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Tostitos: C C C C

This document provides logo analyses for 14 different companies. Some key points extracted from the analyses include: 1) The Tostitos logo depicts two people sharing chips and salsa to represent connecting with others. 2) The negative space in the Formula 1 logo forms the number 1 between the F and stripes to reference speed. 3) The Milwaukee Brewers logo incorporates the letters M and B to also look like a baseball glove. 4) Several logos use negative space or hidden images to represent elements of the company name or philosophy in subtle ways.

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captainkarthik
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61 views9 pages

Tostitos: C C C C

This document provides logo analyses for 14 different companies. Some key points extracted from the analyses include: 1) The Tostitos logo depicts two people sharing chips and salsa to represent connecting with others. 2) The negative space in the Formula 1 logo forms the number 1 between the F and stripes to reference speed. 3) The Milwaukee Brewers logo incorporates the letters M and B to also look like a baseball glove. 4) Several logos use negative space or hidden images to represent elements of the company name or philosophy in subtle ways.

Uploaded by

captainkarthik
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Tostitosc

If you look at the center of this logo, you can see two people enjoying a Tostito
chip with a bowl of salsa. This logo conveys an idea of people connecting with
each other.cc
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Formula 1c

At first, this logo might not make much sense. But if you look closely, you'll see
the number 1 in the negative space between the F and the red stripes. I also love
how this logo communicates a feeling of speed.cc
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Milwaukee Brewersc

The Milwaukee Brewers is a professional baseball team from Milwaukee ,


Wisconsin (well, duh). Their logo is actually made up of the letters M (on top)
and B (below the m). These two letters also form a baseball glove.cc
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Northwest Airlinescc

This simple looking logo actually carries a lot of information. First of all you can
see the letters N and W, the first two letters of the brand name. But what most
people don't see is the compass that points to the Northwest, another reference to
the brand name.cc
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Amazoncc
This logo doesn't seem to hide much at first sight, but it gives you a little insight
in the philosophy behind the brand. First of all, the yellow swoosh looks like a
smile: Amazon wants to have the best customer satisfaction. The swoosh also
connects the letters a and z, meaning that this store has everything from a to z.cc
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Tobleronecc

Toblerone is a chocolate-company from Bern , Switzerland . Bern is sometimes


called The City Of Bears . They have incorporated this idea in the Toblerone
logo, because if you look closely, you'll see the silhouette of a bear.cc
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Baskin Robinscc
The old logo of Baskin Robbins had the number 31 with an arc above it. The new
logo took this idea to the next level. The pink parts of the BR still form the
number 31, a reference to the 31 flavors.cc
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Sony Vaiocc

Sony Vaio is a well known brand of laptops. But did you know that the name
Vaio logo also had a hidden meaning? Well, the first two letters represent the
basic analogue signal. The last two letters look like a 1 and 0, representing the
digital signal.cc
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Eightcc
I really love this logo: every letter is made of the number 8. c
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Carrefourcc

Carrefour is one of the biggest European retailers, and its also French for
crossroads. The logo symbolizes this word via two opposite arrows.
They also added the first letter of the name, because if you look closely you'll see
the letter C in the negative space between the two arrows.cc
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Roxycc
Roxy is a company that specializes in clothing and accessories for girls who love
snowboarding, surfing The company is actually a part of Quiksilver. The Roxy
logo is made of two Quiksilver logos that form a heart.cc
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Unilevercc

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Unilever is one of the biggest producers of food, beverages, cleaning agents and
personal care products. They produce a huge amount of different products and
they wanted to reflect this in their logo. Each part of the logo has a meaning. For
example: the heart represents love, care and health - feeling good, a bird is a
symbol of freedom. Relief from daily chores getting more out of life.cc
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Hartford Whalerscc
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This logo also uses a negative space to create the letter H. You can see three
different parts: the letter H and W and a whales tail in blue.cc
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Elefontcc

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Sun Microsystemscc
The Sun logo is one of the most famous ambigrams in the world. You can read
the brand name in every direction; both horizontally and vertically. This logo
was designed by professor Vaughan Pratt of the Stanford University .cc
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NBCcc

The NBC (National Broadcasting Company) is one of the biggest American


television networks. I think most of you have already seen the peacock in this
logo. The peacock has 6 different tail feathers, referring to the six divisions at the
time that this logo was created. The peacocks head is flipped to the right to
suggest it was looking forward, not back.cc
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GreenLabscc
I know this logo looks like a simple, boring green tree, but if you look at the tree
crown, you'll see that it can also be interpreted as a brain. The logo lays
emphasis on the strong intellectual capabilities of the companys staff and also
reflects green and labs parts of their name.:c

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