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Predictive Analytics

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44 views4 pages

Predictive Analytics

Uploaded by

Shayan Sen Gupta
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Predictive Analytics

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Welcome to Predictive Analytics Course
Predictive analytics is emerging as a competitive strategy across many business sectors
and can set apart high performing companies. It aims to predict the probability of the
occurrence of a future event such as customer churn, loan defaults, and stock market
fluctuations – leading to effective business management.
Models such as multiple linear regression, logistic regression, auto-regressive integrated
moving average (ARIMA), decision trees, and neural networks are frequently used in
solving predictive analytics problems. Regression models help us understand the
relationships among these variables and how their relationships can be exploited to
make decisions.
This course is suitable for students/practitioners interested in improving their knowledge
in the field of predictive analytics. The course will also prepare the learner for a career in
the field of data analytics. If you are in the quest for the right competitive strategy to
make companies successful, then join us to master the tools of predictive analytics.

Pre-requisites
• Advanced Statistical Concepts: Descriptive statistics, Probability Distribution,
Hypothesis testing, ANOVA
• Software Requisites: SPSS / SAS / STATA

Learning Outcomes
Upon successfully completing this course, learners will:

• Understand how to use predictive analytics tools to analyze real-life business


problems.
• Demonstrate case-based practical problems using predictive analytics techniques
to interpret model outputs.
• Learn regression, logistic regression, and forecasting using software tools such as
MS Excel, SPSS, and SAS.

Time Commitment
5 Weekly Sessions
4-5 Hours Per Week: This includes the time spent in going through the course materials
(videos and reading materials), taking up the assessment and participating in the
discussion forums.

Course Schedule
WEEK 1

• Know the types of Analytics.


• Understand the need of Analytics.
• Appreciate the power of analytics in decision making and problem solving.

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WEEK 2

• Understand the difference between simple and multiple linear regression.


• Explain how several independent variables can influence the change in response
variable.
• Realize that MLR models are popularly used for prediction and estimation.
WEEK 3

• Understand the difference between simple and multiple linear regression.


• Explain how several independent variables can influence the change in response
variable.
• Realize that MLR models are popularly used for prediction and estimation.
WEEK 4

• Describe classification problems.


• Understand why Logistic Regression model is the most popular method used in
solving classification problems.
• Explain how decision makers can classify the customers into two or more groups.
• Realize how discrete choice models estimate the probability of an event.
WEEK 5

• Explain how decision trees are used to solve classification problems.


• Understand the difference between structured and unstructured data analysis.
• Appreciate the importance of sentiment analysis.
WEEK 6

• Explain the different approaches in forecasting.


• Understand that forecasting is used to refer time series data.
• Realize the importance of forecasting in predictive analytics.

Learning Components
We want this to be an engaging learning experience for all of you. Keeping that in mind,
we have provided you a mix of videos, quizzes, discussions, interviews and additional
resources.

Grading
There is no fixed grading policy. The grading policy depends on the partner
institute/organization requirement.
Note: The ungraded assessments are interspersed throughout the course to recall what
you have learnt so far. These do not count for final assessments and will not show up on
the Progress tab.

Help and Support


Course Moderator: Our course team members will participate actively in the course
discussion forum as moderators during the course run. They will make important

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announcements, answer questions and offer any necessary clarifications. The
moderators will typically spend 10-15 hours per week to go through the discussion
threads, reply to and edit posts, and communicate important course updates in the
forum. Please note that support on Saturday and Sunday will be limited.
Discussion Forum: For course-related questions, use the discussion forums. All
registered course participants will have access to a course-specific online discussion
forum. Participation in such forums is encouraged because it contributes significantly in
the form of peer learning. Discussion forums are commonly used in online courses to
provide learners an opportunity to reflect on, discuss and share knowledge gained from
the online content. Participation in these forums is strongly encouraged by the course
staff.
Technical Issues: For any technical issues, write to [email protected]

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