 1.773244 19.80% 0.938343081 0.3294544253
0 3.33 1.45632 1.87368 17.30% 0.926621196 0.3003611472
0 3.921 1.714784 2.206216 17.30% 0.924924032 0.3530207204