2020 Fall E-Commerce Final Exam
Questions (100 points in total, 10 points per question):
1. Discuss the reasons companies embark on social commerce.
2. Compare physical marketplaces with marketspaces. What are the advantages and
limitations of each?
3. What is the future of Amazon.com?
4. Discuss B2B opportunities in social networking.
5. Discuss the advantages and disadvantages of e-learning for an undergraduate
student.
6. Discuss the potential benefits and drawbacks of conducting m-commerce on
social networks.
7. Discuss the shortcomings of user-generated reviews and recommendations.
8. Some say that people come to social networks to socialize, and they will
disregard, disable, or not accept ads. Others say that people do not mind the ads,
but they ignore them. Discuss.
9. Facebook and Twitter compete for advertisers’ money. Which one has a better
chance to get more ad money and why?
10. For the development of e-commerce in your country, what can you learn from e-
commerce in China?
P.S. Please kindly give me some suggestions to improve this course, your response
will be highly appreciated.
Notes:
1. The final exam accounts for 20% for your final score.
2. All of these questions derive from the content of each chapter and are open
questions.
3. There are no standard answers, please complete them regarding what you’ve
learnt from this course.
4. You can refer to the textbook and information on the Internet.
5. You are expected to write more than 120 words for each question.
6. This work is due on December 10, 2020 (Thursday), 24:00 (Beijing Time
Zone). Late work will not be accepted for credit.
7. Please submit this work to Joy’s email: [email protected], kindly use your
student number as document name and email subject.
Good luck and take care!