Certi�ication

Program in
Digital
Marketing
Weekday & Weekend Batches
Online Instructor Led

*Designed by Digital Marketing Thought Leaders

learn grow lead

www.Digitalacademyindia.com | [email protected]
Phone No: 80100-33033
Brochure Contents
About Digital Academy
Leadership Team
Program Overview
Who Should Attend This Program
Core Modules
Specialization Modules
Assignments
Case Study Exercises
Certifications
Digital Marketing Tools
Expert PluggedIn
Lead Trainers
Student Experiences
Past Participants From
Program Delivery Methods
Registration Process
About Digital Academy
Digital Academy which is acquired by Digital Vidya is a leading digital marketing training and consulting
initiative. Founded in 2012 by Gaurav Oberoi, Google’s Regional Trainer and Speaker for the Partner Academy
Program in India, Digital Academy has trained more than 5,000 individuals and organizations across the
country on Online Marketing programs which empower them for both personal and professional growth.
Today, no marketing strategy is complete without a digital component. At Digital Academy, you’re empowered
to develop advanced knowledge and skills required to implement, manage and evaluate digital marketing
strategies. Meet and exceed your Digital Marketing goals through application of the latest techniques, and
attain one of India’s most widely recognized and valued professional qualifications in Digital Marketing.

leadership team
PRADEEP CHOPRA
Co-founder and CEO of Digital Vidya.
Among the pioneers of Digital Marketing in India,
Letter From
Pradeep has been part of the Internet Industry since
1999. He is the CEO and Co-founder of Digital Vidya.
The Founder
Pradeep is an international speaker & an author on
Digital Marketing & Entrepreneurship. He is one of the
most sought after speakers in Digital Marketing and
his speaking assignments include ad-tech, Search
Engine Strategies (USA, India), World Social Media
Summit at Kuala Lumpur, Social Media Workshops in
Singapore, Click Asia Summit, TiEcon, Global Youth
Marketing Forum and NASSCOM India Leadership
Forum in India. He writes on Entrepreneurship and
Digital Marketing for Wall Street Journal, Inc &
Entrepreneur Magazines.

KAPIL NAKRA
Co-founder of Digital Vidya.
Kapil Nakra, a graduate from IIT Delhi, is a first
generation Serial Entrepreneur. He is the Co-founder
of Digital Vidya. As a pioneer of Digital Marketing in
India, Kapil has grown along with the Internet Industry
as a User, a Service Provider and now as an Educator.
He started his entrepreneurial journey in 2000 when
he started his 1st venture, Whizlabs Software. At
Whizlabs, he pioneered the efforts in building online
market for Whizlabs’ assessment solutions for
enterprises, and helped Whizlabs acquire over 100
Enterprise Customers including blue chip accounts
such as Cisco purely using Digital Marketing. Whizlabs
won the ‘Most Innovative Indian IT Company’ award
from NASSCOM in 2004.
Program Overview
As the Digital Marketing landscape continues to grow at a rapid
pace, marketers are faced with new challenges and opportunities.
The goal of this program is to establish a solid understanding of not
only how various online marketing platforms works, but also how
they work together as a part of the overall marketing mix. This
certification course provides you with the essential knowledge and
skills you need to plan, implement and optimize effective Digital
Marketing Campaigns.

Salient Features
Why Should You Sign Up For CPDM?
70+ Hours Instructor-Led Sessions
100+ Hours of Hands on Exercises
10+ Industry Certifications (inc Google, Facebook & LinkedIn)
100% Placement Assistance (for Freshers & Digital Marketers)
Lifetime Access to Latest Content
Rs 80,000+ worth Digital Marketing Tools
24 x 7 Support through Discussion Forum

Choose from the following training delivery options:

Virtual Instructor-Led Training:

You can access from anywhere in the world; the only thing you would
require is a Reliable Internet Connection.

Weekday & Weekend Batches:

Choose a batch per your convenience:
Weekday Evenings ( Tuesday-Thursday) or
Weekend (Saturday & Sunday)

On-Demand In Company Workshops:

You choose the date, time and modules to be trained on.
Who Should Attend
This Program?
Certification Program in Digital Marketing is ideal for anyone
involved in the planning, implementation or measurement of
digital strategies – or anyone who would like to pursue a
career in this area. The program is suitable for professionals
of all levels and disciplines, and will prepare you to take up a
more specialist role within the overall marketing domain.

