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HARVEY NORMAN Presentation

Harvey Norman is a multi-national retailer founded in Australia that operates 24 stores across Malaysia, primarily located inside popular shopping malls. It sells furniture, computers, electronics, and appliances from brands like Asus, Bosch, Samsung, and Panasonic at decent prices. Harvey Norman utilizes sales promotions around holidays and events like 11.11, Hari Raya, and Chinese New Year to offer discounts, coupons, and vouchers on items to grab customers' attention and deliver better value than competitors like Courts and Senheng.

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imran roslan
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212 views4 pages

HARVEY NORMAN Presentation

Harvey Norman is a multi-national retailer founded in Australia that operates 24 stores across Malaysia, primarily located inside popular shopping malls. It sells furniture, computers, electronics, and appliances from brands like Asus, Bosch, Samsung, and Panasonic at decent prices. Harvey Norman utilizes sales promotions around holidays and events like 11.11, Hari Raya, and Chinese New Year to offer discounts, coupons, and vouchers on items to grab customers' attention and deliver better value than competitors like Courts and Senheng.

Uploaded by

imran roslan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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01

INTRODUCTION
Harvey Norman is multi-national retailer of furniture, bedding, computers
communications and consumer electrical products.

Founded by Gerry Harvey and Ian Norman from Australia

Total of 24 stores in Malaysia

Most of the stores is inside well-known malls around Malaysia

01
Products
Furniture Price
Computers Decent price for
Electrical Products authentic product
Brands : Asus, Get what you pay for
A lot cheaper when
Bosch, Samsung,
Panasonic Marketing promotion

Promotion
Mix (4 P's)
Sales on events or
HARVEY NORMAN Place
special occasional Populated city and
Example : 11.11, urban area
Hari Raya, Chinese Inside well-known
New Year Shopping Malls
Voucher and
coupons
11.11 Sales
Harvey Norman
Focuses on consumer needs on 11.11
Deliver cheaper value than competitor to grab consumer attention.
Example of competitor: Courts and Senheng.
Provide coupons and vouchers.
Discounts on promo item.

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