North South University

MBA/EMBA Program, Fall 2020

BUS-535 (Business Research Methods)
Midterm Examination (Part: 2)
Marks: 30

Name: Abdullah Al Mahmud ID: 2025178660

______________________________________________________________________________
[Answer any TWO from the following where Q#3 is a MUST]

1. Write short notes on the following: 5x2

a) Internal vs. External research supplier
b) Cross-sectional vs. Longitudinal research design
c) Independent vs. Dependent variable
d) Primary vs. Secondary data
e) Verbal vs. and Mathematical model of research

2. Suppose you are the head of brands in Unilever Bangladesh Ltd. and yourcompany
planning to introduce a new anti-hair fall shampoo in Bangladesh. In this circumstance,
you need to conduct a market potential research. What primary and secondary data
should you collect and how are you going to collect those? 10

3. Runner Automobiles Bangladesh Ltd. wants to boost its sales in the local market;
therefore, it needs to know the factors bikers consider before buying a new motorcycle
and it also wants to know its competitive position in comparison with other brands. Now
prepare a complete research proposal as an independent researcher. 20

Name: Abdullah Al Mahmud

ID: 2025178660

Ans. to the question No: 2

Market potential research

Data Collection
The following techniques were adopted for data collection:

Primary Data
Primary data will be collected through
  Survey
 Face to face interviews
 Focus group
 Social media monitoring.

Primary data will be collected both directly by interviewing and surveying questionnaires of the
individuals, men’s saloons and ladies beauty parlors that will be covered by the entire city of
Dhaka, Rajshahi, Khulna, Chittagong, Sylhet, Barisal, and urban areas of these cities. While
filling up questionnaires. Face to face interviews will take as the communication approach since
it is a better method in cases where slight probing is required.

To collect primary data I will select Top 50 men’s saloons and ladies beauty parlors that will
cover the entire city of Dhaka, Rajshahi, Khulna, Chittagong, Sylhet, Barisal, and rural areas of
Bangladesh and I Will take 5000 face to face interviews and surveying of 5000 individuals by
questionnaires

Secondary Data
Relevant information was gathered from books, records, statistical data, magazines, trade
publications, company website, newspapers, project reports and research articles by other
researchers.

Sampling Sample Size

I will select Top 50 men’s saloons and ladies beauty parlors that will cover the entire city of
Dhaka, Rajshahi, Khulna, Chittagong, Sylhet, Barisal, and rural areas of Bangladesh and also
will take 5000 face to face interviews and surveying of 5000 individuals by questionnaires.

Market Segmentation
At first I will categorized the customers by teenagers, male (30 to 50) and female (30 to 50)
From teenagers male and female I will categorize the customers’ classes by

Upper middle class

Middle class
Upper class
Lower class

I will categorized the customers classes by

Students
Housewives.
Service holders
Businessman
Questionnaire Design
The questionnaire will be used in printed, well structured formalized schedule to obtain and
record specified and relevant information with fair accuracy and completeness. The questioning
process will be face to face interviews and the questionnaire will be designed in such a way that
it could be understood and answered easily by the respondents. The questionnaire will contain
both close and open ended questions. The close ended questions will dichotomous and multiple
choices in nature.

Some Sample Questionnaires are:

 How often do you wash your hair?

 Which brand you will use for anti hair fall shampoo?
 What type of volume you prefer?
 Do you prefer 2 in one products (Anti Dandruff and Anti Hair fall) or individuals
function product
 You tend to purchase anti hair fall shampoo?
 Which of the following factors mainly affect your choice?
 How do you know about the shampoo brands?

Ans. to the question No: 3

Title of research:

The factors to consider before buying a new motorcycle & Runner Automobiles
Bangladesh Ltd position in comparison with other brands

We all have varying perspectives of considering our point of viewing a motorcycle. For some,
it’s just one of the means of transport for their home-office-home jaunts. For some, it’s a degree
of freedom, with which they can set out their holiday trips with their friends. For some, it’s a
mode of status symbol, through which they will be differentiated amongst others.

Objectives:
 The factors to consider before buying a new motorcycle
 To know Runner Automobiles Bangladesh Ltd position in comparison with other brands
Ergonomics
Making sure a motorbike is ergonomically agreeable together with your body is trickier than it'd
initially sound. Sure, you can straddle a bike at a dealership or even take it on a test ride for a
spin around the block. But sometimes what seems comfortable at first blush might turn out to be
tiring, or even painful, on longer rides; the topic is so potentially complex there are even
websites dedicated to the art of contrasting body types to bike geometries.
Seriously consider a bike's ergonomics before you're taking the plunge, and check out to imagine
yourself aboard the saddle for prolonged periods of time: does your weight rest excessively on
your wrists (which will make them feel sore down the line)? Is your knee bent too far? Are the
handlebars an extended reach for your arms? Being honest with yourself and accurately
estimating the long-term effects of bike comfort can involve guesswork (barring an extended test
ride on a bike you're considering), but finding your optimum physical match goes an extended
way towards ensuring long-term happiness together with your new machine.