This course is strongly recommended for:

Marketing & Advertising Professionals who need to
understand Digital Marketing or get more out of their
Digital channels.
Digital Marketing Professionals who want to fast-track
their career and intensify their domain knowledge.
Small & Medium business owners (Entrepreneurs) who
need to maximize online channels for growing their
business.
Sales Professionals who are client facing & are required to
pitch Digital Marketing Solutions to their customers.
Entrepreneurs who want to grow their business with the
changing trends & form strategies in-tune with changing
times.
Students who want to upskill in Digital Marketing to
explore a wide range of career opportunities.
Other Professionals (IT, HR, Finance etc)

Learning Objectives
Aligning digital strategy with business objectives & overall
marketing mix.
Creating digital personas of target customers.
Understanding user behaviour and how to reach target
audiences digitally.
Defining key success factors.
Creating an effective Digital Marketing strategy.
Learning to use the latest cutting-edge tools and
techniques of Online Marketing.
Improving/Optimizing the outcomes of your current
Digital Marketing Campaigns and Online presence.
CoRe Modules
Certification Program in Digital Marketing is broken down into
manageable modules, most of which include an ideal combination of
theoretical knowledge, exercises or case studies.

Search Engine Optimization

Search Engine Marketing
Social Media Marketing
Email Marketing
Web Analytics

specialization Modules
Facebook Marketing
Affiliate Marketing
Content Marketing - In Association with LinkedIn
Integrated Digital Marketing Strategy
How to create an Infographic Resume?
How to become a Freelancer in Digital Marketing?
 Module 1 : Search Engine Optimization (seo)
Introduction to SEO
HOW SEARCH ENGINES WORK
Indexing & Crawling basics
Optimizing crawl budget

INTRO TO SEO
Organic Search vs. Paid Search Results
Anatomy of a Search Result (Search Snippet)
What is On-page SEO (Content, Architecture, HTML)
What is Off-page SEO / Link Building (Social, Content-based, PR)

KEYWORD RESEARCH
Finding seed keywords: Mind map for Keyword Research
Using Wikipedia, Forums for Keyword Research
Keyword Research Process - Identify seed keywords, Collect metrics,
Map Keywords
Google Keyword Planner Tool

On-page SEO
HTML BASICS
Web Page Basics: What is HTML, JavaScript, CSS
Basic HTML Tags to create a web page
HTML Tags for SEO: Title, H1, META Tags, IMG, A Href

ON-PAGE SEO
Title, H1, Meta Description, Keyword Usage
Crawling: XML, HTML Sitemaps, Robots.txt
Content Clusters (Creating SEO-based content)
Negative on-page to avoid

TECHNICAL SEO
URL Architecture
Page Speed Analysis (GTMetrix / YSlow / Google Page Speed Insights)
301 Redirects

MOBILE SEO
App Store Optimization
Mobile Websites : Responsive, Adaptive, Dynamic
Optimizing for Voice Search

SCHEMA MARKUPS
What is Schema & Why is it relevant to SEO.
Schema Types - Micro, JSON-LD
Common JSON Schema Tags - Organization, Website, Blog Posting, Local Business
How Schema shows up in SERPs
 LINK BUILDING
What is Link Building Manual Link Building Process
Link Building Metrics Link Building Tactics

SOCIAL SEO
Quora
YouTube Video SEO
Slideshare, Scribd and other social channels for SEO

LOCAL SEO
What is Local SEO, Pigeon Update
Google My Business, Bing Places
Local Pages on your website
Local listings / citations

SEMRUSH.com BACKLINK AUDIT

Backlink audit of one website
How to audit backlinks of competitors and gain insights

SEO Audit, Tools, Measurement

SEO AUDITS
What are SEO Audits.
Different Types of SEO Audits.
Complete SEO Audit with Checklist - Screaming Frog SEO Spider,
SEMRush Backlink Audit, Page Speed Audit with GTMetrix / Google Page Speed
Insights, Mobile Site Audit

GOOGLE SEARCH CONSOLE

ALGORITHM UPDATES
History of Google Algorithms
Panda, Penguin, Pigeon, Caffeine updates
RankBrain and the Future of SEO

MEASUREMENT WITH GOOGLE ANALYTICS

Basics of Google Analytics
SEO Metrics to Measure - On-page, Off-page, Technical
SEO Reporting

SEO RESOURCES, CAREERS IN SEO

Top Blogs to follow for SEO
Free Learning Resources - Moz, Google Analytics
A career in SEO
Module 2 : Search Engine Marketing (sem)
INTRODUCTION TO SEM – FUNDAMENTALS & CASE STUDIES
What is SEM?
Consumer Journey
What is SEM?AdWords?
Why Google Why SEM?
Whereisdo
What Google
Google ads show
AdWords? (networks,
Why devices)?
Google AdWords?
AdWords Terminologies
Google Network
How DoesTerminologies
AdWords the SEM Auction Work?
Structure of
How Does the anSEM
AdWords Account
Auction Work?
CampaignofTypes
Structure – Introduction
an AdWords to Search, Display (including Videos),
Account
Shopping and Mobile-specific campaign types, and when/why to use
Campaign Types – Introduction to Search, Display (including Videos),
Creation of SN Campaign
Shopping and Mobile-specific campaign types, and when/why to use them.
Ad Formats
Creation of Search
Ad Text Best Network Campaign
Practices
Ad
Ad Extensions
Ad Formats
Ad Text Policies
Ad Text Best Practices
DKI
Ad Extensions
Keyword Research
Tool – Keyword Planner & Estimator
Keyword Match types
Keyword Strategies
Landing Page
Bidding and Budget
Optimizing the SN Campaign using the KW Planner, Match types, Ad
Text best practices, etc.

