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Transformation

The document discusses the key aspects of transformation including: 1) The difference between change and transformation, with transformation representing a more drastic and thorough change. 2) The scope and characteristics of transformation, and the need for organizations to undergo transformation. 3) Transformation requires changes to an organization's basic assumptions, business systems, and the way things are done. 4) Human transformation specifically requires knowledge, desire, and action energies according to Indian ethos.

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Rishab Jain 2027203
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13 views14 pages

Transformation

The document discusses the key aspects of transformation including: 1) The difference between change and transformation, with transformation representing a more drastic and thorough change. 2) The scope and characteristics of transformation, and the need for organizations to undergo transformation. 3) Transformation requires changes to an organization's basic assumptions, business systems, and the way things are done. 4) Human transformation specifically requires knowledge, desire, and action energies according to Indian ethos.

Uploaded by

Rishab Jain 2027203
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Lecture outline

• Understanding transformation
• Difference between change and
transformation
• Scope of transformation
• Characteristics of transformation
• Need for transformation

BBA 205 : BECSR 7/5/2017 1


 A marked change, as in appearance or character, usually for
the better.

 A thorough and qualitative change in form or character.

 The process or result of changing from one appearance, state,


or phase to another.

BBA 205 : BECSR 7/5/2017 2


 Wilfred R. Bion conceived of transformations as the changes
that the analyze and sense impression of emotional experience
undergo to become a progressive series of mental realizations.

BBA 205 : BECSR 7/5/2017 3


BBA 205 : BECSR 7/5/2017 4
 It means a drastic change in the way things are done and in the
basic assumptions of the organization.

 It is a term referring collectively to such activities as


reengineering, redesigning and redefining business systems.

BBA 205 : BECSR 7/5/2017 5


 A/c to Indian ethos, human transformation requires three
forms of energy which are listed below:

 Gyana Shakti (Knowledge and Wisdom Energy)


 Ichchha Shakti (Desire Energy)
 Kriya Shakti (Action Energy)

BBA 205 : BECSR 7/5/2017 6


 Transformation is change, but every change is not
transformation.

 Change may be on piece-meal basis, but transformation is total


and it leads to synergy in functioning of the organization.

BBA 205 : BECSR 7/5/2017 7


BBA 205 : BECSR 7/5/2017 8
Structure

Area of
Technology Transfor Task
mation

People

BBA 205 : BECSR 7/5/2017 9


• PLANNED TRANSFORMATIONAL CHANGE (REORIENTATION)

• FORCED TRANSFORMATIONAL CHANGE (RE- CREATION)

BBA 205 : BECSR 7/5/2017 10


 Planned Transformation is proactive.

 It is well planned by management to prepare the organization


for the future.

 It provides good time to bring about the desired changes.

BBA 205 : BECSR 7/5/2017 11


 It is reactive.

 It is carried out as a reaction to sudden changes in the external


environment like :

o entry of new competitors,


o introduction of substitute in the market,
o government regulations and
o changing expectations of customers etc.

BBA 205 : BECSR 7/5/2017 12


• Change is triggered by environmental and internal disruption.

• Change is systemic and revolutionary.

• Change demands a new organizing paradigm.

• Change is driven by senior executives and line management.

• Continuous learning and change.

BBA 205 : BECSR 7/5/2017 13


 Obsolescence of existing management paradigms, system, routines and practices.

 Continuous changes in the external environmental forces.

 Increased competition in the market b/c of entry of new players and launch of substitutes.

 Insufficiency of small incremental changes.

 Need to redefine the business, i.e., formulation of new mission and goals.

 Integration of organizational restructuring, technological innovations and human resources development.

 Adoption of Total Quality Management (TQM)

 Building flexibility into the business processes.

 Enhancing the sustainability and public image of the organization.

BBA 205 : BECSR 7/5/2017 14

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