Seat height Look

Closely associated with the ergonomics issue is that the question of seat height—especially for
those of shorter stature. In fact, women became such an enormous issue during this area that
some manufacturers are specifically marketing bikes with low saddle heights towards females.
Whether you're a guy or a girl, you'll want to consider the finer points of saddle altitude.

Price Considerations
Why is this monetary issue so far down the list of things to consider when shopping for a
motorcycle? Because bikes are usually passion purchases, you're less likely to form a wise , cash
conscious purchase that's two-wheeled, but rather spend a couple of extra bucks to shop for a
motorcycle you really like. So sure, most of us mortals have our limits when it comes to
budgeting for a motorcycle, but if you have the means to acquire something special, there's no
reason you shouldn't go for broke and indulge.

Fuel Economy
Let's face it: most riders couldn't care less about fuel economy. But new bike buyers would be
wrong to assume that all motorcycles are gas sippers, especially when it comes to big bore
engines. The fact that there's a big potential for fuel savings when the right bike purchase is made
suggests that its worth seriously considering MPG figures before committing to a ride.

Wind Protection (Go Naked or Not?)

Also closely related to ergonomics is the issue of wind protection. While naked bikes are alluring
in their mechanical exposure and pure, see-through design aesthetic, their lack of a fairing or
wind deflector often means they will be miserable on long rides, and permit the weather to beat
down on you, which may ultimately be surprisingly fatiguing. If you propose on riding for any
prolonged period of your time or through inclement weather, you'll want to significantly consider
buying a motorcycle with a fairing or picking one up in the aftermarket arena.
Luggage
Sure, motorcycles are all about the gorgeous simplicity of lightweight, stripped-down design.
But they're also about escape and freedom, and one of the easiest ways to get outtalk Dodge is to
bring along small personal items in a saddlebag and/or a top case. If long distance riding may be
a priority, consider finding a motorcycle that's equipped with saddlebags, or is a minimum of
capable of getting fitted with a group.

Electronic Aids
Traction control and anti-lock brakes became commonplace on motorcycles, and light-weight
enjoy a security net on a motorcycle is to select a motorcycle with electronic aids, especially if
you plan on riding in wet weather. And if you think about yourself a purist who takes pride in not
counting on technology, consider this: most traction and ABS systems are often disabled at the
touch of a button.

Style of the Motorcycle

Ah, style. It's a big reason many folks get into motorcycles within the first place, and a notable
differentiator when it involves your choice in bikes. Since style is subjective, the best advice to
offer is to pick a motorcycle that's so good looking; you can't help but look over your shoulder at
it as you walk away in a parking lot.

Sound and Noise Pollution

Motorcycles often get the wrong sort of attention when they involve excessive noise pollution,
but there's also a big difference between obnoxiously loud pipes and a mellow, pleasing exhaust
tone. Bring your ears also as your eyes when buying a bike; in any case, there are often the
maximum amount enjoyments within the burble of v-twin or the whine of an inline-4 as there's
within the thrill of riding.

Runner Automobiles Bangladesh Ltd position in comparison with

other brands

The most selling brand of Runner Automobiles Bangladesh Ltd is Dayang Runner. It is one of
the highest selling motorcycle brands in Bangladesh and which is the only joint brand of
motorcycle industry with a Chinese company in Bangladesh. Runner Automobiles Ltd. wanted to
offer a complete transportation solution to all or any level of earning people.To meet this goal
RAL introduced ‘Dayang’ a Chinese brand motorcycle to Bangladesh.Gradually they did a
collaboration agreement with Dayang and created a name Dayang Runner.

Now they need a good range of products coving 50CC – 135CC motorcycles. DAYANG may be
a Chinese brand of Luoyang Northern Ek-Chor Motorcycle Company. In the very beginning of
RAL (Year 2001) they wont to import motorcycles and after few years they started assembling
motorcycles and now they started manufacturing motorcycle form 2012 in Bangladesh. There
was a technical collaboration agreement between Luoyang Northern Ek-Chor Motorcycle
Company and RAL for all the technical support for manufacturing and joint the two names
together as DAYANG RUNNER.