CREATION OF GOOGLE DISPLAY NETWORK

GDN Targeting Options
Display Ad Formats
Ad Gallery Tool
Conversion Tracking
GDN Campaign Creation - Demo
Remarketing
Advanced Display: RLSA, Dynamic Remarketing, YouTube Remarketing
Advanced Display: Smart Display Campaigns

MOBILE AD CAMPAIGNS
Universal App Campaigns
Mobile-Specific Bidding and Targeting Strategies
Measuring Mobile Ad Performance and Conversions
Report Editor
Optimization Strategies
Account Audit Demo
 SHOPPING CAMPAIGNS - INTRODUCTION

What are Google Shopping Ads /Product Listing Ads?

Where do they appear on Google? What Shoppers on the internet do?
What retailers need? – New Advertising technologies
Google Shopping set retailers up for success
Features of Google Shopping Why PLA’s? And the path to create PLA Ads
Merchant Centre Steps
Create Shopping Campaign on Google AdWords
Track Performance and Optimize the Campaigns

YOUTUBE MARKETING - INTRODUCTION & AD FORMATS

YouTube Ad Formats
YouTube Campaign Creation
YouTube Analytics
Video Campaign Optimization Tips

Module 3 : Social media marketing [smm]

Getting Started with Social Media Marketing

INTRODUCTION TO SOCIAL MEDIA

Introduction to Social Media
Facebook Marketing
Creating Content for Facebook & Social Media
Why Content is the foundation of SMM
Psychology of Social Sharing
Building Content That is Inherently Shareable
Tools for Content Creation

Facebook Marketing
WHAT IS FACEBOOK MARKETING
Facebook Page Best Practices
KPIs to measure success
Facebook Insights
Facebook Business Manager
HOW DOES FACEBOOK ADVERTISING WORK?
Facebook Ad Campaign Objectives
Facebook Ad Targeting

Instagram & LinkedIn Marketing

MARKETING ON INSTAGRAM
Optimizing your instagram business profile
Crafting an Instagram content strategy
Instagram & LinkedIn Marketing
MARKETING ON INSTAGRAM
Optimizing your instagram business profile
Crafting an Instagram content strategy
Best Practices
Influencer Marketing on Instagram
Analytics & Measurement
Instagram Ads

LINKEDIN AS A MARKETING PLATFORM

LinkedIn for Personal Branding
Brand Marketing on LInkedIn
LinkedIn Company Pages
LinkedIn Advanced Search
LinkedIn Premium
LinkedIn Ads

Twitter and Snapchat Marketing

TWITTER MARKETING
Twitter Marketing for Brand Awareness
Twitter Ads
Twitter Analytics
Twitter Tools - Crowdfire, Tweriod, Hashtagify, Ritetag,
TweetReach & TweetArchivist

SNAPCHAT MARKETING
Snapchat for business
Building a following
Driving Engagement
Analytics & Measurement

Pinterest Marketing & Creating a Successful Digital Marketing Strategy

PINTEREST MARKETING
Pinterest for business
Marketing on Pinterest
Best Practices
Leveraging Rich Pins
Analytics & Measurement
SMM Tools
Hootsuite
Buffer
Tweetdeck
SproutSocial
CRAFTING A SUCCESSFUL SOCIAL MEDIA STRATEGY
10-step framework to crafting a successful SM strategy
Building Content That is Inherently Shareable
Creating Content for multiple platforms
Generating content ideas and building a plan
Effective Content Distribution
Evaluating success
Module 4 : Email Marketing
DELIVERABILITY
Setting-up an Email Marketing Machine
ISPs, Hosting Facility and MTA
IP/DNS and Shared vs. Dedicated IPs
MX Record, Whitelisting, Response Handlers and Bounces

EFFECTIVE EMAIL CONTENT

Conversation
Relevance
Incentives
Timing
Creative & Copy
Attributes

CUSTOMER ACQUISITION STRATEGIES

Rented List Emails
Co-branded Emails
Third Party Email Newsletters
Viral Emails
Event Triggered Emails
House e-newsletters

