Land Valuation Management
Land Valuation Management
Land Valuation Management
1. Describe and discuss the stages of real property development by combining the processes
that were described by Miles et al. (2007) and Millington (2000a). Your discussion of
each stage of the process should include—but not limited to—the following:
A. The gist of the stage;
B. One to two (i.e., at least one and at most two) factors that will determine the
success of the stage, as well as the impact of these factors on the entire
development overall; and
C. What service(s) can a valuer provide with regard to any particular stage?
After comparing both Millington and Miles’ publication on the stages of real property
development, Miles’ Real Estate Development Process has a clear framework, whereas
Millington’s discussion of the stages are more in depth. Both authors note that unlike other
frameworks and processes that are typically linear or chronological, the stages of a development
process of real property, tends to overlap with each other and more often than not is undertaken
in a variety of steps that may be simultaneous — all depending on what the developer has in
mind. Thus, in the discussion of the stages, Miles’ 8 stage model of Real Estate will be
• The first step to creating something is to have an idea or multiple ideas. During this
stage, the developer may have had a sudden burst of creativity and imagination to
for current market problems. Either way, the development process starts with this
1 Miles, M.E. et al. 2007. Chapter 1: The Real Estate Development Process, pp.3-17. Real Estate Development —
Principles and Processes. Urban Land Institute: Washington.
2 Millington, A.F. 2000. Chapter 2: Stages of the Development Process, pp.7-24. Property Development. EG Books:
London.
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concept that a developer visualizes he can turn into reality.
• Important questions that developers need to answer during this starting stage are: Is
there a problem that I want to solve with this idea? Does this really solve a problem?
Who will be the end-users of this development? How will I plan out this development
to fulfill the end user’s needs? What would be the right location for this? In addition to
these questions, information such as current market conditions of supply and demand
estate development is a long-term process and commitment that involves huge effort,
investment, and time, among others. Though this is the first stage, the developer must
already have an estimate of the financial feasibility before pursuing further plans. In
answering all these questions and doing preliminary research regarding market
which can make or break the development. Both have its advantages and risks,
• Since this is still during the early stages, a valuation expert is not yet needed.
2. Idea Refinement
• From the various ideas that the developer has conceptualized in his mind, the
developer will narrow it down to one that he will pursue— the one that is most
feasible. This decision is hinged on the answers and preliminary research he has
conducted during the initial step. This stage requires the search for a suitable location
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for the potential development. Millington (2000) terms it as a “site search and site
study.”
• This includes a closer look at the potential locations that the developer can consider.
More than the geographical landscape, an important aspect that developers should
a disadvantage. The developer should also conduct research on the immediate market
and reach out to immediate stakeholders such as the land owner, immediate
who might be interested in the development to capture a more realistic statistic of the
level of interest in the type of development that developer has in mind. On the other
hand, due diligence on legal aspects of the proposed land to be acquired for the
restrictions.
• The developer brings together a development team that consists of professionals that
will provide the expertise needed in other aspects such as financing, evaluating estates
(this is when the valuation expert enters the equation), researching, etc. to fill in the
roles needed in order to cover all bases in creating a feasible and realistic development.
3. Project Feasibility
• Although preliminary research is conducted and consultations are done during the first
two steps, an in depth market research and various feasibility studies are conducted
during this stage to determine the viability of the project. Along with an initial
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demand of the proposed project can either reassure or deter a developer from pursuing
the project.
covers the financial capability of the developer, cost benefit analysis, financial
projections, return on investment, potential tax on the finished project (which is often
overlooked), etc. It is crucial to gather all possible information through the help of a
viability and if the developer/s would have to pool in investors for the project. Legal
Feasibility pertains to land-use and zoning laws and other related laws established in
the locality and country regarding real estate developments. It also consists of
documents needed for the approval of such development. Operational Feasibility takes
the proposed development will fulfill the needs of the market. Though development is
generally a long process that may take years, it is necessary that the project schedule
does not stretch out for too long since this would add more cost in terms of labor and
estimate how long it would take to finish a project— which will affect costs. Lastly,
technical feasibility study takes a look at the technical resources and knowledge
needed to bring the idea to life.3 Allocating resources and time to gather extensive
market research and clear feasibility studies spell the difference between a
3 Mukherjee, M. & Roy, S. 2017. Feasibility Studies and Important Aspect of Project Management. International
Journal of Advanced Engineering and Management, Vol. 2, No. 4, pp. 98-100.
