Comparison Chart: Vision and Mission Vision Statements. Both of These Serve Different Purposes For A

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Vision and Mission

Organizations summarize their goals and objectives in mission and


vision statements. Both of these serve different purposes for a
company but are often confused with each other. While a mission
statement describes what a company wants to do now, a vision
statement outlines what a company wants to be in the future.
The Mission Statement concentrates on the present; it defines the
customer(s), critical processes and it informs you about the desired
level of performance.
The Vision Statement focuses on the future; it is a source of inspiration
and motivation. Often it describes not just the future of the organization
but the future of the industry or society in which the organization hopes
to effect change.

Comparison chart

Mission Statement Vision Statement

A Mission statement talks about HOW A Vision statement outlines WHERE


you will get to where you want to be. you want to be. Communicates both
About Defines the purpose and primary the purpose and values of your
objectives related to your customer needs business.
and team values.
It answers the question, “What do we do? It answers the question, “Where do we
Answer
What makes us different?” aim to be?”
A mission statement talks about the A vision statement talks about your
Time
present leading to its future. future.
It lists the broad goals for which the It lists where you see yourself some
organization is formed. Its prime function years from now. It inspires you to give
is internal; to define the key measure or your best. It shapes your
Function
measures of the organization's success understanding of why you are working
and its prime audience is the leadership, here.
team and stockholders.
Change Your mission statement may change, but As your organization evolves, you
it should still tie back to your core values, might feel tempted to change your
customer needs and vision. vision. However, mission or vision
statements explain your organization's
foundation, so change should be kept
Mission Statement Vision Statement

to a minimum.
What do we do today? For whom do we Where do we want to be going
Developing a do it? What is the benefit? In other forward? When do we want to reach
statement words, Why we do what we do? What, that stage? How do we want to do it?
For Whom and Why?
Purpose and values of the organization: Clarity and lack of ambiguity:
Who are the organization's primary Describing a bright future (hope);
Features of
"clients" (stakeholders)? What are the Memorable and engaging expression;
an effective
responsibilities of the organization realistic aspirations, achievable;
statement
towards the clients? alignment with organizational values
and culture.

Contents: Mission Statement vs Vision Statement


 1 Purpose
 2 Video Explaining the Differences
o 2.1 What's in a Vision Statement?
o 2.2 What to Include in a Mission Statement

 3 Which comes first?


 4 References

Purpose
The mission statement guides the day-to-day operations and decision-making of
the organization. It helps in tactical planning and "rallying the troops" around a
common near- to medium-term goal. The mission statement helps members of
the organization get on the same page on what they should do and how they
should do it.

The vision statement is, in a sense, loftier. It outlines the worldview of the
organization and why it exists. It attracts people — not just employees but also
customers and vendors — who believe in the vision of the organization.

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