EFFECTIVE CREATIVE INTRODUCING

CRABS - Does your Emails have Crabs?
Email Template Model
Best Practices
NLP Demonstrations (Neuro Linguistic Programming) to understand
Customers Better

NURTURING & AUTOMATION

Tools to Enhance Lead Nurturing
Enhance Better Reach
Analyze Behavior Patterns
Analytics
Automation and More
RESOURCES TO DO SITUATIONAL ANALYSIS & PROGRESSIVE UPDATES
Customer Personal Toolkit
Complete Email Marketing Worksheet
Content Editorial Calendar
Digital Marketing Strategy Toolkit
Email Contact Strategy Template
Email Campaign Calculator
Email Marketing Health Check
Structuring Digital Marketing Team
Web Resources to Improve Subject Lines, HTML Codes, Spam Testers and
Deliverability Issues

EMAIL AUTOMATION
Introduction to Automation
-What is Automation? How does it Work? What are the Benefits?
Choosing an Automation Platform
-Features & Functions Available
-What are Workflows? How to create a Workflow?
-Cost
-Most Widely Used Platforms
Simple Automation Functions from MailChimp
-Click to Reply Options - Demonstrated
-Other Features Explained
-Results - Demonstrated - Practical

Module 5 : Web Analytics

INTRODUCTION
What's Analysis?
Is Analysis Worth the Effort?
-Small Businesses
-Medium and Large Scale Businesses
Analysis vs Intuition
Introduction to Web Analytics

GOOGLE ANALYTICS
Getting Started With Google Analytics
How Google Analytics Works?
Accounts, Profiles and Users Navigation
Google Analytics
Basic Metrics
-The Main Sections of Google Analytics Reports
-Traffic Sources, Direct, Referring, and Search Traffic
-Campaigns, AdWords, AdSense
CONTENT PERFORMANCE ANALYSIS
Pages and Landing Pages
Event Tracking and AdSense
Site Search

VISITORS ANALYSIS
Unique visitors
Geographic and language information
Technical reports
Benchmarking

SOCIAL MEDIA ANALYTICS

Facebook Insights
Twitter Analytics
YouTube Analytics
Social Ad Analytics /ROI measurement

ACTIONABLE INSIGHTS AND THE BIG PICTURE

Recap of Google Analytics Reports and Tools
Finding Actionable Insights
Getting the Organization Involved
Creating a Data-driven Culture
Resources
Common Mistakes Analysts Make
Additional Web Analytics Tools

SOCIAL CRM & ANALYSIS

Radian6
Sentiment Analysis
Workflow Management
Text Analytics

DIGITAL ANALYTICS
WebMasters
AdWords Reports, Custom Reports
Dashboard and Segmentation
Multi-Channel Funnels Reports Attribution Modeling and Reports

PLATFORM PRINCIPLES
The Platform Components
The Data Model
Measurement Protocol Data Collection
Importing Data into Google Analytics
Reporting APIs and Report Sampling
Specialization Modules
FACEBOOK MARKETING
Introduction to Marketing
Start by understanding the importance of planning your business marketing strategy.
This module covers finding your business’ USP, defining your audience and
developing a strategy around marketing funnel.
Facebook Pages and Post Best Practices
Learn how to connect with people by planning your Facebook Page and under
standing how it is structured to make the maximum use of it.
Facebook Ads - Campaign Objectives
For each Facebook Ad, you have multiple objectives to choose from. This
module helps you build right objectives based on each business objective.
Facebook Ads - Targeting audiences
Understanding your audience is a challenge for many businesses today.
But developing a marketing plan without a knowledge of your audience
is a step to failure. Segment your audience and target the right audience
with this module.
Facebook Ads - Impactful Creatives
Make an impact with creatives and know the different ad formats which
look good on all devices.
Facebook Ads - Optimization and Reporting
With this module, measure you adverts and get business insights to
optimize how you are connecting with your audience.
Facebook Ad Policies
Get in-depth understanding of Facebook Ad policies, ad disapproval,
account status and Facebook support for a smoother journey.
Facebook Messenger
Connect and engage with your new or long-term customers on Facebook to
get results. Offer them suggestions, support, engage with them or encourage
purchase from one messenger.
Facebook Shop
Plan and structure your Facebook shop to manage and sell more products with Facebook.
Building Brand Awareness
Build your brand with Facebook to connect with people where they are-
Facebook and Instagram. Plan your targeting, creatives, placements for brand awareness.
Driving In-store Footfall
Build Facebook campaigns to drive traffic to your offline store. Learn how to
develop a local campaign and sell more with Facebook.
Facebook Pixel
Measure conversions, optimise ad delivery, automate audience building and
do more with Facebook Pixel. Learn and work on Pixels with this module and
get more insights on how people are using your website.
Driving Online Sales
Learn how to get more sales and drive traffic with remarketing campaigns,
targeting, creatives and placements and ad formats.
Generating Leads
This module guides you through creating a lead generation campaign to drive
results for your business.
AFFILIATE MARKETING
You will be introduced to Affiliate Marketing, Models of Affiliate Marketing. Study how
to generate and convert leads. In the session guidance to success with Affiliate
marketing will be provided.