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• At this stage, a valuation expert’s knowledge and skills in market research and
economic feasibility (as well as the other types of feasibility studies that overlap with
4. Contract Negotiation
• Prior to signing contracts and committing to the project, the developer/s take into
account all information gathered in this previous stage to come up with a final decision
on the project design and formal plans with the help of the development team
(architects, engineers, designers) that was created in the earlier stage. After which, this
formal plan is released to contractors who are interested in taking on the project.
Initial contracts are drawn up and negotiated to include contingency plans and penalty
clauses to protect the developer. At the same time, potential investors are contacted
and all necessary permits and documents from the local government must be acquired.
• A developer’s skill in negotiation is tested during this stage— if he can attain the
necessary resources for the project at the best possible terms, conditions, and price
point. At this stage, it is necessary to take time to go over contracts and negotiations
before committing.
• Though the valuer is not as involved compared to the previous stage, information on
the market demand and prices are updated as necessary. A developer may also consult
5. Formal Commitments
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developer should always have good communication with everyone involved in the
project in order to immediately point out problem spots and come up with a solution to
ensure success. During this stage, developers should have already arranged loan
6. Project Construction
• Ideally, site purchase occurs at this stage. Millington recommends that developers
should “seek to delay that [site] purchase until the latest possible moment in order to
restrict the costs of development.”4 The actual grunt work commences during the
Project Construction stage— the idea finally turns into something tangible. Since
changes during a construction cost more time, effort, and money, it is necessary for the
developer and the development team to set clear roles and firmly agree on a schedule
with the contractors and subcontractors. In order to ensure that everything is going
according to plan, schedule, and budget, the developer closely supervises the
4 Millington, A.F. 2000. Chapter 2: Stages of the Development Process, p.22. Property Development. EG Books:
London.
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• A good developer must be aware of everything that is happening on site and off site—
while construction is on-going, he must still continue to stay updated on market
research and changing trends, while some aspects of the project development can still
be changed. This crucial stage tests teamwork and management skills of the developer
• A valuer’s expertise is not necessarily needed during this stage. However, if the
developer wishes to still very much needed during this stage to keep the team up to
date regarding market prices and changing or unchanging demands and trends.
• Even before this stage, the developer and his marketing team should have already
started implementing marketing strategies regarding the development. Showrooms,
scale models, and advertisements broadcasted through different channels are some
examples of how a developer could get the attention of other prospective buyers. Once
the project is finished, inspections are carried out before opening doors. The
development must comply with the necessary certifications needed to ensure safety of
the tenants and neighborhood. Loans are also paid off after the development has been
completed.
• Some buyers or investors would also request that they be shown around to see if they
are satisfied with the purchase— if there are concerns, the developer addresses all
these with the help of building engineers, designers, and concerned parties before
formal opening/turn-over.
• Valuers are still involved during this stage with regard to supplying information about
market demands, to supplement further marketing strategies and negotiations with
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prospective buyers. Prospective buyers will also be bringing in their own valuers to
give their opinion on the value of their potential investment. Developer’s valuer and
buyer’s valuer should come up with more or less the same opinion about the value of
the development.
8. Project Management
• The development process does not end with the completion of the project. The
developer has to follow through by overseeing the property and ensuring that the
development continues to satisfy the market needs— even as trends and demands
change. More often than not, property managers and maintenance crew are outsourced
2. In Question 1-C, you have identified services that a valuer can provide in specific stages
of the real property development process. Provide extended descriptions of each service
that you identified. Describe the procedure and methods used by valuers. How exactly do
valuers perform the services that you identified in Question 1-C? Do some research to
answer this question; do not confine yourself to the readings in this course.
