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ITC: Organisational Profile: ITC Has Been Ranked Among Asia's 'Fabulous 50' by Forbes Magazine

ITC Limited is one of India's largest private sector companies with over US $3.5 billion in annual turnover. ITC has a diversified portfolio of businesses including cigarettes, hotels, paper, packaging, agriculture, food and beverages, apparel, greeting cards, and safety matches. ITC is a market leader in cigarettes, hotels, paperboards, packaging and agriculture exports. It is also gaining market share in packaged foods, apparel, and greeting cards. ITC has experienced strong growth over the last decade through leveraging competencies across its diverse business segments.

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0% found this document useful (0 votes)
104 views6 pages

ITC: Organisational Profile: ITC Has Been Ranked Among Asia's 'Fabulous 50' by Forbes Magazine

ITC Limited is one of India's largest private sector companies with over US $3.5 billion in annual turnover. ITC has a diversified portfolio of businesses including cigarettes, hotels, paper, packaging, agriculture, food and beverages, apparel, greeting cards, and safety matches. ITC is a market leader in cigarettes, hotels, paperboards, packaging and agriculture exports. It is also gaining market share in packaged foods, apparel, and greeting cards. ITC has experienced strong growth over the last decade through leveraging competencies across its diverse business segments.

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We take content rights seriously. If you suspect this is your content, claim it here.
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ITC: Organisational Profile

ITC Limited is one of India's foremost private sector companies


with a market capitalisation in excess of US $ 16 billion and
a turnover of more than US $ 3.5 billion. ITC ranks third in
pre-tax profits among India’s private sector corporations. ITC
is ranked among the World's Best Big Companies and Asia's
'Fabulous 50' by Forbes magazine, among India's Most Respected
Companies by BusinessWorld magazine and among India's
Most Valuable Companies by Business Today magazine.
ITC has been
ranked among ITC has a diversified presence in Cigarettes, Hotels, Paperboards
& Specialty Papers, Packaging, Agri Business, Packaged Foods
Asia's 'Fabulous & Confectionery, Branded Apparel, Greeting Cards, Safety

50' by Forbes Matches and other FMCG products. While ITC is an outstanding
market leader in its traditional businesses of Cigarettes, Hotels,
magazine Paperboards, Packaging and Agri-Exports, it is rapidly gaining
market share even in its nascent businesses of Packaged Foods
& Confectionery, Branded Apparel and Greeting Cards &
Stationery. The Company's successful strategy of creating
multiple drivers of growth leveraging the diverse competencies
residing in its portfolio of businesses is evident in its impressive
track record of growth in the last decade and its strong
debt-free balance sheet.

8 • Sustainability Report 2006


FMCG in 3 variants and Sweet & Salt Crackers ('Sunfeast Snacky') in
2 variants. During the year, outsourced and distributed
It is a measure of the continued trust reposed in the Company
manufacturing capacities were geared up to support the increase
by its consumers that the top two FMCG brands in the country
in scale of operations. The business is in the process of
today belong to ITC. The Company’s FMCG businesses leverage
establishing its own production facilities across the country
one of the largest retail networks in the country, consisting of
with a view to servicing proximal markets in an efficient and
about 2 million directly serviced dealers. Its reach covers a
cost-effective manner.
wide range of the retail spectrum, from premium outlets in
the metros to small shops in the interiors of rural India. The
The year also saw the roll out to target markets of ‘Sunfeast
Cigarette business continues to occupy its position of leadership
Pasta Treat’, a whole-wheat based non-fried product. Product
on the strength of continued value addition.
range in the ‘Confectionery’ segment was expanded with the
launch of ‘mint-o masti blue’ in a new pack design and ‘Cofitino’
The Company rapidly scaled up the Branded Packaged Foods
business during the year in the four current categories – Snack in the hitherto unrepresented Toffees segment. The Ready-

Foods, Staples, Confectionery and Ready-to-Eat – now offering to-Eat product portfolio was augmented with the introduction

over 100 distinctive products. In the Staples category, ‘Aashirvaad of Instant Mixes in the ‘popular’ range under the ‘Aashirvaad

Atta’ further consolidated its position as the clear leader ReadyMeals’ banner, launch of new variants of cooking pastes

amongst national branded players with market share touching under the ‘Aashirvaad’ umbrella brand and a range of packaged
45%. The year marked the expansion of the ‘Sunfeast’ range desserts, conserves and chutneys under the flagship brand
of biscuits with the launch of Cookies (‘Sunfeast Golden Bakes’) ‘Kitchens of India’.

Sustainability Report 2006 • 9


The ‘Wills Lifestyle’ range was further augmented during the
year with the extension of ‘Essenza Di Wills’, an exclusive line
of prestige fragrance products, to select ‘Wills Lifestyle’ stores.
The products have met with encouraging response from
discerning consumers. The year also marked the launch of
the ‘Wills Lifestyle India Fashion Week’ (WIFW), billed as the
country's premier fashion event. In the popular segment, the
‘John Players’ brand delivered a strong performance during
the year and created a buzz among its youthful target audience.

The year witnessed the rapid scale-up of the stationery business


with volumes of ‘Classmate’ notebooks trebling over last year
– making ‘Classmate’ the most widely distributed notebook
brand across the country. The ‘Expressions’ brand of greeting
cards sustained its leadership status in multi-brand outlets
across the country.