Definition
Purpose/Where and why is Affiliate Marketing used
Resources required to get started with Affiliate Marketing
Top Players in the market for Affiliate Marketing
Re Brokering and Payout models
Segregation of Affiliate Marketing
-Web
-Mobile
Overall Affiliate Marketing Budget and strategy planning
Facts and Current industry numbers for Affiliate Marketing industry
Global leads and Affiliate Marketing Programs you can join today

INTEGRATED DIGITAL MARKETING STRATEGY

Build an Integrated Digital Marketing Plan by understanding how to work on the
concepts of conversions, define objectives, measure, evaluate and tweak your plan.
You will also learn how to execute the strategy, what is the skill set required, how you
can outsource your marketing activities.

Introduction
The Customer
a. India demographics: overall market view
b. India on Digital - digital trends: internet users, male v/s female, age groups,
c. Devices, multi screening,
Marketing Principles: AIDA, Purchase Cycle, Moments of Truth
Recap of Various Digital Channels: Digital POEM
Creating Digital Moments of Truth – AHA Moments
Digital Strategy: Branding v/s Acquisition. What would differ?
Analytics – (20 minutes)
a. Measurement: What do you measure? how can you measure (site analytics,
cross device) – sneak peek into the technology that powers this (cookies, user
identity)
b. Attribution: various models, cross device
Case Study: A look at the web presence of Starwood Hotels (more engagement less
transactional)
Campaign Optimization – Test, Learn, Deploy what works. Repeat
a. Kinds of tests
Case Study: A look at the web presence of Makemytrip (acquisition focus, less
engagement)
Trends
a. what are people doing on the internet,
b. Power of the internet (Arab Spring, #MeToo, US Elections, branded: Jago Re,
internet brands – oneplus)
Tools for measurement
CONTENT MARKETING COURSE - IN ASSOCIATION WITH LINKEDIN
You will identify the myths about Content Marketing and know the tactics to create
“Good” Content. You will learn to develop a Framework to begin a content marketing
program, show ROI for content programs. Also, explore key resources and tools to
create and curate content with this module.

Myths about Content Marketing

Identifying & creating “Good” Content
Framework to begin a content marketing program
How to show ROI for content programs
About key resources and tools to create and curate content

HOW TO CREATE AN INFOGRAPHIC RESUME?

Gives yourself the ultimate advantage in a competitive job market by strategically designing your
resume to convey specific information in a visually compelling manner. Create a brand new designer
resume with our power packed Infographic resume module.

Your outstanding Infographic Resume Toolkit

Learn basics of Infographic
Learn to convey information Quickly and Clearly
Learn to hold attention with bespoke text and design
Knowledge about open source design software

HOW TO BECOME A FREELANCER IN DIGITAL MARKETING?

AdWords for Video
Gives yourself the ultimate advantage in a competitive job market by strategically designing your
resumeVideo Ad Formats:
to convey specificYouTube, In-stream,
information Video
in a visually Discoverymanner.
compelling Ads, Bumper Ads
Create a brand new
designer resumeofwith
Creation ourAds
Video power packed Infographic resume module.
Overlay Ads
Assessing Brand's Necessity To Utilize Digital Marketing Services
Creation of Call-to-Actions
Assessing How The Brand Is Currently Reaching Out To Customers?
Optimising of Video Ads
Generating Custom Reports & Automated Reports
YouTube Analytics
Evaluating Other Digital Marketing Services Providers
SHOPPING
CreatingADVERTISING
Customized Presentations and Proposal
Setting Expectations and metrics to track performance
What are Google Shopping Ads /Product Listing Ads?
Where do they appear on Google? What Shoppers on the internet do?
What retailers need? – New Advertising technologies
Google Shopping set retailers up for success
Features of Google Shopping Why PLA’s? And the path to create PLA Ads
Merchant Centre Steps
Create Shopping Campaign on Google AdWords
Track Performance and Optimize the Campaigns
Assignments
SEARCH ENGINE OPTIMIZATION (SEO)
Duration: 8 Hours
Assignment Promises:
Research the right keywords to get your website ranked better on Google.
Analyse your website pages and implement on-page SEO techniques.
Identify your competitors and analyse their websites to build competitive advantage.
Learn local SEO and Mobile SEO to target users specifically.
Identify the keywords and strategies implemented by your competitors.
Tools you will be Exploring:
RankWatch
Google Keyword Planner
Broken Link Checker