A valuer or a real estate appraiser is “expected to perform valuation services competently and in
a manner that is independent, impartial, and objective.” 5 According to RA 9646, a real estate
A duly registered and license natural person who, for a professional fee,
expert on real estate values, such services of which shall be finally rendered
5 Uniform Standards of Professional Appraisal Practice. 2012. The Appraisal Foundation. Washington, D.C.
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To develop a professional opinion of value for a property at a point in time, a valuer must be
skilled with gathering research on current social, economic, political, and environmental trends
and necessary information on market supply and demand. These information will be used in
relation to collected data regarding specific real estate in question, so as to create well-informed
opinions. Information on nearby developments are also essential in coming up with an opinion of
future benefits of owning the property— this includes data on comparable listings in the area,
selling prices, and analysis on the four agents of production, namely land, labor, capital, and
entrepreneurial coordination7.
Before taking on a valuation assignment, valuers must clearly distinguish the type of value the
client is looking for since there are various kinds of value in relation to real estate: market value,
fair value, use value, investment value, and assessed value to name a few.8 These values are
affected by four factors that valuers need to be familiar with: utility, scarcity, desire, and
effective purchasing power. Interrelationships among these factors affect supply and demand
levels which in turn influences value. Utility is the property’s potential to fulfill needs and
demands— for instance, commercial properties built for businesses and investments while
residential complexes are created for shelter. Integrated with utility, scarcity affects the value of
a property as well— a scarcer parcel of land is more valuable, thus driving the land price up.
Utility and scarcity are more objective factors, whereas desire is more of a subjective factor that
considers purchaser’s personal wants. When an individual or group have a desire to possess
6 Philippines. Republic Act No. 9646: An Act Regulating the Practice of Real Estate Service in the Philippines,
Creating for the Purpose a Professional Regulatory Board of Real Estate Service, Appropriating Funds Therefor
and for Other Purposes. Republic of the Philippines, 2009.
7 Appraisal Institute. 2013. Chapter 3: The Nature of Value. The Appraisal of Real Estate [14th Ed.], pp.23.
Chicago, IL : Appraisal Institute.
8 Appraisal Institute. 2013. Chapter 3: The Nature of Value. The Appraisal of Real Estate [14th Ed.], pp.27.
Chicago, IL : Appraisal Institute.
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property to satisfy a need or want, coupled with effective purchasing power, demand is created. 9
With regard to the stages of development, the role of the valuer is evident in the following
stages:
create feasibility studies through initial financial appraisal. This initial financial
appraisal allows the developer and his team to reach a decision to take on the
2. Project Feasibility — During this stage, a valuer’s skills and knowledge in market
the value of his investment on the development. Data collection includes market
area data which looks into the characteristics of the neighborhood and locality,
subject property data which accounts for the characteristics of land use and assets,
depreciation, capitalization rates, listings, and offerings. Using the various types of
demand, supply, and marketability studies, as well as highest and best use analysis
information on the market demand and prices, and cross checks this with the
9 Appraisal Institute. 2013. Chapter 3: The Nature of Value. The Appraisal of Real Estate [14th Ed.], pp.24-25.
Chicago, IL : Appraisal Institute.
10 Appraisal Institute. 2013. Chapter 4: The Valuation Process. The Appraisal of Real Estate [14th Ed.], p.37.
Chicago, IL : Appraisal Institute.
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4. Formal Commitments — Some developments have plans for securing a loan at an
value before the developer secures a loan. Aside from this, for the developer side, a
discussions, if needed.
will often hire their own valuer to gather their own data regarding the value of the
development.
