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    Assignment 2 - 40%: Social Media Marketing Strategy and A Proposed Strategy For SEO

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    MB Aziz
    This document provides details for Assignment 2 of the course "BN026 – H013 – Web and Social Media for Enterprise". The assignment consists of two parts: 1) creating a social media marketing strategy for a business, and 2) proposing a plan for search engine optimization (SEO) implementation. For part 1, students must use a template to create a social media strategy that includes setting objectives, developing an audience persona, conducting a social media audit, analyzing tools, selecting tools, and creating a marketing plan. For part 2, students need to conduct keyword research, propose on-page SEO implementation, and explain how Google Analytics could be used to gain insights. The assignment is due on December 22nd and references for social media

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    Assignment 2 - 40%: Social Media Marketing Strategy and A Proposed Strategy For SEO

    Uploaded by

    MB Aziz
    141 views5 pages
    This document provides details for Assignment 2 of the course "BN026 – H013 – Web and Social Media for Enterprise". The assignment consists of two parts: 1) creating a social media marketing strategy for a business, and 2) proposing a plan for search engine optimization (SEO) implementation. For part 1, students must use a template to create a social media strategy that includes setting objectives, developing an audience persona, conducting a social media audit, analyzing tools, selecting tools, and creating a marketing plan. For part 2, students need to conduct keyword research, propose on-page SEO implementation, and explain how Google Analytics could be used to gain insights. The assignment is due on December 22nd and references for social media

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    This document provides details for Assignment 2 of the course "BN026 – H013 – Web and Social Media for Enterprise". The assignment consists of two parts: 1) creating a social media marketing strategy for a business, and 2) proposing a plan for search engine optimization (SEO) implementation. For part 1, students must use a template to create a social media strategy that includes setting objectives, developing an audience persona, conducting a social media audit, analyzing tools, selecting tools, and creating a marketing plan. For part 2, students need to conduct keyword research, propose on-page SEO implementation, and explain how Google Analytics could be used to gain insights. The assignment is due on December 22nd and references for social media

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    141 views5 pages

    Assignment 2 - 40%: Social Media Marketing Strategy and A Proposed Strategy For SEO

    Uploaded by

    MB Aziz
    This document provides details for Assignment 2 of the course "BN026 – H013 – Web and Social Media for Enterprise". The assignment consists of two parts: 1) creating a social media marketing strategy for a business, and 2) proposing a plan for search engine optimization (SEO) implementation. For part 1, students must use a template to create a social media strategy that includes setting objectives, developing an audience persona, conducting a social media audit, analyzing tools, selecting tools, and creating a marketing plan. For part 2, students need to conduct keyword research, propose on-page SEO implementation, and explain how Google Analytics could be used to gain insights. The assignment is due on December 22nd and references for social media

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 5

    BN026 – H013 – Web and Social Media for Enterprise

    Assignment 2 – 40%

    Due December 22nd 23.55hrs

    Social Media Marketing Strategy and a proposed strategy for SEO

    Brief

    You will be creating a Social Media Strategy (see attached template) for the small
    business, non-profit or community website that you created for Assignment 1, in the
    case of students that did not work with a live client, choose one company from a list
    of companies below to conduct a fictional Digital Marketing Strategy. The 2nd apart
    of this assignment is to create a proposed plan for the implementation of SEO –
    Search engine optimisation

    For the strategy to be effective, however, you must get familiar with the organization.
    This includes knowing its mission statement, organizational structure, and
    budget for social media.

    Creating a social media strategy is the first thing one should do when planning social
    media marketing plan. Without proper strategy in place one will be sucked into a
    social media sinkhole with nothing to show for any efforts in this domain. All
    businesses that are planning to use social media need a strategy because it
    prevents misunderstandings and answers the questions why social media is relevant
    to our business’ goals in the first place.

    Fictional Companies

    1. shorturl.at/abcT1
    2. shorturl.at/hSY19
    3. h4ps://www.business.umt.edu/orgs/made/docs/ShellyCakes_BusPlan.pdf
    4. h4ps://www.thebalancesmb.com/business-plan-execuHve-summary-example-2948007

    Part 1 – 5%

    Sign up for the google analyHcs for beginners course and earn yourself a cerHficate.
    https://analytics.google.com/analytics/academy/

    Learn the basic features of Google Analytics including how to create an account,
    implement tracking code, analyze basic reports, and set up goals and campaign
    tracking.