SEARCH ENGINE MARKETING (SEM)

Duration: 15 Hours
Assignment Promises:
Set up Google AdWords Account to run ads on Google.com & Google’s associated properties
Understand how to create ad-groups, write catchy ad text and select keywords to run and
optimise your ad campaign’s performance
Create and run responsive ads on Google Display Network to show your ads on all devices
Create in-stream & video discovery ad to target audience based on demographics & interest
Sign up for Merchant Centre account & create an ad group to run Google Shopping campaign
Connect your marketing objective to AdWords solutions to achieve a business’s objective
Tools you will be Exploring:
Google AdWords
Merchant Centre
These assignments will require running live Google AdWords Campaigns by spending Rs 1000.

SOCIAL MEDIA MARKETING (SMM)

Duration: 10 Hours
Assignment Promises:
Learn to create a profitable Facebook page that converts the viewers into customers.
Build your network of existing customers and potential customers while making
yourself reliable in the eyes of audience
Post impactful content on Social Media networks to target the audience and provoke
them to make purchase.
Create and run effective ad campaigns to target the relevant audience
Build your fan base on Twitter to create buzz about your business and products
Tools you will be Exploring:
Canva
HootSuite
These assignments will require running live Google AdWords Campaigns by spending Rs 500.
EMAIL MARKETING
Duration: 8 Hours
Assignment Promises:
Become hands-on on Legal Aspects involved in sending Emails in various countries
Never let your emails land in Spam Folders - Be equipped with key techniques
Start to manage your emails professionally using MailChimp

Tools you will be Exploring:

MailChimp
Google Advanced Search
Chrome Extensions: Clearbit Connect, Anymail finder, Email Extractor,
VoilaNorbert, Email Generator
SPF Validation Tools

WEB ANALYTICS
Duration: 8 Hours
Assignment Promises:
Understand how data can be presented in a story telling format and share your observations
Set up Google Analytics account to create a measurement model for business/blog
Check and review business’s real time, audience, acquisition and behavior report
Get yourself registered on Google Merchandise Store and understand the dashboard
Draw your campaign lifecycle and design a campaign outreach plan based on analytics data

Tools you will be Exploring:

Google Analytics
Google Merchandise Store

FACEBOOK ADVERTISING
Duration: 8 hours
Assignment Promises:
Strategize and launch your Facebook Page and Ad Campaign
Design Impactful creatives, run ads and optimise your campaigns based on your performance.
Build brand awareness for your brand and use Facebook Messenger and Facebook Shop
Get more conversions online and offline with Facebook

Tools you will be Exploring:

Google Analytics
Google Merchandise Store
BUILD YOUR BLOG & PROMOTE YOUR BLOG
Just after the registration, the participants are requested to register their already
existing blogs/businesses. For those without an existing online property, it is
mandatory that they build one. For this, we help them through our Build Your Blog
course which is a 2-hours long course. We also have a self-paced course with 6
Pre-Recorded lessons on ways to Promote Your Blog.
Build Your Blog
Duration: 2 Hours
Assignment Promises:
Decide the topic of there blog
Buy domain name or take free sub-domain name from Digital Vidya
Host Blog on AWS and add $ 100 credit provided by Digital Vidya
Import 5 blog posts based on their blog topic from other websites
Update theme and Logo. Create an email for their domain.
Install all necessary plugin including Google Search Console, Google
Analytics, Discus, Author Tag

Promote Your Blog

Duration: 5 Hours
Assignment Promises:
Write your first blog post + SEO
Social Media Profiles and Content Sharing
Promoting the blog through E-Mails
Promotions via Facebook Ads
Traffic Analysis using Google Analytics
Creating a Content Strategy
Case Study Exercises
We have identified top Digital Marketing Campaigns in recent times. We have
worked with the implementation team of each of these campaigns and
designed 40 hrs of case studies Exercises. You will create a Business Case
Solution in each individual exercise.

SEO CASE STUDY EXERCISE:

Duration: 20 hours
Learning Outcomes:
Gain competency in improving search engine rankings of your website content & blogs.
Implement Learn to get your content indexed in search engines frequently.
Learn to analyze which web pages are working well and which need improvement.
Research and shortlist best keywords to make your content searchable.

Tools you will be Exploring:

Google Analytics
Google Keyword Planner
Google Search Console

SEM CASE STUDY EXERCISE:

Duration: 4 hours
Learning Outcomes:
Create an effective search engine marketing campaign to target relevant people.
Learn to set appropriate budget to get the most out of your campaigns.
Analyze the performance of your campaigns and keep track of the conversions.