To accomplish the tasks for each development stage, a valuer utilizes three approaches to
added to the estimated cost of land minus depreciation. This is especially significant
for evaluating the value of new properties and to come up with information for the
comparison.
approach has two methods: through the direct capitalization method wherein
capitalization rates or income multipliers are utilized and yield capitalization which
takes a look at several years of foreseen income is converted through the use of a
yield rate. For instance, for a proposed development, the valuer gathers information
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representing its occupancy rates, minus annual operating expenses, which gives an
idea of the projected net income. By using the principle of discounting to convert
recently sold comparable properties in the same market. A valuer must be able to
the degree of similarity since the more similar the comparable properties are, the
more accurate the derived value. It is important to note that when comparing
Situated along Ayala Avenue, nicknamed the Wall Street of the Philippines 12 because of the
various commercial buildings where offices of top global and local business are located in, NEX
Tower developed by NOVA Group “[features] world class architecture, top level construction,
premium materials, and the highest sustainability criteria to set a new standard for commercial
11 Appraisal Institute. 2013. Chapter 4: The Valuation Process. The Appraisal of Real Estate [14th Ed.], pp.44-48.
Chicago, IL : Appraisal Institute.
12 Hollis, C. 2019. Makati retains its status as Metro Manila’s top residential destination. dotproperty. Retrieved
from https://www.dotproperty.com.ph/blog/makati-retains-status-metro-manilas-top-residential-destination
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real estate in the country.”13 Globally certified as a Green Building with LEED’s highest
certification (Platinum) on the 18th of July 2009 14, it is certainly an impressive 28-story building
that utilizes a biophilic design that creates a more productive and efficient workspace in the heart
a. Idea
NOVA Group, the team behind the NEX Tower, is headed by brilliant designers and architects
who have the passion to create legacy buildings that benefit not only those who will occupy the
building to have a unique city life experience, but also the community as well. 15 Founder and
managing director, Ricardo P. Cuerva, headed the project with sustainability in mind. Unlike
those closed off commercial buildings along Ayala Avenue, NOVA Group’s concept of creating
an innovative green building that is transparent and more open started off this project.16
b. Idea Refinement
With the objective of creating an innovative sustainable office building, NOVA Group drafted
out building designs with an in-house team and outsourced experts and professionals. According
to Cuerva, the “kick-off” meeting happened in 2014. Four and a half years later, the development
was completed. The following are key members behind the development:
13 The Manila Times. 2019. NEX Tower: Pushing boundaries beyond extraordinary. Retrieved from
https://www.manilatimes.net/2019/05/20/public-square/nex-tower-pushing-boundaries-beyond-
extraordinary/556945/
14 “NEX Tower.” n.d. Green Building Information Gateway. Retrieved from http://www.gbig.org/activities/leed-
1000055591
15 “We are NOVA Group.” Retrieved from http://nova.ph/project/nex-tower/
16 Torres, J.A. 2019. NEX Tower’s humanist design makes good business sense. BluPrint. Retrieved from
https://bluprint.onemega.com/nex-tower-humanist-design-makes-good-business-sense/
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Design Consultant: Skidmore, Owings & Merrill LLP (SOM)
Skidmore, Owings, & Merrill (SOM) is an influential architectural firm that designed the Burj al
Khalifa in Dubai, the tallest building in the world, as well as the famous One World Trade
Center in New York. When NOVA Group decided that they wanted to build a premium office
tower along Ayala Avenue, SOM was the logical choice. Though there were other firms that
were just as qualified, Mr. Cuerva had a good working relationship with the director of SOM,
Nick Medrano, since they both studied at the Columbia University Graduate School of
Architecture. For Cuerva, when selecting an architect for a project, it is important that the
developer knows his own working style and the prospective architect’s working style, and if both
parties have the same goal in mind because a lot of challenges can arise from working on a long-
SOM brought in a lot of fresh ideas to create something extraordinary and impressive. Using 3D
models, various parts of the building were created to see which parts of the initial plan needs
refining. For instance, there was a choice between doing a two-story lobby or a 16 meter tall
lobby. Through these models they were able to visualize what they wanted to create. With
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various innovative concepts brought in by SOM, Mr. Cuerva had to factor in how the concepts
will be brought to life since NOVA Group was also the contractor for the project. The idea of a
living green wall in the lobby was also a contribution of SOM, which resulted in NOVA Group
bringing in Vertical Green, a Singaporean company to do the irrigation. More design ideas that
would improve working conditions such as having a green wall, a deck where co-workers can
hang out or have some quiet time, and more minute details such as using LED lights and creating
a space wherein more natural can enter the building. There was no information regarding
securing loans or how the project was financed. However, based on what Cuerva was saying
along the lines of being willing to spend or invest more in something iconic and innovative, I
suppose that NOVA Group had investors for this big of a project. Other key groups such as
Villarosa Architects and SY^2 & Associates were also with NOVA Group from the inception of
the idea. Villarosa Architects has worked with NOVA Group on a number of developments, so
there was a good rapport from the beginning. They were the local architects in charge of the
construction documents since they were familiar with local codes and development protocol.
