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Indo-French Fashion Retailer, Curating High Street Fashion: Company USP-Market Growth

This Indo-French fashion retailer aims to curate high street fashion by creating personalized wardrobes and signature identities for customers through one-stop shops. It focuses on niche fashion curation and helping customers accessorize their own distinct interpretation of trends. With 3 existing stores in India, it has shown proof of concept and revenue. The company aims to become a pan-India brand and is past the product validation phase with a loyal customer base. It has projected revenues of USD 16 million and EBIDTA of USD 7.25 million in fiscal year 5.

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97 views1 page

Indo-French Fashion Retailer, Curating High Street Fashion: Company USP-Market Growth

This Indo-French fashion retailer aims to curate high street fashion by creating personalized wardrobes and signature identities for customers through one-stop shops. It focuses on niche fashion curation and helping customers accessorize their own distinct interpretation of trends. With 3 existing stores in India, it has shown proof of concept and revenue. The company aims to become a pan-India brand and is past the product validation phase with a loyal customer base. It has projected revenues of USD 16 million and EBIDTA of USD 7.25 million in fiscal year 5.

Uploaded by

Ratna Kumari
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Indo-French Fashion Retailer, Curating High Street Fashion

With the fashion & lifestyle industry surging, there is a huge need for a new breed of mentored fashion stylists & brands who can give personalized
recommendations, & ensembles. The company stands to this need, where ‘Signature Identities’ & ‘trendy wardrobes’ get created in One-stop shops. The
brand focuses largely on niche ‘Fashion Curation’.
Opportunity Type: Investment
Location: Bangalore, India
Existing fashion labels can surely make anyone "look good", but this brand aims at making customers "feel good” by Estimated FY 5 Revenue: USD 16 mil
helping them accessorize their own ‘distinct interpretation’ of High street Fashion. Estimated FY 5 EBIDTA: USD 7.25 mil
Very few brands focus on Everyday Novelty in trending fashion. The Company ensures the same, & brings to light Contact: Kaushik/Sandhya
trends from run-way, social, etc; and works on rapid Design-to-shelf introductions. Ph: +91 9945172309 / 9964127688
Email:
It has shown PoC & revenue with 3 stores across India and is positioning itself to be a pan India brand. The Company [email protected]
is past the product validity phase, with a loyal customer base. [email protected]

Market growth- Company USP-


• As per A.T. Kearney India report, • ‘Fashion curation’ from different geographies rendering
the market for Fashion & Lifestyle to Indian palette.
products is expected to grow at a • No direct competitors, due to the unique product
CAGR of 12% over the next 5 years, category mix.
to touch US$ 58 Bn. • Exclusive products to give their customers a
“signature identity” among their social circles, with that
element of ‘Luxury’ & ‘style’.
• “Maximum look with minimal wardrobe styling”.
Growth drivers- • Unique market analytics for first market entry.
• India now eyed as the next huge fashion • Ingenious stock re-use. Pan-India trend assortment.
market, with many foreign brands gaining • “Last mile consumer” dynamics and conversion.
entry. • Hybrid model- Omni channel retailing strategy.
• Strong need of neo generation to wear Innovative experience units fueling online revenue.
different accessories every day.
• Positioned at mid premium sector,
targeting young Indians with fast fashion
needs.
• High profitability for Company’s Financial Highlights-
products: Direct sourcing and own
USD(mil) FY 1 FY 2 FY 3 FY 4 FY 5
price mark-ups.
• “On trend assortment” at all times. Net Rev 1.97 4.13 6.23 9.43 16.03
EBIDTA -0.45 0.76 1.68 3.38 7.25
EBIDTA % -23% 18% 27% 36% 45%

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