    1
    Part 2 – Social Media Marketing Plan – 25%

    Using the social media marketing template prepare a report on the following:

    1. Set your businesses objectives



    Example – my business objective is be the best recycling plant in
    Blanchardstown


    2. Develop an audience persona (this is your target audience)



    https://www.hubspot.com/make-my-persona


    3. Conduct a social media audit


    a. Using the template below create an audit of your social media
    accounts.

    Answer the following:
    b. Which social media sites does your target market use?
    c. How does your social media presence compare to that of your
    competitors?

    2
    4. Analyse possible tools for use.
    What categories of social media tools will you be looking at? Can you use
    existing websites and tools (such as Facebook or YouTube) to accomplish
    your mission? Based on the answers to the preceding questions, what are the
    most appropriate tools? What are the advantages and disadvantages of
    each? 


    5. Select the tools you will use for your business and determine why you
    will use these? 


    6. Social Media Marketing Plan:



    Setting a strong goal gives you a clear direction to work towards, which
    should, in turn, make the rest of the content creation process much easier.

    Here are some examples of what your campaign plan could be:
    • Gain [x amount] followers on [social media platform name]
    • Sell [x amount] of [product name]
    • Drive [x amount] of new leads
    • Get [x amount] of signups/attendance for an event
    7. Create a plan
    Determine which of the above aims; chose just one you are going to
    undertake and report on how you achieved your aim.
    Example:
    I want to increase to number of people to sign up for gym membership;
    How you did this:
    I created a social media advertisement and posted on to the social media tool
    that my business uses.

    8. Analyse these results in relation to your aims above.


    

    Example 1

    If your first aim was to gain X amount of followers on a particular social
    media site, what did you do to increase followers? Did you create an
    facebook advert for example, did you share your facebook page with
    your potential customers (how did you do this?) Provide an example of
    how you analysed this result ( it could be through facebook insights)
    show the results
    Example 2
    - If you advertised a new product, did you use social media advertising
    to reach out to your audience (using facebook adverts you can target
    your audience down to the their gender, age, time they are on social
    media, their relationship status and so on!) – show the results 

    Example 3
    How did you get your leads to sign up to your social media tool?

    3
    You may have chosen social media advertising – social media
    advertising takes targeting and therefore the ability to collect leads to
    potential customers to a whole new level!!
    https://blog.hootsuite.com/how-to-generate-leads-on-social-media/

    Part 2 – Proposed SEO Plan – 10%

    Create a plan for SEO:

    1. Your keyword research ( using keyword planner) 



    - look at competitors keywords!
    Useful tools:
    https://buzzsumo.com/
    https://www.semrush.com/seo/

    2. How you would implement your SEO on your web page:


    Example:
    Look at on page SEO

    (refer to example assignment given)


    3. How would you implement google analytics for your campaign?


    4. What insights would you gain from using google analytics

    How to submit:

    o Write up your report and save as a pdf.


    o Keep the report layout professional
    o Submit the academic honesty sheet digitally signed
    o Place your reference at the back of the document
    o Word count: Quality over quantity minimum word count 1000

    References

    Reference for social media marketing

    1. How to create a facebook marketing strategy


    https://www.bluleadz.com/successful-facebook-marketing-
    strategy#chapter_2

    https://www.facebook.com/business/success

    https://www.sendible.com/insights/social-media-campaign-template

    Social Media Advertising (covers all social media tools)

    4
    https://bit.ly/2TPakMt

    2. How to create a twitter marketing strategy


    https://www.smartinsights.com/social-media-marketing/twitter-
    marketing/create-twitter-marketing-strategy-2018/

    3. How to create a linkedin marketing strategy


    https://coschedule.com/blog/linkedin-marketing-strategy/

    4. How to create an Instagram marketing strategy


    https://sproutsocial.com/insights/instagram-marketing-strategy-guide/

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