Since SOM is an international firm, design ideas are coursed through Villarosa Architects to
ensure that the drafted plans will work here in the Philippines.18
c. Project Feasibility
Idea refinement and project feasibility went hand in hand during the development process. While
deciding on what designs to incorporate, Cuerva and his team would consider the feasibility and
push through with those ideas since NOVA Group was also the contractor for this— they have
their own team of in-house professionals to gather information for feasibility studies and
projections. As for scheduling feasibility, based on the interview with Cuerva, he was asked
18 Torres, J.A. 2019. NEX Tower’s humanist design makes good business sense. BluPrint. Retrieved from
https://bluprint.onemega.com/nex-tower-humanist-design-makes-good-business-sense
15
when the kick-off meeting happened, to which he responded, “Five years ago. I’ve grown a lot of
gray hair since then, but yeah, we completed on schedule,” indicating that the schedule for the
There was not a lot of information regarding specifics of the contract negotiation and
commitments. I would assume that this is because NOVA Group is both the developer and the
contractor of the project while some of the outsourced professionals they hired have worked
other projects with them. According to Cuerva, since they are their own contractors, “the quality
is high because we weren’t having it built by someone else who bid at the lowest price and had a
different set of goals for the project.” This is understandable seeing that NOVA Group has been
in the real estate business for more than two decades so they are bound to have trusted firms they
have good rapport with that also share their ideas and vision. Since many of the designs were
futuristic and rarely done in the Philippines, Cuerva and his team had to figure out how to bring
those designs into reality— it involved much trial and error and research regarding the
It took about four and a half years for the completion of the building— which was just right on
time. It was finished in the third quarter of 2018, then formally opened in May 2019. During that
time, 65% of NEX Tower was already leased out.21 Since the building is a green building that has
19 Torres, J.A. 2019. NEX Tower’s humanist design makes good business sense. BluPrint. Retrieved from
https://bluprint.onemega.com/nex-tower-humanist-design-makes-good-business-sense
20 Torres, J.A. 2019. NEX Tower’s humanist design makes good business sense. BluPrint. Retrieved from
https://bluprint.onemega.com/nex-tower-humanist-design-makes-good-business-sense
21 Valentin. F.A.T. 2019. Nova Group completes NEX Tower in Makati. BusinessWorld. Retrieved from
https://www.bworldonline.com/nova-group-completes-nex-tower-in-makati/
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a massive live green wall and various plants beautifully featured in the office spaces,
maintenance work is done to ensure that it is kept in good condition. Usually once a month,
maintenance crew trims the trees and cleans the glass of the inner and outer parts of the building.
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Since the completion of NEX Tower, it has been given an Urban Land Institute (ULI) Asia
Pacific Award for Excellence.23 It has also bagged LEED’s highest certification (Platinum) for
Green Buildings on the 18th of July 2009.24 NEX Tower has also been declared as a Special
Economic Zone on the 27th of May 2020. 25 NOVA Group has definitely built a successful
architectural landmark that has created the standard for sustainability and wellness.26
4. Make a thorough argument in favor of land use planning and development control,
explaining why these are necessary.