In the Safety Matches business, the Company's brands, including


‘Aim’ which is the largest selling brand of matches in the
country, continued to enjoy strong consumer preference,
resulting in enhanced market standing. The year also witnessed
the successful acquisition of Wimco by a wholly owned
subsidiary of the Company.

The Company's incense sticks (Agarbatti) business made rapid


gains during the year with the ‘Mangaldeep’ brand emerging
as the only national brand in its first full year of operations.

Hotels
During 2005-06, the Hotels business posted a strong financial
performance with Segment Revenues growing by 35.7%.
ITC Grand Central, the Company's second property in Mumbai,
which was commissioned in January 2005, posted an impressive
performance to record a positive bottom line in its first full
year of operations. The business also progressed a product
upgradation programme during the year with a view to
maintaining the contemporariness of the Company's properties.

ITC Hotel Grand Central, Mumbai

10 • Sustainability Report 2006


Paperboards and Packaging offerings to include a wider variety of contemporary packaging
formats. During the year, the business entered the high
The Paperboards, Specialty Paper and Packaging segment
growth flexible packaging business with the induction of
recorded strong growth during the year both in terms of sales
world-class equipment.
and operating profits. The year marked significant growth in the
Paperboards segment on the back of enhanced capacity utilisation
at the Kovai unit and the addition of Paper Machine V (capacity Agri Business
75,000 TPA) at the Bhadrachalam mill. In fulfilment of its
In the Agri Business segment, ITC is engaged in innovatively
commitment to a cleaner environment, the Company's
leveraging digital technology to transform the rural sector, and
Elemental Chlorine Free (ECF) pulp mill, the only one of its
strengthening its position in domestic and global markets as
kind in the country, continues to meet world-class environmental
a leading supplier of high quality, identity-preserved agri
standards. The superior quality of the ECF pulp has enabled
commodities. This digital infrastructure, known as e-Choupal,
expansion of the market for value-added paperboards.
constitutes the basis for the Company’s deeper engagement

The Packaging and Printing business leveraged its recent with the rural economy through the progressive development
investments in technology upgradation to expand its range of of low cost, broadband fulfilment capability for two-way flow

ITC’s paperboards mill at Bhadrachalam, Andhra Pradesh

Sustainability Report 2006 • 11


The e-Choupal empowers farmers with relevant information

of goods and services. This pioneering initiative comprising knowledge from its parent’s market-leading position in
nearly 6,000 choupals, currently reaches out to over 3.5 million Manufacturing, CPG & Retail and Travel & Hospitality, as well
farmers in the States of Madhya Pradesh, Haryana, Uttaranchal, as in other domains like Banking, Financial Services & Insurance,
Uttar Pradesh, Rajasthan, Karnataka, Maharashtra, Andhra to devise business solutions for global customers. ITC Infotech
Pradesh and Kerala. is a US $ 64 million company with over 1,700 employees. In
addition to IT Solutions, Services and Co-sourcing, the Company
The Company’s investments in creating rural infrastructure to has a joint venture with ClientLogic in the BPO space that
support this two-way flow of goods and services is being offers a technical helpdesk with over 2,500 employees. ITC
strengthened through the creation of rural hubs, christened Infotech has offices in the United States, Europe and the Asia
‘Choupal Saagar’. 10 Choupal Saagars are operational in the Pacific, serving Fortune-listed customers across 42 countries.
3 states of Madhya Pradesh, Maharashtra and Uttar Pradesh
while 9 more are in an advanced stage of construction. These
Choupal Saagars, in synergistic combination with the
Overseas Subsidiary
e-Choupal network, would serve as the core infrastructure to Surya Nepal Private Limited (SNPL) is an Indo-Nepal-UK joint
support ITC's rural distribution strategy. venture, which started operations in Nepal in 1986. SNPL is
the largest private sector enterprise in Nepal and a subsidiary

Information Technology of ITC Limited. Its businesses include manufacture and marketing
of cigarettes and readymade garments, as well as export of
ITC’s wholly owned information technology subsidiary, ITC readymade garments with a total turnover of US $ 60 million
Infotech, is one of India’s fastest growing IT and IT-enabled and a pre-tax profit of US $ 8 million.
outsourced solutions providers. The Company leverages domain

12 • Sustainability Report 2006


Citizen First
ITC is driven by the compelling vision of enlarging its contribution
to society. It seeks to achieve this value objective by not only
driving each of its businesses towards international
competitiveness, but by also consciously contributing to the
competitiveness of the entire value chain. As a Company that
continuously strives to be ‘Citizen First’, ITC attaches critical
importance to its responsibility to contribute to the ‘Triple
Bottom Line’, namely the augmentation of economic, ecological
and social capital.

Pan-Indian Organisation
ITC employs over 20,000 people at more than 60 locations
across India. ITC continuously endeavours to enhance its
wealth generating capabilities in a globalising environment to
consistently reward more than 4,45,000 shareholders, fulfil
the aspirations of its stakeholders and meet societal
expectations. This over-arching vision of the Company is
expressively captured in its corporate positioning statement:
ITC’s afforestation programme greens over 41,000 hectares
‘Enduring Value. For the nation. For the shareholder.’

A women’s self-help group supported by ITC

Sustainability Report 2006 • 13

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