Tools you will be Exploring:

Google Keyword Planner
Google AdWords

SMM CASE STUDY EXERCISE:

Duration: 20 hours
Learning Outcomes:
Generate a perfect idea to create a rewarding social media marketing campaign.
Learn to connect your social media marketing campaign with a special event to
ensure maximum attention from the audience.
Identify the best ways to get user-generated content.
Choose the most relevant social media channels for your campaign to ensure
better results with minimal effort.
EMAIL MARKETING CASE STUDY EXERCISE:
Duration: 8 hours
Learning Outcomes:
Create appealing content for your promotional emails.
Learn to properly segment users based on their demographics and interests.
Create relevance of your product for the prospects to convert them into customers.

Tools you will be Exploring:

MailChimp

WEB ANALYTICS CASE STUDY EXERCISE:

Duration: 4 hours
Learning Outcomes:
Discover ways to turn your website into a conversion tool that ensures sales.
Identify the geographies from where your website traffic is coming from.
Analyse the interaction of the visitors with your website.
Assess the points of improvement and update your website to deliver better

Tools you will be Exploring:

Google Analytics
 certifications

Digital Vidya’s Online Completion Digital Academy India’s Course

Certificate for all the 5 modules Completion Certificate (Hard-Copy) -
Provided after completion of course

Google AdWords Fundamentals Google AdWords Search

Advertising Advertising

Google AdWords Display Google AdWords Video

Advertising Advertising
 Google AdWords Mobile Google AdWords Shopping
Advertising Advertising

Content Marketing - In Association Google Analytics Individual

with LinkedIn Qualification (GAIQ)

Facebook Advertising Core Competencies

Facebook Certified Buying Professional
Facebook Certified Planning Professional Exam

Note: The cost to appear for Facebook Blueprint Certificate is

not included in the course fees. Participants will have to pay to
Facebook directly while scheduling the exam.

Certified Facebook Marketing Master Course

(Co-signed by Facebook and Digital Vidya)
Digital Marketing Tools
Worth Rs 80,000+ Free
The real value of learning Digital Marketin lies in hands-on assignments & projects you do. A
wide range of digital marketing tools are covered in the CPDM program. We've partnered with
the best industry players to offer you an exclusive set of paid digital marketing tools free of
cost.

Web Hosting Services Professional SEO Software

INR 6,600/- INR 4,700/-
Industry standard, cloud-based web Map your traffic sources and
hosting service analyze competitor's strategies

SEO Management Tool DIY Landing Page Creator

INR 11,500/- INR 1,270/-
Artificial Intelligence to help you Create professional and appealing
maximize your website traffic landing pages hassle-free

Social Listening Tool Social Media Analytics Tool

INR 40,000/- INR 1,670/-
View all conversations about Analyze & compare your
your brand on social media performance with competitors
 Experts PluggedIn
It takes years of practice, hardwork, sheer dedication and ultimate patience that are the resultant
factors turning an individual into a master! And to gain mastery in any field, it is a prerequisite to
update yourself with the latest buzz and happenings in the dynamic digital marketing industry and
gain in-depth knowledge from industry experts!
The essence of Experts PluggedIn involves getting updates directly from the leaders who have been
there in the industry with years of experience, sharing their knowledge, empowering you with tips
and tricks to enhance and outperform in your domain. We currently have 100+ experts in our Experts
Panel and are adding new experts to the list every week.

Ex
lead trainers
ROHIT UTTAMCHANDANI

The Senior Digital Marketing Manager at Social Beat is a tech savvy and loaded
with knowledge about digital media. He is focused on delivering results to his
clients. Working with South India’s leading Digital Marketing agency, Rohit has
assisted many of his top-notch clients in crafting their Digital Marketing
strategy and launch their digital marketing campaigns.The precision of his
work is reflected in the final outcome.

REEMA PRASANNA
The SEM expert, Reema Prasanna was previously working with Google. She
worked on high impact US, UK and Canada as part of her role in Google. Later,
she gained hands-on experience in the Indian market space being a part of the
Digital Marketing industry. Her primary focus remained in the Real Estate,
Education, Travel, Ecommerce, FMCG, Food & Beverages, etc. Reema is
proficient in offering independent consultations on Search Engine & Display
Marketing, Blogger Outreach and Social Content Strategies.

HIMANSHU ARORA
He has pronounced himself as the Marketing Mafia. The Co-founder of Social
Panga, takes pride in his strategizing, designing, and Digital Marketing
campaigning skills. Having worked with brands like Coca-Cola, SAP, Accenture,
Citibank, HUL, Google, Horlicks, NBA, Decathlon, and more, his work shows
that he is the best in what he does. Another feather in his cap was added when
he was chosen by Google as a Product and Sales Trainer for Google AdWords
which gave him an opportunity to work with the top 50 companies along with
the Fortune 500 companies and start-ups. His achievements are evident with
his expertise and knowledge.