Land use planning and development control is a fundamental part of the process of growth and
development. Through this, various economic and non-economic activities such as agriculture,
industrial, commercial, and recreational are allocated to specific areas depending on the goals
and vision of the government. It sets the precedent for the long term objectives of the
government for the nation— from environmental conservation to increasing economic activities
through zoning classifications— to guide developers and landowners. For example, an industrial
22 Torres, J.A. 2019. NEX Tower’s humanist design makes good business sense. BluPrint. Retrieved from
https://bluprint.onemega.com/nex-tower-humanist-design-makes-good-business-sense
23 Maclang, A. 2019. Focus on NEX Tower. BusinessMirror. Retrieved from
https://businessmirror.com.ph/2019/07/17/focus-on-nex-tower/
24 “NEX Tower.” n.d. Green Building Information Gateway. Retrieved from http://www.gbig.org/activities/leed-
1000055591
25 Proclamation No. 950. 2020. Creating and Designating a Building and the Parcels of Land on Which it Stands,
Located at 6786 Ayala Avenue, Barangay San Lorenzo, Makati City, as a Special Economic Zone (Information
Technology Center), Pursuant to Republic Act No. 7916, as Amended by Republic Act No. 8748. Retrieved from
https://www.officialgazette.gov.ph/downloads/2020/05may/20200527-PROC-950-RRD.pdf
26 Reyes, R.R. 2019. Green building added to Makati skyline. BusinessMirror. Retrieved from
https://businessmirror.com.ph/2019/06/16/green-building-added-to-makati-skyline/
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building should not be permitted to be built in close proximity to the forest because industrial
wastes and activities will endanger the natural resources. The main purpose of land use and
development control is not to hinder development. Instead, its purpose is to ensure that the needs
of all the stakeholders are addressed— from the immediate community to the environment. This
spells the difference between effective urban planning and poor urban planning. 27
In the Philippine setting more land is being allocated for commercial and residential
development. This congestion of human activity in an area results in heavy traffic. Moreover, a
bulk of natural landscapes are increasingly being torn down to make way for developments that
can bring in more work opportunities and investments. Re-assessment of land use and
development controls can distribute development and other activities to other suitable sites.
Strictly following core objectives and strict implementation coupled with integration among
various sectors can ensure a more effective urban planning framework that satisfies the needs of
all stakeholders.
5. Make a thorough argument against land use planning and development control,
explaining why these are unnecessary.
Despite the advantages of land-use planning, it may hinder development due to specific zoning
classifications— for instance, some areas are unable to see development, especially those not
within or near the business districts or development hotspots. More often than not, land use and
land values tend to be highly influenced by Central Business Districts, especially in the
Philippines, where land use is geared towards what would benefit individuals rather than the
27 Thomas, D. Dr. 2001. The importance of development plans/land use policy for development control. Prepared
for the USAID/OAS Post-Georges Disaster Mitigation Project, Workshop for Building Inspectors. Oas.org.
Retrieved from http://www.oas.org/pgdm/document/BITC/papers/dthomas.htm
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entire community. On the other hand, land-use planning can become problematic when the
principles or framework used does not suit that goals and environment of the locality. For
example, Western planning models may not work in Eastern countries because of differences in
When urban planning is done in a spur of a moment, without allocating enough time or necessary
resources, it may create more problems. One such problem that is prevalent due to poor land-use
planning is traffic or congestion. In the Philippines, this problem is clearly seen and experienced
by many living in Metro Manila. No amount of road widening will alleviate the traffic situation
because initial urban planning from years back was not properly researched on. In addition to
this, road widening only encourages more people to use cars and motorcycles— which further
causes more congestion. If the planning of roads in the Metro considered the well-being of the
community from the beginning and incorporated bigger, safer sidewalks and bicycle lanes, more
28 Corpuz, A. 2012. Land Use Policy Impacts on Human Development in the Philippines. HDN Discussion Paper
Series PHDR Issue 2012/2013 No. 1 Human Development Network, pp. 6-7. School of Economics, Diliman,
Quezon City.
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