ENT530: CASE STUDY: GUIDELINE & TEMPLATE

ASSESSMENT FOR ALL BA PROGRAM IN PUNCAK ALAM ONLY

PRINCIPLES OF ENTREPRENEURSHIP
(ENT530)

WRITTEN REPORT ON CASE STUDY (20%)

OVERVIEW

A case study is an account of an activity, event or problem that contains a real or hypothetical
situation and includes the complexities you would encounter in the business. Case studies are
used to help you see how the complexities of real-life influence decisions.

The term case study refers to both a method of analysis and a specific research design for
examining a problem. Analyzing a case study requires you to practice applying your knowledge
and your thinking skills in a real situation. To learn from a case study analysis you will be
"analyzing, applying knowledge, reasoning and drawing conclusions" (Kardos & Smith 1979).

A successful case study analyses a real-life situation where existing problems need to be solved.
It should:
 Relate the theory to a practical situation; for example, apply the ideas and knowledge
discussed in the coursework to the practical situation at hand in the case study.
 Identify the problems.
 Select the major problems in the case.
 Suggest solutions to these major problems.
 Recommend the best solution to be implemented.
 Detail how this solution should be implemented.

INSTRUCTIONS

1. This is an individual project.

2. Each student needs to choose ONE small business (Lecturer/Student identified) in any
industry and conduct an online interview.

3. Student need to collect as much information as possible about the companies (i.e company
background, product, marketing techniques, business performance, etc).

4. The group needs to analyze the companies using SWOT analysis and identify the problem
face by the business. Student need to propose relevant solution to enhance business
performance.

5. Student needs to write a final report using the given format.

6. Use Times New Roman 12 or Arial 11 with 1.5 spacing for writing a case study report.
7. A letter from lecturer can be prepared to assist the students to visit the company.
8. The report must be submitted on or before ______________. Failure to do so will
jeopardize the student’s grade for this subject.

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 ENT530: CASE STUDY: GUIDELINE & TEMPLATE

CASE STUDY REPORT FORMAT GUIDELINE

 Read and examine the case thoroughly. Take notes, highlight relevant facts, underline
key problems.
 Focus your analysis. Identify two to four key problems.
 Uncover possible solutions.
 Suggest the plan to execute the solution.

GUIDELINES FOR CONTENTS

1. COVER PAGE
 Company Name
 Student Names, Student ID, Programme and Group
 Lecturer Name

2. EXECUTIVE SUMMARY
 If Appropriate – should be written last to focus on key points/findings.

3. COMPANY INFORMATION

An overview of the company and may include:

4. COMPANY ANALYSIS

 Based on the information collected provide analysis about the strength, weaknesses, or
threats face by the company and what are the opportunities identified for the company

o Analyze the case using the SWOT analysis.

5. FINDINGS AND DISCUSSION

← Describe the major business problem/s face by the business and identify its main cause.

Discussion
 Summarize the major problem/s.
 Identify alternative solutions to this/these major problem/s (there is likely to be more
than one solution per problem).
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 ENT530: CASE STUDY: GUIDELINE & TEMPLATE

 Briefly outlines each alternative solution and then evaluate it in terms of its advantages
and disadvantages.

 Support your recommendation with references from a journal or case study.

6. CONCLUSION

 Sum up the main points from the findings and discussion.

7. REFERENCES

Make sure all references are cited correctly. Recommend that you source interviews, business
journals, periodicals, and textual references as well as any online research. Make sure you support
your ideas with facts and figures. Please try to use your own words and ideas based on research
rather than copy and paste other’s words from the internet.

8. APPENDICES (if any)

Attach any original data that relate to the study, but which would have interrupted the flow of the
main body. All charts, financials, visuals, and other related items can be placed here and
referenced in the report

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 ENT530: CASE STUDY: GUIDELINE & TEMPLATE

TEMPLATE

COMPANY LOGO

CASE STUDY: COMPANY ANALYSIS

PRINCIPLES OF ENTREPRENEURSHIP (ENT530): CASE STUDY

FACULTY & PROGRAMME :

LECTURER :

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 TABLE OF CONTENT

PAGE

TITLE PAGE i

ANKNOWLEDGEMENT ii

TABLE OF CONTENT iii

LIST OF FIGURES iv

LIST OF TABLES v

EXECUTIVE SUMMARY vi

1. INTRODUCTION

1.1 Background Of The Study

2. COMPANY INFORMATION

2.1 Background
2.2 Organizational Structure
2.3 Products/Services
2.4 Business, marketing, operational strategy
2.5 Financial achievements

3. COMPANY ANALYSIS

5.1 SWOT

4. FINDINGS AND DISCUSSION

5. CONCLUSION

6. REFERENCES

7. APPENDICES