NITHYANANDAN RAMAKRISHNA
Enthralled by the conceptualisation of Digital Marketing, Nithyanandan, also
known as Nithy, has already spent more than 8 years of his life in the Digital
Marketing industry. His life is driven by the motto: work, learn and teach. He is
a flawless speaker who can confidently host presentations on a wide variety of
topics. Nithy’s past works include producing audio-visual content &
presentations, copywriting, managing websites, lead sourcing and email
marketing. He has delivered overwhelming results to clients over the world.
 HARIPRASAD VARMA RAJA
Hari has two sweet brand names associated with his name: Amazon and
Google. At Google, Hari worked with SMB clients in North America. He has a
good experience working on Google AdWords, DoubleClick for Search (DS)
and Amazon Sponsored Products programs. Currently, Hari is working as an
Account Manager in Amazon. Having a substantial amount of experience in
Search Engine Marketing and having brand names associated to his, he has
positioned himself well in the industry.

SAMVIDHA SINHA
Samvidha has served the Digital Marketing industry for over 8 years now. She
gave a kick-start to her career with the brand name Google, rendering her
services for more than 5 years there. In the 5-year span she internally
switched to many job roles like BDE, Account Management for Small Medium
Business across North America, Australia, UK & Ireland. She was in charge of
the book of business, of over 300 accounts per quarter and gave a 15% growth
QoQ using AdWords. She has also worked with big brands such as Ebay,
Amazon, Chevrolet, ToysRUs along with small businesses such as
Handyman.com, WindowDecals.com and CarBras. Samvidha was the Display
Specialist (Subject Matter Expert) in her last role at Google.

GAURAV ARORA
Gaurav can be best described as a champion in ‘disruptive digital marketing
and unlocking great user experience’. He has worked with over 50
international and Indian brands like NBA, Decathlon, HUL, ACREX, Horlicks,
Archohm, Fensterbau/frontale,etc. He specializes in building online brands
right from strategizing, planning, execution, online brand management, UI/UX
consulting and overall presence management. The outstanding experience he
has, speaks for the level of expertise the man possesses.

RAJEEV SHARMA
Fascinated by Information Technology, Rajeev, a web analyst, a digital
marketer and a coder is the best in all he does. His assistance has enabled
many B2B and B2C businesses achieve astounding results. Rajeev has been
working on coding for over a decade now. In this period, he has headed and
delivered several E- projects by implementing the best of his knowledge. Some
of the most profound qualities of Rajeev include growth enhancement
through Conversion Rate Optimization (CRO), user experience optimization,
website performance optimization, etc.
STUDENT Experiences

Digital academy is definitely at the forefront

of digital marketing training. The industry
experience and subject knowledge of the
trainers is very credible.

Kala Anand
Australian Trade Commission

Digital Academy delivered Precisely the

kind of experience I wanted, to understand
the crux of the Digital world!

Sumeet Dalvi
Accenture (Digital)

This was a very useful course. I can now

plan & develop a comprehensive digital
marketing strategy for my business, which
was my objective for attending this
workshop.

Jayanti Gupta
Entreprenuer | Parinita Saree E-shop

Digital academy has a very integrated

program which helped me in getting an
understanding of the various
opportunities that this field has to offer
for people opting for a shift in career.

Priyanka
Past participants from
How is the
programme delivered?
The Certification Program in Digital Marketing is available to study in two
different formats. Please visit www.digitalacademyindia.com for further
information on next batch starting dates.

Weekend & Weekday Online Instructor-Led

We use world’s best online training software to conduct
highly interactive online instructor-led training. This option is
ideal for busy working professionals/entrepreneurs based in
any part of the world. The only pre-requisite being a reliable
internet connection.

Choose between the following options:

1.) Weekday Online (Tuesday-Thursday)
2.) Weekend Online (Saturday,Sunday)

On-Demand In Company Workshops

We can deliver our Certification Program in Digital Marketing
to your business and tailor it specifically to the skills and prior
experience of your employees. You choose the date, time and
modules to be trained on.
 Registration Process
Course Fee
INR 34,900 + GST
(Course Fee is inclusive of Study Material and Certification Exam)

Group Discount:
10% for 3 or more Registrations

Course Duration:
20 Weeks

Payment Options:
Cheque Payment
Cheque or Demand Draft should be made in f
avour of Digital Academy India Pvt. Ltd.
You can courier your cheque or DD to:
1002, 10th Floor, Tower-1, Pearls Omaxe Building,
Netaji Subhash Place, Pitampura, New Delhi – 110034
Phone No: 80100-33033

Online Payment
We accept payments by Credit Card /Debit Card
or NEFT Transfer.

www.digitalacademyindia.com