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ID: 190836 Rabih Chamas - M112 - TMA

The document discusses digital fingerprinting technology which enables content owners to identify and track copyrighted content across different distribution channels. It describes how fingerprinting algorithms work by extracting unique characteristics from content to create a compact digital representation for identification purposes. The process involves content owners registering content for fingerprinting, extracting fingerprints, identifying content by comparing fingerprints in a database, and taking action if infringement is found.

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Mr.Hadi Nehme
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65 views4 pages

ID: 190836 Rabih Chamas - M112 - TMA

The document discusses digital fingerprinting technology which enables content owners to identify and track copyrighted content across different distribution channels. It describes how fingerprinting algorithms work by extracting unique characteristics from content to create a compact digital representation for identification purposes. The process involves content owners registering content for fingerprinting, extracting fingerprints, identifying content by comparing fingerprints in a database, and taking action if infringement is found.

Uploaded by

Mr.Hadi Nehme
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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ID : 190836

Rabih Chamas – M112 – TMA

Question 1 :
Definition: Digital Fingerprinting Technology enables the
content owner to exercise control on their copyrighted
content by effectively identifying, tracking, monitoring and
monetising it across distribution channels (web, broadcast,
radio, streaming, etc.) by converting their content into a
compact digital asset or impression by a known fingerprint
algorithm. In a fingerprinting algorithm, a large data item
(audio or video or any files) maps to a much shorter bit
string, i.e. fingerprint of the file which uniquely identifies
the original data for all practical purposes. Digital
Fingerprints have contents’ characteristics and enough
details to identify a content variant upon comparison.

Description: Fingerprinting algorithm is based on a variety


of content properties (frame snippets, motion and music
changes, the camera cuts, brightness level, object
movements) which are used for creating a digital asset
reference along with content metadata and storing it in the
database repository. The system is smart enough to
identify whenever any part of audio/video content coming
from any distribution sources is compared even in cases
of content modification (compression, aspect ratio
changes, re-sampling, change in color, dimensions,
format, bitrates, equalization) or content degradation
(distortion due to conversion, loss in quality, blurring,
cropping, addition of background noise etc.)

Digital Fingerprinting Workflow: The process involves


content owners register their content for fingerprinting and
creating reference digital representation of the content
which is used for future comparisons. The steps follows
are:

i) Extraction of unique characteristics- fingerprint of digital


content and submission to rights, registry along with
metadata of the file.

ii) Identification of content - By comparing against


fingerprints in the database to check for infringement.

iii) Result - Based on comparison take appropriate action


under agreed business rules (block, delete, authorize).

Common Fingerprinting Algorithms:

1) Rabin's fingerprinting algorithm


2) Cryptographic hash functions.

Example: Audible Magic, one major digital fingerprinting


company, works for huge content providers like NBC
Universal, Sony Music and 20th Century Fox. This
company claims that its Copy Sense technology can
identify the source of a video clip within five seconds of
playback and can identify an audio file within 10 seconds.
The company also claims its software can recognize a
piece of media which contains recorded off a movie
theatre screen with a handheld camera. The identification
is based on the perceptual characteristics of audio and
video as described by the company. The system can see
past transformative changes to audio and video files like
transcoding among file formats, equalizing of audio,
cropping of an image or even blurring of a picture for
analyzing it.

References :
1- https://economictimes.indiatimes.com
2- Wikipedia

Question 2 :

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